주한(駐韓) 이주노동자의 미디어 이용이 직장만족도와 한국 인식 및 한국 재입국 의지에 미치는 영향

박노일(Noh-il Park),정지연(Ji-Yeon Jeong),한정호(Jung-Ho Han) 한국여성커뮤니케이션학회 2011 미디어, 젠더 & 문화 Vol.18 No.-

한국 거주 이주노동자의 증가는 한국사회를 다인종ㆍ다문화 사회로 변모시키고 있지만, 이주노동자의 미디어 이용과 한국 적응을 살피는 커뮤니케이션 연구는 부족한 실정이다. 이 연구는 이주노동자의 미디어 이용 패턴이 그들의 직장만족도, 한국에 대한 인식, 한국 재방문 의지에 어떠한 영향을 미치는지 탐색해 보고자 했다. 이를 위해 중국, 인도네시아, 베트남 등 아시아 9개 국가 출신의 이주노동자를 대상으로 면접조사를 실시하였다. 최종적으로 수집된 219개의 답변 자료를 분석한 결과, 이주노동자의 임금, 체류기간, 한국어 능력 변인을 통제한 상태에서도 미디어 이용의 영향력을 확인할 수 있었다. 특히 일반적인 인터넷 채널이용이 한국인식에 부적인 영향을 미치는 반면, 인터넷 이용량과 TV이용은 직장만족도를 매개로 하여 한국인식과 한국 재방문 의지에 정적인 영향을 미치는 것으로 나타났다. 이 연구결과는 이주노동자들의 미디어 이용 효과가 노동환경에 대한 인식을 매개로 발현됨을 실증적으로 제시한다는 데서 의의를 지닌다. Since the Korean government opened the labor market in 1991, the number of foreign workers in Korea has continuously increased. While foreign workers and their cultures have become a part of Korean everyday life, little research has been conducted on the foreign workers’ media use patterns and the patterns’ effect on their lives. This study thus purports to investigate the foreign workers’ media use in Korea and its effect on their job satisfaction and perceptions of Korea. The results by analyzing the 219 survey data garnered from 9 Asian nations’ workers in Korea indicate that even after controlling the socioeconomic variables, workers’ stay in Korea, and their Korean language skill variables, the workers’ media use patterns influence their perception of Korea and job satisfaction. Using the Internet channel for information gathering has negative influence on the workers’ perception of Korea, but the Internet use time has positive influence on the workers’ job satisfaction. In addition TV has positive association partially with the workers’ intention to revisit Korea. Theoretical and practical implications are discussed.

공중의 조직체 애착관계성이 위기인식에 미치는 영향

박노일 ( Noh Il Park ),최영완 ( Young Wan Choi ),소순길 ( Sun Gil Soh ),박정은 ( Jung Eun Park ),한정호 ( Jung Ho Han ) 한국PR학회 2007 PR연구 Vol.11 No.2

조직체 최고경영자 트위터를 통한 선제적 위기정보 공개전략 연구

박노일 ( Noh Il Park ),정지연 ( Ji Yeon Jeong ),김보경 ( Bo Kyung Kim ) 한국PR학회 2013 PR연구 Vol.17 No.2

As crisis management in social media cycles with real-time communication, a CEO`s Twitter is considered to be a well-fitted crisis communication channel to effectively respond to any crisis. This study investigates the effects of a CEO`s stealing thunder via Twitter-a proactive tweeting strategy for self-disclosing crisis information. Results from experimental data suggest that the incident of a CEO`s stealing thunder during a crisis, as opposed to situations of the non-tweeting, the organization`s tweeting, and a news media`s tweeting on the crisis, had higher levels of credibility and lower levels of negative word-of-mouth ratings in regards to the organizational crisis response. The results show that proactive self-disclosure of crisis information through a CEO`s Twitter could be an effective strategy for crisis management to cope within the one-click social media environment.

여성 정치후보자의 미디어 프레임에 따른 남녀 수용자 인식 차이 연구

박노일(Noh-Il Park),한정호(Jung-Ho Han),홍기훈(Ki-Hun Hong) 한국언론학회 2007 한국언론학보 Vol.51 No.2

The purpose of this study is to investigate the influence of media frame for political female candidate on male and female audience's favorable impression and valuation of political capability to the female political candidate. Especially it explores the media framing effect from framed news reports on the basis of media frame effect theory to media audience. four frames including marginal man, challenge/accomplishment, and two major activities in welfare/education and diplomatic/ security are prepared to experiment. This research has found out three primary results. First, when the political female candidate framed as marginal man and her major activity field belonging to welfare/education set, she was more positively perceived by the media audience. Second, even though there was no difference in male audience, female audience expressed positive evaluation for the political female candidate in marginal man-welfare/education set and favorable impression for her in challenge/accomplishment-welfare/education set. Third, male and female have difference mechanism to perceive the media frame on political female candidate. This study concludes that male audience positively evaluates the political female candidate in condition of her activity field described as diplomatic/security. But female more positively evaluates her in welfare/education field.

온라인과 오프라인 커뮤니케이션 상황이 공중 세분화 변인에 미치는 영향에 관한 연구

한정호 ( Jung Ho Han ),박노일 ( Noh Il Park ),정진호 ( Jin Ho Jung ) 한국지역언론학연합회 2007 언론과학연구 Vol.7 No.1

인터넷 이용의 보편화는 조직체를 둘러싼 공중의 형성과 변화에 영향을 미치고 있다. 지금까지의 인터넷 PR 연구들은 온라인 커뮤니케이션을 통해 형성될 수 있는 공중에 대한 명확한 이해 없이 단순히 홈페이지를 분석하거나, 웹사이트 운영자에 대한 인터뷰 연구 등에 그치고 있다. 본 연구는 그루닉이 제시한 상황이론을 바탕으로 동일한 이슈에 대해 오프라인과 온라인의 커뮤니케이션 과정이 공중 세분화 변인과 관련 정보추구행동에 어떠한 영향을 미치는지 알아보고자 했다. 이를 위해 ``혼전동거`` 이슈를 중심으로 온라인과 오프라인 커뮤니케이션 상황에 따라서 공중 세분화의 변인인 제약인식, 문제인식, 관여도, 그리고 정보처리행동에 어떠한 차이를 보이는지 실험연구를 통해 분석하였다. 연구결과 오프라인에 비해 온라인 상황에서 공중들의 제약인식은 약해지는 반면 문제의식과 관여도가 높아졌다. 또한 온라인 상황에서 더욱 더 적극적인 정보추구행동을 보이며, 관여도가 높고, 제약인식은 낮은 동시에 문제를 중요시 인식하는 경향 보이는 활동 공중의 비율이 오프라인에 비해 크게 차이가 남을 밝혔다. 본 연구의 결과는 온라인 상황에서 특정 쟁점을 중심으로 공중이 보다 쉽게 활동 공중으로 변질될 수 있으며, 이들이 현실 공간의 활동 공중으로 이어질 수 있음을 시사하고 있다. Since the rising of internet, it influences the public relations of organization. Previous internet PR researchers simply analyzed web pages or characteristics of their users through interview, without any specific definition of internet users and online public. The purpose of this study is to examine the differences of situational variances in real space and cyber space, how the public in these different spaces are segmented and changed when the public face and communicate with the same issue (premarital cohabitation) based on situational theory which was proposed by James Grunig (1983). Through an experimental research, the groups of experiment were divided into two; off-line public and online public, then were analyzed and compared their perceptions on the same issue and communication behaviors. The result shows that the online public is highly engaged with "recognition of problem" and level of involvement and lower `constraint recognition than the off-line public. Moreover, online public show more active communication and behavior to seeking information. Furthermore, the result unveils that the online public group has more ``active public`` that is a combinational variances of situational theory than off-line public group. Development of internet has divided the world into reality and virtual reality, these two spaces are different, but exist at the same time. The borderline of cyber space and real space are getting ambiguous. Thus, ratio of the active public is higher in cyber space than real space and online active public has more possibility to become the active public in real world.

공중 상황이론의 수정과 진화 문제해결 상황이론을 중심으로

김정남 ( Jeong Nam Kim ),박노일 ( Noh Il Park ),김수진 ( Soo Jin Kim ) 한국PR학회 2014 PR연구 Vol.18 No.1

The conceptualization and identification of publics are crucial to PR research and practice. James E. Grunig`s Situational Theory of Publics (STP) is a theory which has contributed significantly to the way publics are theorized in the field of public relations, and has paved the way for several theories on publics and their behaviors. Yet, few scholars have attempted to refine the concepts and frameworks outlined in Grunig`s STP. This article aims to review the history, development, and the evolution of the STP into the Situational Theory of Problem Solving (STOPS). Specifically, this review article discusses the conceptual origin and theoretical base of the STP, and the evolutionary process that led to its generalized theory, the STOPS. In addition, this article discusses how STOPS can contribute to understanding publics` communicative actions, and to the methodologies involved in segmenting publics in today`s digitalized, networked society. The present article lays the groundwork for further development of future PR research and practice by outlining future directions for research and application of the STOPS in various areas of public relations research.

국정소통 담당 공무원의 정부PR 역량평가 및 전문성교육 필요성 인식 비교

김희진 ( Hee Jin Kim ),정지연 ( Ji Yeon Jeong ),박노일 ( Noh Il Park ) 한국PR학회 2015 PR연구 Vol.19 No.1

Considering the rapidly changing digital media environment, the continuous effort for training or retraining communication specialists of the government is very important. In order to improve their educational system, we asked the government PR staffs to evaluate their capacity and educational priorities on the five major PR areas; analysis and planning, media relations, new media, evaluation, issue & crisis management. According to the survey results, PR staffs perceived the importance of learning opportunities for analysis & planning, issue & crisis management and controlling new media, in this order. However, taking account of current capability of their departments, the most needed training program is for new media. However, for the necessity of new media education, there are perception difference between PR managers and staffs. This study contributes to empirical guidelines for training system of government communicators.