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이제홍 ( Je Hong Lee ) 한국도서(섬)학회 2011 韓國島嶼硏究 Vol.23 No.1
Dynasty period, using Ji-Cho as the main ingredient. The official name of Jindo Hong-Ju is Traditional Red Liquor. Also, Hong-Ju which is red has a unique taste. The urpose of this study is to analyze the satisfaction and re-purchase intention of Jindo Hong-Ju. This paper investigates what determines the satisfaction and re-purchase intention of Jindo Hong-Ju for a consumer. There have been 300 samples and 250 returns. 212 of them are used for this study. The 212 samples are used to analyze the Jindo Hong-Ju. he main results are as follows. First, the multiple regression result shows that the consumer`s satisfaction for the Jindo Hong-Ju is affected by the ``Taste and Perfume``, ``Sales and distribution``, ``Price service``, and Hangover and health. Second, ``Advertisement and publicity` has no effect on satisfaction. Third, Jindo Hong-Ju`s satisfaction is positively affected by the re-purchase intention.
DEA 모형을 이용한 신안군 천일염 생산의 효율성에 관한 연구
이제홍 ( Je Hong Lee ) 한국도서(섬)학회 2011 韓國島嶼硏究 Vol.23 No.4
Solar Salt has similar use as Organic Salt. Its has various functions which involve food security. Solar salt as a basic material for human life has lot to do with the history of food itself. This study measured the productivity efficiency of solar saltern in Shinangun 13 town through DEA models (CCR, BCC and Super efficiency). The Data Envelopment Analysis(DEA) can be employed to compare and analyse the efficiencies of Shinangun solar salt. The results of this study are presented as follows : First, DEA-CCR efficiency of Jeungdo, Dochodo, Sineuido, and Aphaedo showed a 1.0 value efficiency of CCR. In regarding to CCR Analysis, Jigo, Jeungdo, Dochodo, Sineuido, Anjwado and Aphaedo showed a 1.0 value of BCC efficiency rate. Secondly, Solar salt in Sinangun Palgeumdo and Haeuido were mainly selected as models of bench-marking. In super efficiency analysis, Shinan Gun`s production location of solar salt orderly ranked Jeungdo, Aphaedo, Sineuido, Dochodo, and Jido. This study is limited in that it focused on solar salt data when analyzing productivity efficiency through DEA model.
FTA 체결에 따른 수입제품의 소비자 후생척도에 관한 실태조사
이제홍(Je-Hong Lee),이청호(Cheong-Ho Lee) 한국무역연구원 2013 무역연구 Vol.9 No.1
The purpose of this paper is to analyze how the planned welfare lever of Korean consumer's for American and EU product, due to the Korea's FTA. The subject of the subject is A Swvey on Consumer Welfare Level for FTA under the Kwangju and Jeonnam. This study analyzed the impacts of the Korea-USA, the Korea-EU and the Korea-Chin-Japan FTAs on consumer welfare level and the satisfaction of directly related countries. The Korea-USA and the Korea-EU FT As could have some complementary relations to Korea. In conclusion, Korea-US-EU FTA is necessary to bolster economic cooperation in the future. It will provide increasing welfare level of American and EU product.
미국ㆍEUㆍ칠레와 FTA 발효에 따른 제품가격과 품질 차이에 관한 연구
이제홍(Je-Hong Lee) 한국무역연구원 2013 무역연구 Vol.9 No.7
This Study is to analyze in order to quality and price effective of Korean consumer's for U.S.A, EU, Chile product By country, exports to U.S.A slightly rose by a mere, while those to the U.S. increased on the strength of a bilateral free trade agreement With elimination of tariff and non-tariff sanctions, the Korea-U.S.A, EU and Chile FTA will create an institutional framework and favorable climate for beneficial trade and investment between third parties. This study analyzed the different on quality and price of the Korea-USA, the Korea-EU and the Korea-Chile FTAs in Korean consumer. It is no different to the quality and price, after FTA In conclusion, Korea-US-EU and Chile FTA is necessary to bolster economic cooperation in the future. It will decrease the price and improve the quality.
한국 소비자의 중국 소형전자 제품 만족도, 재구매의도와 타인추천에 관한 실증분석
이제홍(Lee, Je Hong),양홍연(Hong Yan, Liang) 한국통상정보학회 2021 통상정보연구 Vol.23 No.3
소비자들은 소형전자제품을 구매하는 경우 어떤 특성들이 만족도에 영향을 미치는지 그리고 미래소형전자제품의 재구매 의도와 타인 추천에 어떠한 의사결정을 내릴 것인지에 대한 연구의 필요성이 제기되고 있다. 본 연구는 한국시장에서 중국 소형전자제품을 구매하는 소비자를 대상으로 제품의 품질, 가격, 편리성, 디자인 그리고 신뢰도가 만족도에 대한 영향을 실증분석하고, 만족도가 재구매 의도와 타인추천 미치는 영향을 실증 분석하고자 한다. 이의 연구를 통해 한국 소비자가 중국 소형전자제품의 만족도에 관한 연구를 하여, 한국 소형전자 제품의 가격경쟁, 품질 경쟁에 대응하는 전략을 수립하는데 도움을 주고자 한다. 요인분석을 통하여 발견된 중국 소형전자제품의 품질, 가격, 편리성, 디자인, 신뢰도 등 제품속성들에 대한 만족도와 전반적인 만족도의 관계를 살펴보면, 품질, 가격, 편리성, 신뢰도 요인은 한국 소비자들의 만족도가 높은 것으로 나타났으면, 반면 디자인 요인은 만족도에 별다른 영향을 미치지 않는 것으로 나타났다. 이는 중국 소형전자제품의 디자인 측면은 한국 소비자들은 고려하지 않은 것이다. 그리고 중국 소형전자제품을 구매한 한국 소비자들의 만족도가 재구매 의도와 타인추천에 모두 정(+)의 영향을 미치고 있으며, 중국 소형전자제품에 대한 재구매 의도가 타인추천에도 긍정적인 영향을 미치고 있다는 것이다. This study empirically analyzes the effects of product quality, price, convenience, design, and reliability on satisfaction among consumers who purchase Chinese small electronic products in the Korean market, and demonstrates the effect of satisfaction on repurchase intention and recommendation by others. I want to analyze Through this study, Korean consumers will study on the satisfaction of Chinese small electronic products to help them establish strategies to cope with price and quality competition of Korean small electronic products. Examining the relationship between satisfaction with product attributes such as quality, price, convenience, design, and reliability of Chinese small electronic products found through factor analysis and overall satisfaction, quality, price, convenience, and reliability factors are related to the satisfaction of Korean consumers. On the other hand, it was found that design factors had no significant effect on satisfaction. This is because Korean consumers did not consider the design aspects of Chinese small electronic products. In addition, the satisfaction level of Korean consumers who purchased Chinese small electronic products has a positive (+) effect on both their repurchase intention and recommendation of others, and the repurchase intention of Chinese small electronic products has a positive effect on recommendation of others.