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연구논문 : 충남지역 온천관광지 방문자가 온천방문후 갖게 되는 태도에 관한 조사 연구 : 온천 도고 덕산온천을 중심으로
송기헌 대한관광경영학회 1997 觀光硏究 Vol.8 No.-
This research 'is about attitudes which visitors come to have after they visit resorts of hot spring of Onyang, Togo and Toksan area in Chungnam province. The attitude is selected, in three factors, which are the degree of satisfaction of trip, the intention of revisit and soliciting others to visit these areas. Through this study, we come to these conclusions as showing below. Firstly, there was no difference by genders in the degree of satisfaction of trip, the intention of revisit and soliciting others to visit these areas. Secondly, there were some differences by ages in all attitudes. The older they were the higher the degree was. Thirdly, there was difference by occupations in the degree of satisfaction of the trip and the intention of soliciting others. Especially merchants and house wives had the high degrees of those two factors. Fourthly, there was no difference by the location of residence in all attitudes. The results of this study suggest that for the purpose of vitalizing sales and markrting in this area, the satisfaction degree of trip of woman and the young of twenties & thirties should be relatively raised.