소셜미디어(페이스북)를 활용한 경영학 수업에서 만족과 추천의도에 관한 연구

성행남(Sung Haengnam),정연수(Jeong Yeonsu),정대율(Jeong Daeyul) 한국경영학회 2015 한국경영학회 통합학술발표논문집 Vol.2015 No.08

대학생의 작은 사치 동기가 만족에 미치는 영향에 관한 연구

성행남(Haengnam Sung),권진택(Jintaek Kwon) 한국인터넷전자상거래학회 2018 인터넷전자상거래연구 Vol.18 No.4

The objective of this study is to investigate the relationship between the self-gift motivation(self-comfort, self-reward, show-off) and the rationalization(emotional comfort-oriented), as well as to examine the relationship between the rationalization (emotional comfort-oriented) and post-purchase behavior(satisfaction). Structural equation modeling(SEM) of AMOS 18.0 was used to test the hypotheses. A survey of university students in Korea. Our finding are: 1) Self-comfort have a positive effect on emotional comfort-oriented. 2) Self-reward have a positive effect on emotional comfort-oriented. 3) Show-off have a positive effect on emotional comfort-oriented. 4) Emotional comfort-oriented have a positive effect on satisfaction. 5) The relationship between show-off and emotional comfort-oriented is moderated by gender. Form the results of the study, in order to improve the emotional comfort-oriented, the self-gift motivation should be strengthened. And in order to improve the satisfaction, emotional comfort-oriented should be strengthened.

대학의 교육서비스품질이 진로결정자기효능감, 진로결정수준 및 진로준비행동에 미치는 영향 : 신입생과 재학생의 조절효과를 중심으로

성행남 ( Sung Haengnam ),김은정 ( Kim Eun-jung ),이태원 ( Lee Taewon ) 한국지식경영학회 2021 지식경영연구 Vol.22 No.2

이 연구의 목적은 교육서비스품질(교수자서비스품질, 교육과정서비스품질)이 진로결정자기효능감과 진로결정수준 및 진로준비행동에 미치는 영향을 규명하는 것이다. 최종 유효 설문지 426부에 대해 타당성 검정 후, 측정모형분석(CFA)과 구조모형분석(SEM) 그리고 다중집단 분석(MCFA와 MSEM)을 실시하였다. 연구결과를 요약하면 다음과 같다. 첫째, 교육서비스품질(교수자서비스품질, 교육과정서비스품질)은 진로결정자기효능감에 정의 유의한 영향을 미쳤다. 둘째, 진로결정자기효능감은 진로결정수준과 진로준비행동에 정의 유의한 영향을 미쳤다. 셋째, 진로결정수준은 진로준비행동에 정의 유의한 영향을 미쳤다. 마지막으로, 신입생과 재학생의 차이는 교육서비스품질(교수자서비스품질, 교육과정서비스품질)과 진로결정자기효능감, 진로결정수준, 진로준비행동 간의 관계에 조절효과가 있는 것으로 나타났다. 본 연구는 대학생의 진로에 있어 진로결정수준과 진로준비행동의 결정요인을 파악하여 제공함으로써 대학 진로 교육 개선에 유용한 기초자료로 활용할 수 있을 것이다. The purpose of this study was to identify the effect of education service quality (quality of professor service, quality of curriculum service) on career decision-making, self-efficacy, career decision level, and career preparation behavior. Appropriate measures were developed and tested on 426 respondents of Gyeongnam province in South Korea with a cross-sectional questionnaire survey. To ensure the reliability and validity of the questionnaire, frequency analysis, reliability analysis, and validity analysis were conducted. To ensure the reliability and validity of the measurement model, the CFA(confirmatory factor anlaysis) were conducted. The SEM(structural equation modeling) analysis was undertaken to perform the path analysis among the variables and to assess the suitability of the model. MCFA(multi group CFA) and MSEM(multi group SEM) were performed to confirm the moderation effect. Results of the study are summarized as follows: Firstly, education service quality has positive effects on career decision-making self-efficacy. Second, career decision-making self-efficacy has positive effects on career decision level and career reparation behavior. Third, career decision level has positive effects on career reparation behavior. Finally, it was found there exists a moderating effect of freshman/registered student between education service quality, career decision-making self-efficacy, career decision level, career preparation behavior. As a result of this study, it is suggested that investigation of extraneous variables which help to improve career preparation behavior and career decision level as for career of university student will contribute to university education.

혁신저항모형에 기반한 마이데이터 서비스 사용자의 지속사용의도에 관한 연구

성행남(Haengnam Sung),홍태호(Taeho Hong),이태원(Taewon Lee) 한국산업정보학회 2024 한국산업정보학회논문지 Vol.29 No.2

본 연구에서는 금융 분야에서 마이데이터 서비스를 이용하는 사용자가 인식하는 특성을 고려하여 지속적인 사용에 대한 이해와 혁신저항에 어떠한 영향을 미치는지를 목적으로 둔다. 또한 사용자 특성에 대한 인식과 지속적인 사용에 대한 이해력을 높이고 혁신에 대한 사용자의 저항을 해결하는데 미치는 영향에 대한 관계를 탐구하고자 한다. 이를 위해 전문설문기관을 통해 상대적 이점, 인지된 위험, 복잡성, 신뢰성, 인지된 용이성, 신뢰성 등 혁신저항 요인의 상대적인 영향을 조사였으며, 요인간의 관계를 실증분석을 통해 살펴본다. 본 연구의 결과에 따르면 마이데이터 서비스에 대한 저항을 최소화하기 위한 노력을 기울여야 하며, 특히 혁신저항 요인들 중 인지된 용이성, 상대적 이점, 인지된 위험, 복잡성 순으로 영향을 미치는 것으로 나타났다. 혁신저항을 낮추기 위해서는 인지된 용이성의 강화, 상대적 이점 감소, 위험과 복잡성에 대한 인식 관리가 필수적이라 할 수 있다. The purpose of this study is to consider the characteristics perceived by users who utilize MyData services in the financial sector. It aims to examine how these factors influence users understanding for sustained usage and their resistance to innovation. The research seeks to explore the relationship between users awareness of characteristics and its impact on both enhancing comprehension for continued usage and addressing users resistance to innovation. Utilizing a specialized survey agency, we examined the relative effects of innovation resistance factors, such as relative advantage, perceived risks, complexity, clarity and perceived ease of use on MyData service users. Furthermore, this research focuses on employing empirical analysis to validate the relationships between these factors through the survey. The findings of this study suggest that MyData service should dedicate ongoing efforts to minimize user resistance to service utilization. Specifically, it was revealed that among the innovation resistance factors, perceived ease of use, relative advantage, perceived risk, and complexity exert influence in that order.

에듀테크 활용과 학습자의 학습성과 및 학습정서에 관한 연구

성행남(Haengnam Sung) 한국문화융합학회 2023 문화와 융합 Vol.45 No.12

본 연구는 경영수업의 학습 정리단계에서 에듀테크 활용이 학습정서와 학습성과에 미치는 영향을 알아보기 위해, 두 개의 동질집단을 선정하여 에듀테크 활용에 대한 유의미한 차이 여부를 판정하기 위해실험연구의 방법으로 진행하였다. 비교 집단간의 학습정서와 학습성과 차이를 알아보기 위해 각 집단마다 사전 · 사후 검사를 실시하였다. 연구 결과, 에듀테크를 활용한 학습정리가 대학생들의 학습정서에긍정적인 영향을 미쳤으며, 특히 학습성과가 낮은 집단에서 학습정서의 향상이 크게 나타났다. 그리고여학생과 달리 남학생은 학습정리단계에서의 에듀테크 활용이 학습정서 향상을 보였다. 연구 결과를 바탕으로 적극적인 에듀테크 활용을 통한 교과과정 설계와 성별에 따른 차별화된 접근이 필요하다고 제안한다. The purpose of this study is to check the effectiveness of the learning review phase by using edutech instead of traditional teaching methods for university students who have taken business classes. Two homogeneous groups were selected and conducted by the method of experimental research to determine whether there was a significant difference in the use of edutech. Pre-test and post-test were conducted for each group to find out the difference in academic emotions and learning performance between comparative groups. As a result of the study, the learning review phase using edutech had a positive effect on the academic emotions of university students, and the improvement of academic emotions was significant, especially in the group with low learning performance. In addition, male students also showed significant improvement in their academic emotions in the learning review phase. Based on the research results, it is suggested that a differentiated approach and curriculum design according to gender is needed through the active use of edutech.

모바일 학습에서 자기효능감이 행동의도에 미치는 영향에 관한 연구

성행남(Haengnam Sung),신재익(Jaeik Shin) 한국인터넷전자상거래학회 2015 인터넷전자상거래연구 Vol.15 No.4

The purpose of this study is to investigate the relationship among mobile self-efficacy, performance expectancy, effort expectancy, social influence, and behavioral intention of mobile learning, which is based on the Unified Theory of Acceptance and Use of Technology(UTAUT). It is also to examine the moderating effects of facilitating conditions. Appropriate measures were developed and tested on 268 respondents of Gyeongnam province in South Korea with a cross-sectional questionnaire survey. The path relationships of the research model was analyzed by structural equation modeling(SEM) using AMOS 18.0. The results revealed that firstly, self-efficacy has positive effects on performance expectancy, effort expectancy, and social influence. Second, performance expectancy, effort expectancy, and social influence have positive effects on behavioral intention. Performance expectancy has the most impact on positive behavioral intention. Third, the difference in the Chi-square between the moderating model and the constrained model is also significant. Managers of mobile learning should focus on mobile self-efficacy and facilitating conditions to enhance behavioral intention.

전문대학생의 NCS기초능력군과 진로준비행동과의 관계에 관한 연구 : 의사소통능력과 수리능력을 중심으로

성행남,조동환,Sung, Haengnam,Cho, Donghwan 디지털산업정보학회 2019 디지털산업정보학회논문지 Vol.15 No.2

The importance of the NCS(National Competitiveness Standards) is growing as the job market shrinks and more institutions require hiring based on NCS. Of the ten domains of NCS', the most relevant one with the performance of all tasks is basic capability group. The purpose of this study is to investigate the effect of college students' basic capability group(communication capability, mathematical capability) on their career preparation behavior. In this study, we set up a process model to comprehend the effect of college students' basic capability group on career preparation behavior based on social cognitive career theory. For research model testing, 561 questionnaires were used for empirical analysis through structural equations modeling. Empirical analysis showed that communication capability positively influenced college students' career preparation behaviors for employment. But, mathematical capability don't influenced college students' career preparation behaviors for employment. Next, career self-efficacy and career outcome expectation each positively influenced college students' career preparation behaviors for employment. Also, interest in the major positively influenced college students' career preparation behaviors for employment. The academic implications are as follows: Career self-efficacy and interest in the major were important factors in the communication capability. The process of communication capability affecting career preparation behavior and interest in the major was explained through social cognitive career theory and self-efficacy. The practical implications are as follows: Administrative assistance should be provided to improve the career self-efficacy of college students.

경영수업을 위한 역량육성형 교수법 개발

성행남,Sung, Haengnam 디지털산업정보학회 2017 디지털산업정보학회논문지 Vol.13 No.3

It is the approach of development of teaching methods for competency development in business class. This study distinguishes areas that can be commonly applied to many business subjects. And we derive core competencies from the basic skills of NCS. The results of this study are as follows. First, we have established an opportunity to distinguish the subject field of business administration(personnel/organization/strategy, production/operation management, marketing, financial/finance/insurance, accounting, MIS). Second, we have proposed guidelines for the setting of the each subject goals and the setting of the professor's competency. Third, we have summarized teaching method which are studied as valid in business class(lecture method, problem based learning method, action learning teaching method, and management simulation teaching method) and we suggested how to apply teaching methods to the each subject.

의사결정트리와 인공 신경망 기법을 이용한 침입탐지 효율성 비교 연구

조성래,성행남,안병혁,Jo, Seongrae,Sung, Haengnam,Ahn, Byunghyuk 디지털산업정보학회 2015 디지털산업정보학회논문지 Vol.11 No.4

Currently, Internet is used an essential tool in the business area. Despite this importance, there is a risk of network attacks attempting collection of fraudulence, private information, and cyber terrorism. Firewalls and IDS(Intrusion Detection System) are tools against those attacks. IDS is used to determine whether a network data is a network attack. IDS analyzes the network data using various techniques including expert system, data mining, and state transition analysis. This paper tries to compare the performance of two data mining models in detecting network attacks. They are decision tree (C4.5), and neural network (FANN model). I trained and tested these models with data and measured the effectiveness in terms of detection accuracy, detection rate, and false alarm rate. This paper tries to find out which model is effective in intrusion detection. In the analysis, I used KDD Cup 99 data which is a benchmark data in intrusion detection research. I used an open source Weka software for C4.5 model, and C++ code available for FANN model.

창업 투자 모금을 위한 ICO(Initial Coin Offering)의 수용도에 대한 집단간 차이 분석

변정환(Jung Hwan Byun),성행남(Haengnam Sung),정대율(Dae Yul Jeong) 한국창업학회 2021 한국창업학회지 Vol.16 No.5

본 연구의 목적은 창업기업의 초기 투자 모금 방법 중의 하나인 ICO(Initial Coin Offering)에 대해 일반투자자 집단의 특성에 따라 그 수용도에 차이가 있는가를 분석하기 위한 것이다. ICO는 암호화 기술을 이용한 토큰 발행을 통해 초기 창업기업의 투자자금을 조달하는 방식으로 투자 위험도가 매우 높은 반면, 법적인 제약이 적어 투자에 성공 시에 큰 수익을 얻을 수 있어 점차 혁신적인 창업기업의 자금조달 수단으로 자리를 잡아가고 있다. 본 연구에서는 기술기반의 ICO 투자 수용도에 있어 투자자 집단들 간에 차이가 있을 것으로 가정하고 잠재적일 투자자들을 대상으로 실증연구를 실시하였다. 연구 방법은 설문조사를 통해 일반투자자의 특성과 ICO 수용에 대한 자료를 수집하고, 카이제곱 분석을 통해 집단 간 차이분석을 실시하였다. 차이분석결과, 성별, 투자성향에 따라 유의적인 차이를 보였으나, 투자 경험은 그 종류에 따라 달리 나타났다. 본 연구는 일반투자자들도 블록체인과 같은 정보기술을 기반으로 하는 ICO가 창업기업의 새로운 투자수단으로 인식되고 있으며, 투자자의 특성에 따라 큰 차이가 있음을 검증하였다는데 그 의의가 있지만, 기존 선행 연구자료가 부족하고 ICO의 이용자가 국내에는 아직 극소수이기 때문에 일반화하기 어렵다는 한계점이 있다. 그럼에도 불구하고, 본 연구의 결과는 새로운 정보기술기반의 투자수단이나 투자플랫폼 개발과 ICO 투자대상자의 선정을 위한 타겟 마케팅 략수립에 유용한 정보를 줄 것으로 사료된다. The purpose of this study is to analyze the characteristics of general investors and technology acceptance factors for ICO, which is the initial stage investment method of blockchain-related startup companies. In this study, an empirical study was conducted on potential investors, assuming that there would be differences between investor groups in the technology acceptance in ICO. The research data on characteristics of general investors and ICO acceptance were collected through a survey, and differences between groups were analyzed through chi-square analysis. This paper verified that there were significant differences according to gender and investment propensity, but investment experience differed according to the investment types. This study is meaningful in that ICOs based on block chains are recognized as a new investment method for startups by general investors. In addition, the research results will provide useful information for the development of new information technology-based investment methods or investment platforms. As well, this paper will contribute to develope target marketing strategies for the selection of ICO investors.