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정기한,오재신,김대업,Chung, Ki-Han,Oh, Jae-Sin,Kim, Dae-Up 대한산업경영학회 2004 산업융합연구 Vol.2 No.2
The purpose of this study is to analyze satisfaction factors that consumers perceive during purchasing products and using services on Internet Shopping Mall. Consumers' purchase process on Internet Shopping Mall is examined by finding the relation between overall satisfaction and intention. The study results show that consumers' higher appraisal degree on satisfaction means their higher purchase intention. In the process of service encounter, many factors affect customer's evaluation for overall satisfaction. They are categorized as five factors; information provision, merchandising, ordering convenience, payment risk, after services.
기업이미지와 경영성과에 대한 시장지향성의 영향: 중소 이노비즈와 비이노비즈 기업의 조절효과
정기한 ( Ki Han Chung ),정경효 ( Kyeong Hyo Jung ),신재익 ( Jae Ik Shin ) 한국생산성학회 2013 生産性論集 Vol.27 No.1
The purpose of this study is to investigate the relationship among market orientation, company image, and business performance of small manufacturing enterprises in Korea. The results show that information dissemination and information responsiveness of market orientation positively affect company image except information generation. Information dissemination positively affects business performance except information generation and information responsiveness. However, information responsiveness indirectly affects business performance. Company image positively affects business performance. The moderating effects of Inno-Biz firms between market orientation and business performance are not significant. Therefore, it is identified that the role of market orientation is very important to enhance company image and business performance of small manufacturing enterprises. For this, managers should make efforts to build effective market orientation as organizational culture to improve innovativeness, company image, and business performance.