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한국과 미국의 미디어 기업 CSR 활동 비교 사례 연구
우형진(Hyung Jin Woo) 한국콘텐츠학회 2021 한국콘텐츠학회논문지 Vol.21 No.5
본 연구는 한국과 미국의 미디어 기업들이 수행하는 CSR 활동 목표, 대상, 추진방법, 그리고 CSR 활동 전략을 비교함으로써 양국 미디어 기업의 사회적 책임 활동의 특성을 파악하려는 목적을 가지고 있다. 구체적으로 한국과 미국의 지상파 방송사, 통신기업, 인터넷 기업의 CSR 활동 사례를 비교하였다. 연구결과, 한국 미디어기업의 경우, CSR 목표와 대상이 사회적 약자에 대한 지원, 자사의 기술 및 경험을 통한 사회문제 해결, 자사 비즈니스 연결을 통한 관련 시장 확장에 주안점을 두고 공익캠페인과 지역사회봉사 방식을 선호하는 것으로 나타났다. 반면에, 미국 미디어 기업은 내부 이해관계자, 즉 자사 종업원에 대한 복지 향상, ESG 인식 전환, 교육, 조직문화 등에 초점을 맞추며, 사회책임경영실천을 주요 추진방법으로 사용하였다. CSR 활동 전략은 국가 간 차이보다 매체 간 차이에서 더 극명하게 나타났다. 특히, 양국의 통신기업들이 CSR 활동 전략을 체계적으로 수행하는 것으로 나타났다. The purpose of this study is to have insights comparing Korea with US media companies on investigating their CSR goals, targets, methods, and strategies. Specifically, this study finds out the characteristics of CSR cases on broadcasting companies, telecom enterprises, and internet businesses on both countries. The results indicate that the US media companies focus more on inner stakeholders like employees as stimulating employees welfare, ESG recognition, education, and culture via socially responsible business practices whereas the Korean media companies prefer to supporting have-nots, solving social issues, and market expansion through cause promotions and community volunteering. On CSR activity strategies, there is no difference between countries but some gaps between ones. Of companies, telecom enterprises, regardless of nations, are the best on strategical approaches of CSR activity.
우형진(Hyung-Jin Woo) 한국언론학회 2004 한국언론학보 Vol.48 No.3
The current study explored the hacking behavior by hackers' flow levels and examined the possibility of cyberterror between nations. By on-line surveying data directly from hackers, this study investigated the relationship between hackers' flow and hacking experience (hacking frequency & hacking type), the sub-factors on hackers' flow, the relationship between hackers' patriotism and hacking intentions against enemy nations, and the predictors to infer the probability that hackers tend to attack the opponent nations. The result suggested that hackers who have high level of flow tend to have more frequency of hacking than ones who have low level of flow. For the sub-factors of hackers' flow, challenge-skill balance and autotelic experience (self-satisfaction) factors were strongly associated with hacking experience. About the relationship between hackers' patriotism level and hacking intention against the opponents, hackers who have high level of patriotism showed more active intention against the opponents than ones who have low level of patriotism. Finally, there were patriotism, loss of self-consciousness, aggressive traits and behavior as the best predictor to measure the possibility of cyberwar between nations.
형식 파괴 뉴스 프로그램에서 묘사되는 한국 정치현실에 대한 프레임 분석
우형진(Hyung-Jin Woo) 한국언론학회 2006 한국언론학보 Vol.50 No.1
This study analyzes Korean political reality described by YIN Dolbalyongsang with using frame theory. In order to understand how YIN depicts Korean administration, justice, legislature, civil organization, and the press, this study classified 263 Dolbalyongsang into 'conflict', 'human interest', 'economic consequences', 'morality', and 'attribution of responsibility' frame. Also, this paper analyzes what people and policies are represented on this program, what subjects are criticized by this one, and how this program approaches its subject. The results indicates that this program mainly focuses on legislature, people (specially congressmen), and verbal and behavioral mistake. For people presented on this program, the human interest frame is mainly used. For policies, the attribution of responsibility frame is used. Specially, congressmen and the cabinet are frequently represented and, policies regarding the improvement of political system are described as main theme on this program. 'Comparison', 'hypocrisy', 'verbal technique', 'disclosure', 'mistake', 'stupidity', and 'behavioral gesture' are frequently adapted for describing Korean political reality as hilarious situation. YIN Dolbalyongsang gives congressmen political imagination and makes civilians feel Korean political system friendly but, this program relies excessively on gossips and sensationalism.
문화계발이론의 ‘공명효과’(resonance effect)에 대한 재고찰
우형진(Hyung-Jin Woo) 한국언론학회 2006 한국언론학보 Vol.50 No.6
The purpose of this study is to examine how television news viewing affects audiences' reality perception on catastrophic risk with a focus more on effects regarding television cultivation processes and resonance effects. The study hypothesizes that heavy news viewers will have a higher perception of occurring possibility of unknown natural disasters, terrors, and diseases than light news viewers in Korea. In order to measure these hypotheses, the study launched a survey with the sample of 495 college students. The result revealed that the three proposed hypotheses were tested. Television news viewing was statistically significant regarding unfamiliar natural disaster(e. g., earthquake, Tusnami, and volcano), terror(e. g., poison gas, bacterium, and nuclear) and disease(e. g., Myelogenous Leukemia, Parkinson's disease, and Lou Gehrig disease). However, television news viewing regarding familiar risk (e. g., flood, typhoon, traffic accident, fire, Allergy, etc.) has not an influence on audiences risk perceptions. As opposed to resonance effects proposed by Gerbner and his colleagues, people who have insufficient information on particular issues were more likely to sensitive than people who have direct experience or sufficient information on the risk issues when they were affected by television news.