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      • KCI등재
      • KCI등재

        라이프스타일 유형에 따른 여대생의 화장품쇼핑성향과 심리적 특성에 관한 연구

        최수경 ( Su Koung Choi ) 한국미용학회 2007 한국미용학회지 Vol.13 No.2

        This study is to target on college women and to research their lifestyles and cosmetic shopping orientation. After classifying them according to their lifestyle, I compare and analyze the differences among groups in relation with cosmetic shopping orientation, the ability to set the fashion leadership, the confidence of makeup, and the interest in make up. The result is summarized as follows.; In regard of the differences of cosmetic shopping orientation according to lifestyles, the type to prefer leisure shopping and the type to prefer famous brands are shown to be high in the sound western-oriented type, while the type to prefer leisure shopping and the type to prefer economic shopping in the type faithful to intellectual self. And the type to prefer leisure shopping and the lifestyle to prefer economic shopping are shown to be high in the type to pursue active decoration. In regard of the differences of the ability to set the fashion leadership, the confidence of makeup, and the interest in makeup according to lifestyles, the ability to set the fashion opinion leadership and the interest in makeup are shown to be high in the type to pursue active decoration. But the type to prefer traditional life is the lowest in the ability to set the fashion opinion leadership, and the type to prefer conservative intelligence is the lowest in the interest in makeup.

      • KCI등재
      • KCI등재

        무채색 코디네이션에 따른 남성 정장 이미지와 조화감성 연구

        최수경(Su Koung Choi),성남숙(Nam Suk Sung),정수진(Su Jin Jeong) 한국디자인문화학회 2010 한국디자인문화학회지 Vol.16 No.2

        본 연구에서는 무채색 컬러코디네이션에 따른 남성 정장의 이미지와 조화감성을 분석하고자 하였다. 재킷 색 2가지(회색, 검정), 셔츠 색 3가지(흰색, 회색, 검정), 넥타이 색 2가지(회색, 검정)로 조합된 12개의 자극물과 평가척도를 측정도구로 사용하였다. 피험자는 경남지역에 거주하는 여대생 120명을 대상으로 하였다. 무채색 컬러코디네이션에 따른 남성 정장의 이미지 차원을 분석한 결과 매력성, 능력성, 개성 요인으로 구성되었으며, 각 이미지에 영향을 미치는 단서들은 차이가 나타났다. 매력성 이미지는 재킷색과 셔츠색이, 능력성 이미지는 넥타이색이 주효과로 영향을 미치는 것으로 나타났다. 검정재킷-흰색셔츠-회색넥타이의 조합일 때 가장 매력적이고 능력있는 이미지로 지각되었다. 무채색 코디네이션에 따른 남성 정장 이미지는 능력성 이미지를 가장 잘 표현하는 것으로 나타났으나, 개성 이미지는 효과적으로 표현하지 못하는 것으로 나타났다. 남성 정장의 무채색 컬러코디네이션에 따른 조화감성을 평가한 결과 9개는 조화로, 3개는 부조화로 나타났다. 그 중 검정재킷-흰색셔츠-회색넥타이 조합과 검정재킷-흰색셔츠-검정넥타이 조합일 때 가장 조화가 잘되는 것으로 평가되었다. 이와 같이 재킷색, 셔츠색, 넥타이색의 변화에 따라 남성 정장의 이미지 및 조화감성은 차이가 있는 것으로 지각되었다. 따라서 본 연구의 의의는 무채색 코디네이션을 활용한 남성 정장의 이미지 연출 시 효과적인 배색방법을 제공하는데 있다. The purpose of this study is to analyze the image and harmonic sensitiveness of men`s suit based on the achromatic color coordination. Sets of 12 stimuli and a response scale (7 point semantic) were used as experimental materials. The stimuli were 12 color pictures manipulated with the combination of two jacket colors (gray, black), three shirt colors(white, gray, black) and two neck-tie colors (gray, black) using a computer simulation method. The subjects were 120 female undergraduates living in Gyeongsangnam-do. The analysis showed that the image factors resulting from the stimuli were composed of attractiveness, capability and individuality and different parameters were involved in determining each image factor. Most effective parameters which determine the image factors were jacket color and shirt color in the attractiveness factor, and neck-tie color in the capability image, respectively. The black jacket-white shirt-gray tie combination lead to the make the most attractive and capable image. The ability image was most effectively expressed by the coordination of achromatic in men`s suit. In the meanwhile, the individuality image could not be effectively expressed. The evaluation of harmony sensitiveness for the achromatic coordination of men`s suit showed that nine sets were in harmony and the three other three were not. The combination of the black jacket-white shirt-gray tie and combination of the black jacket-white shirt-black tie were demonstrated to be the most well-balanced. Image and harmony sensitiveness of men`s suit can be perceived differently by variation of jacket color, shirt color and tie-color. Thus, the significance of this study is to provide an effective coloration method using the achromatic coordination in men`s suit.

      • KCI등재

        여대생의 라이프스타일에 따른 화장품충동구매와 성격특성 및 자아이미지의 비교

        최수경 ( Su Koung Choi ) 한국감성과학회 2007 감성과학 Vol.10 No.3

        The college students selected by random sampling were classified into several groups by their cosmetic impulse buying pattern, personality characteristics, and self-image that cause them. Their life styles, cosmetic impulse buying pattern, personality characteristics, and self-image were the subjects of comparative analysis. The results of this research can be summarized as follows. The lifestyles of college women are classified into seven styles; the style faithful to intellectual self, the style to participate actively in society, the style to pursue western value, the style to prefer decorating life, the style to pursue sound value, the passive others-oriented style and the style to pursue traditional life. Among them, the style faithful to intellectual self and the style to participate actively in society, and the style to pursue western value are shown to be important dimensions. When these lifestyles are classified, they are classified into the sound western-oriented style, the style to pursue conservative intelligence, the style to pursue active decoration, and the style to pursue traditional life. The western-oriented style and pursue active decoration style were more impulse buying orientated. But the pursue conservative intelligence style and pursue traditional life style showed quite different tendencies. These personality characteristics and self-image were supposd to contribute to their impulse buying.

      • KCI등재

        체크패턴의 폭과 색채조합에 따른 넥타이의 감성이미지 연구

        최수경 ( Su Koung Choi ),정수진 ( Su Jin Jung ),성남숙 ( Nam Suk Sung ) 한국감성과학회 2009 감성과학 Vol.12 No.4

        The purpose of this study was to investigate the sensibility image of necktie according to width and color combination of checked pattern. The experimental materials developed for this study were a set of stimulus and response scales. The stimuli were 18 color pictures, in which the width(small: 0.2㎝, medium: 1㎝, large: 2㎝), tone combination(similar, contrast), and hue combination(WR: white+red, WB: white+blue, WG: white+gray) were manipulated. The 7-point scale was used for evaluation of sensibility image. The subjects of this research were 216 female college students living in Gyeongnam. The investigation was carried out at September 2009. The data were analyzed by using SPSS program. Analysis methods were ANOVA and Duncan-test. The results of this study were as follows.; The analyses of sensibility for necktie according to width and color combination of checked pattern revealed that the concerned factors are five characteristic dimensions of attractiveness, youth, appeal, elegance, and warmness. Width showed an independent effect on appeal. Tone combination showed an independent effect on attractiveness, appeal, elegance, and warmness. Interaction effects of width and tone combination on attractiveness were found. Hue combination showed an independent effect on all dimensions. In addition, significant interaction effects of width and hue combination on attractiveness, youth, appeal, and elegance were found. Significant interaction effects of tone combination and hue combination on attractiveness, youth, and appeal were found.

      • KCI등재
      • KCI등재

        유아의 성별에 따른 티셔츠 색상 및 톤의 착용욕구 분석

        최수경 ( Su Koung Choi ) 한국의류산업학회 2011 한국의류산업학회지 Vol.13 No.1

        The purpose of this study was to identify the analysis of children`s wearing need towards hues and tones of T-shirts based on gender. The experimental materials developed for this study were a set of stimulus and response scales. The 15 color pictures and 5-point scales were used for evaluation of wearing need. Data were obtained from 150 boys and 150 girls living in Seoul, Busan, Jinju, and Changwon on May and June 2010. For data analysis, ANOVA and Duncan-test were used by using SPSS program. Results of this study were as follows.; Hues and tones showed an independent effect on children`s wearing need. Interaction effects of children`s gender and tones on children`s wearing need were found. Interaction effects of hues and tones on children`s wearing need were found. Also, interaction effects of gender, hues, and tones on children`s wearing need were found. These results suggested that children`s wearing need can be affected by their gender, hues, and tones.

      • KCI등재
      • KCI등재

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