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대학스포츠 팀의 스포츠스폰서십 설득의도성이 소비자 감정 및 기업이미지 개선에 미치는 영향
남상백(Nam, Sang-Back),권일권(Kwon, Il-Kwon),박상현(Park, Sang-Hyun),김홍렬(Kim, Hong-Ryol),박범수(Park, Bum-Soo) 한국체육과학회 2012 한국체육과학회지 Vol.21 No.6
The purpose of this study was to verify the influences of collegiate athletes’ sports sponsorship persuasion attempt on consumer emotion and corporate image improvement. The study conducted a research survey through convenient sampling method aimed at Y university students. 300 questionnaires distributed and 273 were selected as final valid sample by removing 27 questionnaires that have insufficient answers. Then data were analyzed through exploratory factor analysis, reliability analysis, correlation analysis, and multiple regression analysis using SPSS Windows ver. 18.0. The results were as followings. First, it was indicated that students could recognize sponsorship activities through player’s uniforms. Second, sponsor identification and sponsor contribution dimensions of sports sponsorship persuasion attempts have a positive effect on positive emotion. Third, sponsor identification and sponsor contribution dimensions of sports sponsorship persuasion attempts have an influence on negative emotion. Fourth, positive emotion and negative emotion of consumer emotion have an effect on corporate image improvement.
다양한 저압·저산소 환경에서 최대 하 운동 시 골격근 산소화수준 및 적혈구변형능력 변화
남상석(Nam, Sang-Seok),선우섭(Sunoo, Sub) 한국체육과학회 2011 한국체육과학회지 Vol.20 No.5
The aim of present study was to investigate acute decrease reasons of submaximal aerobic performance at the whole and local body level. For the present study, 14 health male was chosen out of 20 volunteers. Subjects performed exercises that consist of 30min bicycle exercise at a 75%HRmax on simulated altitude of sea level, 2,000m, 3,000m, 4,000m and 5,000m. Each exercise was performed at intervals of three days to eliminate repetition effect. During the exercises, whole and local body level parameters were measured at rest, 4min, 8min, 20min, 30min. Whole body level parameters were aerobic performance(watt) at 75%HRmax, %SpO<sub>2</sub>, blood lactate concentration and local parameters were oxygenation in skeletal muscle, RBC deformability. As a result, aerobic performance(watt) at 75%HRmax was decreased acutely on higher altitude than 4,000m as compared with lower altitude than 3,000m. This decrease was caused by increase of blood lactate concentration and decrease of O<sub>2</sub>Hb. Because PO<sub>2</sub> was decline, oxygen transportation capacity was decrease. These factors lead to increase of blood lactate concentration and decrease of O<sub>2</sub>Hb. In addition, elongation index(EI) of RBC at 5,000m were lower than sea level or 2,000m.
벼의 생육기별(生育期別) 수분결핍장애(水分缺乏障碍)가 생육(生育) 및 수량(收量)에 미치는 영향(影響)
남상용 ( Nam Sang Yong ),권용웅 ( Kwon Yong Woong ),권순국 ( Kwun Soon Kuk ) 한국농공학회 1986 韓國農工學會誌 : 전원과 자원 Vol.28 No.2
Knowledge of the degree of yield reduction due to water stress at different crop growth stages in rice production is important for rational scheduling of irrigation during periods of insufficient water supply. Previous studies to determine the degree of yield reduction duo to water stress suffered from interruptions by rain during experiment. Also the findings did not relate the degree of water stress to the soil water potential and water deficit status of rice plants. In this study, two years experiments were conducted using the high yielding rice varieties, an Indica × Japonica (Nampoong) and a Japonica variety(Choochung). These were grown in 1/200° plastic pots placed under a rainfall autosensing, sliding clear plastic roof facility to control rainfall interruptions. The results obtained were as follows. 1. The two varieties differed in the growth stage most sensitive to water stress as well as the degree of yield reductions. When rice plants were stressed to the leaf rolling score 4 and soil water potential of about - 20 bar at major crop growth stages which included heading, booting, non-effective tillering, panicle initiation and early tillering stages, the yield reductions in the Indica × Japonica variety were 58%, 34%, 27%, 22%, and 21%, respectively, whereas in the Japonica vairety they were 23%, 36%, 1%, 13% and 22%, respectively. This result show that the recommended drainage during non-effective tillering is valid only for the Japonica variety. Sufficient irrigation at booting, heading and early tillering stages are necessary for both varieties. 2. The two varieties showed visible wilting symptoms when the soil water potential dropped to about - 3.0 bar. The Japonica variety showed more leaf rolling than the Indica × Japonica. However, it had a higher retention of leaf water content and greater stomatal diffusive resistance. When the soil water potential dropped, the Japonica variety showed leaf rolling score (LRS) 1 at ф soil-5. 0 bar and LRS 2 at Ф soil -6.0 bar while the Indica × Japonica showed LRS 1 at Ф soil - 5.5 bar and LRS 2at Ф Soil - 9.0 bar. The stomatal diffusive resistance was maximum at the second top leaf blade in both varieties at intermediate water stress of Ф soil - 4.5 bar. 3. The number of days that was required for the soil water potential to drop to-3.0 bar and to - 20.0 bar after drainage of irrigation water from the 20cm deep silty clay loam soil in the pots were 6 and 13 days, respectively for booting stage, and 7 and 11 days, respectively for heading stage, 9 and 12 days, respectively for panicle initiation stage, and 12 and 19 days, respectively for early tillering stage. 4. Water stress during the early tillering stage recorded the longest delay in beading time, the largest reduction in panicle numbers and a substantial yield decrease of 20%. This calls for better water management to ensure the availability of water at this stage, particularly during drought periods. In addition, a reexamination of the conventional inter-drainage practice during the non-effective tillering stage is necessary for the high yielding Indica × Japonica varieties.
남상용 ( Sang Yong Nam ) 한국키틴키토산학회 2003 한국키틴키토산학회지 Vol.8 No.1
양이온성기를 가지는 키토산과 음이온성기를 가지는 폴리아크릴산을 용액블렌딩법을 이용하여 혼합하여 고분자전해질 착체를 제조하였다. 제조된 키토산/ 폴리아크릴산 고분자 전해질 착체는 FT-IR, X-ray 등을 통하여 특성피크의 관찰과 결정성의 비정질화에 의한 회절특성을 통하여 그 형성을 확인하였다. 제조된 고분자전해질 착체의 기계적 물성은 각각의 키토산과 폴리아크릴산에 비해서 인장강도가 향상됨을 관찰하였다. pH의 변화에 따라서 제조된 고분자전해질 착체는 감응성을 나타내었으며, 특히 산성영역과 염기성영역에서 이온화에 의해서 높은 팽윤도를 나타내었지만, 중성영역에서는 착체의 형성으로 인하여 낮은 팽윤도를 나타내는 결과를 보였다. pH-sensitive polyelectrolyte complex was prepared by solution blending method from chitosan and poly(acry1ic acid)(PAAc) in different ratio. Electostatic interaction between Amine groups in chitosan chain and carboxyl groups in PAAc chain made a complex. Characterization of chitosan/PAAc complex was investigated by Fouries Transformed Infrared (FT-IR), wide angle X-ray diffractometmer and their mechanical strength were studied by universal testing machine. pH-sensitive characteristics of chitosan/PAAc complex was determined by FT-IR and swelling behavior. Chitosan/PAAc complex showed higher swelling ratio at acidic and basic condition and showed lowest swelling ratio at pH 7.
남상조(Nam Sang-Zo) 한국콘텐츠학회 2004 한국콘텐츠학회 종합학술대회 논문집 Vol.2 No.1
본 연구에서는 인터넷 원격강의를 수강한 학생 들을 대상으로 콘텐츠에 있어 학생들의 선호를 조사하였다. 이러한 조사로 인하여 학생들에게 제공하는 콘텐츠의 분량, 콘텐츠의 형태, 콘텐츠의 제공 방법, 수강기간 등에 대한 학생들의 선호를 파악할 수 있었다. 이러한 학생들로부터의 피드백은 인터넷 원격강의를 수행하려고 하는 교수자나 콘텐츠 구축 개발자 또는 학사운영 관리자들에게 필요한 정보를 제공하여 보다 효율적이고 학생 만족도가 높은 교육을 실현하는데 도움을 줄 것으로 기대된다. Nowadays, Internet-based distance education is proliferated. In this research, we surveyed the preferences of students for the contents of online distance education. We investigated students' preference for various items such as quantity of one-hour teaching material, constitution, assessments, etc. We anticipate these feedbacks from the students can provide information for the efficient and satisfactory education in the field of online distance education.
스포츠참여자의 자아존중감과 과시적 소비성향 간의 관계에서 체면민감성의 매개효과
남상백(Nam, Sang-Back) 한국체육과학회 2012 한국체육과학회지 Vol.21 No.3
The purpose of this study is to identify the mediating effect of dignity sensitivity on the relationship between self-esteem and propensity for conspicuous consumption. For this purpose, this study was conducted to 312 subjects living in Seoul, Korea. The data was analyzed by SPSSWIN Ver. 15.0 and AMOS 7.0. The statistical significance level was set at α<.05. Results are as follows: First, self-esteem of sports participants was found to have a direct significant effect on dignity sensitivity. Second, self-esteem of sports participants was not found to have a direct significant effect on propensity for conspicuous consumption. Third, dignity sensitivity of sports participants was found to have a direct significant effect on conspicuous consumption. Fourth, dignity sensitivity of sports participants was found to have a full mediation effect on the relationship between self-esteem and propensity for conspicuous consumption.