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한국,중국,베트남 이동통신 이용자의 IMC 요인 인식 차이와 해외진출 전략에 관한 연구
임채관 ( Chae Kwan Lim ),김채환 ( Chae Hwan Kim ),정성호 ( Seong Ho Cheong ),유승관 ( Seung Kwan Ryu ) 한국PR학회 2009 PR연구 Vol.13 No.1
This study aimed to investigate the structural relationship and difference of IMC(integrated marketing communication) factors, corporate image, brand image, service quality, and customers` satisfaction of Korean, Chinese and Vietnamese mobile telecommunication users. In doing so, this paper suggested reasonable IMC strategies and oversea markets. This study conducted survey for each mobile telecommunication users: Koreans(303), Chinese(244), and Vietnamese(179). Based on this survey, this study employed empirical analysis and proposed comprehensive IMC strategies, which are suitable for each countries. As a result, IMC factors have positively impacted on corporate and brand image, and so good corporate and brand image have a positive influence on service quality and ultimately customers` satisfaction for Korean mobile telecommunication users. However, this study found out that brand image and service quality were not statistically significant for Chines and Vietnamese users.
여성창업자의 창업특성이 창업성과에 미치는 영향에 관한 연구
임채관(Lim, Chae Kwan),김향란(Kim, Hyang Ran) 실천경영학회 2009 실천경영연구 Vol.3 No.1
The purposes of this study were to investigate the relationship between entrepreneurs' characteristics and performance in women-owned business. To achieve this research purpose, the sample were women entrepreneur. The Self administered questionnaire papers were used with female CEO who entrepreneur from May 1 to October 31 in 2006. For this study, 201 papers collected and 194 was used for this study statistics. The results of this study were as follows: First, women entrepreneurs' psychological characteristics(control position, achievement and self-reliance factors) influenced on performance. Second, woven entrepreneurs' managerial characteristics(capital control, technology and human resource, marketing and consultation factors) significantly influenced on performance. Third, women entrepreneurs' difficulties of start-up business(discrimination against women, managemental weakness and administrative support factors) significantly influenced on performance.