The Determinants of Repurchasing Intention of Chindia Customers for Foreign Brand Products

Hyun-Chae Park(박현재) 한국유통과학회 2018 유통과학연구 Vol.16 No.10

Purpose - The main purpose of the study is to investigate the antecedents of repurchase intention on foreign brand products by Chinese and Indian millennial customers. In addition to this, this study also examines mediating effect of ‘CSR’ on the relationship between the antecedents and repurchase intention. Research design, data, and methodology - Responses from 202 Chinese university students and 209 Indian university students were finally analyzed. To test the proposed relationships, path analyses, mediation analyses and multi-group analysis were conducted. Results - In China, only brand image had positive effects on repurchase intention. CSR played mediating role between manufacturer’s country image and repurchase intention. In India, comparatively, economic factor, manufacturer’s country image and brand image had positive effects on repurchase intention. CSR played mediating role between all four antecedents and repurchase intention. Conclusion- This study showed different results of repurchase intentions of Millennial consumers in China and India because cultural and political systems of two countries were so different. So foreign firms should apply customized and differentiated marketing strategies to each country.

해외 자회사 인재 선발 전략

박현재(Hyun-Chae Park) 한국무역학회 2011 貿易學會誌 Vol.36 No.4

금융서비스산업에 대한 소고 - 한ㆍ인도 은행 효율성 분석

박현재(Park, Hyun Chae) 한국무역상무학회 2013 貿易商務硏究 Vol.57 No.-

The objective of this study is to find out whether Korean main banks may have efficiency against Indian major banks. For this purpose, DEA analysis is used for checking relative efficiency levels. The study proposes, as a result, Shinhan bank, Woori bank and Kookmin bank in Korea may consider entering into Indian banking industry because these three banks have relative efficiency against main Indian banks like Yes bank, ICICI bank. The results of the study comply with actual facts since Shinhan bank already came to Indian banking market at first. Shinhan bank have three branches like Mumbai, NewDelhi etc. Wooribank also entered into India in 2012 as second case among Korean banks. But Kookmin bank did not come to India yet so they should consider coming to India. As a preliminary measures, they can send one person as a expatriate to survey the Indian banking industry like KDB in Korea. If they can utilize their core competence in real estate field at India, they may positively think about entering into India as quickly as possible. Although many Korean firms have penetrated into Indian market recently, they almost belong to manufacturing sectors so Korean service firms like banks should consider more coming to India because the most hot sector for FDI in India remain service sector and many foreign service firms already rush to Indian market. If Korean service firms like banks delay FDI further, good market opportunities would not be there any more. DEA analysis can be one of tools to check investment feasibilities. Since India becomes a compulsory subject for most of Korean firms, to increase possibilities of success in India, such Korean banks may consider applying fast-mover investment strategies to the Indian business fields.

수출중소기업은 어떤 직무적성을 가진 대학생을 채용할까?

박현재(Hyun Chae PARK) 한국무역상무학회 2017 貿易商務硏究 Vol.73 No.-

The main objective of this study is to examine the required aptitudes for undergraduate students who want to join export-oriented Small & Medium Enterprises(SMEs). 178 Dataset froma survey of exporting firms inGwangju, Korea, were used to analyze the study. The results of the study are as follows ; First, themost required aptitude is the capability related to build up human relationship . So students should learn negotiation skills in the college. In addition to this, student also try to join informal club and cultivate teamwork capabilities. Second, finding out a job in export-oriented SMEs is needed to equip with problem-solving capabilities. To do it, students should learn various subjects related to trade theory. Additionally, having some certificates like international trade master can be better. Third, communicationcapabilities includingforeignlanguage andinternational business skills will be also required for students who are preparing for joining export-oriented SMEs. However, capabilities related to information technology and basic statistic skills does not have statistically significant correlation to recruitment intention. As a result, students who have such above-mentioned four aptitudes may have better position to find out jobs in export-oriented SMEs.

중국 소비자들의 스마트폰에 대한 재구매의도 결정요인

박현재(Hyun-Chae Park) 한국무역학회 2017 貿易學會誌 Vol.42 No.1

인도진출 한국기업의 후속투자 결정요인 : 학습조직구축의 매개효과

박현재(Hyun Chae Park) 한국무역연구원 2015 貿易 硏究 Vol.11 No.1

The main objective of the study is to examine the mediating effect of 'establishment of a learning organization' on the relationship between the determinants of sequential FDI and the intention to provide sequential FDI. Data was collected from a survey of 105 Korean subsidiary firms in India and the study analyzed questionnaires by using SPSS 21. Findings reveal that 'establishment of a learning organization' produce a partial mediating effect when the determinants affect sequential FDI. Moreover, firm-specific factors and market-specific factors have a positive correlation to sequential FDI. Accordingly, in order to activate sequential FDI more in the Indian market, Korean subsidiary firms in India should consider establishing an internal system of 'learning organizations'.

How to Strategize ROO Schemes for Korea-Indonesia CEPA

박현재(Park, Hyun chae),임목삼(Lim, Mok Sam) 한국무역상무학회 2013 貿易商務硏究 Vol.60 No.-

Nine FTA like Korea-Chile FTA, Korea-Singapore FTA, Korea-EFTA FTA, Korea-ASEAN FTA, Korea-India CEPA, Korea-EU FTA, Korea-U.S.A. FTA, Korea-Peru FTA and Korea-Turkey have been concluded and implemented in 46 countries as of May, 2013. In addition to these nine FTA, Korea has been negotiating FTA or CEPA(Comprehensive Economic Partnership Agreement) with China and Vietnam and Indonesia. Now Korean government is about to conclude FTA agreement with Indonesia which is one of crucial trading partners in Asian countries so the objective of this paper is to suggest how to design ROO schemes properly in such upcoming FTA agreement since more activation of trade and more utilization of FTA can be depend on the details of ROO schemes. As a result, this paper suggests well-design of ROO schemes as follows ; First, self-issuance origin proof system can be considered because authority-issuance origin proof system may reduce the utilization ratio of FTA. Second, combination of indirect and direct verification system in terms of origin verification system will be more preferable because this will be more fitting to Asian countries as considering trading environments and characteristics of Asian market. Third, criteria to determine origin can be based on wholly obtained plus substantial transformation system which contains CTC plus VC along with some percentage of de minimis. In addition to this, the number of products stipulated in PSR should be minimized and applied similar manner to avoid complexity of deciding origin.

수출기업의 통합적 성과결정요인에 대한 연구

박현재(Hyun Chae PARK) 한국무역상무학회 2015 貿易商務硏究 Vol.65 No.-

The main objective of this study is to examine the mediating effect of 'international entrepreneurship' on the relationship between the determinants related to export and export performance. Data was collected from a survey of 200 exporting firms in Gwangju, Korea. The results of the study are as follows ; First, 'international entrepreneurship' are produced a mediating effect when the determinants affect export performance. Second, Resource-based factors and Industry organization factors have a positive impacts on export performance. However, relationship factor as a determinant does not have statistically significant correlation to export performance. Accordingly, in orer to enhance export performance, exporting firms in Korea should try more to prepare for resource-based factors and industry organization factors as determinants. In addition to these, if CEOs of exporting firms are equipped with international entrepreneurship spirits, they can increase the performance of their exporting firms. So they have to manage their exporting firms very strategically so that they can make their firms' export performance better and better.

재일 디아스포라 3세 경영자의 정체성과 가치관이 기업의 성공에 미치는 영향 : 손 마사요시(孫正義)의 “소프트뱅크” 사례

서보영(Bo-Yeong Seo),박현재(Hyun-Chae Park) 인문사회과학기술융합학회 2018 예술인문사회융합멀티미디어논문지 Vol.8 No.8

본 연구는 재일 한인 디아스포라 3세 손 마사요시의 어떠한 정체성과 가치관이 기업의 성공에 영향을 미쳤는지 연구하였다. 한 기업의 경영 방식은 경영자의 정체성과 가치관에 따라 크게 좌우되고, 이는 기업의 성공에도 영향을 미치게 된다. 재일한인디아스포라 3세 경영자인 손 마사요시의 정체성과 가치관에 대한 사례 연구 결과, 성공의 열쇠는 첫째, 탈민족적인 성향과 미국유학을 통한 글로벌 세계관, 둘째, 차별과 억압된 성장기와 료마의 영향으로 형성된 도전정신, 셋째, 재일한인디아스포라 로서의 콤플렉스 극복을 통해 생겨난 오뚝이 정신 , 넷째, 조모 이원조를 통한 사람중심 경영이념 등으로 나타났다. 이러한 그의 정체성과 가치관들은 소프트뱅크의 경영 방식에 복합적으로 영향을 주었고, 이는 기업의 성공으로 이어졌다. 따라서 본 연구는 재일한인디아스포라 3세 연구에 대한 또 다른 시각을 제공하고 있다. 특히 재일 한인 디아스포라에 대한 기업 연구가 부족한 가운데 재일한인 3세 경영인과 그가 경영하고 있는 글로벌 기업에 대한 연구라는 점에서 본 연구는 의미가 있다 This The main objective of the study is to examine success clues of the firm influenced by top manager(Masayoshi Sohn) who belongs to Korean-Japanese third generation diaspora. A company’s management style depends greatly on the value of its top manager, who also affects success and failure of the firm. SOFTBANK s management style could be influenced by the identity and values of Masayoshi Sohn. The results of the study are as follows ; firstly, his firm remains born-global firm owing to his global value rooted from his de-ethnification and studying in America. Secondly, the firm has challenge spirit owing to his experience of overcoming discrimination and repression during childhood time. and his role model ‘Ryoma“. Thirdly, there is a roly poly spirit in his firm because he has overcome complex coming from Korean-Japanese third generation diaspora. Finally, his company has human-oriented management philosophy because he has influenced a lot form his grand mother, Won-Cho Lee who emphasized much on human-beings. His identity and values have infiltrated Softbank s management style, which has led to the success of the company. This study will provide you with different viewpoints on the study for Korean-Japanese third generation diaspora. Especially, this study can be meaningful in which it is a study on the third generation of Korean-Japanese diaspora and the global corporations he is running since there are few such studies up to now.

키워드 네트워크 분석을 통한 무역상무 연구 동향

배준환(Jun-Hwan Bae),박현재(Hyun-Chae Park) 한국무역상무학회 2021 貿易商務硏究 Vol.89 No.-

본 논문은 연결중심성과 매개 중심성 키워드 네트워크 분석을 통해 무역상무 분야의 최근 10년간 연구동향을 고찰하였다. 2011년에서 2015년 연구와 2016년부터 2020년 연구 키워드를 비교분석한 결과 첫째, 연결중심성 키워드 측면에서 최근 5년간 무역상무 연구는 수출과 중국 관련 연구가 상대적으로 활발하였다. 둘째, 매개중심성 키워드 측면에서 수출과 운송이 최근 5년간 연구에서 확장성이 높은 핵심 키워드로 부상하고 있음을 알 수 있었다. 본 연구결과를 토대로 향후 시사점을 제시하였다. This study has explored identifying the current research trend of international commerce and law field by keyword network analysis which is brand-new analysis method. The results of the study are as follows ; First, the recent 5 years, in terms of degree centrality, upcoming keywords of research in the field of international commerce and law to be compared with the keywords of the period 2011-2015 show export and China. Second, in terms of between centrality, upcoming keywords of recent 5 years research remain export and transportation. The results of this study suggest that future research should focus on the big data trade related to the 4th industrial revolution, the service trade field that has recently been increasing in volume, and on-line based trade under the pandemic situation of COVID-19.