연구논문: 지역간 산업연관모델(IRIO)를 이용한 인바운드 관광산업의 경제적 파급효과 분석 -종로지역을 중심으로-

이충기 ( Choong Ki Lee ),송학준 ( Hak Jun Song ),문지효 ( Ji Hyo Moon ) 대한관광경영학회 2011 觀光硏究 Vol.26 No.5

본 연구는 지역간 산업연관모델(IRIO)을 이용하여 2011년 서울시 종로구 인바운드 관광산업이 서울시와 타지역에 발생시킨 경제적 파급효과를 측정하는데 있다. 이를 위하여 한국은행(2009)의 지역산업연관표를 서울시와 타지역으로 구분된 두 지역간 산업연관표로 통합하였으며, 이를 토대로 생산, 소득, 부가가치, 취업승수를 도출하였다. 또한, 외래관광객을 대상으로 설문조사를 실시하여 종로 방문 경험율을 도출하고, 1인당 지출액을 도출하였으며, 수요예측모델을 이용하여 총 종로 방문 외래관광객 수와 총 지출액을 추정하였다. 지역산업연관 분석결과, 2011년 종로 방문 외래관광객의 지출액으로 인하여 서울시와 타지역에 직·간접적으로 발생시킨 생산파급액은 약 2조 7,124억원(서울시: 약 2조 1,065억원, 타지역: 약 6,059억원), 소득파급액은 약 5,990억원(서울시: 약 5,223억원, 타지역: 약 767억원), 부가가치파급액은 약 1조 3,820억원(서울시: 약 1조 1,383억원, 타지역: 약 2,437억원), 취업파급자수는 약 40,862명(서울시: 약 32,956명, 타지역: 약 7,906명)으로 예측되었다. This study aims to estimate the economic impact of the inbound tourism industry for the year of 2011 on the economies of the Jongno-gu, metropolitan Seoul and other region. To this end an Inter-Regional Input-Output(IRIO) model was employed to derive tourism multipliers in terms of output, income, employment, value-added, and tax using the regional I-O transactions tables developed by Bank of Korea (2009). Also, this study conducted surveys to inbound tourists in order to estimate visit experience and per capita expenditure, and predicted inbound tourists in 2011 using forecasting techniques. Based the results of surveys and forecasts total tourist expenditures were estimated for Jongro-gu. The results of IRIO reveal that in 2011, total expenditures of inbound tourists visiting Jongno-gu would generate approximately 2.7 trillion Won of output impact (Seoul city: 2.1 trillion Won, other region: 606 billion Won), 600 billion Won of income impact (Seoul city: 522 billion Won, other region: 77 billion Won), 1.4 trillion Won of value-added impact (Seoul city: 1.1 trillion Won, other region: 244 billion Won), and 40,862 non-paid and full-time jobs(Seoul city: 32,956 jobs, other region: 7,906 jobs) throughout direct and indirect effects.

CVM을 이용한 승마체험의 가치평가

이충기(Choong Ki Lee),이혜미(Hye Mi Lee),김태균(Tae Kyun Kim) 한국관광연구학회 2014 관광연구저널 Vol.28 No.1

The purpose of this study was to estimate the economic value of horseback riding experience using a dichotomous choice contingent valuation method (DC CVM). This study also aimed to identify independent variables that determine the willingness to pay (WTP) for horseback riding experience. Onsite surveys were conducted with residents of Seoul and Gyeonggi province using a quota sampling method based on population, age, and gender. The results of CVM show that the economic value of the horseback riding was estimated to be KRW 59,811 per person using WTP truncated method, KRW 60,978 using a WTP mean, or KRW 57,178 using a WTP overall mean. The results of the logit model also indicate that variables of bid (price), interest in the horseback riding and its needs, age, and education were important explanatory variables in predicting WTP for horseback riding.

크루즈산업의 연간 경제적 파급효과 분석

이충기(Choong Ki Lee),권영현(Younghyun John Kwon),김혜선(Hye Sun Kim) 한국관광연구학회 2015 관광연구저널 Vol.29 No.5

The purpose of this study is to estimate the economic impacts of cruise tourism for four major ports(Incheon, Busan, Jeju, and Jeonnam) of call in 2013 using a regional input-output(I-O) model. To this end tourism multipliers were estimated from four ports of call using the regional I-O model in terms of input, income, value added, indirect tax. and employment. The results of this study show that per capita expenditure of cruise tourist was 924,788 Won for Incheon, 823,500 Won for Jeonnam, 784,864 Won for Jeju, and 741,125 Won for Busan. The results of the regional I-O model indicate that 555 billion Won of cruise tourism in 2013 generated approximately 910 billion Won of output impact, 218 billion Won of income impact, 567 billion Won of value-added impact, 22 billion Won of net indirect tax impact, and 21,909 jobs. In terms of port of call, Jeju generated the largest economic impact followed by Busan, Incheon, and Jeonnam. In terms of tourism sector, shopping produced the largest economic impact among other tourism sectors for each port of call. The results of the economic impact study will contribute to supporting the economic validity of development for cruise tourism by central and local governments.

2007경주세계문화엑스포의 지역경제 파급효과 분석 : 직접조사에 의한 지역산업연관모델을 중심으로 Survey-based on Regional Input-Output Model

이충기 ( Choong Ki Lee ),서태양 ( Tae Yang Seo ),박종구 ( Joung Koo Park ) 대한관광경영학회 2008 觀光硏究 Vol.23 No.1

문화예술축제 이미지의 선호도 차이분석 -2002,2004 광주비엔날레 비교를 중심으로-

이충기 ( Choong Ki Lee ),고호석 ( Ho Seok Ko ),김동기 ( Dong Ki Kim ) 대한관광경영학회 2005 觀光硏究 Vol.19 No.3

CVM을 이용한 보령머드축제 생태관광자원의 경제적 가치 평가 -가설적 편의의 최소화 방법을 중심으로-

이충기 ( Choong Ki Lee ),김태균 ( Tae Kyun Kim ) 대한관광경영학회 2010 觀光硏究 Vol.25 No.4

본 연구의 목적은 가상가치평가법(CVM)을 이용하여 보령머드축제의 갯벌 생태관광자원에 대한 경제적 가치를 평가하는데 있다. 특히 본 연구에서는 갯벌 생태관광자원의 진정한 가치를 이끌어 내고 가설적 편의를 최소화하기 위하여 실제상황을 설정하였다. 로짓모형으로부터 추정된 계수를 이용하여 1인당 지불의사금액을 추정한 결과, 가설적 상황의 경우 연간 44,123원으로 나타났으며, 지로용지 발급을 요구하는 실제상황의 경우 31,474원, 주소와 이름을 요구하는 실제상황의 경우 20,603원으로 추정되었다. 이는 가설적 상황이 머드축제 생태관광자원의 가치를 과대평가하고 있음을 지적해주며, 실제상황을 이용하여 진정한 가치를 평가하는 것이 바람직함을 지적해준다. 1인당 보령머드축제의 갯벌 생태관광자원의 가치(20,603원)와 2009년 보령머드축제 참가자 수(2,171,000명)를 고려할 때, 보령머드축제의 갯벌 생태관광자원에 대한 총경제적 가치는 약 447억원으로 추정되었다. 이는 보령머드축제의 갯벌이 파괴되거나 손상될 경우 447억원에 해당되는 경제적 편익을 잃게 된다는 것을 의미한다. 따라서 이러한 보령머드축제의 갯벌 생태관광자원을 보존하기 위해서 보령머드축제조직위원회에서는 환경과 관련된 이벤트프로그램을 개발하여 환경의식을 고취시키고, 예산을 할당하여 갯벌 생태관광자원을 보존해야 할 것이다. The purpose of this study was to estimate the economic value of mud ecotourism resources at 2009 Boryeong Mud Festival using contingent valuation method. In particular, this study designed real settings to extract true value by minimizing hypothetical bias. Based on estimated coefficients from the logit models, the results of this study indicate that WTPs(willingness-to-pay) for mud ecotourism resources were estimated to be 44,123 Korean won(KRW) per capita in the hypothetical scenario, whereas WTPs were estimated to be 31,474 KRW and 20,603 KRW in the real settings with condition of sending giro and providing name and address, respectively. The findings imply that the hypothetical scenario overestimated the economic value of mud ecotourism resources and thus the real setting would be desirable to extract real value. Considering the economic value of mud ecotourism resources of 20,603 KRW and the total number of 2009 Boryeong Mud Festival visitors of 2,171,000, a total 43.4 billion KRW of mud ecotourism resources was estimated. Therefore, if mud ecotourism resources of Boryeong Mud Festival were destroyed or degraded, 44.7 billion KRW of value would be lost. Thus, the Organizing Committee of the Boryeong Mud Festival should develop environmental programs or events to enhance environmental consciousness and allocate the budget to preserve mud ecotourism resources for the Boryeong Mud Festival.

카지노방문객 시장세분화 연구

이충기(Choong Ki Lee),송학준(Hak Jun Song),이대은(Dae Eun Lee) 한국호텔외식관광경영학회 2011 호텔경영학연구 Vol.20 No.1

Despite of current research on motivation in the field of casino, little research has been conducted to identify motivations of inbound tourists to casinos and then segment them with distinct subgroups for practical marketing strategies. In this respect, this study aimed to identify the underlying dimensions of motivations for inbound casino visitors, using a factor analysis, segment the inbound casino market, using a clustering analysis based on derived motivation factors, and examine any differences between market segments with respect to socio-demographic and behavioral variables using cross-tabulation analysis. To this end, a survey was conducted to inbound tourists who played casino gambling at foreign visitors` casino in metropolitan Seoul. The factor analysis delineated five dimensions of casino motivations from 27 items of motives: Novelty, Challenge, Escape, Socialization, and Winning for Money. The results of cluster analysis indicate that two distinctive segments were identified: Moderate and Aggressive Casino Visitors. These two segments were significantly different with respect to nationality, educational level, marital status, age, purpose of visit, frequency of visit to Korea, companion, favorite games, and experience in international casino gambling. Based on the results of this study, marketing implications for casino managers were provided in the conclusion section.

애향심과 카지노영향,혜택,지지도간 상호관계 규명

이충기(Choong Ki Lee),강수경(Soo Kyung Kang) 한국호텔외식관광경영학회 2008 호텔경영학연구 Vol.17 No.1

The purpose of this study was to investigate whether residents` perceived impacts, benefit, and support for casino development are related to their community attachment in the Kangwon Land gaming communities. Furthermore, this study also examined relationship between residents` community attachment and their demographic variables. To this end, an on-site survey was conducted to collect the data in the gaming communities. A factor analysis was implemented to delineate underlying dimensions of casino impacts, benefit, and support as well as community attachment. Then, a regression analysis was implemented to examine the effect of community attachment on casino impacts, benefit, and support level. The results of this study indicate that the community attachment had an effect on positive and negative social impacts, benefits, and support level. The findings imply that highly attached residents were likely to perceive social impact, benefits and support more positively than less attached individuals. Furthermore, the community attachment appeared to be related to length of residency and age.

연구논문 : AHP를 활용한 메가 이벤트의 관람수요 영향요인 분석

이충기 ( Choong Ki Lee ),김남현 ( Nam Hyun Kim ) 대한관광경영학회 2015 觀光硏究 Vol.30 No.2

본 연구의 목적은 메가 이벤트의 수요에 영향을 미치는 요인들이 무엇인지를 규명하는데 있다. 이를 위해 계층분석적 의사결정(AHP: Analytic Hierarchy Process) 방법을 활용하여 메가 이벤트 관람수요의 영향요인에 대한 의사결정 계층구조모형을 설정하고, 각 요인의 우선순위를 파악하였다. 연구에 사용된 자료는 메가 이벤트 및 축제분야의 학계, 공공부문, 그리고 업계 전문가 40명을 대상으로 AHP 설문조사를 통하여 수집되었다. 또한, AHP 계층구조모형은 컨텐츠 및 프로그램, 가격요인, 홍보마케팅, 행사장 및 시설, 운영관리, 운영스태프 및 안내정보, 개최지역과의 협력을 포함한 총 7개의 대분류 영향요인과 26개의 하위요소로 구성되었다. AHP 분석결과, 메가 이벤트의 관람수요에 가장 크게 영향을 미치는 대분류 요인은 콘텐츠 및 프로그램으로 나타났으며, 그 다음으로 가격요인, 홍보마케팅, 행사장 및 시설, 운영관리, 개최지역과의 협력, 운영스태프 및 안내정보의 순으로 나타났다. 최종 가중치를 고려한 메가 이벤트의 관람수요 영향요인으로는 전시콘텐츠의 매력성이 26개 하위요소중 가장 중요한 것으로 나타났다. 본 연구결과를 바탕으로 메가 이벤트의 성공적 개최 및 운영을 위한 중요한 시사점을 제시하였다. The purpose of this study was to identify determinants of demand for mega-events. To this end the study proposed a hierarchical structure for assessing determinants of mega-event demand by applying Analytic Hierarchy Process(AHP). Data were collected from 40 experts in the area of mega-events and festivals. AHP hierarchical structure consisted of seven main determinants with 26 components, which included contents and programs, price factor, promotion and marketing activities, event site and facilities, event management, staff and information, and partnership with host community. The results of AHP analysis indicate that the most important determinant of mega-event was contents and programs, followed by price factor, promotion and marketing activities, event site and facilities, event management, partnership with host community, and staff and information in that order. Attractiveness of exhibition contents was the most critical determinant of mega-event demand among 26 components. The findings will provide policy makers and mega-event managers with practical implications in preparing for the planning and operation of successful mega-events.

메가 이벤트 수요의 결정요인과 결정요인별 실현율 추정

이충기(Lee, Choong-Ki),이혜미(Lee, Hye-Mi) 한국관광레저학회 2013 관광레저연구 Vol.25 No.8