외국의 해양성 레저스포츠 관광지의 현황과 그 특징에 대한 연구

백광(Baik Kwang),남동현(Nam Dong-Hyun) 한국체육과학회 2000 한국체육과학회지 Vol.9 No.2

This study is with regard to the situations and the characteristics of the Foreign Marine Leisure Sports Tourist Resort. The results of studying are itemized as follows. First of all, Resort Complex centered around the Marine Sports should be urgently developed. Second, the extreme breakdown of environment must be restricted. Third, the development having the marine and inland natural connection must be earned out. Fourth, the financial support form various groups should be precedent. Fifth, the modernization of facilities and creation of leisure activities for the fresher and clearer marine tourism should be required. Like the marine hotel, thdevelopment of the regular marine and boarding facilities should be followed. Sixth, a wide number of marine events are necessary to be prepared for many people to recognize and memorize the place they are visiting. If the setting-up and the preservation of facilities are specialized in various marine tourist resort such as marine aquarium, seashore observation, submarine botanical garden, and submarine Zoological & Botanical Pavilion, the Korean Marine Tourist Resort will be considered as one of the most competitive marine tourist merchandise together with the marine leisure sports.

부산 해양스포츠 마케팅 전략 방안

백광(Baik Kwang),남동현(Nam Dong-Hyun) 한국체육과학회 2000 한국체육과학회지 Vol.9 No.1

This study suggests activation and marketing Strategies for Busan. If the boat with the yellow sail and tender are activated and make sports, it becomes a good opportunity which the pride of citizens is enhanced and also the beauty including the tradition can be revived to the citizens even now. Also, it must be developed as materials of Theme Tourist by which we can enjoy the famous places of our district together with the water activity sports like the boat with the yellow sail. Suyoung Yacht Field must be made as a center of Theme Tourist for Domestic & Foreign Tourists Kwanganri Beach should be taken into account for citizen Water Activity Sports as a Resort place. In addition, Haeundae Beach must be considered to be made as an other resort place or Foreigner Water Activity Sports. Songjung Beach should be developed as a resort of water Activity Sports for family and youth as well. The river of Nakdong must be brought up as a field of improving mind & body of Youth which is related to the Marine and the West Nakdong River as all kinds of amusement places for the district citizens. The marine tourist belt is connected to Kijang through the beach of Kwanganri, Haeundae, Songjung and Ilkwang. Merchandises related to every marine as Golfing, Horse Riding, Convention Center and Collection Zones of Marine Products must be belt together. In case of "Busan Sea Festivals", it gives about 260 hundred million won of incomes and benefits to the district economy. So, it is certified that the marine event of district has a significant value in the economical scope. Accordingly, it is necessary to consider and to plan the marine events more and more.

스포츠경영의 개념정립에 관한 이론적 고찰

백광(Kwang Baik),남동현(Dong-Hyun Nam) 한국체육과학회 1998 한국체육과학회지 Vol.7 No.2

노인의 생활체육 참여동기가 여가만족 및 죽음불안에 미치는 영향

백광 ( Kwang Baik ),원영인 ( Youngin Won ) 중앙대학교 학교체육연구소 2020 Asian Journal of Physical Education of Sport Scien Vol.8 No.3

이 연구는 노인의 생활체육 참여동기가 여가 만족 및 죽음불안에 미치는 영향력을 규명하는데 연구의 목적이 있다. 연구대상자는 연구대상자는 서울, 인천, 경기 지역에 소재한 생활체육 동호회 참가 노인을 대상으로 유목적 표집법을 사용하여 표집하였으며, 각 생활체육 동호회에서 총 371명의 자료를 분석에 사용하였다. 조사도구는 구조화된 설문지로 선행연구에서 사용된 설문지를 수정 및 보완하여 사용하였으며, 수집된 자료를 SPSS 22.0 프로그램을 이용하여 빈도분석, 탐색적 요인분석, 상관관계분석, 다중회귀분석을 연구에 목적에 맞게 사용하였다. 첫째, 참여동기는 여가만족의 하위요인인 사회만족, 환경만족, 교육만족, 신체만족, 정서만족에 부분적으로 유의한 영향을 미쳤다. 둘째, 참여동기(외적동기)는 죽음불안의 하위요인인 존재상실에 영향을 미쳤다. 셋째, 여가만족(교육만족, 신체만족)은 죽음불안에 유의한 영향을 미치지 않는 것으로 나타났다. The purpose of this study was to investigate the influence of the motivation for participation in life sports for the elderly on leisure satisfaction and death anxiety. The subjects of the study were collected using the nomadic sampling method for the elderly who participated in life sports clubs located in Seoul, Incheon, and Gyeonggi Province, and a total of 371 data were used for analysis in each life sports club. The survey tool is a structured questionnaire, which was used by correcting and supplementing the questionnaire used in the previous research. The collected data is used for the purpose of research for frequency analysis, exploratory factor analysis, correlation analysis, and multiple regression analysis using the SPSS 22.0 program. Was used accordingly. First, the motivation for participation had a significant effect on social satisfaction, environmental satisfaction, educational satisfaction, physical satisfaction, and emotional satisfaction, which are sub-factors of leisure satisfaction. Second, the motivation for participation (external motivation) influenced the loss of existence, a sub-factor of death anxiety. Third, leisure satisfaction (education satisfaction, physical satisfaction) was found to have no significant effect on death anxiety.

e 스포츠 경기장 서비스요인이 관람객 만족 및 재방문의도에 미치는 영향

백광(Kwang Baik),박병일(Byung Il Park) 한국사회체육학회 2008 한국사회체육학회지 Vol.0 No.34

The purpose of this study was to examined the effect of human service quality and servicescape factors on a spectator satisfaction and revisit intention in E-sports stadium. For the study, total 300 survey were distributed and 238 surveys were returned usable. The data was analysis by using reliability analysis, factor analysis, regression analysis, and correlation analysis through SPSS ver 14.0 program. The result were as followed. First, there were significant statistical results that the personal services affects to Spectator satisfaction. Second, there were significant statistical results that the servicescape factor affects to Spectator satisfaction. Third, there were significant statistical results that Spectator satisfaction affects to revisit intention. at Last, revisit intention and spectating factor differ statistically according to sex distinction.

2층 열차 전기시스템 설계에 관한 연구

백광선(Kwang-sun Baik),장동욱(Jang Dong-uk),김진환(Jin-whan Kim),온정근(Jung-ghun Ohn) 대한전기학회 2003 대한전기학회 학술대회 논문집 Vol.2003 No.10

무선네트워크에서 Advanced Hybrid CDMA/TDMA MAC 프로토콜 성능 분석

백원광(Won-Kwang Baik),안상식(Sang-Sik Ahn),이형우(Hyong-Woo Lee) 한국통신학회 1999 한국통신학회 학술대회논문집 Vol.1999 No.7

생활체육참여자의 언어폭력 경험과 기본심리욕구의 구조적 관계

백광(Baik, Kwang) 한국체육과학회 2022 한국체육과학회지 Vol.31 No.5

The purpose of this study was to examine the effect of verbal violence experienced by participants in life sports on basic psychological needs. In order to achieve this study purpose, data were collected from 223 people who participated in daily sports in 5 districts in Seoul, Gyeonggi, Chungcheong, Jeolla, and Gyeongsang. For the collected data, frequency analysis, confirmatory factor analysis, and structural model equations were performed through SPSS and AMOS statistical programs. The resulting results are as follows. First, the impairment of self-concept due to verbal violence of life sports participants partially had a significant effect on basic psychological needs. Second, the feeling of humiliation due to verbal violence of the sports participants had a significant effect on their basic psychological needs. Through this study, it is meaningful to raise awareness about verbal violence in the field of physical education and to provide basic data for the prevention of verbal violence.

스포츠행정의 개념정립과 그 역할에 관한 연구

백광(Kwang Baik),남동현(Dong-Hyun Nam) 한국체육과학회 1999 한국체육과학회지 Vol.8 No.1

스키용품 구매자의 특성에 따른 브랜드 충성도에 관한 연구

백광 ( Kwang Baik ),박병일 ( Byung Il Park ) 한국스포츠리서치 2007 한국 스포츠 리서치 Vol.18 No.4

These days many companies have created their own brand to attract customers. This development of the brand concept has become something for consumers when choosing brand image and products. This study intends to present the analysis on the differences in characteristic of individuals, features of an ski outlet and brand preference, which influence the consumer loyalty to brand. We analyzed loyalty on sport equipment brand by ski-plate within ski outlet in Seoul, to provide foundation for establishing marketing strategy for protecting long-period of market share and profitability of marketing participants by analyzing the brand loyalty of participants for daily physical training. In accordance with these purposes, this study conducted a survey toward 400 adults who reside in the Seoul metropolitan area. The survey implemented two preliminary polls using provisional questionnaires to determine reliability and validity of such questionnaires and the final survey was conducted based upon a modified questionnaire in accordance with findings from the preliminary polls. There is a remarkable discrepancy in loyalty to brand depending on characteristic of consumers. it id shown that the characteristics such as characteristic of individuals, features of an ski outlet and brand preference do affect the loyalty to brand. in case of the characteristics of individuals, skiing experience, skill, period of renting equipment price of products influenced the loalty of brand. Features of a ski outlet such as distance from home to an outlet, Parking area, kindness of shopkeepers, display and cleanness of an outlet have more effective impacts than the prompt transaction at cashier and knowledge of shopkeeper on product. and loyalty to brand influence purchasing behavior. at last, brand preference such as attractive, appeal, activity and enjoyment influenced the loyalty to brand.