장보고 대사의 해양경영모델에 비추어 본 동북아 물류네트워크 구축방향

서수완(Seo SuWan),박명섭(Pak MyongSop),고용기(Koh YongKi) 한국해양비즈니스학회 2004 해양비즈니스 Vol.- No.4

Chang Po-Go established a global network which dominated not only triangular trade among Korea, China, and Japan, but also the trade between the South and North areas within China, as well as merchants from Persia and Southeast Asia. From that on, he made Korean Peninsula the economic center of Northeast Asia, and he was the first person who controlled the maritime trade in the East in history. Also his maritime activities were not just trade, but also they were comprised of various commercial activities concerned with trade such as exporting Chinese ware produced by themselves giving translation and guidance service for the trading activities of envoys from the three nations, Korea, China, and Japan; transporting travelers; building and repairing of ships; and giving religious and cultural support. Through combining military, manufacturing, and commerce, he presented a new model of trade and business for various fields and made Korea the trading hub of Northeast Asia. Now, To become centers for logistics hub of Northeast Asia., Korea should be equipped with infrastructure related to logistics, and build of Northeast Asia development bank, go into foreign logistics hub related to domestic logistics hub.

제주공항 자유무역지역 지정 및 발전방안에 관한 연구

서수완 ( Seo Su Wan ),배근호 ( Bae Geun Ho ) 한국물류학회 2004 물류학회지 Vol.14 No.1

중국 물류정책의 변화와 저탄소 경제 대응에 관한 연구

서수완(Su-Wan Seo) 한국항만경제학회 2010 韓國港灣經濟學會誌 Vol.26 No.4

본 논문에서는 저탄소 경제로의 패러다임 변화에 따른 중국 물류정책의 변화와 정책적 대응방향에 대해 살펴보았다. 우선 중국 물류산업의 에너지 소비 및 탄소 배출관련 수치가 높게 나타나 중국 물류산업이 직면하고 있는 저탄소 물류방식의 개발 수요가 매우 크다고 평가된다. 그러나 중국의 저탄소경제 정책 추진 방식은 자발적 시장원리에 따르기보다는 목표달성을 위한 하향식 강제 집행에 더 의존하고 있으며, 이에 따라 향후 저탄소 경제에 대응하는 중국 물류정책의 방향은 다음과 같이 전개될 것으로 예상된다. 첫 번째로 물류 네트워크의 최적화를 통해 물류 에너지 낭비를 줄이는 저탄소 개발을 추진할 것으로 판단된다. 두 번째로 물류 기기 및 장비의 저탄소화를 통해 물류관리 저탄소화를 실현할 것으로 예상된다. 세 번째로 친환경 회수물류 등 저탄소 경제성장수요에 적합한 물류모드를 적극 개발할 것으로 예상된다. 저탄소경제와 신에너지 산업 발전의 3대 요인은 정책, 기술과 자금이며, 그 중 정부의 정책이 가장 결정적인 역할을 하고 있다. 중국 경제의 특성상, 정부의 정책의 산업발전에 미치는 영향은 매우 중요하며, 중국의 산업 구조 조정을 위해서도 정부의 물류산업 분야에 있어서 녹색경제 성장정책 지원은 그 역할이 매우 클 것으로 예상된다. This paper deal with government logistics policy in related low carbon in China. The government policy of promoting low-carbon way is more dependent on the top-down enforcement rather than voluntary market principles. It will succeeded in transforming the environment-friendly image, to focus on creating a mindset the company can go on voluntary carbon-reduction. The three factors of low-carbon economy and the new energy and industrial development policy is technology and funding, and that most of the government's policy has a crucial role. Due to the nature of the Chinese economy, government policies impact on the development of the industry is very important, and even for China's industrial restructuring of the logistics industry in the areas of government policy support for green economic growth, its role is expected to be very large. In Future, Chinese government will promote low carbon policies through the optimization of the logistics network to reduce energy waste, pursue the low carbon-reduction of logistics machinery and equipment, and develop an mode to appropriate demand for green low-carbon economic growth.

부산 국제공동물류센터 경제적 타당성 및 운영에 관한 연구

서수완(Su-wan Seo),한철환(Chul-hwan Han) 한국국제상학회 2013 國際商學 Vol.28 No.2

Thus the purpose of this study is to examine feasibility study of construction of International Common Distribution Center in Busan Port area and present its master plan. For this aim, based on the case studies of domestic and overseas distribution center's construction and operation scheme, the study survey tenant demand and conduct economical analysis. Furthermore, the study suggest policy recommendations on construction and operational scheme of International Common Distribution Center in Busan Port area. According to survey results of tenant demand, the tenant intention of respondents is much higher and about 59% of respondents prefer to 7,000-8,000 won/㎡ as a resonable rent. The demand of International Common Distribution Center, which added basic cargo volume and new cargo volume, estimated about 23,000 TEU and the calculation of estimated facility scale come up to total 35,200㎡. The result of economical analysis reveals as follows: the value of Benefit-Cost ratio is 1.37, Net Present Value 18.808, and Internal Rate of Return 12.48%. And the public-sector development project is the most relevant method for the construction scheme of International Common Distribution Center in Busan Port area. Because the advantages of this development type are as follows: the guarantee of participation of local small and medium companies, easy fund raising by involvement of public sector, and smooth project process by establishment of special purpose company. In respect of operation scheme, private sector should be responsible for the operational accountability of International Common Distribution Center because of attraction of new freight forwarder, guarantee of cargo volume and business responsibility.

북중국 환적화물 유치를 위한 부산항 마케팅 전략에 관한 연구

서수완(Su wan Seo),한철환(Chul hwan Han) 한국국제상학회 2014 國際商學 Vol.29 No.4

본 연구에서는 북중국 항만의 컨테이너 물동량 변화추이, 항만시설 현황 및 선사들의 기항패턴 분석과 중국 현지 항만운영 당국 및 해운회사 관계자들과의 면담조사를 통해 부산항환적물량에 미치는 영향과 이에 따른 고객관리 측면에서의 마케팅전략을 검토 제시하였다. 분석결과 세부적인 부산항 마케팅전략으로 북중국 항만별 타겟선사 선정과 외국적 타겟선사에 대하여 차별적인 서비스 제공, 타겟선사 개별방문 마케팅 및 정례화 추진, 부산항을 모항으로 하는 국적선사에 대한 이탈방지 마케팅 강화, 부산항 이용 환적선사 초청행사 개최, 환적화물 추이 동향분석 조사연구 기능 강화와 같은 차별화된 마케팅전략 및 신규 환적화물 유치를 위한 시장개척의 일환으로 상설적 포트세일즈단 구성 및 운영, 중국 중소형 항만과의 전략적 제휴(Port Alliance) 확대 등을 제안하였다. 끝으로 고객관리 측면의 미래지향적인 부산항 마케팅전략의 수립이 필요함을 제안하였다. Purpose : The purpose of this study is to suggest the efficient marketing strategy for Busan Port to attract the Transshipment(T/S) cargo in North China, by investigating the market share, growth of T/S cargo volume and interviewing the shipping companies and Chinese port authorities. Research design, data, methodology : This paper takes qualitative research method as it interviewed shipping companies and Chinese port authorities. Results : According to the result of analysis, the relevant marketing strategies of Busan port are suggested as follows: determining of target shipping company; provision of differential service for each foreign shipping companies; efforts to prevent national shipping company from leaving Busan Port; holding the Busan Port visit day for T/S shipping companyt; intension of research study for industrial trend analysis; operation of delegation for permanent port sales and expansion of port alliance with small and medium port in China, and so on. Conclusions : This paper has proposed the establishment of future-oriented marketing strategy in terms of customer management for Busan port.

경쟁협력모텔로서 인천-평택,당진항의 발전방향 연구

서수완 ( Su Wan Seo ),박창호 ( Chang Ho Park ) 한국유통정보학회 2006 유통정보학회지 Vol.9 No.4

한ㆍ중ㆍ일 환경물류정책에 관한 연구

서수완(Su-wan Seo),김종칠(Jong-chill Kim) 한국국제상학회 2011 國際商學 Vol.26 No.4

This paper deal with government policy in related Eco-Friendly logistics in Korea, China and Japan. Chinese government policy of promoting low-carbon way is more dependent on the top-down enforcement rather than voluntary market principles. And Japan has been promoting the green logistics plan associated with all sectors of society based on cooperative system. On the other hand Korea has been promoting policy of intermediate step between China and Japan, mainly lead by central government. Therefore Korean government has to promote green logistics policies through the optimization of the logistics network to reduce energy waste, pursue the low carbon-reduction of logistics machinery and equipment, and develop an mode to appropriate demand for green low-carbon economic growth.

항공수입화물의 물류체계 개선을 위한 화물검사제도에 관한 연구

서수완(Su-wan Seo),임종섭(Jong-sub Lim) 한국국제상학회 2003 國際商學 Vol.18 No.3

This study is to make a comparison investigation between the items inspection to be controlled and the imported cargo inspection to improved the logistics flow of the imported air cargo with particular reference to cargo selectivity. As a result of the dual system has been operated to inspect the imported cargo in Korea, though it has been efficiently protected the society and local industry, and intercepted the illegal trade, collected the accuracy customs revenue, according to put within a country of imported cargo, have been acted as the factors disturbed the fast and, efficient logistics flow. To performed the cargo inspection has improve the international logistics flow, it is unite and operate with has best choice, but to consider actual event, the dual cargo inspection system is gradually have been united is to be good.

물류서비스품질 지각이 재구매의도에 미치는 영향 분석

서수완(Su-Wan Seo),방희석(Hee-Seok Bang) 한국무역학회 2002 貿易學會誌 Vol.27 No.3

우즈베키스탄 물류현황과 한국의 진출방안

서수완(Su-Wan Seo) 한국무역연구원 2011 무역연구 Vol.7 No.4

This paper has been proposed the entry scheme for logistics market in Uzbekistan, emerging as strategic importance. And now the conditions of logistics market in Uzbekistan is estimated the poor, but be evaluated the growth potential as very high, especially air transport hub. So, this paper has been conducted the analysis about the opportunity-risk factors the logistics market of Uzbekistan, then proposed as a promising business by chapters on logistics market. Finally, This paper has been proposed the entry scheme for logistics market in Uzbekistan is divided into pre-survey, entrance and operating in the market. In conclusion, Korean Logistics companies when entering in Uzbekistan, even securing new market in addition to pioneering a new path must be considered.