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지식경영 현황진단의 상황적 접근: 이차원 진단측정도구 개발
양성병 ( Sung Byung Yang ),고준 ( Joon Koh ) 한국지식경영학회 2008 지식경영연구 Vol.9 No.1
This study develops a framework and instruments to diagnose the current knowledge management(KM) status of an organization and to suggest future KM implementation directions. Based on the comprehensive review of KM literature and KM case studies, we derive three main aspects(strategic, social and technical aspect) and seven critical factors(KM strategy, knowledge worker, organizational strucuture, organizational culture, KM processe, organizational knowledge, and information technology) for the successful KM implementation. The instruments developed in this study include every specific measurement items of each critical success factor, which are expected to help not only suggest a context-sensitive KM strategy but also evaluate current KM status of a designated organization. By introducing two dimensions of KM evaluation(effectiveness and necessity), a more holistic and contingent view of KM can be assured. Academic contributions as well as practical implications are discussed. Study limitations and future research directions are also provided.
인터넷 서점에서 소비자의 지각된 위험 및 이용의도에 영향을 미치는 요인에 관한 실증 연구
양성병(Sung-Byung Yang) 한국IT서비스학회 2013 한국IT서비스학회지 Vol.12 No.4
As the online bookstore market has been saturated and the level of competition has become more intense, maintaining competitive advantage by mitigating consumers' perceived risks can be considered as one of good alternative strategies a company should use. Although studies that identify the types of consumers' perceived risks in the context of online bookstores as well as validate the relationships between perceived risk and its antecedent/consequent factors in an integrated manner are strongly required, there has been less attention paid to these matters. Therefore, based on previous literature, we identify five types of perceived risks (financial, performance, online payment, delivery, and seller's response risk) and validate the impacts of online bookstore specific characteristics and user specific characteristics on perceived risk. In addition, we also verify causal relationship between perceived risk and intention to use online bookstores. The results of PLS test using 108 samples collected from undergraduate and graduate students confirm that perceived risk has a negative impact on intention to use and four antecedents (reputation, service quality, self-efficacy, and user experience) are significantly related to perceived risk.
사회연결망분석을 이용한 신생조직 내부의 지식흐름 진단: A사 해외법인 사례연구
양성병 ( Sung Byung Yang ) 한국지식경영학회 2012 지식경영연구 Vol.13 No.1
Unlike the traditional belief that knowledge flows along the formal reporting procedures, recent social network research has reported the importance of informal social networks which may play a critical role as the real knowledge conduits. In fact, as a complementary approach of utilizing knowledge management systems (KMSs), many firms have focused on managing informal knowledge flow through which to acquire and transfer valuable knowledge in a fast and effective way. In a case of global companies that have newly developed foreign branches or subsidiaries, due to cultural or institutional differences and lack of understanding of knowledge management and its benefits, they often have difficulties in activating knowledge sharing in local branches. In these situations, diagnosing organizational knowledge flow through SNA can be a first step to solve the problems. Therefore, in this paper, I report on the result of case study on a foreign branch of "A" global company by identifying organizational knowledge paths. Based on the results of the diagnosis, some implications and insights for building knowledge management (KM) strategy specified for a newly developed foreign branch will also be discussed.
지식경영의 국방조직에 대한 적용 : 최신 이슈 및 연구시사점
양성병,고준,Yang, Sung-Byung,Koh, Joon 한국국방경영분석학회 2008 한국국방경영분석학회지 Vol.34 No.1
본 연구는 지식경영에 대한 개념과 지식경영 성공사례를 소개하고, 최신의 지식경영 이슈로 부각된 지식생태계와 사회연결망분석, 실행공동체 등의 신 개념을 국방조직에 어떻게 적용할 수 있을지에 대한 시사점을 논의하였다. 국방조직은 보안문제 등 여러 면에서 특수성을 지니고 있기 때문에 민간 기업이나 일반조직의 지식경영 도입 및 추진방법과는 다를 수 있지만, 체계적인 지식축적 및 관리를 위한 지식관리시스템 도입, 실행공동체를 통한 구성원들의 지식공유 활성화, 군 외부조직과의 상호작용 및 지속적 학습을 위한 지식생태계 구축 등은 국방 혁신에 실질적인 도움이 될 수 있다. 국방조직의 특성을 감안한 개방형 지식경영의 적용 가능성, 실무적 시사점, 향후 연구방향 등이 함께 제시된다. This paper introduces the concept of knowledge management(KM) and current KM trend(such as community-of-practice, knowledge ecology, and social network analysis) with some successful KM practices, and discusses a chance to apply KM to defense organizations. Although defense organizations have several unique characteristics which differ from other private organizations such as critical security issues, implementing KM initiatives for them seems essential. Implications and future research directions are also discussed.
브이튜버(Vtuber) 개인방송의 기술적 특성과 가상 크리에이터 특성이 즐거움, 시청만족도 및 유료후원의도에 미치는 영향: S-O-R 모델을 기반으로
김성군,양성병,윤상혁,Jin, Chengjun,Yang, Sung-Byung,Yoon, Sang-Hyeak 한국IT서비스학회 2022 한국IT서비스학회지 Vol.21 No.5
Personal broadcasting utilizing Vtuber, a virtual creator made of 2D or 3D avatars, has recently appeared and is growing in popularity. Vtuber is a virtual person who broadcasts on the Internet using 2D or 3D avatars with real-time motion capture and computer graphics technologies. While the personal broadcasting industry utilizing Vtuber is proliferating, related studies have mainly concentrated on technical issues. Therefore, in this study, the antecedent factors that form the technical characteristics and virtual creator characteristics of Vtuber personal broadcasting are derived using the Stimulus-Organism-Response (S-O-R) model. Then the effect of these factors on viewer pleasure and satisfaction, which lead to increased paid sponsorship is to be examined. Furthermore, we investigate how this influencing mechanism fluctuates based on the avatar type (2D vs. 3D). This study contributes to empirical examinations of viewers' paid sponsorship intention in Vtuber personal broadcasting through the S-O-R model. It also offers insights that technological or virtual creator characteristics could improve viewers' pleasure, satisfaction, and even paid sponsorship.
온라인 쇼핑에서 웹루밍으로의 쇼핑전환 의도에 영향을 미치는 요인에 대한 연구
최현승(Hyun-Seung Choi),양성병(Sung-Byung Yang) 한국지능정보시스템학회 2016 지능정보연구 Vol.22 No.1
정보통신기술의 발전과 모바일 기기 사용의 생활화로 인해 최근 많은 소비자들이 멀티채널 쇼핑(multi-channel shopping)이라는 새로운 쇼핑 행태를 보이고 있다. 온라인 쇼핑이 등장한 이후, 온라인 매장에서 상품을 구매하기 전 오프라인 매장에서 상품을 먼저 확인하는 쇼루밍(showrooming) 형태의 멀티채널 쇼핑이 한 때 대세를 이루었으나, 최근에는 스마트폰, 태블릿 PC, 스마트워치 등 스마트 기기 사용의 폭발적 증가와 옴니채널(omni-channel) 전략으로 대표되는 오프라인 채널의 대대적 반격으로 인해 오프라인 매장에서 상품을 구매하기 전 온라인(혹은 모바일)으로 정보를 먼저 확인하는 웹루밍(webrooming) 현상이 도드라지게 나타나 온라인 소매업자를 위협하고 있다. 이러한 상황에서 소비자의 온라인 쇼핑에서 웹루밍으로의 쇼핑전환 의도에 영향을 미치는 요인을 분석하는 것이 의미가 있음에도 불구하고, 기존 대부분의 선행연구는 싱글채널(single-channel) 혹은 멀티채널 쇼핑 자체에만 초점을 맞추고 있다. 이에, 본 연구에서는 밀고-당기기-이주이론(push-pull-mooring theory)을 바탕으로 소비자의 온라인 채널 쇼핑이 웹루밍 형태의 쇼핑으로 전환되는 과정을 상품정보 탐색과 구매행위로 각각 구분하여 그 영향을 실증하였다. 연구모형을 검증하기 위하여, 웹루밍 경험이 있는 수도권 소재 대학생을 대상으로 280개의 설문 표본을 수집하였다. 본 연구의 결과는 현업 마케팅 종사자에게 멀티채널 소비자들을 관리하는 데 있어 실무적인 시사점을 제공함과 동시에, 향후 다양한 형태의 멀티채널 쇼핑전환 연구로의 확장에 기여할 수 있을 것으로 기대한다.
온라인 지식네트워크 내에서의 지식기여 및 지식활용 활동에 영향을 미치는 요인
정재훤(Jae-Hwuen Jung),양성병(Sung-Byung Yang),김영걸(Young-Gul Kim) 한국경영과학회 2009 한국경영과학회지 Vol.34 No.3
Since online knowledge networks usually consist of a larger, loosely knit, and geographically distributed group of “strangers" who may not know each other very well, members may not willingly share their knowledge with others. In order to address this challenge, this study looks into the factors that are expected to affect knowledge sharing in an online knowledge network. For empirical validation, we choose “the global network of Korean scientists and engineers (KOSEN)" as one of the best practices of online knowledge networks. By using the archival, network, and survey data, we validate two models of knowledge sharing in sequence (i.e., knowledge contribution and knowledge utilization models) and then discuss the results. The findings of this study show that individuals not only contribute but also utilize knowledge in an online knowledge network when they are structurally embedded and perceive a strong reciprocity in the network. In addition, taking pleasure in helping is found to positively affect knowledge contribution, whereas perceiving usefulness is found to influence knowledge utilization. Contributions of this study and future research opportunities are also discussed.
관광객의 정보탐색행동이 관광경험에 미치는 영향: 정보시스템성공모형과 감정일치가설 관점
정희정(Hee Chung Chung),양성병(Sung-Byung Yang),정남호(Namho Chung) 한국인터넷전자상거래학회 2021 인터넷전자상거래연구 Vol.21 No.5
With the recent rapid development of Information and Communications Technologies (ICTs), ICTs play an important role in helping tourists create an enhanced and customized tourism experience. Therefore, it is now difficult to exclude information search activities using ICTs in understanding tourism experiences of tourists. That is, in the era of smart tourism, it is an important research area to investigate the satisfactory experiences and positive behavioral intentions of tourists who use smart devices in a free manner. Therefore, this study aims to grasp the effect of user satisfaction on tourism experience, place attachment, and e-WOM by integrating the information system success model and the affective congruence hypothesis. To this end, this study obtained 172 valid sample through an online survey and used them for analysis. As a result of analysis, this study found that information quality, system quality, and interface design quality have a positive effect on user satisfaction. Further, this study proved that user satisfaction has a positive effect on tourism experience satisfaction, and then in turn, tourism experience satisfaction has a positive effect on place attachment and e-WOM. With these results, this study provides several academic and practical implications.