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국내 아웃도어 브랜드 등산복 재킷의 기능별 디자인 특성
이영화(Young Wha Lee),서문정(Moon Jung Seo),서인경(In Kyung Seo),김영인(Young In Kim) 한국복식학회 2013 服飾 Vol.63 No.7
The objective of this study is to analyze the characteristic of a functional design for a commercial outdoor brand jacket based on 3 types of functions : windproof, waterproof, and cold proof. To analyze the design and fabric characteristics of outdoor jackets by function, 903 men`s and women`s outdoor jacket images were selected from the catalogues during S/S 2009 - F/W 2011 of the 6 brands: The North Face, Columbia Sports Wear, Kolon Sports, K2, Arcteryx and Mont-Bell. These brands were selected based on their high market share and brand awareness of the outdoor brands in Korea. In this study, design elements analysis was conducted as following 8 elements: hood/collar height/central front flap/waistline/pocket location/ventilation for the body part/sleeve patterns/cuff for the sleeve part. Fabrics were analyzed by the frequency of fabric types used in the 3 jacket types. According to the result derived from the analysis of the six brands of outdoor wear jacket design trends by year, detachable hood and a co-use of velcro and elastic bands have been mainly designed for all of windproof, waterproof, and cold proof jacket to all in order to respond quickly to changes in the external environment. For reinforced storage function on trekking, the number of pockets has been gradually growing, and a function was being developed to connect an electronic device to a pocket. The method, result, and collateral observations relevant to each of these phases are described. Outdoor jacket design characteristics were investigated for outdoor brands, which can provide data to suggest more accurate functional design, and satisfy functional design needs. In this regard, this research was significant in the sense that it suggested preliminary data to reconsider competitiveness of the brand products.
TV 광고 공간배경의 변화와 그 상징적 의미에 관한 연구 -2000년과 2011년 광고의 비교를 통하여-
이영화 ( Young Wha Lee ),이재원 ( Chae Won Lee ),김아리나 ( Arina Kim ) 한국정보디자인학회 2011 정보디자인학연구 Vol.17 No.-
본 연구는 TV광고에 사용되는 공간배경의 상징적 의미에 대하여 2000년의 분석과 2011년의 분석을 비교하여 11년간 어떻게 변화했는지에 대한 연구이다. 이는 TV에 사용되는 공간배경은 당대 사회의 지배적 신화가 내재되어 있다는 전제 하에 출발한 연구로서, 이러한 가설은 지난 2000년 연구를 통하여 입증한 바 있다. 금번에는 2011년 공간배경을 분석하여 지난 2000년의 결과와 비교한 것이라 할 수 있다. 연구의 과정과 결과를 요약하면 다음과 같다. 우선 배경연구로서 2장에서는 현재 2011년의 사회적 특징 및 가치관을 고찰하고, 지난 11년간 TV광고의 변화를 살펴보았다. 3장에서는 금번에 수집된 100편의 TV광고의 공간배경의 사용양상과 상징적 의미를 분석하여 2011년의 시대적 이데올로기가 어떻게 반영되어 있는지 살펴보았다. 4장에서는 이를 2000년의 연구결과와 비교함으로써 통시적 변화를 분석하였다. 그 결과, 11년 동안 기술의 발전, 사회와 가치관의 변화는 TV광고 공간배경에 다양한 양상으로 반영되어 있음을 알 수 있었다. 본 연구는 지난 2000년 연구의 후속으로서 공시적 연구에 머물렀던 지난 연구를 통시적으로 발전시켰다는 데에 그 의의를 갖는다. This study examines a comparative analysis on the symbolic meanings of the spatial background in TV commercials between the year of 2000 and 2011, and how it changes for this period. This study also is based upon a premise if the spatial background communicates with its connotation of ``dominant myth`` of contemporary korean society in which this hypothesis has been proven by the last study in 2000. By analyzing and comparing the spatial background appears in TV commercials in 2011 to those for the previous study in 2000, it is able to study them as diachronic change. The process and the results of this study can be summarized as follows. First, it has been considered the social characteristic and values of the present from various angles and has also been examined the changes of TV commercials during the last 11 years as a background research in the second chapter. In chapter 3, 100 TV commercials which were on air in 2011, were collated and reviewed that the changes of ideology by time period to be analyzed and demonstrated with the usage patterns and the symbolic meanings of the spatial background. Then, in chapter 4, the study explores the changes of diachronic comparative analysis to those for the previous study in 2000 from the results described in chapter 3. The results of this have emphasized diversifying spatial background of TV commercials with the development of the technology, the changes of the society and values. The present study has been carried out: on the premises from the last 2000, is to single out and comment upon the dynamics of change and variation as they surface both synchronically and diachronically.