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김재휘(Jae Hwi Kim),박지영(Gi Young Park),부수현(Su Hyun Boo) 한국광고홍보학회 2012 광고연구 Vol.0 No.95
이 연구의 목적은 여러 가지 기능을 갖추고 있다는 장점을 강조하는 메시지의 설득효과에 시간적 관점의 차이가 미치는 영향력을 검증하는 것이다. 더 나아가, 이 연구에서는 소비자의 조절동기에 초점을 두고, 시간적 관점의 차이에 부합되는 설득 메시지를 구성하는 방안에 대해 제안해 보려고 하였다. 이를 위해 이 연구에서는 2개의 실험을 단계적으로 실시하였다. 실험 1에서는 구매시점(현재 vs. 미래)에 따라 다기능 제품에 대한 부정적 추론과 구매의도에서의 차이를 검증하였고, 실험 2에서는 구매시점과 조절초점 프레이밍(방어 vs. 향상) 간의 상호작용 효과를 검증하였다. 실험결과, 지금 당장 구매결정을 내려야 하는 경우에는 기능이 많다는 장점에 대한 부정적 추론이 더 높게 활성화되었으며, 이로 인해 구매의도 또한 낮아지는 것이 밝혀졌다. 더 나아가 지금 당장 구매결정을 내려야 하는 조건에서는 구매로 인한 예상된 후회 및 손실을 회피할 수 있도록 제시한 방어초점 메시지 프레이밍이 더 높은 구매의도를 이끌어 내는 반면, 구매시점이 미래로 제시된 조건에서는 이상적인 최종적 상태를 강조하는 촉진초점 메시지 프레이밍이 더 높은 구매의도를 이끌어냈다. 결론적으로, 여러 가지 장점을 가지고 있다는 설득 메시지는 제품이 출시되기 이전이나 장기적인 차원의 광고에서 효과적일 수 있으나, 지금 당장 제품을 판매하기 위한 설득 메시지로는 그다지 적합하지 않다. 이 경우에는 잘못 선택하였을 때 발생할 수 있는 손실이나 후회에 초점을 둔 메시지가 더 높은 설득 효과를 이끌어 낼 수 있다. The main purpose of this study is to investigate whether consumers` temporal perspective about purchase affects the preference for multi attribute products. Also, we consider motivation which occurs when people act to find an effective message for communicating with others. Therefore, we measured that purchase intention and inference about multi attribute product were changed because each consumer has a different temporal perspective of purchase. According to the previous studies, when purchase is imminent, people want to prevent an undesirable outcome and risk. In contrast, when there is still ample time to make a purchase, people want to achieve a desirable outcome and profit. Thus, I hypothesized that for consumer facing a proximal purchase, they focus on anticipated regret and feel complicated from using multi attribute product, while when consumer choice at a far-future, they focus on capabilities and value from using multi attribute product. That is, consumers are not willing to purchase multi attribute product when their purchase is in the near future(vs. far-future). As a result of study 1, a statistics validated that as a purchase decision is far, purchase intention is higher. On the other hand, as a purchase decision nears in time, purchase intention is lower. Moreover, a message which is well fitted to the activated inference positively affects purchase of multi attribute product. Therefore, an experiment was used 2(temporal distance of purchase: present vs. future) x 2(regulatory framing: prevention focused message/promotion focused message) According to study 2, we can verify that promotion-framed message which can gain advantages is more effective in the near future and prevention-framed message which can prevent loss of risk and anticipated regret is more effective in the far future. In conclusion, multi attribute product is more appealing when a purchase is temporally distant than proximal. When a purchase is in the near future, prevention-framed product will be more appealing. In contrast, when a purchase is in the far future, promotion-framed product will be more appealing.
형질전환 고추로부터 근권 토양 미생물로의 수평유전자이동 조사
이범규 ( Bum Kyu Lee ),박지영 ( Ji Young Park ),박기웅 ( Kee Woong Park ),한지학 ( Chee Hark Harn ),김환묵 ( Hwan Mook Kim ),김창기 ( Chang Gi Kim ) 한국국제농업개발학회 2010 韓國國際農業開發學會誌 Vol.22 No.3
The possible gene transfer from transgenic chili pepper to soil bacteria in rhizosphere was evaluated. DNA was extracted from rhizosphere soil collected from growing transgenic chili pepper (Capsicum annuum L.) resistant to cucumber mosaic virus (CMV) and control line, and PCR analysis was performed with specific primer for transgene in the transgenic chili pepper. The results of the PCR targeting NPTII gene indicated that the transgene was present in the rhizosphere soil samples in all collecting times. To investigate the cause of the transgene detection in the samples, we isolated microorganisms from the soil and cultured them on bacterial and fungal medium containing kanamycin. About 430 thousands of bacterial colonies and 160 thousands of fungal colonies were investigated, however, colonies resistant to kanamycin were not detected, indicating gene transfer from transgenic chili pepper to culturable rhizosphere soil microorganisms was not occurred in the present study.
김경희(Kim Kyung-Hee),김기덕(Kim Gi-Duk),박지영(Park Ji-Young) 한국사회복지학회 2011 한국사회복지학 Vol.63 No.2
본 연구는 질 개념과 질적 인식에 대한 이해를 통해 질적 연구의 타당도(validity)와 관련된 기존의 담론들을 비판적으로 검토하는 것을 목적으로 한다. 연구목적의 달성은 크게 두 가지 연구 과정으로 이루어졌다. 먼저 다양한 질적 연구의 접근들과 모학문(parents disciplines)의 보편적인 토대를 마련하기 위해 철학의 존재론과 인식론을 통해 질 개념과 질적 인식의 본성을 살펴보고, 다음으로 이를 토대로 하여 질적 연구의 본성에 부합하는 바람직한 타당도 담론의 의미와 방향을 기존의 타당도 논의들을 중심으로 탐색하였다. 존재론과 인식론을 통해 살펴본 질은 사물의 본질에 대한 범주로써 인식대상인 실재의 무엇임(what-ness)으로 규정되며 내재적으로 주관적인 질적 인식은 인식 내용의 확인과 표현의 과정에서 사회성과 긴장관계를 형성함을 알 수 있었다. 질 개념과 질적 인식에 대한 이해를 통해 살펴본 타당도 기준에 관한 기존의 담론들은 크게 두 가지 측면에서 바람직한 것으로 드러났다. 첫째, 무엇보다 타당도 논의가 질적 연구의 본성인 주관성을 확보하고 구현하려는 방향으로 전개되고 있어 양적연구와 구별되는 스스로의 기준을 모색하고 있는 것으로 보인다. 둘째, 이와 같은 질적 인식의 주관성이 인식의 내용확인과 교류 그리고 표현의 과정에서 주관성의 폐쇄성을 극복하고 사회성을 획득하려는 노력을 경주하고 있음을 확인할 수 있었다. This paper attempts to explore the universal foundation on which the discourses on the validity criteria in qualitative research should be based, and further discuss in depth the scope and direction of an adequate validity criterion in qualitative research by critical examination of previous discourses. To establish the foundation for qualitative research, first of all, the concept of quality and qualitative paradigm were examined in terms of ontology and epistemology, especially focused on the works carried out by Aristotle, Kenneth and Boyd. Secondly, the earlier studies on the validity of qualitative research were critically reviewed in terms of the theoretical findings on the concept of quality and qualitative paradigm. The major results include the following: First, the true content of quality is defined as the ‘what-ness’ or essence of things perceived by subjects, and qualitative paradigm as adequate framework for qualitative research is comprised of two intrinsic modes: one is the mode of awareness and the other is that of expression. Second, qualitative researchers are able to reach to the higher level of validity by considering not only the subjectivity and the originality but also the sociality in drawing a conclusion through qualitative perception. Third, the trend of previous validity discourses can be firmly summarized as the effort to overcome the effect of quantitative research and acquire the true identity for qualitative research, which is subjectivity, and as the quest to compromise the tension between subjectivity and sociality. Finally, based on the findings, several research topics are suggested. For example, the more attention should be paid to the area of the expression of qualitative awareness as a way of overcome the tension between subjectivity and publicness.
포장 조건에서 CMVP0-CP 형질전환 고추 도입유전자의 지속성 조사
이범규 ( Bum Kyu Lee ),김창기 ( Chang Gi Kim ),박지영 ( Ji Young Park ),박기웅 ( Kee Woong Park ),이훈복 ( Hoon Bok Yi ),한지학 ( Chee Hark Harn ),김환묵 ( Hwan Mook Kim ) 한국환경농학회 2007 한국환경농학회지 Vol.26 No.4
This study was conducted to evaluate the persistence of DNA in the transgenic chili pepper resistant to cucumber mosaic virus (CMV) in the field condition. We analyzed the persistence of genes in the leaf samples obtained from two field conditions, below and above soil. Transgenic and non-transgenic leaf tissues were buried in the soil at a depth of 10 cm or placed on the soil surface. Qualitative and quantitative PCR analysis showed that the amount of transferred genes from the transgenic peppers below and above soil was dropped to 28.3-42.7% one month after buried and it was rapidly reduced to 0.9-3.3% after two months. The transgenes were not detected three to four month after buried. In addition, DNA of the leaves placed below soil decomposed about 8% more than those on soil surface. The gene transfer from decomposing leaves of the transgenic pepper to soil was investigated by PCR analysis with the soil attached to the samples. The PCR result indicated that the gene transfer from the transgenic pepper to soil was not occurred.
경구피임약을 복용하는 한국여성과 치주질환의 관련성 연구: 제5기 3차년도(2012) 국민건강영양조사 자료 분석
이종화 ( Jong Hwa Lee ),유진영 ( Jin Yeong Yoo ),정기옥 ( Gi Ok Jung ),박지영 ( Ji Young Park ) 한국치위생학회 2014 한국치위생학회지 Vol.14 No.6
Objectives: The purpose of the study was to investigate the relationship between the oral contraceptive pill and periodontal disease in Korean women aged from 19 to 50 years old. Methods: This study selected 1,579 women of childbearing age from 19 to 50 years old from the 5th National Health and Nutrition Survey data analysis(phase 3, 2012) taking the oral examination. The questionnaire consisted of socioeconomic demographic characteristics, health behavior, use of oral contraceptive pills, and periodontal disease. Socioeconomic demographic characteristics included age, marital status, education, monthly income, and vocation. The health behavior included obesity, stress, smoking, subjective oral health status, use of dental floss, tooth brushing, and diabetes mellitus by fasting blood sugar level. Use of oral contraceptive pills was recorded by monthly use and duration. The periodontal disease was documented by yes or no and selected as dependent variable by logistic regression analysis. Results: After revising the taking period of oral contraceptive pill for this study, there was the correlation between the prevalence of periodontal disease and odds ratio(95% CI) 1.288(1.027-1.617). Conclusions: This study will contribute to the direction of policy for an oral contraceptive pill and provide the basic data for counseling for the oral health and the side effects of oral contraceptive pills.
류정록 ( Jung Rok Ryu ),안진수 ( Jin Su An ),박지영 ( Gi Young Park ),남현철 ( Hyun Chul Nam ) 대한임상검사과학회 2003 대한임상검사과학회지(KJCLS) Vol.35 No.1
Lipases are glycoproteins with a molecular weight of 47000 daltons and are defined as triglyceride hydrolases. They catalyze the cleavage of diglycerides with the subsequent formation of monoglycerides and fatty acids. We evaluated serum lipase CX-7 Delta(1-2 diglyceride substrate) and Integra 700(1, 2-O-dilauryl-rac-glycero-3-glutaric acid-(6-methylresorufin) ester substrate). Within-run CVs of two level serums were 4.1% and 3.0%. The between-run CVs were 3.5%, 3.9%, respectively. The comparison between Integra700(y) and CX-7(x) resulted in a linear regression analysis described by the equation: y=3.002x+36.26 with a correlation coefficient r=0.9884.