소셜미디어를 통한 광고 경험과 상품 구매 효과 : 페이스북과 인스타그램 서비스를 중심으로

고흥석,김활빈 한국광고PR실학회 2022 한국광고PR실학회 학술대회 Vol.2022 No.05

β- CuZnAl 형상기억합금의 결정립 미세화와 기계적 성질에 관한 연구

고흥석,최종술 대한금속재료학회 1985 대한금속재료학회 학술대회 개요집 Vol.1985 No.1

Al-7wt%Mg 합금 판재에서 열처리 조건이 집합조직과 성형성에 미치는 영향

고흥석,강석봉,김형욱,윤옥남 대한금속재료학회 ( 구 대한금속학회 ) 1997 대한금속재료학회 학술대회 개요집 Vol.1997 No.0

Al-Mn-Mg 합금에서 균질화 처리시 상변화

고흥석,강석봉,이정무,이주원,손동리 대한금속재료학회 ( 구 대한금속학회 ) 1998 대한금속재료학회 학술대회 개요집 Vol.1998 No.0

소셜미디어 광고 및 구매 경험자의 특성과 구매 경험에 영향을 미치는 요인에 관한 연구 : 페이스북과 인스타그램을 중심으로

고흥석,김활빈 한국광고PR실학회 2022 광고PR실학연구 Vol.15 No.4

As the digital media environment changes and media usage patterns change, the use of social media is increasing and the market is growing as well. Accordingly, social media advertising is also increasing, and research examining social media advertising are also actively conducted. However, there are not many studies of those who have experienced social media advertising and actually made a purchase. This study examines social media advertising experiences and product purchase effects through the <2021 Social Media User Survey> of the Korea Press Foundation, which is empirical data on social media advertising experiences and actual purchases. An analysis was conducted on 1,166 responses from a total of 3,000 respondents who use both Facebook and Instagram. Findings revealed that users who have experience purchasing social media advertising frequently use the accounts they followed and the recommended posts in the news feed. As a result of analyzing the network of buyers, it was found that the number of registered friends and followers/follows than that of non-buyers. Finally, privacy concerns did not appear to have any effect on product purchases through social media advertising, so there was no privacy paradox. From the findings, various implications for users who actually make purchase through social media advertising experiences were discussed. However, since this study has the nature of an exploratory study and there are limitations in the inductive analysis method based on secondary data, our findings should be carefully interpreted. 디지털 미디어 환경 변화와 미디어 이용행태가 변하면서 소셜미디어 이용이 늘고 그 시장이 커지고 있다. 이에 따라 소셜미디어 광고도 증가하고 있으며, 소셜미디어 광고와 관련된 연구 역시 활발하게 진행되고 있다. 하지만 소셜미디어 광고를 경험하고 실제 상품 구매를 한 사람들에 대한 연구는 많지 않다. 본 연구는 소셜미디어 광고 경험과 실제 구매 행위를 한 사람들에 대한 실증 데이터인 한국언론진흥재단의 <2021 소셜미디어 이용자 조사>를 통해 소셜미디어의 광고 경험과 상품 구매 효과에 대하여 살펴보았다. 총 3,000명의 응답자 가운데 페이스북과 인스타그램을 모두 이용하는 1,166명의 응답을 대상으로 분석을 실시했다. 연구결과 소셜미디어 광고에 대한 구매 경험이 있는 이용자들은 팔로우한 계정 및 뉴스피드 추천 게시물을 많이 이용하는 것으로 나타났다. 또한 구매자들의 네트워크를 분석한 결과 등록 친구와 팔로워/팔로우 수가 비구매자들에 비해 더 많은 것으로 밝혀졌다. 끝으로 프라이버시 염려가 소셜미디어 광고를 통한 상품 구매행위에는 영향을 미치지 않는 것으로 나타나, 프라이버시 역설 현상은 없었다. 본 연구 결과를 통해 소셜미디어 광고 경험을 통해 실제 구매를 하는 이용자들에 대한 다양한 함의가 논의되었다. 하지만 본 연구는 탐색적 연구의 성격을 가지며, 2차 데이터를 기반으로 하는 귀납적 분석방법의 한계가 있기 때문에, 연구결과는 신중하게 해석되어야 할 것이다.

프라이버시 역설 현상의 동태적 변화 탐색: 소셜미디어 이용과 프라이버시 염려를 중심으로

고흥석 정보통신정책학회 2022 정보통신정책연구 Vol.29 No.2

1. INTRODUCTION At present, new economic values are expected to be created through convergence services in all industries, particularly by strengthening the data, network, and artificial intelligence (AI) ecosystem in the digital environment. In particular, various services based on big data are receiving particular attention in the field of media. The reason is that the business model providing personalized and customized services by analyzing and restructuring vast amounts of personal information through AI algorithms has scalability in various industries. However, given the wide range of personal information collection on the Internet, including social media and various services, the problem of privacy invasion is being raised as a social issue. Recently, there have been cases of privacy violations, such as collecting social media conversations of general service users and using them for AI chatbot. With the advent of various social media-based consumption and distribution platforms, delivery services and online classes have become common. These developments have also brought changes to the lifestyle of individual users. News consumption, online shopping, and video content consumption through social media are rapidly spreading as well. Moreover, there are various changes in the perception of risk for privacy infringement. This study focused on these changes in the media environment and user behavior and attempted to explore changes in social media use and personal privacy concerns. 2. LITERATURE REVIEW This study used media dependency theory proposed by Ball-Rokeach and DeFleur (1976) and the privacy paradox concept as bases in attempting to examine the changing patterns of people's privacy concerns in terms of social media usage experience. In relation to media use, media dependence theory has been discussed at various levels, such as individuals and individuals and individuals and society. This theory particularly provides a rich theoretical foundation at the individual level for the relationship among people through social media. The tendency of dependence is gaining strength in terms of the media environment of modern society as a new paradigm based on high-speed Internet. A clear evidence is that various Internet services have become available in recent years owing to the rapid spread of mobile smartphones. In terms of devices, smartphones are already recognized as an essential medium in modern society (KISDI, 2020). Moreover, social network platform-based Internet services play a dominant role in our society. However, nearly all users are likely to be in a situation where they have to provide their personal information to use convenient personalized services in social media platforms. In this process, tension develops between the utility of providing personal information and the risk of personal information exposure and misuse. This paradoxical phenomenon is called "privacy paradox" (Sutanto, Palme, Tan, & Phang, 2013; Belanger & Crossler, 2011; Potzsch, 2009; Norberg, Horne & Horne, 2007). Privacy paradox can be understood as a type of dissonance. That is, even if individuals' awareness of the risk of privacy invasion increases, they will still use social media services frequently. Furthermore, the higher the use of social media, the greater the privacy concerns. Barth et al. (2019) conducted a study on privacy paradox and found that paradoxical behaviors on privacy concerns are still observed. They argued that users are concerned with potential risk factors for invasion of their privacy on the Internet (mobile environment), but they are not willing to invest the time, effort, or money needed to protect them. However, other previous studies on privacy paradox in the online space have tended to appear differently, depending on the nature of Internet services. For example, the higher the use of a relatively closed private online platform centered on personal networks, the lower the privacy concerns. By contrast...

연구논문 - 파괴거동 - : NiAl 합금의 열처리에 따른 기계적 특성 변화

고흥석,박희섭,홍경태,이경섭 ( H . S . Ko,H . S . Park,K . T . Hong,K . S . Lee ) 대한금속재료학회 ( 구 대한금속학회 ) 1996 재료강도 심포지엄 Vol.- No.-

Preparation and Characterization of Amorphous-Syndiotactic Polystyrene/Montmorillonite (aPS-sPS/MMT) Nanocomposite

고흥석,김형중 한국고분자학회 2010 한국고분자학회 학술대회 연구논문 초록집 Vol.2010 No.10

뇌동맥 혈전증을 동반한 발작성 야간혈색소뇨증 1 예

고흥석,김방수,한병철,김윤석,조진수,박정근,송태의,서상렬,마경란 대한내과학회 1996 대한내과학회지 Vol.50 No.4

Paroxysmal nocturnal hemoglobinuria(PNH) is a rare, nonfamilial disorder of insidious onset and chronic course characterized by abnormal sensitivity of blood cells to the lytic action of complements. This disorder is associated ith a striking predisposition to intravenous thrombosis, of which fatal thrombosis usually involve the brain or portal system. However, arterial thrombosis is rare, and PNH shoud be considered among the unusual causes of ischemic cerebral infarcts in young adults. We experienced a case of cerebral arterial thrombosis associated with PNH in 36-year-old women patient complained of left hemeplegia and easy fatigability for about 17years. Ham's test showed positive reaction of 25% hemolysis. Our patient showed signs of reght middle and anterior cerebral arterial occlusion: this was documented by computed tomographic (CT) scan, magnetic resonance image (MRI) and magnetic resonance(MR) angiography. We present this case with a review of the literature.

한국 신문의 과학 보도에 나타난 취재원 분석 : 조선일보와 한겨레신문의 미국 쇠고기 수입 관련 과학 기사의 경우

고흥석,이건호 梨花女子大學校 社會科學大學 社會科學硏究所 2010 사회과학연구논총 Vol.24 No.-

본 연구는 2008년 중반기 미국산 쇠고기 수입 문제와 관련, 각각 보수와 진보의 대표로 알려진 조선일보와 한겨레신문이 해당 이슈의 과학적 정보를 보도하는 과정에서 취재원을 어떻게 활용했는지 조사했다. 탐구 결과, 두 신문들의 취재원은 모두 행정부와 입법부에 편중되어 있으며, 제일 신뢰도가 높다고 인정되는 전문가 취재원들을 사용해 자신들의 이념 성향을 ‘명확히’하고, 또 신뢰도 순위가 전문가 보다 낮은 행정부 및 시민·사회단체, 일반 시민 취재원은 정치적 성향을 ‘은밀히’ 보완하는 도구로 활용된 점이 조사됐다. 또 두 신문 모두 일정 수준의 취재원 투명도를 확보하고 있으나 일부 취재원 범주에서는 투명도의 차이가 나타났다. 결국 과학적 사실마저도 언론의 이념적 성향에 따라 편향되게 보도된다는 것이다. Conducting a quantitative content analysis of science-related news articles about U.S. beef imports to Korea presented in Chosun Ilboand Hankyoreh Shinmun for six months in the middle of 2008, this study explores the newspapers’ source use. The study found that both the conservative Chosun Ilbo and the progressive Hankyoreh Shinmun used the experts, the most credible source, to endorse their own political agenda. In addition, the results of this study shows that they used the administration and NGOs as sources, which rank at the middle range in the credibility order, and the citizens, which are at the bottom of the order, as camouflages to hide the politically predisposed newspapers’ bias, but eventually to promote their ultimate political goals. The paper concludes that even the scientific facts that are supposed to be impartially reflected in the news stories are translated into politically value-laden information.