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송기헌 한국호텔관광학회 2009 호텔관광연구 Vol.11 No.1
The Silk Road can be divided into the steppe route, the oasis route, and 5 branch routes. The oasis route consists of the northern route and the southern route. The steppe route was developed by the Scythians in the 7th Century. The oasis southern route was developed by Zhang Jian during the reign of Emperor Mu of the Han Dynasty, and the oasis northern route was developed by Ban Cho during the reign of Emperor Ming of the Han Dynasty. Numerous wealthy merchants, Buddhist monks, and travelers used the Silk Road since the ancient times. The Silk Road, which was a trade route in the ancient times, is now a popular route for tourism. Today, a lot of travel agencies are developing and promoting traveling courses for visiting the Silk Road, for example, the Tian Shan Southern Route in China, the Karakoram Highway in Pakistan, the five Stan Countries, the Persian civilization course in Iran, the Middle East and Turkey. In my opinion, what needs to be done on the part of Korean travel agencies for the Silk Road travelling are: reinforcement of advertisement for the Silk Road traveling courses, development of full course of the Silk Road tour, development of various the Silk Road travel courses, developing travel courses in preparation for the opening of Afghanistan and Iraq, banning exaggerated advertisements. In addition, publishing travel guide books for the Silk Road region, restoring the Dunhwang Road, and extending the east end of the Silk Road to Gyeongju are also issues that should be addressed.
연구논문 : 충남지역 온천관광지 방문자가 온천방문후 갖게 되는 태도에 관한 조사 연구 : 온천 도고 덕산온천을 중심으로
송기헌 대한관광경영학회 1997 觀光硏究 Vol.8 No.-
This research 'is about attitudes which visitors come to have after they visit resorts of hot spring of Onyang, Togo and Toksan area in Chungnam province. The attitude is selected, in three factors, which are the degree of satisfaction of trip, the intention of revisit and soliciting others to visit these areas. Through this study, we come to these conclusions as showing below. Firstly, there was no difference by genders in the degree of satisfaction of trip, the intention of revisit and soliciting others to visit these areas. Secondly, there were some differences by ages in all attitudes. The older they were the higher the degree was. Thirdly, there was difference by occupations in the degree of satisfaction of the trip and the intention of soliciting others. Especially merchants and house wives had the high degrees of those two factors. Fourthly, there was no difference by the location of residence in all attitudes. The results of this study suggest that for the purpose of vitalizing sales and markrting in this area, the satisfaction degree of trip of woman and the young of twenties & thirties should be relatively raised.