이탈리아인의 韓國旅行 이미지 問題에 關한 硏究

朴儀緖 한국관광정책학회 1999 觀光政策學硏究 Vol.5 No.1

Italy is known as a tourist destination rather than tourist generating country. However, Italy generates about 18 million tourists per year, which ranks it sixth worldwide. Italy is one of the Group of Seven countries enjoying a good quality of life. The per capita GNP of Italy is more than US$20,000 and Italians receive at least 6 weeks paid vacation (30 working holidays) every year. Italian tourists also spend much more than do other nationals. Therefore more than 60 countries have a tourist office in Italy to attract more Italian tourists to their own countries. However Korea attracted only 10,742 Italian tourists to Korea in 1998, which consists of only a 0.3 percent share of all foreign tourists to Korea. Korea opened a tourist office in Milan in 1994, but had to close that office in 1998 because of the financial crisis which occured in late 1997. The Milan office of the Korea National Tourism Organization was closed not only because of financial crisis but also low potentiality of generating Italian tourists to Korea in the near forthcoming year. While KNTO had an office in Italy, three surveys were made on the image of Korea as a tourist destination and Korean commercial products sold in Italy. According to the results of those surveys, awareness of Korea as a tourist destination is very low. The first survey which was taken in 1994 disclosed that only 3% of female respondonts acknowledged that they aware of Korea, and of those 3% repondonts, many people knew Korea only in negative aspects such as war, poverty, undevelopment, etc. However awareness of Korea as a tourist destination doubled when the second survey was taken in 1996 largely thanks to the high visibility of Korean commercial products such as Korean-made cars and electronic products due to an advertisement campaign. Promotional campagin activities of the Korea National Tourism Organization also helped in this respect. Many respondents also recommended that cultral activities should be performed as much as possible to increase awareness of Korea as a tourist destination. The Milan KNTO office, in cooperation with ADUTEI which is the association of foreign tourist offices based in Italy, also took a survey on the willingness of Italians to visit Korea. According to that survey only 4.8% of respondonts answered "yes," which again showed a low awareness of Korea as a tourist destination. To overcome this awareness problem in Italy, there are some ways that promotional activities should be carried out. · Familirization tours for journalists should be promoted to stimulate more favorable articles on Korea, and an advertising campaign in consumer newspapers should be reinstated. · Cultural activities should be performed as much as possible and Korean promotinal literature in Italian should be accompanied accordingly. · The MICE(meeting, incentive, convention, exhibition) industry should be promoted more actively to attract more business travellers and to give them reasons to extend their stays in Korea. Finally, any strategy to attract Italian tourists should be approached through EU-centered concepts rather than solely on Italy itself, because Europe is coming to be considered one country. It is expected that ASEM 2000 and World Cup 2002 will help increase awareness of Korea as a Tourist destination in European countries.

觀光 交通 屬性 평가를 통한 濟州道 觀光交通政策方向摸索

황경수,김영란 한국관광정책학회 1999 觀光政策學硏究 Vol.5 No.1

The purpose of this study is to suggest the attributes which local government made no allowances for, but, when it establishes tourism transportation policy, can be the norm, and to analyze how tourists understand them. The attributes of tourism transportation were obtained by theoretical research. First, what kind of attributes are enough valuable to examine in detail in aspect of tourism transportation as well as in aspect of general city transportation was checked. Among them, those properties to pursue were suggested. Those properties are 'comfort', `convenience', 'accessibility', 'speed', `safety', 'economy', and `sight', etc. Requiring materials which are asking about these attributes and each item of them were made and the domestic tourists visiting to Cheju-do were asking to answer them. The evaluation of the attributes of tourism transportation and the recognition of the value of importance of them came to the following results. First, the order of the attributes which are looked upon as things having problems according to the conquences of the research is 'sight'(2.61, and the highest score is 5), 'economy'(3.02), `speed'(3.42), 'accessibility'(3.49), `comfort'(3.69). The higher the score is, the more it has positive meaning. Secondly, the order of the attributes of tourism transportation which should be emphasized on is as follows. The order of the attributes which should be considered as things of importance or be seeked considerately from now on is `comfrot'(46.4%), 'economy'(14.7%), 'convenience'(12.7%), `accessibility'(12.5%), 'sight'(5.4%), 'safety'(4.0%), 'speed'(4.2%). It appears that this study mentioned the basic direction for tourism transportation to follow. The left and seeked assignment is to take each item mentioned above as main themes, to examine and to analyze it more profoundly. I wish that this study could be the tiny fertilizer for genuine study to set out.

주 5일 근무제에 따른 제주지역 대안관광의 모색

김의근 한국관광정책학회 2002 觀光政策學硏究 Vol.8 No.1

The Korean government is planning to gradually introduce the 5-day work week in 2002 in order to improve the quality of life of Koreans. The expected effects in the tourism sector will be an increase of travel demand during the weekend and changes in travel patterns. This study include an promotion of cultural tourism, eco-toursm, sports tourism and night tourism for the introduction of the 5-day work week system in the Jeju island. In addition, this study demonstrated the alternatives for the 5-day work week system in the Jeju area are efficient use of the related environment and maximum concentration of local resources and capabilities. This study confirms that what we set out to accomplish is attainable through the strategies presented in the study.

지방재정확충을 위한 관광세 도입에 관한 연구

지봉구 한국관광정책학회 1998 觀光政策學硏究 Vol.4 No.2

This study aims at seeking a way to establish a new tax system which will expand and sufficiate local fiances to solve the current problems the local autonomous government are now facing, as it has come to the rehabilitation of local autonomy in 30 years. And it also needs to create a new local financial demand. Nevertherless it can not be denied that a basis for independent local finances has never been established enough to catch up with its administrative demand. I searched for a solution to recover from the weakness of its financial status. and suggest that it turn a tax on tourism into the local tax from making best use of its gifted natural resources. I also found out if it is adopted as a source of the new tax, it might help solve the regional problem led by the financial difference.

태백지역 관광개발의 분야별 발전전략

채용식 한국관광정책학회 1998 觀光政策學硏究 Vol.4 No.2

The purpose of this paper is as follows : First, to search for the centripetal point to pay full attention to the matters which still remain in this tourism-oriented region. Second, to revise a counterplan most suitable to facilitate the development of TAEBAEK region by examing various opionions for the development of this area, thus suggesting a starting point to widen the possibility for the activation of the tourism industry in TAEBAEK, the recovery of regional economy, and the regional development. Third, in addition, to establish a Korean-type mining region with a view to developing tourism industry in Korea as well as Kangwon Province, thus suggesting an alternative to solving the matters concerning the regional development. Finally to realize the proper localization of the mining region with mutual agreement among TAEBAEK residents concluded by selecting and researching the major pending issues in this area.

원주 관광상품 다양화 방안 연구

김인호 한국관광정책학회 2002 觀光政策學硏究 Vol.8 No.2

They call that culture industry is the most important business in 21C. Therefore Cultural attraction is to be insisted on tourism industry. In order to success in tourism industry by cultural attraction, we must prepare a interpretation and meaning in detail to the cultural elements, and how to explain excellent narration about the cultural elements. Also To increase economical benefit through tourism business, they need a variety tourism product. For example a green tourism product, a local festival, a ecotourism product, a theme park, etcs. Of course that tourism products have a originality about that province city, Wonju. Especially Pet Theme Park will be a best way to success tourism industry in Wonju city. Because There are many good condition in Wonju city, a well provided traffic network, good natural environments(land form, climate etc.), and a short distance from back market, Seoul.

한반도 평화창출형 관광정책개발에 관한 연구 : 관광공동체구현을 위한 관광프로세스를 중심으로

이장춘 한국관광정책학회 2002 觀光政策學硏究 Vol.8 No.1

A half century ago our fathers experienced terrible 6·25 war named as Korean War which has resulted in hard spiritual and psychological gap between South and North. Many persons said that history is to be repeating. Nevertheless we are agreeing with this phrase, cold political and military climate don't permit to make peace process in Korea peninsula. US global strategy reorientation resulted from the change of USA's political and foreign affairs, the appearance of axis of evil and 9·11 terror, is enough to make the world people being at a loss. Increasing and incremental tension-oriented atmosphere surrounding Korea peninsula will be producing more confusions and conflicts between South and North Korea. Pope Paul Ⅱ of the speakings, it is very easy to find the beautiful massage-" tourism creates peace and tourism industry is contributing to prevent the international and regional dispute". Many peace loving people are agreeing that the tourism is the guard to maintain global peace and to increase humanism and mankind's happiness. With this conception, the objective of this paper is summarized as follows ; (1) to set up the theoretical framework on relationship between peace and tourism in Korea peninsula. (2) to make up the judgement guidelines of the Kumgang mountain tour (3) to analyze the present status of the tension state between two Koreas (4) to systemize the peace-oriented tourism policy development as step by step The time span of this paper is to 2012 named and judged the year of Korea unification achievement from many scholars and specialists investigated in the proceedings of the Third National Land Use Plan of Korea. The writer suggested the very important conclusions, that is 'tourism peace process' which is as the first stage - to make the common announcement of the Kumgang mountain tourism special zone, as the second stage - to formulate the tourism cooperation and interchange agreements between South and North Korea government, as the third stage - to achieve the historical tourism community in Korea peninsula.

원주 상징 관광이미지 상품 개발 연구

김인호 한국관광정책학회 2000 觀光政策學硏究 Vol.6 No.2

Tourism image is important to develop tourism product. And so many country studies his new city image. Successful regional image makes the famous destination at tourist. Wonju city has a well-known tourist destination as Chiaksan national park. But It is not enough to appeal a tourist because modern tourist' needs are variety. And so we will think about another Wonju city image. New image has to test by citizen, governor, scholar, and etc. But I will insist on Wonju New tourism Image, Theme Park. That Themes are children, climate, nature, historical asset, festival, silver industry, and dogs-cats park. That Theme Park will produce regional economic benefit and Wonju city is to be famous tourist destination.

방한(In bound)관광상품 수익성 제고 방안

서정태 한국관광정책학회 2000 觀光政策學硏究 Vol.6 No.2

Korean Government expects to accommodate seven million foreign tourists in 2003, and profit twelve billion US dollars as a result of it. If you look, however, at the readiness of domestic atmosphere, you will realize that the competitiveness of Korean tourism products is deteriorating due to the insufficient lodging, attractive tourist sites, food menu and shopping items. This poor domestic atmosphere prompts us to seek some ways to ameliorate our tourist market conditions. In a way to find a solution, the size of tourism expenditure, shopping costs, favored shopping items, and characteristics of purchase patterns of the three major markets of Japan, America, and China that In-bound foreigners are mostly interested in will be analyzed through literature research and field surveys. Also as a strategy to differentiate tourism products, ways of developing distinctive regional products, of strengthening the incentives, of attracting more international conventions are examined. In addition, as a marketing strategy, methods of attracting foreign tourists to the Ministry of Culture and Tourism-designated regional festivals are studied. Lastly as a strategy to stimulate shopping, the production, distribution, and ways of government support of tourism products are analyzed in order to contribute to improve the profitability of tourism products.

생태박물관(ECO-MUSEUM)조성과 횡성지역 관광개발과의 연계방안

채용식 한국관광정책학회 2000 觀光政策學硏究 Vol.6 No.2

The creation of an Eco-museum is expected to draw many tourists to visit Heongsung attractions, for it will be a new tourism facility which will change the tour pattern of the Heongsung area. So far, the tour pattern of the Heongsung area has been developed by linear tourism development and for a simple tour activity to provide leisure space enabling tourists to have various tour experiences and adventures. Especially, the creation of an Eco-museum will contribute to the growth of tourists, the extension of their stay, the growth of income, and the improvement of image as a tour attraction to the Heongsung area. Thus, the Eco-museum will be a 21st century-type tourism resource. The goal of the Eco-museum is important for improvement of life quality, for distinctive improvement of the regional environment, for pro-environmental development, for development of a 21st century-type of eco-tourism resource, and for creation of an attraction to meet the satisfaction of tourists. To achieve these goals, I will mainly research these three parts in this study: First, for the variation of Eco-museum composition, the specialty, cultural aspects, history, resource, and environment of the Heongsung area will be researched. Second, an analysis of the theoretical background which supports the concept of an Eco-museum and the plan of inventing software befitting the condition of Korea will be focused upon. The Eco-museum concept has been created as an alternative tourism resource for an active, vital tour activity and as a continuous development strategy. Third, After consideration of the tourism development plan, connective plans contributing to the characteristic and active tourism of the Heongsung area will be presented, for the construction of an Eco-museum has a close relationship with the tourism improvement of its surrounding area.