제천 청풍문화재 단지의 관광객 선호도에 관한 연구

조문식 관광경영학회 2000 관광경영연구 Vol.7 No.-

This exploratory study surveyed a random sample of 700 tourist. After follow-up procedures were applied, responses rate of 85 percent was achieved. However, useable responses 595 of the 700 questionnaires. The statistical Analysis spss/pc were used for computer analysis of the data and testing. These included analysis of frequency analysis, χ² . The traditional researches were reviewed on the Image attributes of chung pang Culture Festival Park In Chechen from analizing the selected Image attributes by considering these proceeding research are as follow : 1. The common Image attributes based on proceeding on the Image attributes of Chung pang Festival Park depend on commodity, service. 2. The common Image attributes based on proceeding on the Image attributes of Chung pang Festival Park depend on appearance, functionality.

제천지역관광객의 관광행동특성연구 : 라이프 스타일을 중심으로 In Case of Life Style

조문식 관광경영학회 2000 관광경영연구 Vol.9 No.-

The purpose of this study is to the Tourist Behavior of chung pang Culture festival park in chechon. This exploratory study surveyed a random Sample of 300 tourist. After follow-up procedures were applied, responses 220 of the 300 questionnaires. The statistical Analysis spss/pc were used for computer analysis of the data and testing. Therefore, according to research result, this thesis try to suggest the following marketing strategies. First, the dignity-oriented group was analyzed to be satisfied with services. Second, the everyday-dissatisfaction group was analyzed to be satisfied with price and Receration. Third, the careful-Socialization group was analyzed to be satisfied with price and hotel. Fourth, the Conservative-supreme group was analyzed to be services and Restaurant. Fifth, the accomplishment-active group was analyzed to be price and Receration. Consequently, the findings of this study intend to establish the efficient and rational marketing strategies in Chechon.

제천의병제의 운영방안에 관한 연구

조문식 문화관광연구학회 2003 문화관광연구 Vol.5 No.1

The purpose of this study is to the Administration strategy of cultural festival in Chechon. Recently, There is a growing recognition among a government and a local autonomous entry is local tourism festival. This exploratory study surveyed a random sample of 250. After follow-up procedures were applied, responses 230 of the 250 questionnaires. The stotistical Analysis SPS /pc were used for computer analysis of the date and testing. Therefore, according to research, result, this thesis try to suggest the following marketing strategies.

페혈증과 동반된 양안에서의 내인성 안내염 1례

조문식 순천향대학교 의학연구소 2004 Journal of Soonchunhyang Medical Science Vol.10 No.2

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호텔 객실시설의 중요 요인에 따른 호텔 선택 영향 연구

조문식,남태석,정연국 한국관광정책학회 2000 觀光政策學硏究 Vol.6 No.1

This study was undertaken to find out significant factors that encourage the customers to choice the hotel and to suggest the marketing strategies which can satisfy the customer's needs and increase the customer's visit. The research method to accomplish the purpose of this study carry out the field survey on the customer's choice factors about Room department which based on the document study and previous study. The empirical findings of this study & this thesis try to suggest the following marketing strategies are as follow: First, when customers choose the hotel, women consider room factors importantly than men. so it is necessary to offer special service to satisfy woman. Second, older respondents consider room general factors than younger one. service strategies for old generation should be developed. Third, a professional man & house wife are consider about all factors. it is necessary to offer special room service & design to satisfy house wife. Forth, it is necessary to offer special service & VIP card, DC coupon & Mileage service to satisfy customers. Fifth, weekday guests consider all factors synthetically than weekend guests. various supplement service and event have to open by guest's market segmentation. Sixth, guests who received good image for hotel have impact on effect of word-of-mouth communication which recommends their neighbors. Seventh, it needs to be offered various programs for a passenger. Consequently, the findings of this study intend to establish the efficient and rational marketing strategies and draw customers and scheme out development of hotel industry.

캠핑장 선택속성과 참여 편익, 행동의도에 관한 연구

조문식 관광경영학회 2017 관광경영연구 Vol.79 No.-

The purpose of this study is limited to the campers at Woraksan National Park Dodonjae campsite, located in Chungcheongbak-do Jae-cheon and the questionnaire was distributed to 320 people of campers. the research was held for 1 months from July 2016. among 320 customers, 20 refused to answer and 300 participated in the survey. as the method of survey analysis, the researchers have visited the camping site during the research period, explained the objects of the research, asked th answer in self-assessment method and collected the paper immediately after the survey. with the exception of non-response and dishonest answers, the rest of 292 papers were selected as the object of the research. ibm spss 20.0 was used to analyze the data. the major statistic analysis methods were categorized into frequency, key factors, reliability, multiple regression and the result of the research are as following. The camping site selection attributes were significantly influenced by participation benefit and the relationship between participation benefit and camper’s behavior intention are testified.

제천청풍문화재 단지의 이미지 측정에 관한 연구

조문식 한국관광서비스학회 2001 관광서비스연구 Vol.1 No.1

온달문화축제 평가에 관한 연구

조문식 문화관광연구학회 2002 문화관광연구 Vol.4 No.2

There is a growing recognition among a goverment and a local autonomous entry is local tourism festival. The purpose of this study is to the Tourist Behavior of ondal culture festival in Danyang. This exploratory study surveyed a random sample of 300 tourist. After follow-up procedures were applied, responses 275 of the 300 questionnaires. The statistical analysis SPSS/PC were used for computer analysis of the data and testing. Therefore, according to research result, this thesis try to suggest the following marketing strategies.(negative factors and positive factors)

폐혈증과 동반된 양안에서의 내인성 안내염 1례

조문식 순천향의학연구소 2004 Journal of Soonchunhyang Medical Science Vol.10 No.2

Purpose : We report a case of bilateral endogenous endophthalmitis secondary to sepsis. Patient and Method : A 52-year-old man who had been hospitalized for the treatment of liver cirrhosis and sepsis for 3 days, experienced sudden decrease in visual acuity and ocular pain in his right eye. On slit-lamp examination, ciliary injection, anterior chamber reaction with hypopyon and inflammatory membrance were noted. Blood and vitreous culture were done immediately and intravitreal antibiotics were injected. A year later, the same patient complained reduced vision in the opposite eye. Anterior segment remained quiescent but fundus examinations revealed exudative inflammatory process in the vitreous. Blood and vitrous culture was performed immediately. The patient was treated with systemic and intravitreal antibiotics. Result : Staphylococcus aureus was cultured on both blood cultures. Despite prompt diagnosis and appropriate management, the right eye lost light perception and progressed to phthisis. But, visual acuity improved and the inflammation cleared out in the left eye. Conclusion : Endogenous endophthalmitis is a potentially devastating intraocular disease. Prompt diagnosis and appropriate treatment are mandatory in order to prevent progression of the disease and improve the overall prognosis.

충주시 이벤트 관광상품 전략설정에 관한 연구

조문식 한국마케팅과학회 2002 한국마케팅과학회 학술대회 발표 논문집 Vol.- No.-