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시각적 모델을 활용한 CSA 전략 교수가 수학 학습부진 초등학생의 곱셈 성취도에 미치는 영향
유현주(Yoo Hyunju),김애화(Kim Aehwa) 학습자중심교과교육학회 2021 학습자중심교과교육연구 Vol.21 No.10
목적 본 연구에서는 시각적 모델을 활용한 CSA전략 교수가 수학 학습부진 초등학생의 곱셈 성취도에 미치는 효과를 알아보았다.방법 이를 위하여 경기도 소재 G시의 M지역아동센터 초등 4, 5학년 학생 3명을 대상으로 단일대상 연구 설계 중 AB설계를 적용하였다. 곱셈 성취도는 연구자가 개발한 도구로 측정한 값을 PND와 Tau-U로 자료 처리하였다.결과 A, B, C 세 학생의 곱셈 성취도는 모두 향상되었고, 그 효과는 중재 이후에도 유지되었다.결론 이시각적 모델을 CSA전략 교수에 활용하는 것은 추상적인 수학적 개념을 시각적으로 이해시키는데 효과적이었다는 것을 알 수 있었다. 향후, 초등 학생들의 곱셈 개념 이해를 돕기 위한 다양한 연구가 시도되기를 제언하였다. Objectives This stuy sought to determine of CSA strategic teaching on academic accomplishments in multiplication of elementary school students who have low achievement in Mathematics. Methods This study three 4th and 5th Grade Elementary Stdents who were in M local children’s center located in G city, Gyunggi province. AB design out of some designs for a single-subject study was applied. Researchers developed a tool and they measured academic accomplishments in multiplication, data of which were processed by “PND” and “Tau-U”. Results All of three students academic accomplishments in multiplication were improved and maintained even after intervention. Conclusions Based on the result of third study, we can know that visual model utilized for CSA strategic teaching was effective for visual understanding of abstractive mathematical concept, Various researches for student’s better understanding in concept of multiplication were proposed to be tried in the future.
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브랜드 공간 디자인의 업사이클링 마케팅 전략에 관한 연구
유현주 ( Hyunju Yoo ),이정교 ( Junggyo Lee ) 한국공간디자인학회 2015 한국공간디자인학회논문집 Vol.10 No.5
(Background and Purpose) Recently, many companies have been using upcycling as a marketing tool to facilitate diverse communication methods between customers and brands according to the emerging concept of sustainability. This trend shows that companies are using the upcycling marketing strategy as a sensitive design approach to promote better communication with customers and, at the same time, enhance brand imaging and value. This study is an examination of the strategies and characteristics of upcycling for designing corporate brand spaces; additionally, it includes an analysis of brand space based on classifications according to form and function, the contact points with customers. The aim of this study is to identify differentiated and competitive marketing strategies. (Method) After contemplating the correlation between brand space and upcycling marketing, a structuralized analysis model was developed. Next, six domestic companies were selected for analyzing upcycling marketing strategies applied in brand spaces through the use of a field survey, documentary, and Web search. Survey results were applied to the model after examining types of upcycling marketing strategies, design characteristics, brand space, and traits of Strategic Experiential Modules (SEMs) to maximize the value of brand space and brand image. (Results) The analysis revealed that the most frequently used strategies were the development of design and technology through collaboration, improvement of consciousness of participative consumers, social restoration, and so on. High value-added activity and creativity were other strong design features in corporate strategies and appear to be closely connected to the aforementioned marketing strategy. Sensitive and relational SEMs in accordance with type of brand space were also evaluated. The use of upcycling marketing is considered as the element that enables bonding with customers; at the same time, it plays the role of facilitator between a brand and customers. In flagship stores or shops that are spaces for consumption, a sensitive experience that satisfies the desires of customer commonly occurred. In promotion halls (i.e., customer benefit spaces), behavioral experiences demonstrating brand recognition commonly occurred. By utilizing upcycling in brand spaces, a sense of bonding with various brands was formed, according to the findings of this study. (Conclusions) After applying an upcycling marketing strategy using a sensitive approach toward customers, results of this study showed positive results in terms of bonding with customers from a company``s recognition of environmental issues. Thus, upcycling in brand spaces is suitable for marketing and effectively representing a company’s values. Therefore, to activate upcycling in marketing, expansion of socially responsible companies that pursue eco-friendliness is required. At the same time, in conjunction with establishing a network with consumers, focusing on differentiated and competitive marketing methods is recommended.
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