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조흥문,김태인 강원대학교 경영경제연구소 2022 Asia-Pacific Journal of Business Vol.13 No.3
Purpose - This study analyzed the correlation and effect of FTA environmental factors (company internal environmental factors, corporate external environmental factors) between FTA utilization and performance of Shandong companies in China. Design/methodology/approach - To test the hypothesis, SPSS 24.0 statistical packages were used based on the collected data. Findings - First, it was confirmed that internal environmental factors (international marketing orientation, corporate competitiveness, and corporate awareness of FTA) of companies had a positive(+) effect on FTA utilization. Second, The government's support for FTA utilization will have a significant positive (+) effect on companies' FTA utilization.Non-tariff barriers will have a negative (-) effect on companies' use of FTA. Third, A company's FTA utilization will have a significant positive effect on FTA performance. Research implications or Originality - If Shandong companies want to increase the utilization of FTAs, they should strengthen international marketing, such as collecting information on competitors and improving product quality and price competitiveness, and increase corporate competitiveness through active export activities to the global market.In order to increase the awareness of FTA among enterprises in Shandong Province, the government should strengthen the relevant education of enterprises about FTA.
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중국 커피브랜드앱 사용자의 지각된 혜택, 지각된 희생, 지각된 가치, 지속이용의도의 영향에 관한 연구- 가치기반수용모델(VAM) 중심으로
최철,조흥문,김영국 사단법인 한국융합기술연구학회 2023 아시아태평양융합연구교류논문지 Vol.9 No.6
The current study applied the value-based adoption model (VAM) to examine the structural relationship amongst the perceived benefits, sacrifices, and values of China coffee brand apps perceived by service users and the intention to continue use. In order to achieve the purpose of this study, previous studies were reviewed and then a questionnaire was constructed based on the previous studies. The questionnaire was extracted after expert review and preliminary survey, and the questionnaire was conducted by convenience sampling method targeting Chinese people who had used the coffee brand app. A total of 249 questionnaires were analyzed, and the reliability and validity of the research model were verified. The results of the study showed that among the perceived benefits, ease, usefulness, and economic feasibility had a statistical effect on the perceived value. Among the perceived sacrifices, temporal risk was found to have a negative effect on perceived value, and perceived value had a positive effect on intention to continue using. Based on the results of this study, the academic significance and practical implications of the study were discussed, and the limitations of the study and future research directions were presented. 본 연구에서는 가치기반수용모델(Value based adoption model: VAM)을 적용해 서비스 이용자가 지각하는 중국 커피 브랜드 앱의 지각된 혜택, 희생, 가치와 지속적 이용 의도의 구조적 관계를 밝히고자 하였다. 본 연구의 목적 달성을 위해 선행연구를 검토하고 선행연구를 바탕으로 설문지를 구성하였다. 전문가 검토 및 예비조사를 거쳐 설문지가 추출되었고, 중국 커피 브랜드 앱을 사용한 경험이 있는 중국인을 대상으로 편의표본추출 방식의 설문을 실시하였다. 총 249부 설문지를 분석하고 연구 모형의 신뢰성과 타당성을 검증하였다. 연구결과는 지각된 혜택 중에 용이성, 유용성, 경제성은 지각된 가치에 통계적으로 유의한 영향을 미치는 것으로 나타났다. 지각된 희생 중 시간적 위험은 지각된 가치에 부정적인 영향을 미치는 것으로 확인되었고, 지각된 가치가 지속적 사용 의도에 긍정적인 영향을 미쳤다. 본 연구의 결과를 바탕으로 연구의 학술적 의의와 실천적 시사점을 논의하고 연구의 한계와 향후 연구 방향을 제시하였다.
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Eastern religious culture and corporate ESG rating in China
Xinyue Li,Weiyu Zhang,조흥문,권종욱,주새 충남대학교 경영경제연구소 2023 경영경제연구 Vol.45 No.4
The study, using A-share listed companies as samples, examines the influence of major Chinese religions (Confucianism, Buddhism, Taoism) on corporate ESG ratings. The research reveals a significant positive correlation between Confucian and Taoist philosophies and corporate ESG, suggesting that religious culture might serve as an alternative mechanism to encourage ESG participation in emerging markets. Additionally, the impact of Buddhism and Taoism on ESG ratings is slightly stronger than that of Confucianism, providing an opportunity for further exploration of cultural influences. The study broadens the scope of corporate social responsibility and offers new insights for global companies practicing ESG. Through comparative analysis of the impact of different religions on corporate ESG, it provides empirical evidence for cross-cultural research and practical guidance for businesses and policymakers. Recognizing the positive influence of religious culture on ESG can aid policymakers in formulating policies for sustainable social progress. Despite limitations, this study offers a novel perspective on how traditional Chinese culture influences corporate ESG ratings, providing valuable insights for businesses and policymakers.
ScienceON
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