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- 저자 : 박호표(Ho Pyo Park) (검색결과 37 건)
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박호표(Park, Ho-Pyo),이경숙(Lee, Kyung-Sook),이주현(Lee, Joo-Hyun) 한국관광연구학회 2003 관광연구저널 Vol.17 No.1
Over two thousands of big or small regional festival and events are held in each region every year, however, few of them are shown as a successful model. In order to improve successful expositions from various type of regional expositions, it needs to comprehend visitors's demands and apply them to the exposition content.<br/> The domestic visitors in Oh-song International Bio-exposition were researched as the object of this study, to investigate the visitors' satisfaction in the expositions. The study studied and analyzed the factors that are consisted of the results in the each item-the motivation of participation, the evaluation of the events, the place of exposition, the direction of the exposition, the events in the exposition, the operation of the exposition. Therefore, the development factors were induced as to maximize the management success in the exposition.<br/> First, it needs to comprehend the expectations of the visitors and to study the factors with much visitors' satisfy in the exposition<br/> Second, it demands the more active research of the planning and operation in the exposition to induce visitors' satisfaction.<br/> Third, it needs not only the sufficient parking lots but also the full considerations about food, beverage, and souvenir.<br/> Fourth, It demands the more active public relations aimed for more broad and more various groups<br/> This study is for the improvement of the prospective events tram the visitors' satisfaction in the Oh-song international bio-exposition held in the Chung-buk province.
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박호표(Ho Pyo Park) 한국호텔외식관광경영학회 1999 호텔경영학연구 Vol.8 No.1
Analyzing the flow of tourism research using scientific methodology is very important. The study attempted to observe prove and classify objects of research objectively and systematically. The only previous research done in this area was by Prf. Kim, Jung-Keun in 1990. This study aimed to analyze the flow of tourism research within Korea and abroad. We focused on abstracts in $quot;Tourism Research$quot; and $quot;ATR, JTR and TM$quot; from 1996 to 1998. The study used academic analysis, applicational analysis and methodological analysis. From these results, the study determined the major field in tourism and compared the major issues in tourism research within Korea and abroad. In the academic analysis the tourism marketing and tourist psychology arid behavior were the major field in korea and abroad. In the applicational analysis, hotel was the major research field in Korea, whereas theoretical research was the most frequent area used abroad. Lastly, in the methodological analysis, the sample and questionnaire analysis was often used domestically and example analysis and other approaches were used abroad.
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박호표(Ho-Pyo Park) 한국콘텐츠학회 2013 한국콘텐츠학회논문지 Vol.13 No.8
본 연구는 관광객의 관광욕구가 관광만족에 어떤 영향을 미치는지 살펴보고자 하였다. 이를 위해 설악산을 방문한 관광객을 대상으로 실증분석을 실시하였다. 분석결과는 다음과 같다. 첫째, 관광욕구는 연령 및 학력에 따라 부분적으로 인식의 차이를 보여주었다. 둘째, 관광욕구는 관광만족에 부분적으로 영향을 미치는 것으로 나타났다. 이러한 연구결과는 소규모 개별관광객이 증가하는 추세에 있어서, 새로운 만족전략을 개발할 수 있는 새로운 자료를 제공할 수 있었다. The purpose of this study is to desires of tourists, tourism research explores how they affect tourist satisfaction. It to tourists visited Seoraksan empirical analysis was carried out. The results of the analysis are as follows. First, the tourist desires, depending on age and education, the difference in perception of partially demonstrated. Secondly, the desire was partially affecting tourist satisfaction. These findings could provide new materials to develop a new strategy to satisfy a growing trend in small, individual tourists.
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박호표(Ho Pyo Park),박제훈(Jea Hun Park) 한국관광연구학회 2004 관광연구저널 Vol.18 No.1
The introduction plan of regional airlines The purpose of this study is to find right of the side in construction of regional airlines. To be complete, looking into airline industry of a regular or irregular airplane, hereafter offering first consideration service to customer. The method of this study is case study of advanced states that make use of regional airlines well.
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박호표(Ho Pyo Park) 한국관광연구학회 2005 관광연구저널 Vol.19 No.1
This study is aimed for tourism activation through function raising and consolidation of Cheongju International airport and consider way of that can invent synergy effect through cooperative link with surrounding tourism resource. FOR this, analyze facilities and operation conditions of Cheongju International airport to analyze current problems.
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문화관광해설사의 욕구가 직무만족 및 지속의지에 미치는 영향
박호표(Ho-Pyo Park) 한국콘텐츠학회 2016 한국콘텐츠학회논문지 Vol.16 No.1
본 연구의 목적은 타산업 근로종사자들에 비해 연구가 미비한 실정인 문화관광해설사들의 욕구가 직무만족 및 지속의지에 미치는 영향관계를 분석하는 것이다. 이를 위해 매슬로우의 욕구단계 이론을 토대로 구성된 설문지를 활용하여 2015년 8월 10일부터 9월 7일까지 충청북도와 전라남도 문화관광 해설사 교육프로그램에 참가한 해설사들을 대상으로 설문조사를 실시하였다. 전체 200부 중 198부를 수거, 결측값이 존재하거나 불성실한 응답지 30부를 제외한 168부를 분석 자료로 활용하였으며, SPSS 18.0 프로그램을 활용하여 탐색적 요인분석, 신뢰도분석, 상관관계분석 및 회귀분석을 실시하였다. 분석결과 문화관광해설사의 욕구 요인은 자아실현·사회적·안전 및 존경·생리적 욕구 등 4개 요인으로 도출되었다. 또한 자아실현 욕구와 사회적 욕구가 직무만족에 유의한 정(+)의 영향을 미치는 것으로 나타났으며, 직무만족은 지속의지에 유의한 정(+)의 영향을 미쳤다. 이러한 연구결과를 바탕으로 시사점과 연구의 한계점 및 향후 연구방향을 제시하였다. The purpose of this study is to analyze the influence relationship on the cultural tourism commentators‘ job satisfaction and willingness to continue by the needs of cultural tourism commentators when insufficient compared to workers in other industries. For this, I used a questionnaire organized based on Maslow’s hierarchy of needs to conduct a survey of guides who participated in cultural tour guides training program in Chungcheongbuk-do and Jeollanam-do from Aug. 10 through Sep. 7, 2015. 198 of total 200 copies of the questionnaire were collected. Except 30 copies in which missing values or insincerely filled out, 168 copies were used as data for the analysis in this study. And I used SPSS 18.0 to conduct exploratory factor analysis, reliability analysis, correlation analysis, and regression analysis. The analysis showed that cultural tour guides’ needs were identified as the four factors of self-actualization, social need, safety and esteem, and physiological needs. Also, self-actualization and social need exercised positive influence on job satisfaction, and regard to the job satisfaction exerted significant positive influence on willingness to continue working. Based on these findings, this paper suggests implications and limitation of the research as well as future directions for the study.
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