Impact of Corporate Social Responsibility on Repurchase Intention: A Case Study in the FMCG Industry in Vietnam

Minh Sang VO(Minh Sang VO ),Minh Quoc PHAM(Minh Quoc PHAM ),Thuy Bao Thu LE(Thuy Bao Thu LE ),Le Kim Ngan NGUYEN(Le Kim Ngan NGUYEN ),Xuan Tung DAO(Xuan Tung DAO ),Huynh To Nhi PHAM(Huynh To Nhi PHAM 한국유통과학회 2023 The Journal of Asian Finance, Economics and Busine Vol.10 No.2

The study aims to evaluate the impact of corporate social responsibility on customers’ repurchase intention in Vietnam’s fast-moving consumer goods (FMCG) industry. This study employs primary data surveyed from 417 Vietnamese consumers, and the sample is selected based on the willingness to participate in providing information. The results show corporate social responsibility’s positive impact on repurchase intention in the FMCG industry in the Vietnam market. There are three components of corporate social responsibility, including ethical responsibility, legal responsibility, and economic responsibility have a positive impact on repurchase intention. The economic responsibility component has the greatest effect on repurchase intention. There is not enough statistical basis for the philanthropic responsibility component of corporate social responsibility to recognize its impact on repurchase intention. The findings of this study suggest that companies dealing in the FMCG industry in Vietnam need to invest more in further developing their corporate social responsibility, it not only helps to improve their customer loyalty to businesses but also contributes to promoting the country’s economic and social development in a better and more sustainable direction.

A Novel Injectable pH–Temperature Sensitive Hydrogel Containing Chitosan–Insulin Electrosprayed Nanosphere Composite for an Insulin Delivery System in Type I Diabetes Treatment

Thuy An Trinh,Thai Minh Duy Le,Hoang Gia Vinh Ho,Thi Cam Thach To,Vu Viet Linh Nguyen,Dai Phu Huynh,Doo Sung Lee 한국고분자학회 2021 한국고분자학회 학술대회 연구논문 초록집 Vol.46 No.1

Faculty of Materials Technology, Ho Chi Minh University of Technology (HCMUT)/Vietnam National University Ho Chi Minh City; ¹School of Chemical Engineering and Theragnostic Macromolecules Research Center, Sungkyunkwan University; ²Vietnam National University Ho Chi Minh City/National Key Laboratory of Polymer and Composite Materials, Ho Chi Minh University of Technology, Vietnam National University; ³Faculty of Materials Technology, Ho Chi Minh University of Technology (HCMUT)/ Vietnam National University Ho Chi Minh City/Research Center for Polymeric Materials, Ho Chi Minh University of Technology, Vietnam National University In this research, a novel insulin composite delivery system was prepared and characterized. Insulin drug was loading in chitoshan nanospheres using electrospraying method, a pH- and temperature-sensitive biodegradable hydrogel, which is an oligomer serine-poly(lactide)-poly(ethylene glycol)-poly (lactide)-oligomer serine (OS-PLA-PEG-PLA-OS) pentablock copolymer was used as a matrix to containing chitosan–insulin electro sprayed nanospheres (CIN). The properties of the OS-PLA-PEG-PLA-OS pentablock copolymer and the chitosan–insulin nanoparticles such as sol-gel transition, degradation in vitro and in vivo were characterized. The results showed that the chitosan–insulin nanospheres uniformly distributed in the matrix had a reinforcing effect on the mechanical properties and prolonged the degradation time of the hydrogel depot under body conditions. In addition, the cytotoxicity experiment results indicate that the composite could be used as a biomaterial for drug delivery system. The composite solutions accommodating different concentrations of the chitosan–insulin nanospheres were subcutaneously injected into induced diabetic BALB/c mice to study the in vivo insulin-release profile. The result showed that insulin concentrations in blood plasma were maintained at a steady-state level. Furthermore, the bio-properties of the insulin were retained and it showed a blood glucose level reducing effect for more than 60 hours after injection to a streptozotocin (STZ)-induced diabetic mouse model. The results suggested that this injectable pH–temperature sensitive hydrogel containing chitosan– insulin electro sprayed nanosphere composites has promising potential applications for type 1 diabetes treatment.

A Computer-Aided and Robot-Assisted Surgical System for Reconstruction of Anterior Cruciate Ligament

Le Minh Huynh,김윤혁 한국정밀공학회 2013 International Journal of Precision Engineering and Vol. No.

We have developed the computer-aided and robot-assisted system for anterior cruciate ligament (ACL) reconstruction surgery. The surgical robot system includes the pre-planning module, registration and navigation module and automatic tunnel drilling module. The sawbone experiments were performed for both of single-bundle and double-bundle ACL reconstruction surgery. The experimental results were compared with the planning results in terms of the position and angle accuracies, and safety angles. The experiment accuracies were in clinically acceptable range. The developed surgical robot system would be further investigated by performing cadaver studies for future clinical trials.

A New Patient-specific Planning Method Based on Joint Contact Force Balance with Soft Tissue Release in Total Knee Arthroplasty

Huynh Le Minh,김윤혁,박원만,손승우,김경수,이상훈 한국정밀공학회 2013 International Journal of Precision Engineering and Vol. No.

Although the conventional total knee arthoplasty (TKA) planning used 2D or 3D images of the patient’s lower extremity to determine bone alignment, it was shown that good bone alignment does not always guarantee successful results due to unbalanced joint contact forces and soft tissue tension. Thus, the joint contact force balance and soft tissue tension were pre-operatively calculated using finite element analysis (FEA). Although the results of FEA are accurate, the rigid body spring method (RBSM) has introduced for the joint contact force or pressure distribution due to the high costs for FEA. In this paper, an innovative method was described to quantify the pre- and post-operative knee contact force balance using various engineering techniques, including the free-form deformation (FFD) technique, and RBSM-based cartilage contact force and ligament tension estimation algorithm. Nine cases of TKA planning were performed with three different surgical options, including over-correction of the valgus ratio of the femur, tibial plateau cutting length, and MCL release to redistribute the medial and lateral contact force balance. This method is useful as a patient-specific preoperative planning tool in TKA surgery.

A New Patient-specific Planning Method Based on Joint Contact Force Balance with Soft Tissue Release in Total Knee Arthroplasty

Minh, Huynh Le,Park, Won Man,Kim, Kyungsoo,Son, Seung-Woo,Lee, Sang-Hun,Kim, Yoon Hyuk 한국정밀공학회 2013 International Journal of Precision Engineering and Vol.14 No.12

Although the conventional total knee arthoplasty (TKA) planning used 2D or 3D images of the patient's lower extremity to determine bone alignment, it was shown that good bone alignment does not always guarantee successful results due to unbalanced joint contact forces and soft tissue tension. Thus, the joint contact force balance and soft tissue tension were pre-operatively calculated using finite element analysis (FEA). Although the results of FEA are accurate, the rigid body spring method (RBSM) has introduced for the joint contact force or pressure distribution due to the high costs for FEA. In this paper, an innovative method was described to quantify the pre- and post-operative knee contact force balance using various engineering techniques, including the free-form deformation (FFD) technique, and RBSM-based cartilage contact force and ligament tension estimation algorithm. Nine cases of TKA planning were performed with three different surgical options, including over-correction of the valgus ratio of the femur, tibial plateau cutting length, and MCL release to redistribute the medial and lateral contact force balance. This method is useful as a patient-specific preoperative planning tool in TKA surgery.

A Computer-Aided and Robot-Assisted Surgical System for Reconstruction of Anterior Cruciate Ligament

Huynh, Le Minh,Kim, Yoon Hyuk Korean Society for Precision Engineering 2013 International Journal of Precision Engineering and Vol.14 No.1

We have developed the computer-aided and robot-assisted system for anterior cruciate ligament (ACL) reconstruction surgery. The surgical robot system includes the pre-planning module, registration and navigation module and automatic tunnel drilling module. The sawbone experiments were performed for both of single-bundle and double-bundle ACL reconstruction surgery. The experimental results were compared with the planning results in terms of the position and angle accuracies, and safety angles. The experiment accuracies were in clinically acceptable range. The developed surgical robot system would be further investigated by performing cadaver studies for future clinical trials.

The impact of Marketing Communication Content Distributed on Social Networks on Electronic Word-of-Mouth

Minh Sang VO,Dung Quoc Vu HUYNH,Giang Huong NGUYEN,Giang Ha Nguyen DANG,Duong Dai HUYNH,Bao Quang LE,Nhut Minh DANG 한국유통과학회 2022 유통과학연구 Vol.20 No.5

Purpose: This paper evaluates which characteristics of marketing communication content distributed on social networks impact electronic word-of-mouth (e-WOM). Research design, data, and methodology: Quantitative research was carried out on 637 Vietnamese people aged from 18, who were exposed to marketing communication programs of fashion brands. Preliminary data were analyzed by the reliability of the scale, multivariate regression analysis, and analysis of variance. Results: The research findings have identified the four characteristics of social media content that positively impact e-WOM, including entertainment, interaction, trendiness, and customization. Participants aged 30 and under have a higher appreciation for media content and e-WOM than those from 31 and over. Conclusion: To promote e-WOM, marketing communication content distributed on social networks should focus on the following characteristics: (1) The entertainment of marketing communication content should involve positive emotions, fun, and enjoyment; (2) With interactive content, focus should be placed on discussion and exchange content, content that encourages sharing, and two-way interactive content; (3) For trending marketing communication content, marketers consider communicating brand-related latest information, up-to-date information, and hot discussion topics; and (4) When creating customized content, brands should be interesting, customized (information, product, price), and unique.

Ischemic Colitis Presented as Pseudomembranous Colitis: An Untypical Case from Vietnam

Tien Manh Huynh,Quang Dinh Le,Khanh Lan Nguyen Bui,Minh Quang Huynh Bui,Cong Minh Hong Vo,Duc Trong Quach 대한소화기학회 2022 대한소화기학회지 Vol.80 No.2

Ischemic colitis (IC) is an underreported chronic disease characterized by the hypoperfusion of the bowel mucosa. The diagnosis and treatment may be challenging because its clinical course resembles other colitis or even colorectal malignancies. This paper reports an untypical case to underline the diversity of IC manifestation. A 68-year-old man with several comorbidities was admitted because of abdominal pain with a 6-month duration and a mass in the left lower quadrant. Colonoscopy revealed erosive pseudomembranous colitis narrowed colon segments with ulcerated mucosa mimicking colorectal cancer and inflammatory bowel disease. The stool cultures and Clostridium difficile toxin tests were negative. After the failure of conservative therapy, the Hartmann procedure with temporary ileostomy was performed uneventfully. The histological results of the surgical specimens revealed IC with focal pseudomembranous areas.

Utility of narrow-band imaging with or without dual focus magnification in neoplastic prediction of small colorectal polyps: a Vietnamese experience

Tien Manh Huynh,Quang Dinh Le,Nhan Quang Le,Huy Minh Le,Duc Trong Quach 대한소화기내시경학회 2023 Clinical Endoscopy Vol.56 No.4

Background/Aims: Accurate neoplastic prediction can significantly decrease costs associated with pathology and unnecessary colorectal polypectomies. Narrow-band imaging (NBI) and dual-focus (DF) mode are promising emerging optical technologies for recognizing neoplastic features of colorectal polyps digitally. This study aimed to clarify the clinical usefulness of NBI with and without DF assistance in the neoplastic prediction of small colorectal polyps (<10 mm). Methods: This cross-sectional study included 530 small colorectal polyps from 343 consecutive patients who underwent colonoscopy at the University Medical Center from September 2020 to May 2021. Each polyp was endoscopically diagnosed in three successive steps using white-light endoscopy (WLE), NBI, and NBI-DF and retrieved for histopathological assessment. The diagnostic accuracy of each modality was evaluated with reference to histopathology. Results: There were 295 neoplastic polyps and 235 non-neoplastic polyps. The overall accuracies of WLE, WLE+NBI, and WLE+NBI+NBI-DF in the neoplastic prediction of colorectal polyps were 70.8%, 87.4%, and 90.8%, respectively (p<0.001). The accuracy of WLE+NBI+NBI-DF was significantly higher than that of WLE+NBI in the polyp size ≤5 mm subgroup (87.3% vs. 90.1%, p<0.001). Conclusions: NBI improved the real-time neoplastic prediction of small colorectal polyps. The DF mode was especially useful in polyps ≤5 mm in size.

Aluminum in rocks: Optimized microwave-assisted acid digestion and UV-Vis spectrophotometric measurement

Nguyen Thanh-Nho,Thai Huynh-Thuc,Le-Thi Anh-Dao,Do Minh-Huy,Le-Thi Huynh-Mai,Le Quang-Huy,Nguyen-Thi Kim-Sinh,Nguyen Cong-Hau 한국분석과학회 2023 분석과학 Vol.36 No.5

Aluminium (Al) is one of the major elements in rocks and its concentration can be varied, depending on different rock types as well as sources. The present study aimed to propose an analytical method based on the UV-Vis as a cheap, simple, and common instrument equipped in most laboratories for Al quantification in rocks after the microwave assisted acid digestion. The aluminone and 8-hydroxyquinoline were investigated for the colorimetric assay. The results show that the 8-hydroxyquinoline reagent was more favorable in terms of the minimized affects of the potential interferences present in the digested solutions, i.e., Fe3+, Si4+ and F–. The calibration curve was constructed from 0.10 mg/L to 3.00 mg/L with the goodness of linearity (R2 = 0.9996). The limits of detection and quantification (LOD and LOQ) were estimated, i.e., 0.029 mg/L and 0.087 mg/L, respectively. The 8-hydroxyquinoline was applied to real rock samples, demonstrating favorable precision (RSD = 0.34 %-1.8 %) and no remarkable differences were found compared to the inductively coupled plasma-mass spectrometry (ICP-MS) as a reference measurement approach.