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병원 코디네이터에 대한 의료미용고객의 지각된 진정성과 경험 및 신뢰와의 관계
윤두윤 한국콘텐츠학회 2023 한국콘텐츠학회논문지 Vol.23 No.9
The purpose of this study is to analyze the effect of perceived authenticity of medical beauty customers on experience and trust in women who have consulted with hospital coordinators. This research was conducted on consumers with experience in medical beauty counseling use, and SPSS(Statistical Package for the Social Science) 21.0 program was used for statistical analysis. The Results of this study were as follows: First, it was found that the perceived authenticity of medical beauty customers to hospital coordinators had a positive effect on cognitive and emotional experiences, and also on trust. Second, it was confirmed that the experience of medical beauty customers had a positive effect on trust. If the hospital coordinator treats the patient with sincerity, customers will have a positive experience and trust. In addition, it is important to deliver the exact direction of the procedure and the cost of the procedure, and to provide emotionally pleasant services through consideration.
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병원코디네이터에 대한 지각된 진정성과 공감 및 커뮤니케이션 만족도와 재방문의도와의 관계
윤두윤 한국응용과학기술학회 2024 한국응용과학기술학회지 Vol.41 No.1
본 연구는 의료미용을 위한 상담 시 병원코디네이터와 만나는 접점에서 지각된 진정성이 공감과 커뮤니케이션, 재방문 의도에 미치는 효과를 검증하는데 목적이 있다. 자료수집은 상담을 경험한 고객을 선정하여 설문조사를 실시하였고, 통계분석은 SPSS 21.0을 사용하였다. 연구 결과는 첫째, 병원코디네이터에 대한 지각된 진정성은 공감과 커뮤니케이션 만족도에 긍정적인 영향을 미쳤으며, 공감은 커뮤니케이션 만족도에 정의 영향을 주었다. 둘째 공감과 커뮤니케이션 만족도는재방문 의도에 정의 영향을 주는 것으로 나타났다. 병원코디네이터의 진정성 있는 상담은 공감을 형성하여 커뮤니케이션 만족도가 높아지고 병원을 다시방문하는 결과로 이어진다. 따라서 단순히 매출 향상이나 직무에 의해 만들어진 상담이 아니라 고객을배려한 진정성과 공감을 통한 커뮤니케이션이 이루어진다면 신뢰를 형성할 수 있으며 장기적으로 의료미용 기관의 성과에도 기여할 수 있을것이다. The purpose of this study is to verify the effect of perceived authenticity on empathy, communication, and revisit intentions at the point of contact with hospital coordinators during counseling for medical beauty. For data collection, a survey was conducted by selecting customers who experienced counseling, and statistical analysis used the SPSS 21.0 program. According to the research results, first, perceived authenticity of hospital coordinators had a positive effect on empathy and communication satisfaction, and empathy had a positive effect on communication satisfaction. Second, it was found that empathy and communication satisfaction had a positive effect on revisit intention. Authentic counseling by hospital coordinators leads to increased communication satisfaction and revisiting the hospital by forming empathy. Therefore, if communication is made through authenticity and empathy in consideration of customers, rather than just sales improvement or job-based counseling, it can build trust and contribute to the performance of medical beauty institutions in the long run.
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스톤을 이용한 복부마사지가 생리통 및 월경곤란증에 미치는 효과
윤두윤 ( Du Yun Yun ),이혜숙 ( Hye Sook Lee ),정광조 ( Kwang Jo Cheong ) 한국미용학회 2011 한국미용학회지 Vol.17 No.3
This study was conducted to examine the effects of abdominal massage using stone therapy on relieving menstrual cramps and dysmenorrhea. The subjects were 38 (control group 19), (experimental group 19) women of childbearing age who scored higher than 6 in VAS (Visual Analogue Scale:VAS) and suffered from dysmenorrhea in the preliminary research. The study was started early June in 2010 and completed in mid-September and the results of 0 week (preliminary research) and surveys after the 8 weeks of therapy were compared and analyzed. Abdomen stone therapies were conducted twice a week for an hour at the same place, on the same date and hour. Abdomen therapy using stones showed significant decrease in menstrual cramps (p<.01), changes in behavior (p<.01), negative emotions (p<.001), concentration (p<.001), pain (p<.001), stomach intestines (p<.001), water retention (p<.001), increase in weight (p<.01), decrease in weight (p<.001), dry skin and changes (p<.01). The above results leads to the conclusion that abdomen massage that uses stone therapy stimulates blood and lymphatic fluid circulation and vitalizes metabolism and in result improves menstrual cramps and dysmenorrhea. The fact that stone therapy is an effective alternative method for menstrual cramts and dysmenorrhea has been thus clarified and it is anticipated that abdomen massage using stone therapy will be implemented in various ways in the aesthetic industry.
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피부미용서비스 이용자의 가치소비가 고객만족, 행동의도에 미치는 영향
박영림,윤두윤,전해정 중소기업융합학회 2022 융합정보논문지 Vol.12 No.1
본 연구의 목적은 피부미용서비스 이용자의 가치소비가 고객만족 및 행동의도에 미치는 영향을 분석하는 것이다. 피부미용서비스 이용 경험이 있는 소비자를 대상으로 하였으며, 통계분석은 SPSS WIN 21.0 프로그램 을 활용하였다. 첫째, 피부미용서비스 이용자의 가치소비가 고객만족에 미치는 영향을 분석한 결과, 실용적가치, 사회적가치, 감정적가치가 높을수록 고객만족이 높은 것으로 나타났다. 둘째, 피부미용서비스 이용자의 가치소비 가 행동의도에 미치는 영향을 분석한 결과, 사회적가치, 감정적가치가 높을수록 행동의도가 높은 것으로 나타났 다. 피부미용서비스 이용자의 고객만족을 높이기 위해서는 합리적이고 실용적인 서비스 가치를 제공해야 할 뿐만 아니라 감정적 교감이나 사회적 유대관계를 형성하는 것이 필요하다. 또한 행동의도를 높이기 위해서는 이용자들 에게 사회적 품격을 느낄 수 있는 품격 있는 서비스를 통해 감정적인 기분전환과 행복감을 느낄 수 있도록 서비 스를 제공하여야 할 것이다. The purpose of this study is to examine the impact of value consumption on customer satisfaction of skin care service users. This research was conducted on consumers with experience in value consumption use, and data analysis was analyzed using the SPSS WIN 21.0 program. The results of this study are as follows: First emotional value, functional value and social value had a positive effect on customer satisfaction. Second social value and emotional value were found to have affected behavioral intention. In order to enhance customer satisfaction, the skin care service provider should not only provide reasonable and practical services, but also form emotional communication or social ties. Also, in order to increase behavioral intention, it should enhance social dignity or make people feel happy through diversion.
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네일 미용 서비스 이용자의 뷰티서비스 편의성이 가치소비, 고객만족, 행동의도에 미치는 영향
박영림 ( Young-rim Park ),윤두윤 ( Yun-du Yun ),전해정 ( Hae-jung Chon ) 한국미용학회 2021 한국미용학회지 Vol.27 No.3
The purpose of this study is to examine the impact of beauty service convenience on value consumption, customer satisfaction of beauty service users. This research was conducted on consumers with experience in beauty service use, and data analysis was analyzed with frequency analysis, multiple regression using the SPSS WIN 21.0 program. The results of this study are as follows. First the higher the decision convenience of beauty service, the higher the value consumption. Second the after-benefit convenience, decision convenience, and benefit convenience had a positive effect on customer satisfaction. Third benefit convenience and decision convenience, were found to have affected behavioral intention. It can be said that this research has prepared basic data for the convenience of beauty services to positively evaluate the value consumption, customer satisfaction, and behavior of beauty service convenience in the future. Therefore, the convenience of beauty service in the ever-growing nail industry is necessary for the development of nail service manuals and improvement of services.
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