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The Influence of Product-brand Web Sites on Attitudes toward Brand Image
조남재,오승희 한국데이터전략학회 2012 Journal of information technology applications & m Vol.19 No.3
A web site focused on a specific product brand so called product-brand web site has become one major marketing tool as such product-brand web site provides chances for customers to experience the detailed information of the specific brand as well as emphatic the image of the brand. The purpose of this research is to examine the influence of the product-brand web site on the formation of attitude toward the product brand. Subjects of this study are users of two web sites of leading sanitary product brands. The result shows that not only emotion, playfulness and convenience perceived from the web site but also existing attitude toward the brand influence the attitude toward the web site. Further, the attitude toward the web site in turn affects attitude toward the image of the brand. The importance of this study is in its conceptualization and empirical verification of the relationship between the product-brand web site and the reputation of a brand.
Analysis of User Satisfaction with Collegiate E-Learning and its Determinants
조남재,금정원,박상희,백성욱 한국데이터전략학회 2009 Journal of information technology applications & m Vol.16 No.1
The benefits of an e-learning system will not be maximized unless learners use the system. This study proposed and tested models that seek to explain students’ satisfaction withe-learning systems. A survey was performed at a women’s college in Korea, where students experimentally could choose to register one same course either through e-learning or class-room learning. The questionnaire was filled up by students who took e-learning option. Independent variables include expected benefits, familiarity with technology, social influence, and accessibility. Dependent variables include the level of satisfaction, academic achievement, and the amount of the use of systems.