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The effect of sports event tourism on event attitude and the brand equity of sportswear sponsors
전은하,고재인,이지은,고은주 한국마케팅과학회 2013 마케팅과학연구 Vol.23 No.1
The present study aims to understand the process through which sports event tourism experiences mediate event attitude and, consequently, the brand equity of sportswear sponsors. First, the results of the study show that of the four experiential components of sports event tourism (i.e., “sense”, “feel”, “think”, and “relate”), the “feel” and “relate”components were identified as antecedent variables that create positive event attitudes. Second, event attitude was found to have a significant effect on brand awareness and brand image, but the relationship between event attitude and brand loyalty was rejected. Third, for the brand equity of sportswear sponsors, brand awareness positively affected brand image and loyalty, and brand image positively affected brand loyalty. The results of the present study provide foundational data for sportswear marketers that engage in sports event sponsorship as a strategic marketing tool and for those who seek to devise effective communication strategies to increase brand equity through sports event tourism.
신한얼,고재인,심은혜,김홍수 한국보건경제정책학회 2019 보건경제와 정책연구 Vol.25 No.1
Unmet health care needs act as an indicator for medical accessibility and health equity; recently, number of related research has been increasing. The objective of the study is to critically review literatures of unmet health care needs among older people aged 65 and above in South Korea, and make recommendation for future research. We performed a systematic review of papers for entire year and identified 18 studies eligible for inclusion. Most studies analyzed the determinant factors cross-sectionally and only a few were analyzed longitudinally. Main determinants of unmet health care needs were female, low-education, low-income, poor subjective health status. Having unmet healthcare needs due to economic reason or other reasons showed associative factors that are different from each reason. “Korea Health Panel Study” was most frequently used data source and rate of experiencing unmet health needs and considering economic hardship as barrier of unmet health needs decreased consistently from 2012 to 2014. We suggest future studies to investigate reasons of unmet health care other than economic hardship to analyze the determinant factors. In methodological aspect, more causality studies should be done with precise method.