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이장춘,홍창식 경기대학교 부설 소성종합관광연구소 2002 여가관광연구 Vol.6 No.-
Although tourism has been studying phenomenon of human movement, it has had a little research in field of tourism transportation. This study tried to establish the theological foundation about tourism transportation as a infrastructure of tourism system. And this study analyzed tourist propensity to use tourism transportation. This study suggested five developing plans of Korea tourism transportation, such as building the linked tourism transportation, making a specialized tourism transportation products, developing tourism transportation based on local region itself, improving the quality of tourism transportation service and consolidating tourism road system. it should be studied to analyze concrete problems of tourism transport. Hensforth, ation related to each transportation and local region.
중저가호텔 프랜차이징의 경쟁우위전략이 몰입에 미치는 영향 연구
이주형 경기대학교 부설 소성종합관광연구소 2002 여가관광연구 Vol.6 No.-
This study is regarding how a higher strategy in competition of franchise system for middle class hotel affects relation commitment. and also it intend to analyze primary factors for the effects between a higher strategy in competition of franchise system and relation commitment and verify the possibilities that franchise system could be accepted not as one-sided management strategy of a business but as a continuing higher strategy in competition through relation commitment with a contractor concerned, franchise. The issues through this study will effect a contract with chain hotels in a positive way. a continuing higher strategy in competition should be accepted as main strategy of franchise system for middle class hotels to conclude a long term contract, pursue a profit margin and take some strategies for largeness, specialization, standardization.
嚴瑞浩 경기대학교 부설 소성종합관광연구소 2002 여가관광연구 Vol.6 No.-
Hyn-dai Group released the comprehensive plan or Keum-Kang Mt. Tourism Development recently. The plan seems to give negative impacts on the natural environment of Keum-Kang Mt. area which is its primary attractiveness. The contents of the comprehensive plan should be analysed from the sustainable tourism development which could achieve the objectives of natural environment preservation, maximization of positive tourism impacts on the region, and the project feasibility of tourism enterprises. The plan was found not to meet the above criteria because tourist accomodations such as hotels and condominium were planned to be developed at the each development unit where has outstanding natural landscape. The construction of tourist hotels and condominium is likely to destruct the natural environment of each tourist area. In addition, the total number of hotel rooms at Keum-Kang Mt. area will result in seasonality problem because of its magnitude. The honey pot system could be applied to attract overnight tourists into the honey pot which is layed in the existing city where all the accommodation will be intensively constructed. Tong-chon could play a honey pot role in Keum-Kang Mt. tourism development area. By concentrating all the accommodation in the honey pot, seasonality problem could be mitigated and its natural environment could be preserved in addition to maximizing positive tourism impact on the region.
김민주,이명진 경기대학교 부설 소성종합관광연구소 2002 여가관광연구 Vol.6 No.-
The present study was performed to investigate the possibility of organizational identification in a university context, and to identify the antecedents of organizational identification. Responses to the self-administered questionnaires were collected form 229 students of the Tourism Department of Kyonggi University. All items in the questionnaire were answered using a 5 - point Likert-type scale except those related to personal information. ANOVA, t-test, correlation analysis, and multiple regression were used to analyze the collected data. The findings which resulted from above analysis were as follows : (1) It is highly likely that organizational identification exists in the university context. (2) The degree of organizational identification is related to gender with female students identifying more strongly with the institution. (3) Additional factors affecting the level of organizational identification are interest in their major, and the employment potential of, and social status of occupations related to their major. (4) Other influential factor are the competence of their professors, relationships with their classmates, and the prestige of their department within the university.
패션 샵 서비스의 고객만족에 영향을 미치는 요인에 관한 연구
박정영,이종주 경기대학교 부설 소성종합관광연구소 2002 여가관광연구 Vol.6 No.-
The purpose of this paper is to find the key factors related to satisfaction and dissatisfaction to effect customer satisfaction through CIT(Critical Incident Technique) When customers visit the fashion ship, which helps to improve the fashion shop services to the right way on the actual circumstance. The Critical Incident Technique is applied to find and confirm the key factors that affect customer satisfaction and dissatisfaction in fashion shop. The authors believe that this result helps the fashion shop managers and employees to enhance their service levels by using the key factors as a guidelines