패션브랜드자산의 형성과정에 관한 연구 : 캐주얼 브랜드를 중심으로 Focused on casual wear brand

김혜정,임숙자 한국의류학회 2004 한국의류학회지 Vol.28 No.2

In this complex marketing world, marketers find themselves having to grapple with difficult issues about branding and their brand management. In many cases, a deeper understanding of how consumers feel, think, and act could provide valuable guidance to address these brand-management challenges. The objective of this study is to conceptualize and test the framework of building fashion brand equity, utilizing Keller's CBBE Model as a theoretical framework and Kim and Lim's (2002) scale as a measurement model of fashion brand equity. We conducted a survey toward 696 university students using Kim and Lim's fashion brand equity scale. To test the hypothesized building paths of fashion brand equity, statistical analyses were performed with AMOS 4.1 program using confirmatory factor analysis and structural equation model. The results of this study were as follows. First, fashion brand equity was defined in terms of six components; customer-brand resonance, customer feeling, customer judgment, brand imagery, brand performance and brand awareness. Fashion brand equity was multi-dimensional brand attitude, which could be measured by 16 items. Consequently, Kim and Lim's scale acquired a statistical validity. Second, the proposed conceptual framework of this study was partially significant. We can provide an effectiveness of Keller's CBBE model to conceptualize the building process of fashion brand equity. Third, it was different between two brands to build fashion brand equity.

고본 Ethanol 추출물의 투여가 streptozotocin 유발 당뇨 흰쥐의 혈당 및 글리코겐 함량에 미치는 영향

임숙자,한혜경,최성숙 덕성여자대학교 자연과학연구소 2007 자연과학 논문집 Vol.13 No.-

This study was designed to examine the effects of ethanol (EtOH) extract of Angelicae tenuissimae on glucose and glycogen levels in streptozotocin (STZ) induced diabetic rats. Sprague-Dawley rats were induced diabetes mellitus by STZ injection (45 mg/kg) into the tail vein and were divided into 4 groups: normal, STZ-control, two experimental diabetic groups. EtOH extract of Angelicae tenuissimae were administered orally into the diabetic rats for 14 days. The diet intake and body weight were monitored and plasma levels of glucose, aminotransferase activity and glycogen level in liver and muscle were analyzed. Oral administration of 2.0g/kg b.w. on the EtOH extracts for 14 days resulted in a significant reduction in plasma levels of glucose, activities of ALT and AST. The glycogen levels in liver and muscle of EtOH-2 group were significantly higher than that of STZ-control group. The results show that EtOH extract of Angelicae tenuissimae could be effective to control the STZ-induced diabetic rats.

Night wear의 시장활성화 전략연구 : 20 · 30대 소비자를 중심으로

임숙자,김해정,목정현 이화여자대학교 생활환경대학 인간생활환경연구소 2005 인간생활환경연구소 논집 Vol.- No.3

This research was to find out the consumer's interest and design elements on the nightwear for women. The first objective was to envestigate the preferences image of nightwear. The second objective was to explore the design elements for the specific nightwear image. The data was collected by the use of two kinds measurements: the image scale developed by the researches, the sampled nightwear was collected in the main department nightwear devision. The survey step was 3 steps; experimented, pilot, and main reaserch. The subject's age, among 668, was from 20' to 30' and survey data was collected from April 2003 to April 2004. The used statistical analyses were factor analysis, frequency analysis, t-test, regression, ANOVA and Duncan test. The findings were; The nightwear image was discovered into five categories, Lovely, Sexy, Cute, Sophisticated and Comfort. The most preferred nightwear image was lovalble and comfortable. The most preferred colors were pink(23.6%), white(20.1%) and the most preferred fiber was cotton(62.3%).

중국 직장여성의 의복 구매행동 연구

임숙자,신혜봉,장춘희 이화여자대학교 생활환경대학 인간생활환경연구소 2004 인간생활환경연구소 논집 Vol.- No.2

The purposes of this study was to investigate the clothing purchasing behavior of Chinese career women and the awareness and purchasing experience of Korean apparel brand. The data was collected from 662 Chinese 20 · 30's career women using questionnaire and analysed by frequency analysis, means using SPSS package. The results of this study were as follows: The clothing purchasing motives of Chinese career women were 'because the season changed' and 'to express one's own individuality'. In using informants, they were influenced by 'display of shop', 'the past purchasing experience' and 'friends or colleague' The clothing selection standards were 'fitness' and 'design'. For store selection, they consider importantly 'product quality', 'price' and 'salesperson's service'. The clothing purchasing place were 'first class department store' and 'famous brand shop'. Most Chinese career women like to so shopping during weekend and periods of brand sales. For paying method, they still like to use cash more than credit cards, because credit card is not popular in China yet. After they have purchased clothing they were satisfied with design, color and fitness of clothing products, but dissatisfied with the parking system of the shop and public transportation. In the estimation of Korean apparel procucts, more than 50% of subjects have known about Korean apparel brand.

의복행동과 사회적 불안감과의 관련연구 Ⅰ

임숙자,이현미 이화여자대학교 한국문화연구원 1987 韓國文化硏究院 論叢 Vol.52 No.-

The results were as follows; 1. There was negative significant relationship between Clothing satisfaction, Aesthetic and Social security-insecurity. 2. Positive significant relationship were found between Social approval and Social security-insecurity 3. There was significant differences in Clothing satisfaction according to parents socio-economic status. 4. There was significant differences in Aesthetic according to university type, major field, parents education level, parents socio-economic status. 5. There were significant differences in psychological dependence, according to parent's education level parents socioeconomic status. 6. Social security-insecurity affected Clothing satisfaction, 7. Social security-insecurity affected Social approval. The purpose of this study was to investigate the relationships among clothing satisfaction, social approval, psychological dependence, and social security-insecurity, and to determine the differences of clothing behaviors by the demographic variables such as university type, major field, parents education, and socio-economic status. The following two hypothesis were established for this study. 1. There will be no significant relationship between social security-insecurity and subscales of the clothing behaviors. 2. There will be no significant relationship between demographic variables such as university type, major field, parents education level and subscales of the clothing behaviors. The measurement for the Social security-insecurity was adopted from Lapitsky's Social Security Inventory. Clothing behaviors were measured by Lim's Questionnaire modified and supplemented for the study.

여대생의 인터넷 쇼핑몰 내 정보탐색활동에 대한 탐색적 연구 : 의류제품을 중심으로

임숙자,전진연 이화여자대학교 생활환경대학 인간생활환경연구소 2005 인간생활환경연구소 논집 Vol.- No.4

The purpose of this study was to investigate the information searching behavior of female university students at internet shopping malls. A questionnaire was administered to 103 students in Ewha Womans University and the data were analysed by SPSS package 12.0. The results of this study were as follows: First, Best-selling items of internet shopping malls were upper garments, and the apparel shoppers preferred shopping malls in portal web-site. Second, When buying apparel products, product evaluation statements of other customers were the most influential information source. Trend information board and Photo gallery of a site were also important. Third, the contents of information could be categorized by 3 factors: 'product information', 'service information', and 'shopping mall information'. Product information factor of various product information. Therefore, this study implies that, in order to be successful, internet shopping malls should make the best use of product evaluation statements and try to give customer sufficient information about products.

당질 및 단백질 급원의 첨가가 발효조건을 달리했을 때 김치의 발효와 Ascorbic Acid의 잔존량에 미치는 영향(I)

임숙자 德成女子大學校 1992 德成女大論文集 Vol.21 No.-

This experiment was conducted to investigate the effects of various salt concentrations, lactose, casein and NFMS(non-fat milk solids) on kimchi fermentation and on ascorbic acid retention at 2°and 10℃. At high temperature and low salt concentration, kimchi fermentation was faster than at low temperature and high salt concentration. The pH and the total accidity of casein and NFMS-added samples were higher than the other samples. Addition of NFMS has enhanced the growth of lactic acid bacteria through the fermentation period. The ascorbic acid was determined by the 2, 4-dinitrophenylhydrazine method. The amount of ascorbic acid gradually decreased in all samples and changes in ascorbic acid content during the fermentation did not differ significantly between the reference and the other samples. From the multiple comparison tests the 10-panel members indicated that the flavor of NFMS-added sample was much better than others.

여대생의 피부관리행동에 관한 연구

임숙자,김해정 이화여자대학교 생활환경대학 인간생활환경연구소 2005 인간생활환경연구소 논집 Vol.- No.3

This research is to give a guideline for planning the effective marketing strategies and publicizing the fast grwoing skin care related businesses by looking at the skin care behaviors of the female university students through the demographic statistics. 450 femal niversity students have been answered the questionnaires and SPSS WIN 11.0 was used for material analysis. The results are: the ordinary skin care behavior above all is washing their faces ""twice a day,"" using the soap only for the face wash with warm water; 80% is peeling their skin; and 70% use the facial treatment mask and do the facial massages. Most of them answered that they do make-up once or twice a week. For removal of make-ups, they use the 'cleansing form' products. 70% use the anti-ultraviolet products. 155 students (36.3%) answered that they have an experience with skin care stores, and 271 students (63.5%) said never been to the skin care stores. The reasons for not going to the skin care stores are 'Not seriously considered to get the treatment', 'expensive', and 'etc'. The female university students are preterred the skin care hospitals to the stores and wanted to get their facial care the most. Most get their information on the skin care from their 'friends-family-relatives.

올림픽 경기가 국내 의생활에 미친 영향에 관한 연구

임숙자 이화여자대학교 한국문화연구원 1990 韓國文化硏究院 論叢 Vol.58 No.-

This research is designed to find out on how Seoul Olympic Game has influenced on clothing culture in Korea and also to look for a different aspect between Korean and foreign players uniforms by doing comparative analysis on the image of various uniforms. This study was conducted by means of a survey research with a random sample of 500 general female persons, employees in the clothing industry and sport players in the age group of 20-50's during two periods of September 12-22, 1989 and April 6-20, 1990. However, a total of 368 repondents was used for a final analysis. Summary of findings by this research survey is as follow: 1. 49.3% of respondents said that Seoul Olympic Game has influenced on Korean clothing culture while 10.7% were found to be opposite. 2. Seoul Olympic Game has increased a pattern of wearing short pants and body exposure. 3. There was s significant difference between images on the uniforms of Korean and foreign players. 4. Gymnastics player' uniforms of the Soviet Union and Rumania were preferred. 5. Synchronize swimmers' uniforms of Canada, Korea, and the United States, were preferred. 6. In the clothing look during awarding ceremonies, the United States, the Soviet Union and Korean players' uniforms were preferred. However. Unfavorable reactions were expressed especially for rearing a Korean traditional costume by a Korean judo champion at the ceremony. 7. Koreans' concern and interest on players' uniforms were concentrated on such uniforms as those of track and field, gymnastics, rhythm gymnastics and synchronize preferred designs were expressed in various aspect. 8. Silhouette was preferred as important in track and field players' uniforms; color and silhouette in gymnastics; color in rhythm exercise ; textile, color and luster in synchronize; and color and silhouette in the awarding ceremony.

한국과 미국 소비자의 의복행동에 관한 비교 조사

임숙자,양윤,이승희,안춘순,Lennon, Sharron J. 한국의류학회 2003 한국의류학회지 Vol.27 No.3,4

The purpose of this study was to compare the concepts related to formal wear and casual wear, the expression image for formal wear and casual wear, the criteria for clothing selection, the mist appropriate clothing for the specific situation, the price range, the kinds of accessories matched with clothing, the time for purchase, the patronage site, and the appropriate colors for formal wear and casual wear. The total of 396 consumers, 20s' and 40s' female consumers in Korea and America were sampled in both countries. The sampling places were college campus, business district, department stores, and shopping mall in Seoul and Columbus, Ohio. Formal wear and casual wear were selected as survey items. The results showed that the consumers in both countries revealed emic and etic phenomena. Based on the results of this survey, the fundamental information and implications for clothing shopping behaviors in Korea and America can be provided.