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장호찬 우송대학교 2004 우송대학교 논문집 Vol.9 No.-
The tourism industry is one of the fastest growing industry in the world. In 2010, more than 1bilion people are estimated to participate in any types of travel in the world by WTO. Ecotourism is also fast growing sector in the field of tourism. The study is looking for the possibilities of adopting sustainable tourism concept in the forest community. The study reviews various tourism types suiting for forest community and suggests the best types of tourism and facilities for successful adoption of sustainable tourism concept in the forest community.
자아일치성과 새로운 경험 지각이 입소문에 미치는 영향 : 만족도를 매개변수로 하여
장호찬,홍성권,김성진 동북아관광학회 2013 동북아관광연구 Vol.9 No.4
본 연구는 자아이미지일치성, 새로운 경험의 지각, 만족도가 입소문에 미치는 영향 을 통합적인 관점에서 밝히고자 진행되었다. 더불어 이 과정에서 만족도의 매개역할도 함께 검토하고자 하였다. 자료는 제주공항을 통해 입도하는 관광객들을 대상으로 편의 표본추출을 이용하여 수집되었으며 유효표본의 크기는 402명이었다. 연구결과 자아이 미지 일치성이 높을수록 그리고 새로운 경험을 더 많이 했다고 지각할수록, 만족도가 높을수록 입소문에 참여할 의사가 높았다. 더불어 만족도는 자아이미지 일치성과 입소 문, 새로운 경험의 지각과 입소문 사이에서 매개역할을 하는 것으로 나타났다. 이러한 연구결과를 토대로 연구의 결론에서 이 결과에 대한 시사점과 연구 한계를 함께 제시 하였다.
생태관광의 현황과 과제 : The case of Malaysia 말레이시아 관광산업을 중심으로
장호찬 우송대학교 2000 우송대학교 논문집 Vol.5 No.-
At the end of 20th century, the tourism community has been challenged by the problems generated by the mass tourism. One of the alternative ways of avoiding these problems is adopting the ecotourism principles. The purpose of this study is to explain the concept of ecotourism and its background and discuss the main issues of ecotourism and the future of this alternative way of tourism. As a case of ecotourism, this study also provides the ecotourism of Malaysia. For better understanding of Malaysia, some of general and recent trends of tourism in Malaysia are also discussed.
장호찬 한국관광학회 2002 관광학연구 Vol.26 No.3
This paper provides how crowdness of short-term staying tourists such as recreational boaters influences the involved communities as a whole. Against sustainable future tourism destinations, various undesirable mal-effects could be foreseen socio-economically and environmentally if the destination is over demanded. For empirical study, Dong-River, an upstream of Han River located nearby at Youngwol County in Gangwon Province, recently renowned as a hot short-haul tourist destination, was selected as a case study area. Between 1998 and 1999, some negative social and environmental impacts and also some positive economic impacts were envisaged. Short observation period seems to reveal latent lagged effects to the community whether they might be desirable one or undesirable one for the future of the communties concerned.
관광지의 자원봉사활동경험이 장소애착 형성과 관광객으로서의 재방문의사에 미치는 영향
장호찬 한국관광학회 2010 관광학연구 Vol.34 No.3
The place attachment has been a cental concept to understand the bonds between human and environment. The study assumed that the volunteer activity in the tourist destination could develop the place attachment because of the life significance of the activity. It also assumed that the higher the person hold the level of attachment to the place, the higher the likelihood that she/he would visit the place as a tourist. The data were collected through online survey. A total of 2,842 student-sample was collected and analysed. Based on the place attachment theory, two hypotheses were developed and tested using the t-tests and a structural equation modeling technique. The results could not verify that the place attachment was developed by the volunteer activity even if statistical test showed the significant difference between volunteers and non-volunteers. Nevertheless there was an evidence that the quality of volunteer experience might have an effect on the level of place attachment. In addition, the structural equation modeling suggested there was positive and direct relationship between place attachment and the revisit intention to the place as a tourist. Theoretical and Practical implications were also discussed.