韓國 디지털콘텐츠의 輸出 活性化 方案에 關한 硏究

곽수영(Su-Young Kwak) 한국무역연구원 2007 貿易 硏究 Vol.3 No.2

Digital contents industry is accelerating information industry such as electronic appliances, semiconductor, telecommunication, science and medical service and increases to utilize the existing cultural arts such as movie, publishing, animation so that off-line industry can develop together. To activate the market of digital contents our government should prepare a good condition to concentrate the development by various support politically. In order to launch global market, we need to solve a unestablished standardization urgently. Simultaneously we need to make an effort for development of digital contents continuously. In academic world should cultivate experts and professors in order to supply insufficient experts professional labor. Furthermore, government collect and supply a variety of foreign country information to firms for supporting the activation of exporting. Through those various efforts by government and firms can contribute to eternal development and growth of domestic economic by digital contents which is basis of Korean IT(Information technology) leading country.

Strategies on Overseas Direct Sales in Cross-Border B2C e-Commerce

Su-Young Kwak(곽수영) 국제e-비즈니스학회 2017 e-비즈니스 연구 Vol.18 No.6

호스피스간호사의 역할적응 과정

곽수영(Kwak, Su Young),이병숙(Lee, Byoung Sook) 한국간호행정학회 2018 간호행정학회지 Vol.24 No.2

Purpose: This study was performed to identify the role adaptation process of hospice nurses and suggest a model for the process. Methods: Grounded theory methodology was used. Twenty nurses participated in individual in-depth interviews. Data were collected until saturated. Questions for the interviews were about phenomenon, conditions, action/interaction strategies, and consequences in the process. Data were analyzed by applying open, axial and selective coding proposed by Strauss and Corbin. Results: Core category of the role adaptation process was ‘building up real capabilities’. Phenomenon of the role adaptation was oppressive feelings when caring for dying patients. Contextual conditions were lack of knowledge, experience and belief about hospice and hospice care being regarded as penance. Intervening conditions were expansion of horizons in understanding life and expansion of social comprehension about hospice. Action/interaction strategies included ‘reflecting on oneself as a hospice nurse’, ‘using oneself with feelings of a calling’ and ‘striving for self-management’. Consequence of the process was being a caring expert for peaceful death. Conclusion: The role adaptation process of hospice nurses for the participants was the process of building up real capabilities leading them to become caring experts for peaceful death through overcoming oppressive feeling when caring for dying patients.

말기암 환자의 호스피스 수용 경험 : 현상학적 연구

곽수영(Kwak, Su Young),이병숙(Lee, Byoung Sook) 한국간호과학회 2013 Journal of Korean Academy of Nursing Vol.43 No.6

호스피스 간호서비스 만족도 측정도구(HNSSS) 개발

곽수영(Kwak, Su Young),이병숙(Lee, Byoungsook) 계명대학교 간호과학연구소 2011 계명간호과학 Vol.15 No.2

Purpose: This study was performed to develop Hospice Nursing Service Satisfaction Scale(HNSSS) for hospice units in general hospitals. Methods: This study was done with two steps, the development and the verification of reliability and validity of the scale. For the development of items, literature review and In-depth interviews with ten hospice clients were done. An item analysis and factor analysis were done to verity the reliability and validity of a 5-point preliminary scale. For this procedure, 200 hospice clients who received hospice nursing services in a hospice unit of an university hospital participated. Data for the verification of the scale were collected with telephone interviews. Results: In the process of the item development, 53 items were selected after evaluating content validity of the items. The preliminary HNSSS which was developed using 53 items with 5 point scale was examined for its reliability and validity. Finally 52 items in six factors remained for HNSSS. The Cronbach a of HNSSS for the reliability of the scale was .959. As the results of Factor Analysis for the construct validity of the scale, six factors were identified and their total variance was 59.1%. Histogram of the scores in the subjects showed normal distribution. Conclusion: HNSSS was verified in reliability and validity and it could be an useful tool for the improvement of the quality of hospice nursing service and for the studies about the quality of hospice nursing services.

한국과 베트남 간의 국제무역경쟁력 분석에 관한 연구

곽수영 ( Su-young Kwak ),김미정 ( Mie-jung Kim ) 한국통상정보학회 2018 통상정보연구 Vol.20 No.3

본 연구는 한국의 3대 주요수출시장인 베트남과 한국의 경쟁력을 분석하는 데 있다. TS (무역특화) 지수 및 RCA (현시비교우위) 지수를 사용하여 상품을 분석하였다. TS 분석에 따르면 한국의 수출 특화 상품 코드는 각각 57, 62, 78, 79, 93이었다. 베트남의 수출 특화 상품 코드는 각각 3, 7, 82, 83, 84, 85였다. RCA 분석에 따르면 한국의 높은 비교 우위 상품 코드는 2016년에 79 (3.05), 23 (2.79), 57 (2.37), 77 (2.06)이었다. 베트남의 높은 비교 우위 상품 코드는 2015년에 8(9.25), 3(5.37), 84(4.67), 7(4.41), 76(4.40), 83(4.12), 23(4.08), 24(3.12), 82(3.08), 61(2.16), 5(2.07) 등이 있다. 분석을 통해 한국과 베트남 간의 경제 협력에 대한 정책적 시사점을 도출했다. 양국 간에는 수출 특화 상품과 현시비교우위 상품이 거의 겹쳐지지 않으므로 베트남에 투자, 부가가치 글로벌 가치 사슬 (GVC) 사용, 베트남에 수출 품목 다변화, 베트남을 통한 아세안 시장 진출 강화 등의 경제적 협력을 제안 했다. 본 연구는 장기적으로 한국이 베트남에 안정적인 생산 설비를 확보함으로써 경쟁력 제고와 베트남과 아세안 시장 확대를 위해 베트남과의 협력이 필요함을 확인시켜준다. The purpose of this paper is to analyze the competitiveness of Vietnam and Korea, which is the 3rd major export market in Korea. The authors analyzed commodities by using the TS (Trade Specialization) index, and the RCA (Revealed Comparative Advantage) index. According to the TS analysis, more than 0.5 Korea’s export specialized commodity codes were 57, 62, 78, 79 and 93. Vietnam’s more than 0.5 export specialized commodity codes were 3, 7, 82, 83, 84 and 85 respectively. According to RCA analysis, Korea’s high comparative advantage commodity codes were 79(3.05), 23(2.79), 57(2.37), and 77(2.06) in 2016. Vietnam’s high comparative advantage commodity codes were 8(9.25), 3(5.37), 84(4.67), 7(4.41), 76(4.40), 83(4.12), 23(4.08), 24(3.12), 82(3.08), 61(2.16), 5(2.07) in 2015. From the analysis derived policy implications for economic cooperation between Korea and Vietnam. Export specialized commodities and revealed comparative advantage commodities between two countries rarely overlap, so that this paper suggests economic cooperation such as investing to Vietnam, using value-added global value chain (GVC), diversifying export items to Vietnam, strengthening ASEAN market access through Vietnam. This paper confirms that Korea needs to cooperate with Vietnam to enhance competitiveness and expand Vietnam and ASEAN market by obtaining a stable production facility in the long run.

기술수용모형이론을 기반으로 한 물류 플랫폼 이용 의도에 관한 실증연구

곽수영(Kwak, Su-Young) 국제e-비즈니스학회 2020 e-비즈니스 연구 Vol.21 No.1

Comparative Analysis on Business Culture between Vietnam and South Korea

Su-Young KWAK(곽수영) 한국글로벌문화학회 2017 글로벌문화연구 Vol.8 No.1

한국-베트남은 1992년 정식수교 이후, 국가 간 무역 및 교류가 활발하다. 양국은 역사적으로 중국의 주변에 위치하여 유사한 역사적 경험을 공유하며 ‘동병상련’의 정을 느낄 수 있고, 중국의 문화적 영향을 함께 받아 양국의 문화적 공감대가 상대적으로 큰 편이다. 베트남에 진출하는 기업입장에서 이질적인 문화를 접할 때 발생할 수 있는 문제와 이질적 문화 상황에서 관리자가 효과적으로 행동을 하기 위해서는 서로 다른 문화에 대한 이해는 효과적인 해외사업경영에 있어 필수적인 요소이다. 본 연구는 베트남과 한국문화를 비교하여 문화의 공통점과 차이점을 제시함으로써 베트남 진출에 관심이 많은 한국기업들에게 도움을 주고자 한다. 이에 한국인의 이문화 갈등 요인과 유형, 그리고 해결방안을 살펴보았다. 양국은 중국의 문화권에 속했음으로 인하여 역사, 문화, 사회면에서 비슷한 점이 많음에도 불구하고 국내 동일문화에서 다름으로 비롯된 일반적 갈등 외에도 국외 이문화, 특히 상이한 자연환경과 체제 등과 같은 요인 때문에 베트남에서 양국인이 의사소통, 생활방식, 기업 등에서 겪는 갈등은 적지 않다. 베트남은 시장경제체제에 편입한 이상 계속하여 생산성을 떨어뜨리는 요인들을 관습 혹은 관행으로 치부할 수는 없다. 이문화 갈등을 해결하기 위해서는 이 같은 당사자들의 부단 없는 노력 외에도 양국 관민의 관심과 지원, 그리고 협력도 필요하다. Since the formal diplomatic relations in 1992, cross border trade is currently active between Vietnam and South Korea. Historically, both countries are located around China and have deep connection as to their similar historical experiences that induced ‘Share of misery’, and by means both Korea and Vietnam have been deeply impacted by China’s culture which induced the two countries to share similar cultural backgrounds, relatively more than other countries. In the perspectives of firm expanding into Vietnam, potential problems of when entering a country are contrasting culture and the most effective solution that the manager brings upon, relies on the understanding of both opposing cultures, which is the main priority when dealing with oversea business. This study, after deep inspection of similarities and differences between South Korea and Vietnam, aims to assist Korean firms that had more interest in expanding into Vietnam more than alternative countries. Hereupon, the factors and types of Korea’s dispute with different cultures factors have been analyzed. Since both countries have been affiliated with China’s culture, their history, culture and society seem to share many of its same values, but despite of this fact, dispute from the evident difference found in both countries leads to other disputes concerning natural environment, system, and others that hinder communication, lifestyle are at a high rate. Ever since Vietnam had adopted market economic system, factor for lowering the productivity cannot be regarded as custom nor practice. To solve the dispute of cross culture, the related parties need not only continuous effort but both countries’ government and the people’s interest, support, and cooperation.

추심결제(D/P, D/A)방식에서의 위험관리에 관한 연구

곽수영 ( Su Young Kwak ) 한국통상정보학회 2008 통상정보연구 Vol.10 No.2

중소기업의 e-마켓플레이스 활용과 성과에 관한 연구

곽수영(Kwak, Su-Young),김태인(Kim, Tae-In) 한국상품학회 2010 商品學硏究 Vol.28 No.2

본 연구는 무역 e-마켓플레이스(e-Marketplace: e-MP)와 수출마케팅 전략을 통합한 이론적 모델을 개발하여, e-MP에 참여하는 중소기업의 내부 및 외부환경(독립변수)이 e-MP 활용요인인 수출마케팅 전략(매개변수)에 어떠한 영향을 미치고, 이러한 수출마케팅 전략이 활용성과(종속변수)에 영향을 주는지 살펴보기 위한 실증연구이다. 본 연구는 e-MP활용요인 및 활용성과 분석에 있어서 수출마케팅 전략 4P(가격, 촉진, 상품, 유통) 중 가장 많이 사용되는 촉진전략에 한정하였다. 실증분석의 결과는 다음과 같다. 외부환경과 e-MP 활용(촉진전략)에 있어서는 마케팅 특성, 제품 특성과 신뢰성은 유의한 긍정적(+) 영향을 주었지만 경영자 특성은 유의하지 않은 것으로 나타났다. e-MP 활용(촉진전략)과 성과분석에 있어서는 전반적 성과, 수출매출액, 인콰이어리(inquiry) 획득과 계약 성사 등 모든 변수가 유의한 긍정적(+) 영향을 주는 것으로 나타났다. 결론적으로 중소기업은 e-MP를 통한 촉진전략을 이용함으로써 수출업체에서는 수출마케팅 전략의 전반적 만족이 높아지고 인콰이어리 획득을 통한 계약 성사가 높아짐으로써 결국 수출매출액이 증가하는 것을 알 수 있었다. In order to increase competitive power of small and medium companies which have no enough human power and capital for marketing such as market information, overseas promotion․advertisement, posting offer, and credit inquires through e-MP(e-Marketplace) so that search and adjustment cost could be reduced. The present study purposed to attempt to integrate into the existing empirical model for export marketing using intermediary e-marketplace as the e-commerce models. Based on the existing researches we found variables and executed a empirical study of environment․promotion strategy․performance model. The characteristics of marketing, product and reliance have a positive (+) effect on the promotion strategies supplying e-Marketplace but CEO didn't adopted the hypothesis and promotion strategies such as market information, overseas promotion․advertisement, posting offer, and support of exhibition showed a positive(+) effect on the performance. This research suggested useful factors for the performance of small & medium export firms. Promotion strategies of e-Marketplace will overcome geographical limitation and acquire new sales areas and simultaneously widen the relationships of global enterprises.