태권도시범이 대한민국 이미지와 충성도에 미치는 영향

최환석(Hwan Suk Choi) 한국사회체육학회 2012 한국사회체육학회지 Vol.0 No.50

The purpose of this study significant to investigate the impact of image and loyalty to the Republic of Korea Taekwondo demonstration provided the material required for the introduction of effective measures to enhance the national image through Taekwondo demonstration. In this study, 350 students in university located in Korea. Samples were selected using Convenience Sampling Method. Self-administration method was adopted so that the subjects could read the questionnaires and answer them accordingly. Excluding 35 incomplete or insincere papers, 315 answers were analyzed out of 350 answer sheets collected. Data were entered to the computer for data processing and SPSS Program 18.0 was used for statistical analysis. Data were verified according to the purpose of data analysis. First, to identify general characteristics, frequency analysis was executed. Second, cronbach`s α(alpha) coefficient was calculated for the verification of reliability of the questionnaire. Third, factor analysis was executed to classify the factors as Taekwondo Demonstration Factor, Korea National Image Factor and Loyalty Factor. Fourth, to discover the influence of Taekwondo Demonstration Factor on Korea National Image Factor and Loyalty Factos, Multiple Regression Analysis was performed and it was verified at the statistical significance level of p<.05. From the reliability test of the measuring tools, cronbach`s α was placed between .672 and .812, which is quite high. Validity test was reconfigured with the factors with over1.0 of genuine value through search factor analysis. For the material analysis, multiple regression analysis was used. The followings are the results of the study. First, in the effects of Taekwondo Demonstration on Korea National Image, Training factors, Effect factors Interest factors and Knowledge factors influence on Evaluation factors and Effect factors influence on the Future-oriented factors. Training factors influence on Extraversion factors. Second, in the effects of Taekwondo Demonstration on Loyalty Factors, Training factors, Interest factors and Knowledge factors influence on Loyalty Factors. Third, in the effects of Korea National Image on Loyalty Factors, Evaluation factor and Future-oriented factor make influence on Loyalty Factors.

국내 스포츠라이센싱 산업의 현황과 발전 방안

최환석(Choi, Hwan-Suk),신홍범(Shin, Hong-Bum) 한국사회체육학회 2015 한국사회체육학회지 Vol.0 No.59

The purpose of this study was to Sports licensing situation in which growing importance of product properties and facts about a systematic and in-depth analysis, and subsequent licensing of the product development strategy is to present. We used a literature investigation research with 2014 broadcast and newspaper articles, papers, and books which is related to the current sports licensing. Based on such research method, the following results were obtained. We used a literature investigation research with 2014 broadcast and newspaper articles, papers, and books which is related to the current sports licensing. First, qualitative development of superior products and a variety of products, excellent design, advanced through the brand, it is necessary to develop a practical product. In addition, the construction of efficient production systems should also be leading. Second, low prices, we need to reduce the price paid for the product through a variety of prices, sale s and special promotions according to the product. Third, accessibility and sophistication of the dealership, increased utilization of internet shopping, simplifying the sales channels and increase the dealer through a variety of distribution channels should be constructed to enable the purchase anytime, anywhere. Fourth, club and player, association, and the members of the association of community service and positive social activities must create a positive image. Fifth, fan club, club members and member suffered a targeted publicity and promotional activities for the general public, as well as to strengthen its sweepstakes or mail, product - mail, product endorsements, product purchasePoint system, and sign autographs, increasing awareness about the licensing products shall be met by better use of the teams‘ homepages. As a result of findings, To increase team image, the team needed to find and bring up excellent athletes, show more positive team image through social responsibility activity to the fans. In addition, corporate need to produce licensing products emphasizing fuctionality, design, color, and price on demand of customers. Discount tickets sales and simplifying the rout of selling licensing products also could be good strategy.

스포츠센터 회원들의 자기격려가 심리적 안정감과 지속참여에 미치는 영향

최환석(Choi, Hwan-Suk),신홍범(Shin, Hong-Bum) 한국웰니스학회 2018 한국웰니스학회지 Vol.13 No.2

본 연구는 생활체육의 참여자, 특히 스포츠센터 회원들의 자기격려가 심리적 안정감과 지속적 참여에 미치는 영향력을 알아봄으로써 스포츠센터에서 제공하는 교육 프로그램 및 서비스 품질 향상, 그리고 스포츠센터의 경영환경에 긍정적이고 실질적인 도움을 주는 데 있다. 이러한 연구의 목적에 따라 다음과 같은 결론을 제시할 수 있었다. 스포츠센터 회원들의 자기격려가 심리적 안정감과 지속적 참여에 영향을 미치며, 자기격려를 통해 긍정적인 운동정서인 심리적 안정감을 갖게 한다면, 운동지속 수행에 영향을 주게 되고 지속적인 운동수행은 참여자들의 건강과 행복한 삶의 영위에 도움을 주며, 스포츠센터에는 충성도가 높은 회원들로 인한 경영에도 도움을 줄 수 있을 것이다. The purpose of this study is to assist in upgrading the educational programs provided by the sports center as well as the service quality by investigating the influence of the self encouragement of the members of sports center on psychological stability and continuos participation. The following conclusion was derived from the study. It is recognizable that the self encouragement of the members of sports center affect psychological stability and continuous participation. If psychological stability, a positive emotional aspect obtainable through exercise participation, is achieved through self encouragement, it has an effect on the continuous participation. Furthermore, the continuous participation affects the health and happy life of the participants. These factors well lead to an increase of royal customers which would eventually help the management of the sports center.

태권도장 관계마케팅 실행에 따른 품질과 구매의사결정과의 관계

최환석(Choi Hwan-Suk),배영상(Bae Yeoung-Sang),유민규(Yoo Min-Gyu) 한국체육과학회 2009 한국체육과학회지 Vol.18 No.2

This study aims to establish a study model based on preceding studies about relationship quality and customer buying behavior according to Taekwondo gym relationship marketing execution and examining relations between relationship quality and buying purpose decision of Taekwondo gym executing relationship marketing to provide actual data required in managing Taekwondo gym. The target of study is a population of trainees' parents of Taekwondo gym in Daegu and Busan. Convenience sampling was used, and total of 351(87.8%) people's surveys were used as valid samples. As the result of reliability test of measurement tool, Cronbach's α was located between .633 and .821, which is appropriate for the purpose of study, and multiple regression was used for data analysis. The following results were obtained from this method. First, in the effect of relationship marketing execution factor on relationship quality, there was significant effect of customer orientation, response and flexibility on reliability and immersion. Second, in the effect of relationship marketing execution factor on buying purpose decision, there was significant effect of customer orientation, response and flexibility on buying intention and customer reliability. Third, in the effect of relationship quality on buying purpose decision, there was significant effect of reliability and immersion on buying intention and customer reliability. In generalization, relationship marketing execution of Taekwondo gym affects reliability and immersion of relationship quality of the gym and helps buying purpose decision of buyers. Therefore, relationship marketing execution of Taekwondo gym will help increasing the level of reliability and immersion of preexisting trainees and their parents, which will lead to buying purpose decision and Taekwondo gym will be under efficient management.

중,고등학생들의 농구 참여에 따른 정서발달과 감성발달의 관계 연구

최환석(Hwan Suk Choi) 한국사회체육학회 2008 한국사회체육학회지 Vol.0 No.34

This study aims to examine difference in emotional and sentimental development according to participation of youth in basketball specialty-aptitude education activity so that it can be used as basic materials for encouraging participation in basketball specialty-aptitude education and improving efficiency of all-round education. To accomplish such objective, this study established a total of 400 persons using quota convenience sampling method and used 379 copies excluding questionnaires with insincere answers or samples that missed parts of questions. Following conclusions were obtained with above study method. First, with regard to analysis of difference in participation of basketball specialty-aptitude education according to general feature, there was significant difference in participation frequency depending on year; participation period, frequency and strength depending on side job. Second, with regard to analysis of difference in emotional development according to general feature, there was significant difference in intelligent factors depending on side job and performance level. Third, with regard to analysis of difference in sentimental development according to general feature, there was significant difference in self-regulatory factors depending on school year, side job and household income; and empathy factors in body type. Fourth, with regard to difference in emotional development according to participation of basketball specialty education, there was significance difference in social factors, intelligence factors and life attitude factors depending on participation period, frequency and strength. Fifth, with regard to difference in sentimental development according to participation in basketball specialty-aptitude education, there was significantly high difference in self-regulation factors and emotion regulation factors and personal relationship factors depending on participation period and strength; and in self-regulation factors and personal relationship factors depending on participation frequency.

곤충생물공학의 현재와 전망

최환석(Hwan-Suk Choi),김선암(Sun-Am Kim),신현재(Hyun-Jae Shin) 한국생물공학회 2015 KSBB Journal Vol.30 No.6

Insects are the most successful organisms on earth in terms of their diversity and adaptability. Insect biotechnology using this insect resource is an emerging area for future biotechnology with various applications. Insect resources have long been used to make food and/or functional food, feed, cosmetics as well as medicine and industrial ingredients. Recently, one of the most well-known industrial material from insect is spider silk that could be commercialize in near future. The insect cell lines have been used to express recombinant proteins that were difficult to be functional expression. For public purpose, while, the insect could be good amenity source and plant farming, so leisure resource. Only the interdisciplinary research will guarantee the successful story for insect biotechnology. And biochemical engineers should used insect as a bioresource for new products with applications in medicine, agriculture, and industrial biotechnology in near future. This review will cover state-of-the art of this field and the research and application areas of insect biotechnology and the possible role of biochemical engineer for the development of the future biotechnology using this bioresource.

기업스폰서십 활동에 따른 브랜드개성과 구매행동의 관계

최환석(Hwan Suk Choi) 한국사회체육학회 2009 한국사회체육학회지 Vol.0 No.37

The purposes of the current study are to examine the influence of corporate sponsorship activity on brand personality and customer loyalty, and help companies establish strategies for effective sponsorship activity. For the above study purposes, a total of 300 persons were collected through convenience sampling and 277 copies were used except insincere replies with omitted answers. The following study results were found according the above study method. First of all, in the influence of sponsorship activity on brand personality, it was found that players, team and facility of sponsorship meaningfully influence ability and team image. Also it was observed event, team and facility of sponsorship meaningfully influence product image while players, team and facility of sponsorship meaningfully influence corporate image. Secondly, in the influence of sponsorship activity on purchasing behavior, it was found that event, team and facility of sponsorship meaningfully influence customer reliability and customer`s intention to purchase. Thirdly, in the influence of brand personality on purchasing behavior, it was found that sincerity and creativity of brand personality meaningfully influence repetitive purchase while ability, sincerity and creativity of brand personality meaningfully influence intention to purchase. In conclusion, it is deemed that corporate sponsorship activity influences brand personality and purchasing behavior. Therefore, it is necessary that companies should improve customer loyalty, reliability and awareness using communication tools in order to help customer`s purchasing behavior.

프로스포츠 스폰서십 활동이 기업이미지와 소비자 구매의사 결정에 미치는 영향

최환석(Hwan Suk Choi),이준호(Joon Ho Lee),김장환(Jang Hwan Kim),신석민(Seok Min Shin) 한국사회체육학회 2008 한국사회체육학회지 Vol.0 No.33

스폰서십 인식에 따른 구매성향과 구매의사결정과의 관계

최환석(Hwan Suk Choi) 한국사회체육학회 2010 한국사회체육학회지 Vol.0 No.39

The purpose of the current study is to examine the influence of recognition of sponsorship on the propensity to purchase and customer`s decision-making for purchasing in order to analyze the relationship between the propensity to purchase and decision-making for purchasing according to recognition of sponsorship. For the above study purposes, a total of 260 persons were collected through convenience sampling and 242 copies were used except insincere replies with omitted answers. The following study results were found according the above study method. First of all, in the influence of recognition of sponsorship on the propensity to purchase, it was found that interest level and understanding criteria of recognition of sponsorship meaningfully influence awareness and loyalty. Secondly, in the influence of recognition of sponsorship on decision-making for purchasing, it was found that interest level and understanding criteria of recognition of sponsorship meaningfully influence intention to purchase and customer reliability. Thirdly, in the influence of the propensity to purchase on decision-making for purchasing, it was found that awareness and loyalty of the propensity to purchase meaningfully influence intention to purchase and customer reliability. In conclusion, it is deemed that recognition of sponsorship influences the propensity to purchase and decision-making for purchasing. Therefore, it is necessary that companies should reinforce communication activities through TV, radio and internet in order to help customer`s propensity to purchase and decision-making for purchasing.

스쿼시장 서비스지향성과 서비스품질 및 구매의사결정과의 관계

최환석(Hwan Suk Choi),윤태훈(Tae Hoon Yoon),김영운(Young Woon Kim) 한국사회체육학회 2010 한국사회체육학회지 Vol.0 No.42

The purpose of the current study is to examine the influence of the Relationship between the service directivity and service quality, Customer`s Decision-making of squash halls. For the above study purposes, a total of 300 persons were collected through convenience sampling and 289 copies were used except insincere replies with omitted answers. The following study results were found according the above study method. The first, Service system and Service Contact Points influenced service quality. The second, Service system and Service Contact Points influenced purchase intention and consumer confidence. The third, Service quality influenced purchase intention and consumer confidence. In conclusion, perception of the positive side of character contacts of the service suppliers of the squash halls elevates the perception of service quality, the perception of service quality improves the overall satisfaction, and the overall satisfaction creates the intention to consume again. Accordingly, it is concluded that it will be the very foundation of creating customer marketing to maintain and manage so that the perception of service quality and overall satisfaction may be elevated from the customers` perspectives in the process of character contacts of the squash halls.