Exploring the Impacts of Consumers’ Systematic and Intuitive Cognitive Styles on Their Visual Attention Patterns in Online Shopping Environments: Emphasis on Eye-Tracking Method

Yoon Min Hwang1,Kun Chang Lee 보안공학연구지원센터 2015 International Journal of Multimedia and Ubiquitous Vol.10 No.12

We are living in a hypercompetitive market. Therefore, companies running online shopping malls must muster their wisdom to make online shopping websites one of their strategic assets. To meet this objective, companies should understand online consumers’ cognitive styles, and then design their online websites according to the styles. In this sense, we focus on two cognitive styles such as systematic type and intuitive type. The former means that consumers may pay more attention to reasonable statements about target product before making decisions, while the latter indicates that consumers may react more sensitively to intuitive information such as images and abstract conjecture. For the sake of novel approach to conducting experiments, we adopted an eye-tracking approach which we believe is more reliable in providing relevant information capable of answering our research questions. For the utilitarian product like notebook computer, systematic type users may show higher TFD (Total Fixation Duration) and FC (Fixation Count) to consumer reviews than intuitive type users. Also, intuitive type users may be more sensitive to special purchase opportunity-giving events information with higher TFD and FC than systematic type users. Through our experiments with an eye-tracking method, we could conclude that a strategic redesign of the online shopping websites is necessary where consumers' cognitive styles need to be significantly considered.

배수공사 분야 건설기준 적합성평가 연구

윤재용(Jaeyong?Yoon),황훈희(Hoonhee?Hwang),김보성(Bosung?Kim) 대한토목학회 2019 대한토목학회 학술대회 Vol.2019 No.10

Effort/Shape의 움직임 분석 이론에 관한 연구

黃圭자,崔允瑄 龍仁大學校 1996 용인대학교 논문집 Vol.12 No.-

Although art of dance is a direct medum through innate movement of human beings without lending from other transmission media like some other arts nevertheless due to insufficient scientific study on movement and lack of preservation of literature on art of dance it was not extensively distributed despite of its long history compared to some other creative arts. For this reason it is believed that new perceptions and scientific study on movement should be established as a major part in our dance education. In light of above, analysis of Effort/Shape movement of Rudolf Von Laban which made it possible to record dance movement based on flow, space, time and weight and desrcibe and record specific mood or flow of such movement suggest new direction of art of dance. Based on that it shall supply useful knowledge and technique for observation not only to dancers, dance teachers but also to therapists. Furthermore in consideration of its enabling us re-analysis of forms and styles of dance and laying down a stepping stone for study of dance theory its continuous study in future will be required.

'96企業會計基準 改正案에 대한 社會文化的 適合性의 評價

黃潤植 동국대학교 지역개발대학원 1996 開發論叢 Vol.5 No.-

遺言과 財産相續에 관한 연구

尹皇地 강남대학교 사회과학연구소 1998 사회과학논총 Vol.6 No.-

대구 및 인근지역의 도로먼지에 함유된 미량원소성분의 함량분포

황윤정,황승만,최진수,김무식,백성옥 嶺南大學校 環境問題硏究所 1998 環境硏究 Vol.17 No.2

요약문 본 연구는 각종 먼지 가운데서도 독성이 가장 큰 것으로 알려진 도로먼지에 함유된 미량원소 성분이 조성 및 특성을 파악하기 위해 1992년 1월에서 10월가지 주거지역, 상업지역, 공업지역, 교외지역, 전원지역 등에 위치한 도로에서 시료를 채취하였으며 채취된 시료는 산으로 추출한후 ICP로 분석하였다 . 그 결과 토사 및 황사현상과 같은 자연발생원과 연관지을 수 있는 Al, Ca, Mg, Ti, Si, Na, K의 농도가 지역에 따라서는 전원지역과 교외지역에서, 그리고 도로포장 형태에 따라서는 비포장 도로에서 높게 나타난 반면에, 각종 연소 및 차량과 같은 인위적인 발생원과 관련이 있는 As, Cr, Mn, Zn, Pb, Cu, Ni는 공업지역 및 상업지역, 그리고 아스팔트에서 비교적 높게 검출되어 이러한 미량원소성문들의 농도분포는 지역에 따라, 그리고 도로포장 형태에 따라 특징적인 양상을 나타내는 것으로 조사되었다. 또한 As, Pb, Al 등의 일부 미량원소성분들의 농도는 계절에 따른 차이를 나타내었으며, 농축계수에 의한 평가결과 농축계수가 낮게 나타난 Na, Si, Ti, K, Al 등은 자연발생원에 의해 상당한 영향을 받는 반면에 As, Pb, Zn 등은 농축계수가 매우 높게 나타나 이들 성분의 경우에는 인위적인 발생원에 의한 기여도가 큰 것으로 평가되었다. Abstract This study was carried out to characterize the trace elements in street dust known to contain several toxic elements. Street dust was collected in residential, commercial, industrial, suburban and rural area of Taegu and on the vicinity of Taegu from January to October, 1992. Total amount of 16 trace elements in street dust were analyzed by ICP spectrophotometer. While the levels of As, Cr, Mn, Zn, Pb, Cu and Ni were higher in industral and commercial area than any other area by sites and the highest levels appeared on asphalt and cement street by street conditions. Also the concentrations of some trace elements originated mainly from soil (e.g. Al, Ca, Mg, Si, Na) were higher in rural and suburban area by sites and the highest levels appeared in unpaved street by street conditions. The concentrations of several trace elements such as Aa, Pb, Al appeared seasonal differences. The estimated enrichment factors (EF) for Na, Si, Ti, K and Al components showed with soil compositions appeared to have low values, while As, Pb and Zn components showed relatively higher values. These results imply that the latter constituents were likely to be affected by dry and wet depositions of atmospheric particles orginated from anthropogenic sources such as fuel combustion and refuge burning.

인서트형 밀링커터의 복합5축가공 기술개발에 관한 연구

황종대,정윤교 한국공작기계학회 2004 한국공작기계학회 춘계학술대회논문집 Vol.2004 No.-

This research presents a modeling and a manufacturing method of insert type milling cutters such as face cutter, flat endmill and ball endmill. The methods introduced in this paper adopts the multi-tasking 5-axis machining that is increasing machining accuracy of holder and position accuracy of bolting points. So this can be used in the basic document of the total package program that involves modeling and manufacturing module in various insert cutters.

두가지 혈류 유발방법에 의한 새로운 심폐소생술(이중 혈류 유발 심폐소생술)장치의 개발

황성오,김현,조준휘,오범진,임종천,최경훈,윤정한,이승환,김영식,이강현,이윤선 大韓應急醫學會 1999 대한응급의학회지 Vol.10 No.2

Background: There have been many efforts to augment blood flow during cardiopulmonary resuscitation. These efforts have focused on maximizing the effect of cardiac pump or thoracic pump alone. However, considering that the heart is the biggest blood reservoir and increase of intrathoracic pressure can generate blood flow, simultaneous exploitation of both mechanisms may have synergistic effect. We hypothesized that simultaneous chest constriction in addition to sternal compression by standard CPR may have additive hemodynamic effects by preventing deformation of the chest and increase of intrathoracic pressure. Methods and results: we built a new mechanical device to perform compression and thoracic constriction simultaneously. The device consists of two main elements. Piston in the center is to depress the sternum. Strap is to constrict the thorax circumferentially. Strap is attached to both sides of the piston. When the piston is pushed down, it depresses the sternum and pulls on the thoracic strap. To determine strap width to produce optimal hemodynamic effect, we measured hemodynamic parameters with variable widths of strap in two dogs after induction of ventricular fibrillation. Result of the experiment showed that 10cm wide strap was determined to be most effective. We also determined optimal depth of compression to produce maximal hemodynamic effect with animal experiments using two dogs. Animal experiments showed that the highest aortic pressure could be generated when the stemum was depressed to 5 cm. Cardiopulmonary resusciation using a new device could generate higher systolic aortic pressure, coronary perfusion pressure and end-tidal carbon dioxide tension in comparison with standard cardiopulmonary resuscitation in a pilot animal study using two dogs. Conclusion: New cardiopulmonary resuscitation method using a mechanical device designed by us could perform sternal compression and simultaneous thoracic constriction, and generate better hemodynamic effects than standard cardiopulmonary resuscitation in pilot animal experiments.

풍황자원 예측시 기상청 풍황자료의 유효성

황윤석,이원선,백인수,유능수 江原大學校 産業技術硏究所 2009 産業技術硏究 Vol.29 No.B

The wind data measured from automated weather stations (AWS) at complex terrains in Korea was used to predict the wind velocity at nearby sites that are several kilometers away. The ten-minute averaged wind data was measured at a height of 10 meters. A commercial CFD code, WindSIM, based on the weighted averaged Navier-Stokes equation was employed. The results were compared with the data measured using meteorological masts (MM) at a height of 40 meters. The predictions using the AWS data and WindSIM showed good agreements with the measured data.

天皇考 : 日本人の「貴種」の歷史心理について

黃胤周 상명대학교 논문집 1989 상명대학교논문집 Vol.24 No.-

日本의 天皇은 歷史를 거듭하면서 어떤 意味를 日本民族에게 賦與하여 왔던가. 옛날의 祭政首長으로 부터 시작하여 單純한 司祭長으로서 惑은 中國 皇帝로서 惑은 政權의 허수아비로서 그리하여 지금은 國家儀禮의 執行機關으로서 天皇의 얼굴은 變貌를 거듭하여 왔지만, 그 바닥에 綿綿히 흐르고 있었던 天皇의 本質은, 三種의 神器를 身邊에 둔, 「畏敬스런 貴種」으로서 非政治的인 「權威의 源泉」的 存在인 點에 있었다고 함이 가장 妥當한듯 하다. 昭和天皇의 在位60周年을 前後하여 日本各地에서는 天皇에 關한 새로운 論議가 活潑하게 展開되고 있다. 그러나 그러한 論議의 底邊에는 明治的 天皇制에로의 鄕愁같은것이 짙게 깔리어 있는듯 하다. 天皇主權의 잘못된 認識이 過去 數十年間 周邊國家를 괴롭히고 마침내는 日本國 自身을 敗亡의 奈落으로 떨어뜨린 것이 엊그제인데, 이 일이 또 반복되어서는 아니될 것이다.