자유연제 (포스터)발표 : 기계적 장폐쇄증으로 입원환 환자의 영양상태 평가

김주란,박필환,허정연,유각미,박은정,김은주,백정흠 한국정맥경장영양학회 2006 한국정맥경장영양학회 학술대회집 Vol.2006 No.-

The influence of perceived costs and perceived benefits on AI-driven interactive recommendation agent value

김주란 한국마케팅과학회 2020 마케팅과학연구 Vol.30 No.3

This study investigates the effects of perceived costs and benefits on the value of an AI-driven recommendation agent (AIRA) by examining an AIRAs influence on the perceived costs and benefits of an information search done during a consumers’ decisionmaking process. AIRAs use AI-driven algorithms that accelerate and integrate information search, the evaluation of alternatives, and the full decision process by extracting users’ preferences and acting on their behalf. These specialized agents facilitate searches for information or alternatives and offer recommendations to help consumers make decisions. This study contributes to the building of a theoretical model of AI-driven recommendation agent values and provides new resources for AI-driven marketing academics and practitioners.

The roles of cause involvement and cause acts in a social marketing campaign

김주란 한국마케팅과학회 2014 마케팅과학연구 Vol.24 No.4

Social marketing has received considerable attention of late, and has expanded to include amarketing strategy with a social dimension. The purpose of this study is to analyze thecritical role of cause involvement and the effects of cause acts, cause fit, and causeorientations on consumers’ attitude, purchase intention, and participation intention. In particular, social marketing campaign strategies demonstrate different ways in whichorganizations are attached to the community. In the view of community attachment, causeacts include “act local” and “act global.” The current experimental study was designed toinvestigate the central questions concerning a social marketing campaign and to developtheoretical frameworks and implications of cause-involvement and cause-act effects onsocial marketing from global and local perspectives. This study offers a step forward inclarifying the moderating role of cause involvement and how consumers perceive socialmarketing campaigns to be affected by cause acts, cause fit, and cause orientations,illustrating the vital role of individual difference factors in such campaigns.

Luxury Brand Campaign Experiences in the 3D Printing Context: Perceived Value of Luxury Brands and Purchase Intentions

김주란,이기훈,황장선 한국광고PR실학회 2017 광고PR실학연구 Vol.10 No.3

3D printing technology provides innovative and exceptional experiences beyond routine experiences for brands. Luxury brands can take full advantage from this newly developed technology due its inherent characteristics such as rarity and uniqueness. This study focuses on the ad campaign experiences through 3D printing technology for luxury brands and their influences on the perceived value of luxury brands. Study1 focused on examining the influence of utilitarian and hedonic experiences with 3D printing campaigns on perceived value of luxury brand. Study 2 concentrated on different relationships between attitude and brand evaluation within utilitarian or hedonic dominant 3D printing campaigns by comparing brand types for potential consumers in general.

IPTV 환경에서의 이용 동기와 상호작용성 효과 분석

김주란 한국광고학회 2009 광고학연구 Vol.20 No.5

Sustainability and customer equity: Evaluation of citing networks and contributions

김주란,Yang Sun,Kyung Hoon Kim,강승묵 한국마케팅과학회 2019 Journal of Global Fashion Marketing Vol.10 No.3

rticle and contributes to the extant literature by examining the relationship between sustainable marketing performance and customer equity. The study helps clarify perceived sustainable marketing performance, providing new insights into the relationship between perceived sustainable marketing performance and customer equity, including value equity, brand equity, and relationship equity. It also shows that environmental concerns are a key factor in enhancing customer equity for the fast fashion industry context. The high-impact article offers an initial examination of the key features of sustainability and customer equity. An assessment of works citing the article shows how it has shaped sustainable marketing and customer equity.

대강활탕(大羌活湯)이 흰쥐에서 MIA로 유발된 골관절염에 미치는 항염증 및 연골 보호 효과

김주란,이정희,이윤규,이현종,김재수,Kim, Ju-ran,Lee, Jung Hee,Lee, Yun Kyu,Lee, Hyun-Jong,Kim, Jae Soo 대한한의학방제학회 2021 大韓韓醫學方劑學會誌 Vol.29 No.3

Objectives : The purpose of this study was to evaluate the effects of Daeganghwal-tang on knee cartilage in monosodium iodoacetate(MIA)-induced osteoarthritis rats. Methods : Forty SD rats were randomly divided into five groups(n=8/group): normal group was SD rats group injected with normal saline at left knee joint and administrated orally distilled water, control group was MIA-induced osteoarthritis SD rats group administrated orally distilled water, Indomethacin group was MIA-induced osteoarthritis SD rats group administrated orally indomethacin 2 mg/kg, DGHT(L) group was MIA-induced osteoarthritis SD rats group administrated orally 1280 mg/kg of Daeganghwal-tang, and DGHT(H) group was MIA-induced osteoarthritis SD rats group administrated orally 2560 mg/kg of Daeganghwal-tang. After orally administration of drugs for 4 weeks, gross appearance and histological analysis were used to evaluate the degree of knee cartilage damage. In addition, pro-inflammatory cytokines, bone degrade factor and bone defence factors were analyzed to investigate the anti-inflammatory and cartilage protection effects of Daeganghwal-tang. Also, hematological test, biochemical test, and liver and kidney tissue were analyzed to determine the safety of Daeganghwal-tang. Results : Daeganghwal-tang inhibited the damage of the knee cartilage, and significantly prevented the reduction in cartilage thickness. In addition, the pro-inflammatory cytokines and the bone degrade factor significantly decreased, and the bone defence factors significantly increased. In the safety assessment of Daeganghwal-tang, there were no significant differences among the experimental groups and no abnormal findings were observed. Conclusions : Daeganghwal-tang has anti-inflammatory effect, inhibits cartilage damage, and protects cartilage in MIA-induced osteoarthritis rats.

3D 프린팅 캠페인 경험의 태도와 구매의도에 미치는 효과연구

김주란 한국광고PR실학회 2016 광고PR실학연구 Vol.9 No.2

3D프린팅 기술은 소비자에게 일상적이고 지루한 제품경험, 브랜드경험, 소비경험을 넘어 평범함을 뛰어넘는 일을 가능하게 하며 소비자 기억에 남을 만한 경험을 원하는 소비자 요구에 반응하고 있다. 본 연구는 경험의 이론적 틀을 사용하여, 3D프린팅을 기반으로 한 광고캠페인의 광고경험을 새롭게 규명하고 3D프린팅 캠페인의 경험, 광고 태도, 브랜드 태도, 구매의도와의 관계를 밝히는 것을 주목적으로 한다. 본 연구의 연구목표를달성하기 위해 구조화된 설문지를 활용하여 20∼30대 남녀를 대상으로 설문조사를 실시하였다. 설문조사는 전문조사기관에 의뢰하여 실시하였으며 유효 표본은 총 480명이었다. 요약하면 3D프린팅 캠페인의 경험에 대한 이론적인 토대를 구축하고 또한 3D프린팅에 기반을 둔 광고캠페인의 조사결과를 분석하여 실증적 검증을 거쳐 3D프린팅에기반을 둔 광고캠페인의 경험, 광고 태도, 브랜드 태도, 구매의도에 관한 긍정적 관계를밝혔다. 3D printing is a creative technology in which objects are built up in a great many very thin layers. In many instances, 3D printing technology allows advertisers to create new innovative experiences in their ad campaigns. This study highlights the value of 3D printing campaign experiences and explain the relationships between 3D printing campaign experience, attitude toward ad campaign, attitude toward brand and purchase intention. The study examines (1) the effects of 3D printing campaign experience on attitude toward ad campaign (2) the effects of attitude toward ad campaign on attitude toward brand and (3) the effects of attitude toward brand on purchase intention. In the context of 3D printing campaign, this study clarifies the concept of experiences of 3D printing campaign, and the relationships between attitude toward campaign, attitude toward brand and purchase intention. The study constructs a theoretical model regarding experiences of 3D printing campaign that offers implications for advertising practitioners.

The impact of consumers’ choice and perceptions of interactivity on social responsibility campaigns through social media

김주란,이기훈 한국광고PR실학회 2016 광고PR실학연구 Vol.9 No.4

Social responsibility campaigns through social media allow individuals to build and maintain interactive connections with others while recognizing their mutual interests in social causes. In this study, the authors focus on the social media context and clarify (1) how choice of cause allows consumers to perceive that they are interacting with campaigns and (2) how consumer involvement enhances or limits the effects of choice. A field experiment is used to investigate relationships between consumers’ choice, perceived interactivity, attitude, and purchase intention, and to consider involvement’s moderating effects on those relationships. This study indicates that consumer choice versus company choice in a social responsibility campaign positively affects perceived interactivity, but only for groups who are highly involved in the cause. In addition, involvement moderates the relationships between the consumers’ choice and perceived interactivity.

Fish Myogenic Regulatory Protein LUC7L: Characterization and Expression Analysis in Korean Rose Bitterling (Rhodeus uyekii)

김주란,공희정,김형수,김우진,김동균,남보혜,김영옥,안철민 한국발생생물학회 2014 발생과 생식 Vol.18 No.4

Serine-arginine-rich nuclear protein LUC7L plays an important role in the regulation of myogenesis in mice. In the present study, we isolated and characterized the Korean rose bitterling Rhodeus uyekii Luc7l cDNA, designatedRuLuc7l. The RuLuc7l cDNA is 1,688 bp long and encodes a 364-amino-acid polypeptide containing serine/arginine-richregion at the C-terminus. The deduced RuLuc7l protein has high amino acid identity (71-97%) with those of other speciesincluding human. Phylogenetic analysis revealed that RuLUC7L clustered with fish LUC7L proteins. The expression ofRuLuc7l mRNA was high in the brain, kidney, and stomach of Korean rose bitterling. Expression of the RuLuc7l mRNA wasdetected from 1 day post-fertilization (dpf) and moderately increased until 21 dpf during the early development. Furtherinvestigations are required to elucidate the functional role of RuLUC7L in myogenesis in R. uyekii.