소매업체 브랜드 자산이 인터넷 쇼핑몰 유통업체 브랜드 태도에 미치는 영향

임지원 ( Ji Won Lim ),장기원 ( Zhang Qi Yuan ),이라경 ( Ra Gyung Lee ),박진용 ( Jin Yong Park ) 한국유통물류정책학회 2017 유통물류연구 Vol.4 No.1

최근 경기침체와 물가상승으로 소비자들은 구매행위에 있어서 가치 지향적이고 합리적인 구매를 좇아가게 되었고, 이러한 소비패턴의 변화는 유통업체 브랜드가 대형마트의 상품구성에서 차지하는 비중이 점점 커지는 변화를 불러왔다. 또한 온·오프라인의 경계가 무너지면서 인터넷 쇼핑몰 간의 경쟁이 치열해지고 이러한 위기를 타파하고자 온라인 소매업체는 경쟁우위 전략 방안의 하나로 유통업체 브랜드를 개발하기 시작하였다. 그러나 오프라인에 비해 인터넷 쇼핑몰의 유통업체 브랜드는 관리가 어려운 실정이다. 이에 본 연구는 인터넷 쇼핑몰을 이용해본 경험이 있는 소비자를 대상으로 설문을 진행하였다. 구체적인 측정은 유통업체 브랜드 평가와 소매업체 브랜드 자산이 유통업체 브랜드 태도에 미치는 영향을 살펴보았다. 또한 소매업체 브랜드 자산 속성이 유통업체 브랜드 평가와 유통업체 브랜드 태도간의 관계를 조절하는지 확인하였다. 분석 결과, 지각된 가격은 유통업체 브랜드 태도에 긍정적인 영향을 미치는 것으로 나타났고, 지각된 위험은 유통업체 브랜드 태도에 부정적인 영향을 미치는 것으로 나타났다. 또한 소매업체 브랜드 자산의 속성 가운데 소매업체 브랜드 연상과 소매업체 브랜드 충성도는 유통업체 브랜드 태도에 긍정적인 영향을 미치는 것으로 나타났으며, 이들은 유통업체 브랜드 평가와 유통업체 브랜드 태도 간의 관계에 있어 조절적 역할을 하는 것으로 확인되었다. 본 연구를 통해 유통업체 브랜드뿐만 아니라 소매업체 브랜드 자산을 구축하고, 나아가 마케팅 전략 및 유통업체 브랜드 성공에 도움이 될 것으로 기대한다. Recently, due to the recession and inflation, consumers have pursued value-oriented and rational purchasing behavior, and this change in consumption pattern has led to the different phase in the proportion of private label brands in the merchandise composition of large-sized discount stores. Also, as the boundaries of on-line and off-line retailing are getting ambiguous, the competition among Internet shopping malls became severe. In order to overcome such a crisis, online retailers started to develop the private brand as one of the strategies of competitive advantage. However, it is difficult to manage private brands in Internet shopping environment compared to store-based retailers. In this study, we surveyed consumers who had experience shopping private brand products at internet shopping malls. Specifically, we examined the effects of private brand product evaluations (price value and quality risk) and retailer`s house brand equity on attitude toward the private brand provided by the online retailers. In addition, we tried to find whether the attributes of retailers brand equity moderate the relationship between the private brand product evaluations and the attitude toward the private brand. As a result, perceived price has a positive effect on attitude toward private brand, and perceived risk in quality has a negative impact on it. Also, among attributes of retailer brand equity, association and loyalty of house brand positively affect attitude toward private brand, and these have a moderating role in relationship between evaluations of and attitude toward private brand.

한중 문장부호 대조 및 번역 전략 고찰

장기(Zhang Qi)(張琦) 한국통번역교육학회 2011 통번역교육연구 Vol.9 No.2

As critical components of the text, punctuation marks serve many functions: the end of sentence, the speaker s tone, the meaning of the word and the logic of the text, among others. This paper, therefore, is to discuss the translation strategy in accordance with the comparison of Korean-Chinese punctuation marks in morphology and to illustrate how important punctuation marks are in translation. Accordingly, in this paper Korean-Chinese translations are compared through concrete examples in the following methods. The punctuation marks are (a) transferred as they are, (b) having the form changed, (c) having the position changed, (d), deleted, and (e) added. Although this may not be the most detailed approach to this subject, I’m confident that the results of this study will be helpful for an accurate Korean-Chinese translation, especially when it involves punctuation marks.

중국 텔레비전 광고에 나타난 문화적 가치

장기(Qi Zhang),김수정(Sujeong Kim) 충남대학교 사회과학연구소 2008 사회과학연구 Vol.19 No.2

본 논문은 정치, 경제, 문화 영역 등, 세계화의 급격한 변호를 겪고 있는 중국에서 텔레비전 광고가 어떠한 문화적 가치를 표상해내고 있는가를 분석하였다. 이러한 연구목표는 해외시장을 목표로 한 다국적 기업들이 이전의 표준화전략에 비해 해당시장의 고유한 문화적 특성을 고려한 현지화전략에 더 비중을 두게 될 것이며, 동시에 세계화에 동참하게 된 지역국가의 광고 역시 변화가 일어날 것이라는 기존문헌의 논의들을 배경으로 한다, 따라서, 본 논문은 다국적기업 제품의 광고와 중국기업 제품의 광고를 비교함으로써 제품의 소속국가에 따라 비언어적 요소의 사용에서의 광고 전략이나 소구하는 문화적 가치가 차이를 보이는가를 고찰하고자 하였다. 이를 위해 2007년 중국의 4개 주요채널에서 추출한 356개의 중국 텔레비전 광고물을 내용분석하였다. 분석결과, 다국적 제품의 광고보다 중국 제품의 광고는 중국모델과 중국지역의 배경, 중국의 선호색으로 여겨지는 붉은 색을 더 빈번하게 사용하는 것으로 나타났다. 그러나 문화적 가치의 측면에서는, 중국 제품 광고와 다국적 제품 광고 모두 근대적 가치를 가장 선호하는 것으로 나타났다. 흥미로운 점은 중국제품 광고는 다국적제품의 광고에 비해 적극적으로 한편의 광고 내에 다양한 가치를 절충적으로 섞어 표상하는 것으로 드러났다. 또한 중국제품 광고가 전통적인 유교적 문호가치에 여전히 소구하는데 비해, 다국적 제품의 광고는 단 한편도 발견할 수 없었다. 이러한 결과는 중국 제품의 광고가 다양한 절충과 접합이 급격하게 일어나고 있는 중국사회를 반영하는데 비해, 다국적 제품의 광고는 보다 근대적 가치에 기반한 세계성을 강조하는 전략을 여전히 선호하고 있음을 시사한다. This paper examines cultural values represented in 356 television commercials in China which has been experiencing drastic changes in the social, economic, and culture dimensions in the context of globalization. Employing the method of content analysis, this study focuses particularly on comparing the commercials for Chinese corporations' products with those for multinational corporations' products, in terms of non-verbal elements of the commercials and socio-cultural values such as Confucian value, modern value, and post-modern value. According to findings, Chinese corporations' ads resort to Chinese regional characteristics more than global ones by adopting Chines models in ads, using Chinese place as commercial backgrounds, and showing red color more than multinational corporations do. In terms of socio-cultural values, both corporations' commercials most prioritize 'modern value'. However, Chinese commercials also use the appeal for traditional confucian cultural values, in contrast multinational ones surprisingly do not represent traditional confucian value even in a single advertisement. In addition, Chinese corporations' ads showed cultural values in mixed forms more than multinational corporations' ads do. This result suggests that the variety of values and strategies of the commercials for Chinese corporations' products reflect or appel to the overall characteristics of current Chines society such as dynamic, abrupt, uneven, simultaneous, complicated, and rapid changes. In contrast, the commercials for multinational corporations approach Chinese market more in a modern and global frame.

Analytical Prediction of Bearing Life and Load Distribution for Plugin HEV

장기(Qi Zhang),강재화(Jae-Hwa Kang),윤기백(Gi-Baek Yun),류성기(Sung-Ki Lyu) 한국기계가공학회 2012 한국기계가공학회지 Vol.11 No.5

The transportation is almost dependent on a single fuel petroleum with transportation energy dilemma. Hybrid Electric Vehicle(HEV) technology holds more advantages on efficiency improvements for petroleum consumption at the transportation. And bearing is recognized as the important component of gearbox. Gearboxes for HEV transmission have been ensured the highest reliability over some years in withstanding high dynamic loads. At the same time, the demands of lightweight design and cost minimization are required by thought-out design, high-quality material, superior production quality and maintenance. In order to design a reliable and lightweight gearbox, it is necessary to analyze bearing rating life methods between standard and different bearing companies with calculation methods for modification factors. In this paper, the influence of life time of bearings will be pointed out. Bearing contact stress and load stress distribution of HEV gearbox are obtained and compared with Romaxdesigner and BearinX. And the unequal wear of the left bearing for the gearbox intermediate shaft is investigated between simulation and test.

A Study on the Design of a Gear Transmission Error Test Rig

Qi Zhang(장기),Jing Zhang(장정),Hou-Ling Yan(연후링),Qing-Wang Zhu(주징왕),Zhe-zhu Xu(허철수),Sung-Ki Lyu(류성기) 한국기계가공학회 2016 한국기계가공학회지 Vol.15 No.1

Transmission error (TE) is the most important cause of gear noise and vibration because TEs affect the changes of the force and the speed of gears. TE is usually expressed as an angular deviation, or a linear deviation measured at the pitch point and calculated at successive positions of the pinion as it goes through the meshing cycle. Accurate measurement of TE for gear transmission will provide a reasonable basis for gear design, manufacturing processes and quality control. Therefore, in order to study the accuracy of the gear transmission, stability, TE, vibration and noise after gear micro-geometry modification, a gear transmission test rig is proposed in this paper, which is based on the existing technical conditions, by using reasonable testing methods, hardware and a signal processing method. All of the details and the experience can be taken into consideration in the next upgraded test rig.

Study on Empirical Gear Profile Micro-modifications for Gear Transmission

Qi Zhang(장기),Jiu-Gen Wang(왕주겐),Sung-Ki Lyu(류성기) 한국기계가공학회 2017 한국기계가공학회지 Vol.16 No.3

When gears mesh, shock and noise are produced as results of tooth error and tooth deformation under load. Transmission error (TE) is the most important cause of gear noise and vibration because TEs affect the changes of the force and the speed of gears. Gear tooth modification research plays a positive role in reducing TE and improving the design level and transmission performance of transmission systems. In high-precision manufacturing gear, gear tooth modification is also commonly used to reduce noise in practical applications. In order to study the accuracy of gear transmission, some empirical gear profile micro-modifications are introduced, and a helical gear pair is modeled and analyzed in RomaxDesigner software to investigate the utility of these modification methods. Some of these will be selected as experimental proposals for gear pairs, and these manufactured gears will be tested and compared in a semi-anechoic room later. The final purpose of this study is to find reasonable and convenient empirical formulae to facilitate improved gear production.

Analysis and Calculation of Bearing Life for Wind Turbine

장기(Qi Zhang),배효제(H. J. Bae),하휘파(Huibo He),김준성(J. S. Kim),장정(Jing Zhang),류성기(S. K. Lyu) 한국정밀공학회 2008 한국정밀공학회 학술발표대회 논문집 Vol.2008 No.11월

A Study on Optimization of Tooth Micro-geometry for a Helical Gear Pair

장기(Qi Zhang),강재화(Jae-Hwa Kang),류성기(Sung-Ki Lyu) 한국기계가공학회 2011 한국기계가공학회지 Vol.10 No.4

Nowadays, modern gearboxes are characterized by high torque load demands, low running noise and compact design. Also durability of gearbox is specially a major issue for the industry. For the gearbox which used in wind turbine, gear transmission error(T.E.) is the excitation that leads the tonal noise known as gear whine, and radiated gear whine is also the dominant source of noise in the whole gearbox. In this paper, tooth modification for the high speed stage is used to compensate for the deformation of the teeth due to load and to ensure a proper meshing to achieve an optimized tooth contact pattern. The gearbox is firstly modeled in Romax software, and then the various combination analysis of the tooth modification is presented by using Windows LDP software, and the prediction of transmission error under the loaded torque for the helical gear pair is investigated, the transmission error, contact stress, root stress and load distribution are also calculated and compared before and after tooth modification under one torque condition. The simulation result shows that the transmission error and stress under the loads can be minimized by the appropriate tooth modification.

Study on the Transmission Error Prediction for a Spur Gear Pair

Qi Zhang(장기),Jing Zhang(장정),Zhong Gang Zhu(주충강),Zhen Rong Wang(왕진영),Zhe-zhu Xu(허철수),Sung Ki Lyu(류성기) Korean Society for Precision Engineering 2016 한국정밀공학회지 Vol.33 No.2

Study on the Transmission Error Prediction for a Spur Gear Pair

장기(Qi Zhang),장정(Jing Zhang),주충강(Zhong Gang Zhu),왕진영(Zhen Rong Wang),허철수(Zhe-zhu Xu),류성기(Sung Ki Lyu) Korean Society for Precision Engineering 2017 한국정밀공학회지 Vol.34 No.3