Consumer Acceptance toward Internet Finance -A Comparative Study between China and the U.S.-

왕이 ( Yi Wang ),남은영 ( Eun-young Nam ) 한중사회과학학회 2024 한중사회과학연구 Vol.22 No.2

This study conducts a comparative analysis of the internet finance sectors in China and the United States, with a specific focus on consumer acceptance of Internet Finance. As financial technology advances, traditional barriers within the financial industry are diminishing, facilitating greater consumer access to internet finance. China has emerged as a leader in this global trend, propelled by strong consumer demand. While various scholars have explored the reasons behind this phenomenon, our study seeks to investigate the underlying mechanisms influencing consumer willingness to adopt internet financial products and services in both countries. Through surveys and empirical analyses, we examine how consumers in China and the United States perceive and embrace internet finance. Our findings reveal that Chinese respondents generally exhibit a higher level of acceptance of the perceived usefulness of internet finance compared to their American counterparts, with no significant disparity in perceived ease of use. Conversely, American respondents display greater acceptance across the social, psychological, and perceived risk dimensions. Furthermore, Chinese respondents demonstrate a stronger acceptance in terms of behavioral intention. Overall, while both Chinese and American consumers express concerns about the security of internet finance, Chinese consumers exhibit a higher degree of acceptance. This suggests that although consumers in both countries acknowledge the benefits of internet finance, perceived risk serves as a limiting factor for adoption, particularly among American consumers who show a lower inclination to adopt internet financial products and services compared to their Chinese counterparts. Our study offers insights for policymakers and industry stakeholders by delving into the dynamics of consumer acceptance and its impact on the development of internet finance.

Al2O3f/SiCp 금속복합재료의 섬유방향과 혼합비가 윤활마모특성에 미치는 영향

왕일기 ( Yi Qi Wang ),송정일 ( Jung Il Song ) 韓國複合材料學會 2009 Composites research Vol.22 No.5

IoT 기반의 스마트 마스크 설계 및 구현

왕이(Wang Yi),김현기(Hyenki Kim) 한국멀티미디어학회 2022 멀티미디어학회논문지 Vol.25 No.4

?合同法的?范配置

王?(Wang Yi) 부산대학교 법학연구소 2011 법학연구 Vol.52 No.2

민법전(民法典)은 입법자가 제정한 것이나 민법전(民法典)에서 분쟁 발생시 결국 그것을 판정하는 것은 사람은 법관, 중재인 등이다. 민법전(民法典)은 특정 유형이 충돌한 것에 대해 이익관계를 조화롭게 조정하는 규칙이고, 조직사회의 질서를 실현시키는 기능을 가지고 있다. 이로써 민법전(民法典)을 제정하는 한 입법자가 특정 유형의 이익관계가 충돌 시에 이익실현의 선후관계 혹은 이익취득의 과정을 알맞게 조직하는 가치판단의 과정이다. 입법자가 타당한 입법기술과 민사법률규범의 기술을 포함하여 타당하게 조직하고 그 가치 판단의 결론을 게시한다면 비로소 심판자가 알맞게 적용하여 법률 판정을 한다. 필자의 논문으로서 현 《계약법(合同法)》에 제정된 규범의 반성이 되고 《계약법(合同法)》의 실현 목적에 다소 도움과 이익이 되길 바란다. Chinese government is now drawing up the civil code, coming with it is allocation varieties of civil law norms. The article introspects voluntary norm, advisory norm, authorizing norm, forcible norm and mixed norm in contract law, and hope to supply some suggestion for China’s civil code.

中國文學与電影的關系

王一川(Wang Yi Chuan) 중국문화연구학회 2004 중국문화연구 Vol.0 No.3

Silicate-Modified Calcium Oxide-Based Expansive Agent on Engineering Properties of Ultra-High-Strength Concrete

Wang, Yi-Sheng(왕의성),Wang, Xiao-Yong(왕소용) 한국콘크리트학회 2022 한국콘크리트학회 학술대회 논문집 Vol.34 No.1

A Study on the Early Strength Improvement of Cement-Limestone-Slag Mixture Using Aluminum Sulfate

왕의성(Wang, Yi-Sheng),왕소용(Wang, Xiao-Yong) 한국콘크리트학회 2023 한국콘크리트학회 학술대회 논문집 Vol.35 No.2

A Study on the Early Strength Improvement of Cement-Limestone-Slag Ternary Mixture Using Sodium Carbonate

Wang, Yi-Sheng(왕의성),Wang, Xiao-Yong(왕소용) 한국콘크리트학회 2023 한국콘크리트학회 학술대회 논문집 Vol.35 No.1

메신저와 SNS를 통한 경성·연성뉴스 이용이 매체별 뉴스 신뢰도에 미치는 영향: 출처지각의 조절 효과를 중심으로

왕이(Wang, Yi),지앙슈에진(Jiang, Xuejin),주유존(Zhu, Liucun),김용환(Kim, Yonghwan) 동국대학교 사회과학연구원 2021 사회과학연구 Vol.28 No.3

본 연구는 오늘날의 미디어 환경 속에서 이용량이 꾸준히 증가하고 있는 메신저 뉴스와 SNS 뉴스 신뢰도에 어떠한 요인들이 작용할 수 있는지를 탐색했다. 해당 매체를 통한 뉴스 이용량이 각각의 뉴스 신뢰도에 영향을 미치기 보다는 어떤 장르의 뉴스를 소비하는지가 보다 중요하게 작용할 수 있다는 점에 착안해 경성뉴스와 연성뉴스 이용이 매체별 뉴스 신뢰도에 미치는 영향을 살펴보았다. 또한, 메신저나 SNS를 통해 소비되는 뉴스는 그 출처가 불분명한 경우가 많기 때문에 뉴스의 출처를 얼마나 지각하고 있는지에 따라 뉴스 신뢰도에 영향을 끼칠 것으로 판단해 정보출처지각의 상호작용 효과를 탐색했다. 이를 위해 한국언론진흥재단의 ‘2018 언론 수용자 의식조사’ 자료를 분석했다. 분석 결과, 메신저 서비스와 SNS를 통한 경성뉴스 이용은 매체별 뉴스 신뢰도에 유의미한 영향을 미치지 않은 반면, 연성뉴스 이용은 각 매체별 뉴스 신뢰도에 긍정적인 영향을 미치는 것으로 나타났다. 출처지각의 조절 효과를 보면, 메신저 서비스와 SNS를 통한 경성뉴스 이용이 매체별 뉴스 신뢰도에 미치는 영향에서 출처지각이 부적 조절 효과가 존재하는 것을 확인하였다. 구체적으로 출처지각이 높은 뉴스 수용자들은 출처지각이 낮은 뉴스 수용자보다 메신저와 SNS 경성뉴스 이용은 뉴스 신뢰도에 미치는 부정적인 영향이 더 뚜렷하게 나타났다. 한편, 메신저를 통한 연성뉴스 이용과 메신저 뉴스 신뢰도의 관계를 출처지각이 긍정적 조절효과를 보였다. 즉, 메신저 연성뉴스 이용이 뉴스 신뢰도에 미치는 긍정적인 영향이 출처지각이 높은 뉴스 이용자에게서 더 뚜렷하게 나타났다. 반면, SNS의 경우 출처지각의 조절효과가 나타나지 않았다. 이를 통해, 메신저와 SNS 등 소셜미디어 뉴스 이용에서 뉴스의 장르와 정보출처지각이 뉴스 신뢰도에 영향을 미치는 중요성을 발견하였고, 이러한 결과를 바탕으로 소셜미디어 뉴스 신뢰도 개선에 대한 논리적 근거도 제시하였다. This study explored what factors can play on SNS news and messenger news credibility, which is steadily increasing in today"s complex media environment. Based on the fact that news usage through the media can play a more important role in what genre of news it consumes, rather than affecting each news credibility, we looked at the impact of the use of hard news and soft news on news credibility by media. In addition, news consumed through SNS or messengers often has unclear sources, so we explored the interaction effects of information source perception, judging that it will affect news reliability depending on how much we perceive the source of news. To this end, We analyzed data on "2018 Media Inmate Consciousness Survey". According to the analysis, the use of hard news through SNS and messenger services did not significantly affect news credibility by media, while the use of soft news positively affects news credibility by each media. According to the interaction effect of source perception, it was confirmed that source perception has a negative control effect in the impact of hard news use through SNS and messenger services on news reliability by media. Specifically, news recipients with high source perception showed more negative effects on news credibility than news recipients with low source perception. Meanwhile, source perception showed positive control over the relationship between the use of soft news through messenger and the credibility of messenger news. In other words, news recipients with high source perception have a more pronounced positive impact on news credibility than news recipients with low source perception. On the other hand, SNS did not have any interaction effect of source perception. Through this study, we found the importance of news genres and information source perceptions affecting news reliability in the use of new media news such as SNS and messengers, and based on these results, we can also presented logical grounds for improving new media news reliability.

1950년대의 중국 건축 사상 변천 - 건축 사상과 회당(會堂) 건축 양식의 관계 분석을 중심으로 -

왕이 ( Wang Yi ) 한국공간디자인학회 2021 한국공간디자인학회논문집 Vol.16 No.3

(Background and Purpose) Chinese architecture before the modern transition period was organic structures based on building technology of craftsmen. After the 1840s, Chinese architecture has developed dramatically under the influence of foreign architectural culture. And until 1910s, localization architecture theory with unique characteristics in China came to be valued, and it is essential to raise the level of Chinese architecture. This study aims to analyze and summarize changes of architectural thought and its reason, which related to localization architecture theory in modern China. (Method) This study attempts to analyze the Soviet architectural thoughts which were introduced in China in the 1950s, and combined with the political background of society. And selected the Chongqing People's Auditorium and the Great Hall of People as empirical studies, which were deeply influenced by the Soviet architectural thoughts. (Results) In the early 1950s, China directly imported Stalin's “National Form, Socialist Content” architectural thought. And the architectural thought shows on the Chongqing People's Auditorium as the enormous traditional roof and splendid architectural decoration of the Ming and Qing Dynasty. Among them, the ‘National Form’ ideology was expressed by traditional roofs, building materials and colors. And the ‘Socialist Content’ ideology was expressed as ‘the people are the masters of the state’ by breaking down the hierarchy of traditional roofs and using royal building materials for people. Differently, in the late 1950s, in response to the major changes in the political environment, Chinese officials implemented a localized interpretation of the architectural ideology of “National Form, Socialist Content”. At that time, it shows on the Great Hall of People as a large area of light colored stone while reducing the traditional architectural element. The Great Hall of People, subtly maintained the ‘National Form’ in the use of the exposed part of the traditional structures. In addition, it also conveyed the simplicity of ‘Socialist Content’ with simple and tough stone building materials, it represented the strength and pure personality of people. (Conclusion) Through the design and construction process of Chinese public architecture in the 1950s, we can see the traces of active introduction of foreign architectural ideas and ideological reinterpretation based on the domestic situation, and we can also see the potential to build a localized architecture theory. However, the architectural ideas presented by non-specialists national leaders and government officials are unprofessional and far from the process of architectural structure, and it is difficult to reflect on architecture in a short time. The previous discussion shows the importance of understanding the intention and meaning of the traditional structure, and giving the modern meaning to develop the traditional culture elements, instead of unconditionally accepting foreign architectural culture and theories.