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부모-자녀 쌍(dyad)자료를 활용한 가족가치관과 미혼성인자녀의 결혼의향과의 관련성: 세대관계의 질의 조절효과를 중심으로
윤태실 ( Yun Tae Shil ),민주홍 ( Min Joohong ) 한국가족관계학회 2020 한국가족관계학회지 Vol.25 No.3
Objectives: Using parent-child dyadic data, this study examined the effects of both unmarried adult childrents’ and their parents’ family values(attitude towards marriage, familism) on marital intention of adult children, and the moderating effects of intergenerational solidarity (reported by adult children) on the above associations. Method: Logistic regressions were performed using a sample of 198 parent-unmarried adult child(unmarried adults aged 20 to 40 years) dyads collected from Jeju Province. Results: First, the family values of unmarried adult children were significantly related to their marital intention. Second, parental family values were not significantly related to their adult children’s marital intention. However, we found a significant moderating effect of intergenerational solidarity in the association between parental attitude toward marriage and their adult children’s marital intention. Conclusions: These results suggest that unmarried older adults’ family values are important predictors of one’s marital intention and influence of parental family value on their adult children’s marital intention may be conditioned by intergenerational solidarity. Our results will provide additional information that can help design counseling and family life education programs for families.
브랜드 자산과 통합커뮤니케이션, 그리고 미디어 시너지 효과
심재철 ( Sim Jae Cheol ),윤태일 ( Yun Tae Il ) 한국PR학회 2003 PR연구 Vol.7 No.1
This study defines brand equity as the differential effect of brand knowledge on consumer response to the marketing of the brand. Following Keller`s conceptualization, brand equity could be considered the added value of various consumer responses to previously unknown products based upon brand knowledge obtained through marketing efforts. Using this concept, we divide braud knowledge into two dimensions : brand awareness and brand image. Keller argues that the value of brand equity is more likely to increase when consumers are accustomed with the braud and fold some favorable, strong, and unique brand associations in their memory. Following this principle, any marketing specialist can improve brand awareness through advertising and public relations. In order to maximize the marketing influence, this study examines the basic concepts, opportunities and difficulties with media synergy effects. This study also deals with the many conceptual and methodological difficulties of media synergy effects, including the combined media use of television, radio, and newspapers.