다공성 금속유기골격체 섬유 표면 중합된 공기 유해물질 필터 소재 개발

김주란 한국고분자학회 2022 한국고분자학회 학술대회 연구논문 초록집 Vol.47 No.2

VR경험이 VR광고캠페인 효과에 미치는 영향 연구 : 공감능력의 조절적 영향을 중심으로

김주란 한국광고PR실학회 2018 광고PR실학연구 Vol.11 No.2

본 연구는 경험의 이론적 틀을 사용하여, 가상현실(Virtual Reality, VR)을 기반으로 한 광 고캠페인의 VR경험(experience)을 새롭게 규명하고 VR캠페인 경험(experience), 공감 (empathy), 광고태도, 구매의도의 관계를 밝히는 것을 주목적으로 하였다. 본 연구는 VR캠페인 경험의 중요성에 주목하여 20∼30대 남녀 총 300명을 대상으로 설문조사를 실시하였다. VR경험의 조사도구는 체계적 절차에 의해 척도를 개발하여 하였다. 본 연 구결과, VR경험은 공감각 경험, 촉각적 경험, 현실감 경험, 감각적 경험, 행동적 경험 요 인으로 새롭게 밝히고 측정하였다. 연구결과 VR를 통한 경험이 태도, 구매의도에 유의 미한 영향을 미치는 것으로 나타났다. VR경험이 긍정적인 광고태도에 나아가 제품에 대 한 구매의도로 이어질 수 있어 VR경험 효과에 대한 실무적 함의를 얻을 수 있었다. 또한 공감수준에 따라 VR경험이 광고태도에 미치는 영향이 부분적으로 다르게 나타나 심층 함의를 얻을 수 있었다. 본 연구 결과는 VR경험에 대한 이론적 틀과 이를 토대로 한 실증 적 분석을 제시하여 학문적·실무적 차원에서 VR경험의 광고효과 분석의 출발점을 제 공할 수 있을 것이다. This study focuses on how VR experience and empathy work for attitude and purchase intention. The study investigates key questions about VR experience, attitude and purchase intention by surveying 300 VR users. The study clarified the concept of VR experience as spatial experience, tactile experience, sensory experience, realistic experience and behavioral experience and developed and purified the measures of VR experience. The results indicated VR experience positively influenced attitude toward ad. Attitude toward ad had positive effects on purchase intention. Empathy levels partially influencd the positive relationship between VR experience and attitude. The study regarding vital roles of VR experience would offer the implications for advertising academics and practitioners.

Effects of mobile direct experience on perceived interactivity and attitude toward smartphone applications

김주란,이기훈,찰스테일러 한국마케팅과학회 2013 마케팅과학연구 Vol.23 No.3

This study examines the effects of mobile direct experience on perceived interactivity,attitude toward smartphone applications, and purchase intention. Specifically, the study explains mobile direct experience and examines the relationships between direct experience and perceived interactivity, attitude toward smartphone applications, and purchase intention. Moreover, the study employs an experiment to examine key questions about the effects of direct experience among smartphone applications users. The results present the integrative framework of the roles of direct experience in the smartphone application context.

Sustainability in social brand communities: influences on customer equity

김주란 한국마케팅과학회 2015 마케팅과학연구 Vol.25 No.3

The influence of perceived costs and perceived benefits on AI-driven interactive recommendation agent value

김주란 한국마케팅과학회 2020 마케팅과학연구 Vol.30 No.3

This study investigates the effects of perceived costs and benefits on the value of an AI-driven recommendation agent (AIRA) by examining an AIRAs influence on the perceived costs and benefits of an information search done during a consumers’ decisionmaking process. AIRAs use AI-driven algorithms that accelerate and integrate information search, the evaluation of alternatives, and the full decision process by extracting users’ preferences and acting on their behalf. These specialized agents facilitate searches for information or alternatives and offer recommendations to help consumers make decisions. This study contributes to the building of a theoretical model of AI-driven recommendation agent values and provides new resources for AI-driven marketing academics and practitioners.

The roles of cause involvement and cause acts in a social marketing campaign

김주란 한국마케팅과학회 2014 마케팅과학연구 Vol.24 No.4

Social marketing has received considerable attention of late, and has expanded to include amarketing strategy with a social dimension. The purpose of this study is to analyze thecritical role of cause involvement and the effects of cause acts, cause fit, and causeorientations on consumers’ attitude, purchase intention, and participation intention. In particular, social marketing campaign strategies demonstrate different ways in whichorganizations are attached to the community. In the view of community attachment, causeacts include “act local” and “act global.” The current experimental study was designed toinvestigate the central questions concerning a social marketing campaign and to developtheoretical frameworks and implications of cause-involvement and cause-act effects onsocial marketing from global and local perspectives. This study offers a step forward inclarifying the moderating role of cause involvement and how consumers perceive socialmarketing campaigns to be affected by cause acts, cause fit, and cause orientations,illustrating the vital role of individual difference factors in such campaigns.

Luxury Brand Campaign Experiences in the 3D Printing Context: Perceived Value of Luxury Brands and Purchase Intentions

김주란,이기훈,황장선 한국광고PR실학회 2017 광고PR실학연구 Vol.10 No.3

3D printing technology provides innovative and exceptional experiences beyond routine experiences for brands. Luxury brands can take full advantage from this newly developed technology due its inherent characteristics such as rarity and uniqueness. This study focuses on the ad campaign experiences through 3D printing technology for luxury brands and their influences on the perceived value of luxury brands. Study1 focused on examining the influence of utilitarian and hedonic experiences with 3D printing campaigns on perceived value of luxury brand. Study 2 concentrated on different relationships between attitude and brand evaluation within utilitarian or hedonic dominant 3D printing campaigns by comparing brand types for potential consumers in general.

자유연제 (포스터)발표 : 기계적 장폐쇄증으로 입원환 환자의 영양상태 평가

김주란,박필환,허정연,유각미,박은정,김은주,백정흠 한국정맥경장영양학회 2006 한국정맥경장영양학회 학술대회집 Vol.2006 No.-

Sustainability and customer equity: Evaluation of citing networks and contributions

김주란,Yang Sun,Kyung Hoon Kim,강승묵 한국마케팅과학회 2019 Journal of Global Fashion Marketing Vol.10 No.3

rticle and contributes to the extant literature by examining the relationship between sustainable marketing performance and customer equity. The study helps clarify perceived sustainable marketing performance, providing new insights into the relationship between perceived sustainable marketing performance and customer equity, including value equity, brand equity, and relationship equity. It also shows that environmental concerns are a key factor in enhancing customer equity for the fast fashion industry context. The high-impact article offers an initial examination of the key features of sustainability and customer equity. An assessment of works citing the article shows how it has shaped sustainable marketing and customer equity.

Differentiation of Dopaminergic Neurons from Mesenchymal-Like Stem Cells Derived from Human Umbilical Cord Vein

김주란,이진하,Anjela Melinda Jalin,이채연,강아름,도병록,김해권,감경윤,강성구 한국발생생물학회 2009 발생과 생식 Vol.13 No.3

One of the most extensively studied populations of multipotent adult stem cells are mesenchymal stem cells (MSCs). MSCs derived from the human umbilical cord vein (HUC-MSCs) are morphologically and immunophenotypically similar to MSCs isolated from bone marrow. HUC-MSCs are multipotent stem cells, differ from hematopoietic stem cells and can be differentiated into neural cells. Since neural tissue has limited intrinsic capacity of repair after injury, the identification of alternate sources of neural stem cells has broad clinical potential. We isolated mesenchymal-like stem cells from the human umbilical cord vein, and studied transdifferentiation-promoting conditions in neural cells. Dopaminergic neuronal differentiation of HUC-MSCs was also studied. Neural differentiation was induced by adding bFGF, EGF, dimethyl sulfoxide (DMSO) and butylated hydroxyanisole (BHA) in N2 Medium and N2 supplement. The immunoreactive cells for β-tubulin III, a neuron-specific marker, GFAP, an astrocyte marker, or Gal-C, an oligodendrocyte marker, were found. HUC-MSCs treated with bFGF, SHH and FGF8 were differentiated into dopaminergic neurons that were immunopositive for tyrosine hydroxylase (TH) antibody. HUC-MSCs treated with DMSO and BHA rapidly showed the morphology of multipolar neurons. Both immunocytochemistry and RT-PCR analysis indicated that the expression of a number of neural markers including neuroD1, β-tubulin III, GFAP and nestin was markedly elevated during this acute differentiation. While the stem cell markers such as SCF, C-kit, and Stat-3 were not expressed after neural differentiation, we confirmed the differentiation of dopaminergic neurons by TH/β-tubulin III positive cells. In conclusion, HUC-MSCs can be differentiated into dopaminergic neurons and these findings suggest that HUC-MSCs are alternative cell source of therapeutic treatment for neurodegenerative diseases.