Customer Relationship Management for the E-Grocery Sector

( Jong Youn Rha ),( Neal H. Hooker ),( Richard Widdows ) 대한가정학회 2005 International Journal of Human Ecology Vol.6 No.1

COVID-19 and changes in Korean consumers" dietary attitudes and behaviors

Jong-Youn Rha,Bohan Lee,Youngwon Nam,Jihyun Yoon 한국영양학회 2021 Nutrition Research and Practice Vol.15 No.S

BACKGROUND/OBJECTIVES: The coronavirus disease 2019 (COVID-19) outbreak has dramatically changed nearly every aspect of our lives. Although Dietary lifestyle includes attitudes and behaviors to meet their most basic needs, but few studies have examined the pattern of changes in dietary lifestyle driven by COVID-19. This study explores changes in dietary attitudes and behaviors among Korean consumers after COVID-19. SUBJECTS/METHODS: An online survey was conducted with 549 Korean adults aged 20 and older to identify general demographics and changes in dietary attitudes and behaviors. Data were collected from Oct 12 to Oct 18, 2020. Frequency, percentage, and mean values were calculated and a K-means cluster analysis was performed to categorize consumers based on the 5S of dietary attitudes (i.e., savor-oriented, safety-oriented, sustainability-oriented, saving-oriented, and socializing-oriented). RESULTS: Findings indicate consumers considered safety, health, and freshness to be most important when choosing groceries and prepared meal such as home meal replacement and delivery food. Among the types of services, a large proportion of consumers increased their delivery and take-out services. Regarding retail channels, the increase in the use of online retailers was remarkable compared to offline retailers. Finally, consumers were classified into four segments based on changes in dietary attitudes: “most influenced,” “seeking safety and sustainability,” “abstaining from savor and socializing,” and “least influenced.” Each type of consumer exhibited statistically significant differences by sex, age, household composition, presence of disease, and perceived risk of COVID-19. CONCLUSIONS: This exploratory study provides initial insights for future research by identifying various aspects of dietary attitudes and behaviors among Korean consumers after COVID-19.

Korean consumers’ use and concerns about food delivery service

Jong-Youn Rha,Youngwon Nam,Jihyun Yoon,Bohan Lee 대한지역사회영양학회 2023 Nutrition Research and Practice Vol.17 No.3

Customer Relationship Management for the E-Grocery Sector

Rha Jong-Youn,Hooker Neal H.,Widdows Richard The Korean Home Economics Association 2005 International Journal of Human Ecology Vol.6 No.1

In this paper, the e-grocery sector of the U.S. is used as an illustrative example of how to assess consumers' demands for customer relationship management and to investigate whether these demands coincide with effective Customer Relationship Management (CRM) strategies suggested by academic researchers and provided by practitioners. Surveys evaluating the perceived importance of CRM items were administered accordingly. The findings show that, overall, consumers' did not differ considerably to the experts. The results of descriptive analyses showed that academicians had a more closely in-lined view with consumers than did practitioners. Although not statistically significant, practitioners perceived loyalty programs to be more important than did consumers or academicians. This might suggest that loyalty programs are primarily serving as a way of data mining, and are thus failing to provide benefits to consumers. Overall, items related to technology deployment were perceived to be more important by practitioners than consumers or academicians.

The Family Satisfaction of Business-Owning Families

Rha Jong-Youn,Stafford Kathryn The Korean Home Economics Association 2001 International Journal of Human Ecology Vol.2 No.1

This paper expands empirical research on family satisfaction by introducing the family APGAR scale, developed and validated in the field of nursing, to measure the satisfaction of business-owning families and applying the Stafford et al.(1999) model of sustainable family businesses to the assessment of family satisfaction. More specifically, this study compares the differences in the effects of business- and family-related variables on family satisfaction for the families of lifestyle business owners and earner business owners. The sample was drawn from the 1997 National Family Business Survey. The family satisfaction was greater for the families of lifestyle business owners, but the family variables made a greater contribution to the explanation of variance in the satisfaction of families of earner business owners. The regression equation explained a higher percentage of the variance for the families of earner business owners. Nine family variables were significant in the satisfaction equation for earner business owners, in contrast to seven significant family variables in the equation for lifestyle business owners. Structured families had a significant positive effect on the satisfaction of lifestyle business owners. The family manager's education, putting the family first rather than the business, and the family management score had significant effects on the satisfaction of earner business owners.

친환경 라이프스타일 매장 이용의도에 따른 소비자 유형에 대한 연구

나종연 ( Rha Jong-youn ),이보한 ( Lee Bohan ),박서니 ( Park Sunny ) 한국소비자학회 2019 소비자학연구 Vol.30 No.3

친환경에 대한 소비자의 관심이 증가하면서 하나의 친환경 제품을 전문적으로 판매하던 매장에 제품군을 추가하는 형태의 친환경 라이프스타일 매장이 등장하고 있다. 이에 본 연구에서는 친환경 라이프스타일 매장의 이용의도를 예측할 수 있는 요인을 살펴보기 위하여 친환경 라이프스타일 매장 이용의도로 소비자를 유형화하고, 이에 따른 유형별 예측 요인을 통계적으로 검증하였다. 이를 위하여 2018년 11월 3일부터 11월 7일까지 온라인 설문조사를 통해 20~40대 소비자 465명의 자료를 수집하였으며, 분석에는 k-평균 군집분석, 카이제곱검정, 다항 로지스틱 회귀분석 등을 사용하였다. 본 연구의 주요 결과는 다음과 같다. 첫째, 친환경 라이프스타일 매장에 대한 방문의도, 체류의도, 구매의도로 구성된 이용의도에 따라 소비자 유형은 친환경 라이프스타일 매장 선호 집단, 유사 선호 집단, 친환경 라이프스타일 매장 비선호 집단의 세 집단으로 구분되었다. 친환경 라이프스타일 매장 선호 집단은 전체 응답자의 30.8%인 143명, 유사 선호 집단은 전체 응답자의 262명인 56.3%, 친환경 라이프스타일 매장 비선호 집단은 전체 응답자의 60명으로 12.9%로 구성되었다. 둘째, 유사 선호 집단과 비교하여 친환경 라이프스타일 매장 선호 집단에 속할 확률에 영향을 미치는 요인은 소비자가 지니고 있는 소비가치, 친환경 제품에 대한 지각된 효용, 그리고 매장 관련 변수로 매장의 매력과 사회적 책임에 대한 이미지가 통계적으로 유의한 것으로 나타났다. 소비자의 성별, 연령, 학력 수준, 소득과 같은 인구통계학적 변인은 통계적으로 유의하지 않았다. 셋째, 유사 선호 집단과 비교하여 친환경 라이프스타일 매장 비선호 집단에 속할 확률에 영향을 미치는 요인으로는 매장의 매력도만이 영향을 미치는 것으로 나타났는데, 매장의 매력도가 한 단위 증가할 때 소극적 소비자 집단에 속할 승산은 0.62배 낮아졌다. 본 연구는 친환경 라이프스타일 매장에 대한 이용의도에 따라 소비자를 유형화함으로써 친환경 라이프스타일에 대한 소비자의 관심이 증가하고 있으며, 친환경 라이프스타일이 하나의 소비 행태로 자리 잡고 있음을 실증하였다. 또한 친환경 라이프스타일 매장의 이용의도를 예측하는 변인으로 매장의 매력도가 중요하다는 점을 실증적으로 밝혀내었다는 점에서 의의가 있다. 본 연구의 결과는 최근 관심이 높아지고 있는 친환경 라이프스타일 매장에 대한 학문적 이해를 위한 기초 자료로 활용될 수 있을 것이다. A lifestyle store is a retail type that sells a variety of products meeting the consumer's specific value. In recent years, eco-friendly lifestyle stores such as Patagonia, 10 Corso Como Milano have emerged as consumer interest in environmentally friendly products has increased. The purpose of this study is to understand the consumer's general level of eco-friendly consumption. Also, this study is to confirm whether consumers can be typed according to the intention of eco-friendly lifestyle stores, and to demonstrate predictive factors for each type. We collected data from 465 Korean consumers through online surveys from November 3 to November 7, 2018. K-means cluster analysis, t-test and chi-square were used for data analysis. The main results of this study are as follows. First, consumer types were classified into three groups: eco-friendly lifestyle store preference group(30.8%), indiscriminative group(56.3%), and eco-friendly lifestyle store non-preference group(12.9%) depending on the intention to visit, stay, and purchase. Second, the factors affecting the probability of belonging to the eco-friendly lifestyle store preference group compared to the indiscriminate group were consumer value, perceived benefits of eco-friendly product, and store image was statistically significant. Demographic variables such as gender, age, education level, and income were not statistically significant. Third, as compared with the indiscriminate group, only the attractiveness of the store was found to affect the probability of belonging to the eco-friendly lifestyle non-preference group. This study has shown that consumers' interest in environmentally friendly lifestyle is increasing by classifying consumers according to usage intention for eco-friendly lifestyle store, and that eco-friendly lifestyle has become one consumption behavior. Also, it was meaningful that the attractiveness of the store is important because it predicts the intention to use the eco-friendly lifestyle store. The results of this study can be used as a basic data for the academic understanding of the eco-friendly lifestyle store which is getting more attention recently.

한국의 명품 모조품 소비: 누가, 무엇을, 왜 소비하는가?

나종연 ( Jong Youn Rha ),이기춘 ( Kee Choon Rhee ),여정성 ( Jung Sung Yeo ),김난도 ( Ran Do Kim ),전상민 ( Sang Min Jun ) 한국소비자학회 2010 소비자학연구 Vol.21 No.1

소비자정보 분야 연구의 종합적 고찰: 2000-2010

나종연 ( Jong Youn Rha ) 한국소비자학회 2010 소비자학연구 Vol.21 No.2

경험학습을 통한 소비자교육

나종연(Rha Jong-Youn) 가정과삶의질학회 2004 가정과삶의질연구 Vol.22 No.2

공유가치창출(CSV) 시대의 소비자 연구 제안

나종연 ( Jong Youn Rha ),김학균 ( Hakkyun Kim ),김학진 ( Hackjin Kim ),이유리 ( Yuri Lee ),이진명 ( Jin Myong Lee ) 한국소비자학회 2014 소비자학연구 Vol.25 No.3

최근 사회적 가치와 경제적 가치를 동시에 추구하는 공유가치창출(CSV)에 대한 논의가 확산되고 있다. 하지만 CSV는 아직 생소하고 모호한 개념으로 공유가치가 정확하게 무엇이며, 공유가치를 창출하는 전략이 무엇인지를 명확하게 이해하고 활용하기는 쉽지 않다. 이에 본 연구는 CSV에 대한 이론적 이해를 높이고 CSV가 실무영역에 보다 효과적으로 적용될 수 있도록 하기 위해 CSV의 개념과 특징을 살펴보고, CSV를 학문적, 실무적 관점에서 비판적으로 고찰한 후, 향후 연구의 방향과 실천 과제들을 제언하였다. CSV는 기업이 창출한 이익을 재분배를 통해 사회에 환원하는 CSR과 달리 사회적 문제를 기업의 경제활동과 일체화시켜 기업과 사회가 함께 공유할 수 있는 가치의 총량을 확대하는 발상의 전환을 의미한다. CSV는 사회적 문제를 전략적 차원에서 접근하여 기업경쟁력 강화의 기회로 보았다는 점에서 분명한 강점을 지니나 이론적 독창성과 개념의 모호성, 지나치게 이상적이라는 점 등에서 제한점을 갖는다. 아직 태동기에 있는 CSV 패러다임이 건강한 사회, 건강한 자본주의를 이끄는 원동력이 되기 위해서는 가치창출에 관련된 모든 사회구성원들의 통합적인 노력이 요구된다. 학문영역에서는 사회적 가치의 정의 및 CSV 혜택의 범위에 대한 협의가 필요하고, 공유되는 가치 영역의 최적점(optimal point)을 찾는 노력이 필요하다. 또한 다양한 이해관계자들 및 가치의 하위요소들 간의 갈등과 이를 완화시키는 방안에 대한 연구도 이루어져야 한다. 이를 통해 궁극적으로 CSV의 패러다임이 기존 자본주의의문제를 극복하고 사회의 지속적인 성장을 이끄는 동력으로 작용할 수 있는가를 고민해야 할 것이다. 본 연구는 Porter와 Kramer가 기업만을 CSV의 주체로 본 것에서 나아가, 소비 의사결정의 주체인 소비자의 영향력과 역할 에 초점을 맞춰 논의를 확장했다는 점에서 학문적, 실무적 의의를 가진다. The term CSV(creating shared value) which refers to the notion of pursuing social and economic value simultaneously has been gaining a lot of attention lately. The idea was first introduced in 2011 by Porter and Kramer, and soon it became sensation among leading companies all over the world, Korea being no exception. As Korea recently experienced market problems where economic value such as efficiency and social value as reviving small business collide, CSV became an important research topic in Korea, too. CSV has the obvious advantage in the point of seeing a social problem as an opportunity to strengthen corporate competitiveness. However CSV is only a recent concept and its limits have been raised which include the lack of theoretical originality, conceptual ambiguity, and excessive idealism. CSV is only at the beginning stage where only framework concept is presented. A review of Korean literature on the topic revealed that research thus far have been limited to the topic of business strategy development and empirical studies showed that the notion of CSV has not yet been cleared distinguished from the notion of CSR. Also, the number and scope of research on the topic thus far is very limited. The objectives of this study are as follows. First, in order to understand CSV, the market environment and changes behind the introduction of CSV was reviewed, and the notion of CSV will be comprehensively explained. Second, theoretical and practical limits that CSV has are critically investigated. Third, future subjects of study and practical tasks with regard to CSV are proposed. An integrative effort of all members of society in relation to value creation is required for CSV implementation. A company should make the structure of company in general so that CSV implementation is possible. And the government and civil society should actively support and cooperate so that the company can sufficiently display ability that the company has. Besides, consumers should recognize a role of consumer citizen, and should take an interest in the activities of company, government and civil society. In the academic area, it is necessary to discuss the concept of created value and the range of benefits through CSV. And it is necessary to make an effort to find what is intersection of sets of economic value and social value previously regarded as antagonistic to each other, and to find the optimal point of shared value area. Besides, we should carry out a study on a conflict between the stakeholders concerned in CSV and a plan of relieving it. We should eventually think whether the paradigm of CSV can overcome the problem of conventional capitalism and can act as an engine for sustainable development of society. This study has academic and practical significance in the point of expanding a discussion focusing on the influence and role of consumer that is the subject of consumption decision-making, going further than Porter and Kramer``s study that regarded only company as the subject of CSV.