팬데믹(Pandemic) 시대의 감염 예방을 위한 넛지(Nudge) 커뮤니케이션디자인 - 코로나19 생활방역을 중심으로 -

이혜수 ( Lee¸ Hyesoo ) 한국영상미디어협회 예술과미디어학회 2021 예술과 미디어 Vol.20 No.2

코로나19로 인한 팬데믹(Pandemic)의 장기화는 생존의 위협과 더불어 일상을 바꾸어 놓고 있다. 이에 본 연구는 코로나19로 인한 팬데믹의 장기화 속에서 생활방역의 실효성 재고를 위해 넛지디자인(Nudge Design)에 주목하였다. 행동경제학을 바탕으로 한 넛지디자인을 적용하여 생활방역에서 나타나는 긍정적 효과를 사례를 통해서 살펴보고자 하였다. 마스크 착용이나 손 씻기, 사회적 거리두기 등과 관련된 생활방역지침이 적용될 경우, 넛지디자인은 펜데믹 상황에서 감염병 예방을 위한 생활방역이 강제적 제한이나 금지의 문제에서 감정적 문제로 이어져 대두될 때 부드러운 우회적 설득으로 유용하게 활용된다. 또한, 넛지는 언어학적으로 우회적 어법을 쓰며 공동체 의식을 중요시하는 한국의 정서, 문화에 유리한 조건을 가지고 있기에 더욱 효과적이다. 이를 위해 본 연구에서는 먼저 선행연구를 통해서 코로나19의 발생 현황과 행동경제학에 근거한 넛지의 개념과 특성을 고찰하였다. 또한 코로나19 일상에 활용되는 넛지디자인의 사례를 개인적 차원과 다중 집단의 차원으로 살펴보고, 사회적 거리두기와 생활방역 사례에 적용될 경우, 신체 건강 측면과 정신적인 건강 측면에서 어떤 긍정적인 영향과 효과를 가져오며 기대할 수 있는지 가능성과 유용성을 분석해 보았다. 이 연구를 통해서 인류의 재앙으로 다가온 코로나19 일상에서 생활방역의 효과적 실천을 위한 방법인 넛지디자인의 기초자료로서 코로나19 대응에 작은 도움이 되기를 기대한다. The prolonged Pandemic caused by Covid-19 is changing daily life along with the threat of survival of the people. This study focused on Nudge Design to reconsider the effectiveness of living quarantine in the prolonged pandemic caused by Covid-19. We wanted to look at the examples of positive effects in the field of living by applying Nudge Design based on behavioral economics. When applied to living quarantine guidelines related to wearing masks, handwashing, and social distancing, Nudge Design is useful as a soft roundabout persuasion when living quarantine to prevent infectious diseases leads to emotional problems. In addition, Nudge Design is more effective because it uses linguistically roundabout language and has favorable conditions for Korean sentiment and culture, which values a sense of community. We also examined the case of Nudge Design utilized in Covid-19 situations at a personal and social level, and analyzed its potential and usefulness in terms of physical and mental health when applied to social distancing and life quarantine cases. Through this study, we hope that the Nudge design, a way to effectively practice living quarantine in the daily life of Covid-19, which has come as a disaster, will help us as a basic data for responding to Covid-19.

광고 인지도와 수용도 분석에 기반한 사용자 중심 모바일 광고 UX 디자인 연구

정혜수 ( Jeong¸ Hye Soo ),유승헌 ( Yoo¸ Seung Hun ) 디자인융복합학회(구.한국인포디자인학회) 2020 디자인융복합연구 Vol.19 No.6

모바일 광고는 수익 극대화에 초점이 맞춰져 있어 사용자에게 부정적인 광고 경험을 형성한다. 본 연구는 모바일 광고 UX의 인지적 분석 및 모바일 광고를 구성하는 디자인 요소를 토대로 실증적인 사용자 연구를 수행하고 사용자가 거부감 없이 최적화하여 수용 가능한 범위의 모바일 광고 경험 품질을 향상하기 위한 디자인 가이드를 제안하고자 한다. 연구 과정으로는 첫째, 모바일 광고의 시각 요소를 인지적 측면에서 분석하고 광고 유형에 따른 디자인 요소를 분류하였다. 둘째, 모바일 광고 인지 및 광고 유형에 해당하는 디자인 요소를 바탕으로 연구 모형을 제시하였다. 셋째, 연구 모형을 토대로 다섯 가지 모바일 광고 경험 가설을 제시한 뒤 가설을 적용한 프로토타입을 제작하여, 사용자의 모바일 광고 인지도와 수용도를 정량, 정성 분석하였다. 넷째, 분석된 연구 종합 결과를 바탕으로 모바일 광고 디자인 요소에 따른 모바일 광고 개선안을 제안하였고, 수용 가능 범위를 검증하였다. 본 연구결과는 추후 부정적인 광고 경험을 개선하는 모바일 광고 가이드라인으로 확장할 수 있으며 실제 모바일 시장에 적용 가능할 것이다. Mobile advertising has become a big opportunity in the advertising market, but ads that are only focused on the profit side of advertising give users a negative advertising experience. Therefore, we would like to propose improvements to improve the quality of mobile advertising experience by conducting user studies based on cognitive analysis of mobile advertising and design elements that correspond to mobile advertising. This study first analyzed mobile advertising from a cognitive perspective and classified design elements according to advertising type. Second, a research model was presented based on mobile advertisement recognition and mobile advertisement design elements. Third, after producing prototypes corresponding to five hypotheses based on the research model, the recognition and acceptance of mobile advertisements were quantified and analyzed in a qualitative manner. Fourth, based on the comprehensive results of the analyzed research, a mobile advertising improvement plan was proposed. Such research can be extended to mobile advertising guidelines that mitigate negative advertising experiences and will be applicable to the real mobile market.

Case reports of psoriasiform drug eruptions in elderly women after Pfizer-BioNTech COVID-19 vaccination

( Hyesoo Cho ),( Myoung Eun Choi ),( Woo Jin Lee ),( Chong Hyun Won ),( Mi Woo Lee ),( Sung Eun Chang ) 대한피부과학회 2022 대한피부과학회 학술발표대회집 Vol.73 No.2

Detoxification of Tebupirimfos in Soil of Korean Ginseng Field by Human Recombinant Glutathione Stransferase M2-2

Hyesoo Jeong,Sujeong Park,Mi-yeon Kim,Minsun Chang 한국식품영양과학회 2018 한국식품영양과학회 학술대회발표집 Vol.2018 No.10

An Exploratory Study on the Ephemeral photo sharing of Korean Smartphone Users

Hyesoo Yoo(유혜수),Ji Eun Song(송지은),Jinyoung Kim(김진영),Joong Seek Lee(이중식) 한국HCI학회 2018 한국HCI학회 학술대회 Vol.2018 No.1

With the prevalence use of smartphones, the practice and culture of taking photos and sharing them have dramatically changed. Today’s users take digital photos using their smartphones, and share them via diverse social media platforms. As this digital photo culture has matured, a new phenomenon of taking photos to share for a limited duration (e.g., 24 hours) has emerged. The practice surrounding ephemeral photos has gained popularity and many social media platforms such as Snapchat and Instagram have introduced new functions supporting this practices. In order to understand why and how users share ephemeral photos, this study observed total 37 participants by examining the contents of the share ephemeral photos, the audiences of the ephemeral photos, and the user motivations of sharing ephemeral photos. The Photo Elicitation Interview (PEI) method was used to understand user strategy of taking and sharing ephemeral photos and usage pattern. The study reveals that the content of ephemeral photos heavily relies not only on editing formality but also pertinence, timeliness, process-ability depending on the receiver. This study suggests a better understanding of a current dynamics in sociotechnical phenomenon: photo sharing behavior, which can be applied to light weight photo management system in the future.

Regional CO2 solubility trapping potential of a deep saline aquifer in Pohang basin, Korea

Hyesoo Lee,Junwoo Seo,Youngsoo Lee,Woodong Jung,Won Mo Sung 한국지질과학협의회 2016 Geosciences Journal Vol.20 No.4

This paper presents regional CO2 solubility trapping potential for stable CO2 storage as immobile phase and decomposed form while CO2 migrates through flow pathways characterized by the geological structure of an aquifer in Pohang basin, SE offshore Korea. The saline aquifer in Pohang basin has been selected as a target formation for geologic carbon storage due to favorable geologic structures and sedimentary strata defined through seismic survey. The aquifer is confined by southeast and northwest faults, and structure is unconfined and sloping toward the northeast direction. The main target within the aquifer to store CO2 contains west plunging anticlines. In order to enlarge contact area of CO2 with brine and improve injectivity, the CO2 injector is located on marginal anticlines or small synclines. This structure may significantly affect CO2 flow dynamics through upward migration pathways within the aquifer. We, in this area, provide estimates for CO2 solubility trapping affected by dynamic CO2 migration pathways and present different types of CO2 trapping potentials. The numerical results based on thermodynamic equilibrium equation provide regional CO2 solubility trapping potential which has a linear relationship with brine salinity. We suggest that dynamic migration pathways resulting from geological structure are significantly important to increase CO2 solubility trapping potential in geological storage of CO2.

Survival and Reproductive Outcome of Childbearing Age Ovarian Cancer Patients taking Fertility-Sparing Surgery

( Hyesoo Yoon ),( Yunsoo Chung ),( Hyejung Jo ),( Younghwa Kwak ),( Sunhee Park ),( Jae Eun Chung ) 대한산부인과학회 2022 대한산부인과학회 학술대회 Vol.108 No.-

Objective: Surgical management of ovarian cancer includes total hysterectomy, bilateral salpingo-oophorectomy, and peritoneal lymph node sampling which results in the loss of fertility. Fertility-sparing surgery in the reproductive aged women with early stage ovarian cancer with favorable histology has been proposed by American College of Obstetrics and Gynecology and European Society for Medical Oncology. We sought to access the survival and fertility outcome of Korean women in their reproductive age who undertook fertility-sparing surgery. Methods: Based on the Korean National Insurance Claims Data and the National Health Information Database, 328 women with newly developed ovarian cancer in 2010 were followed up for the survival and pregnancy outcome until 2020. Patients who were diagnosed with cancer or underwent hysterectomy before 2010 were excluded. The control group consisted of 552 women matched by age, economic status and place of living. Results: Out of 120, 10 deaths occurred in the fertility-sparing surgery group showing a survival rate of 91.7%. Women undertaking fertility-sparing surgery had a lower chance of delivering a newborn compared to the control group (OR 0.46; 95% CI 0.26-0.81). Diagnosis of infertility, ectopic pregnancy, and abortion appeared higher in the fertility-sparing surgery group, but it did not reach a statistical significance. Conclusion: The pregnancy rate of the ovarian cancer patients with fertility-sparing surgery was lower than that of women without ovarian cancer. Undergoing fertility-sparing surgery per se should not deter women of trying to get pregnant as the pregnancy outcome indicators do not show statistically significant differences compared to the control group.

Improvement of Weakness and Pain of the Right Upper Limb Associated with Herpes Zoster Following Complex Korean Medicine Treatment: A Case Report

Hyesoo Jeon,Shin-Hyeok Park,Sohae Cho,Sol Jeong,Nam Geun Cho 대한침구의학회 2023 대한침구의학회지 Vol.40 No.2

Herein, we report the effectiveness of Korean medicine for the treatment of postherpetic upper limb weakness and pain. The patient received a combination of Korean medicine treatment modalities, including electroacupuncture, pharmacopuncture, and herbal medicine. Muscle strength and pain were evaluated using a manual muscle test (MMT) and a Numerical Rating Scale (NRS), respectively. The overall MMT score improved after hospitalization, and elbow extension improved from 3+ at admission to 5 at discharge. The NRS score improved to 2 at discharge. This study suggests the effectiveness of a combination of Korean medicine modalities in treating postherpetic motor nerve paralysis.

Differences in the tumor immunity-related gene expression profile between acral lentiginous and non-acral melanoma

( Hyesoo Cho ),( Myoungeun Choi ),( Heejoo Yang ),( Chonghyun Won ),( Sungeun Chang ),( Miwoo Lee ),( Woojin Lee ) 대한피부과학회 2022 대한피부과학회 학술발표대회집 Vol.74 No.1

A Study on the Design of the Next-Generation Science and Technology Data Curation Platform

Hyesoo Kong,Mihwan Hyun,Hyejin Lee 한국콘텐츠학회 2022 한국콘텐츠학회 ICCC 논문집 Vol.2022 No.12