연구개발(R&D) 프로젝트의 효과적 관리를 위한 過程模型에 관한 연구

김홍범 한국경영과학회 1995 經營 科學 Vol.12 No.3

This study examines a normative model of project management system, PPMS, to provide information for directing R&D activity in order to increase R&D productivity. The PPMS(Project Process Management System) is a disciplined and systematic framework to manage R&D projects effectively and efficiently under the assumption of a strategic decision making and long-range planning. The purpose of PPMS is to provide for the management of research organization at different levels an effective management toll; first, for the planning system which deals with rational selection and authorization of R&D projects, second, for the control system which concerns monitoring and controlling the execution of R&D projects, and finally, for the evaluation system which attains evaluation of the performance results of R&D projects and determination of the necessary follow-up. A view for the future development of project management within the context of a project-performing organization is also elaborated to exhibit the progress and phase description of the project management system.

한국 벤처기업의 성공전략과 성공요건에 관한 문헌연구

金洪範 한국중소기업학회 1998 기업가정신과 벤처연구 Vol.1 No.2

Today economies in Korea is not as healthy as it might be. Venture business through technological innovation is increasingly suggested as one of the main engines for economic growth that can help to control inflation and positive trade balance. This study examines the development process and strategical type of venture business through normative framework. Major determinants for the success of venture business are suggested to delineate managerial implications in Korean situation. It includes effective management of venture capitals, construction of outsourcing networks and infrastructure in technological know-how, and efficient marketing and promotional strategies.

The Role of Firm Size in Determining Corporate Strategies for New Product Programs

Hong-bumm Kim,Jinjoo Lee 대한산업공학회 1990 대한산업공학회 춘계학술대회논문집 Vol.1990 No.5

The Role of Firm Size in Determining Corporate Strategies for New Product Programs

Kim, Hong-bumm,Lee, Jinjoo 한국경영과학회 1990 한국경영과학회 학술대회논문집 Vol.- No.1

Success in new product development is vital to most industrial firms. In recent decades, a firm's new product strategy is increasingly recognized as an essential component of the total corporate plan in developing countries. In this research, 81 Korean manufacturing firms are examined to identify the relationships between a firm's product innovation strategy and the performance results with special emphasis on firm size in a developing country. First, a total of 8 strategy dimensions were identified, which constitute the specific elements of firms' innovation strategies. Two independent dimensions of performance were also identified and wee found to be closely linked to the strategy adopted. Then, a categorization scheme is developed to distinguish firms according to their size, and proves useful in identifying how the impact of the firm's new product strategy on performance results might be altered for different company size. The findings generally suggest that a well-balanced new product program emphasizing both marketing and technological effort appropriately is needed to make the program successful. The different size of the company is found to call for somewhat different strategy dimensions to enhance the performance results.

위험지각이 관광객의 걱정과 태도에 미치는 영향

김홍범(Hong Bumm Kim),임지영(Ji Young Lim),김나은(Na Eun Kim) 한국호텔외식관광경영학회 2010 호텔경영학연구 Vol.19 No.6

The purpose of this study is to identify the effect of risk perception on tourist`s attitude, considering the mediating effect of tourist`s worry. Local people living in Seoul, Korea, who have been to abroad within recent 3 years were surveyed. The 360 valid responses of questionnaires were used for empirical analyses. The components of tourist`s worry, risk perception, and tourist`s attitude were defined through extensive literature review. A preliminary analysis to identify appropriate measurement dimensions was done by exploratory factor analysis, confirmatory factor analysis, correlation analysis, and reliability and validity analyses, together with structural equation modeling and bootstrapping which were employed to test the hypotheses under consideration. The findings indicated that financial risk had a significant influence on both cognitive and affective attitude of tourist. The performance risk and social risk had positive impact on tourist`s worry, which in turn significantly affected affective attitude. The findings of this study would help to understand and predict tourist`s reaction to risk posed by tourism environment. This study added another findings regarding the relationships among risk perceptions, tourist`s attitude, and tourist`s worry, to the existing body of related academic theory. Theoretical and managerial implications were discussed in the conclusion.

호텔경영에 있어서 효과적인 아웃소싱 ( outsourcing ) 운영방안

김홍범(Hong Bumm Kim),구자혁(Cha Hyeok Ku),백현숙(Hyun Sook Baek) 한국호텔외식관광경영학회 2002 호텔경영학연구 Vol.11 No.1

This study attempted to research an actual situation and status of outsourcing in the super deluxe hotels, Seoul region and pursued for future operation and reform plans. The data of this study was taken from the specialists of personnel and general affairs section chiefs generally grasping the present condition of labor demand and supply for super deluxe hotels in Seoul region. The results of the questionnaires analyzed by frequency analysis and Kendall`s W coefficient of concordance are as followings; First, as to the performance purpose of outsourcing, the descending highest rates are `reduction of operation cost`, `profit-increase through restructuring`, `management /control difficult affairs`. Second, as to the selection element of vendors, `price condition`, `A/S including service level` and `confidence in management capability for relevant area` were significant factors. Third, the disadvantages of outsourcing were `degrading of service quality, deterioration of regular personnel`s labor will` and `difficulty of uniform strategic management`. Fourth, the important success factors of outsourcing were enumerated as `maintenance mutual reliable relationship`, `selection of right businesses`, `harmony of a company goal and a target`. Fifth, it was found the satisfaction of outsourcing was extremely high in cost reduction, which was consistent with the purpose of performance. The judgement of outsourcing is only made when three points are consistent; if it has compulsory power, if a using company can get higher quality than expected and it the vendor has specialization. To support this, it is needed related laws should be revised, and deregulated, and operations control should be adjusted to the actual condition of super deluxe hotels.

호텔의 전략적 제휴 방안에 관한 연구

김홍범(Hong Bumm Kim) 한국호텔외식관광경영학회 1999 호텔경영학연구 Vol.8 No.2

Recently, companies are increasingly establishing strategic alliances to shore up or enhance their competitive advantages in the marketplace. Because of the fast-paced and ever-changing business environment, the hotel industry also realizes that hotels should incorporate strategic alliances both to meet their customer`s needs and to achieve cutting-edge competitive advantages. The propose of this study is to examine the characteristics and differences in the existing strategic alliances in hotel industry, and to delineate an effective scheme of establishing the strategic alliance. To achieve these goals, this study employed several research methods, such as reviewing of existing literature, collecting internal/external secondary data relating to the strategic alliances in hotels, and interviewing with hotel marketers and experts of strategic alliances in order to draw a useful conclusion. The survey was conducted to 25 hotel managers who have worked for the hotel marketing for more than 10 years. The results indicate that when a hotel wants to consider a strategic alliance with other hotels, they first should take into consideration the location of prospective partner hotels. Second, they must consider what kind of service quality the partner may provide to their customers. Third, they have to consider the ranks and characteristics of partner hotels. Finally, they may consider how customers recognize and have an image on the prospective partner hotel. It can be suggested that regardless of the difference in size and clout of potential partners, an alliance must help each partner leverage a particular resource or resources to achieve their business goals.

라이프 스타일이 고객의 레스토랑 선택행동에 미치는 영향에 관한 연구

김홍범(Hong Bumm Kim),허창(Chang Huh) 한국마케팅학회 1997 마케팅연구 Vol.12 No.1

본 연구는 현재 우리나라 외식산업에서 특히 외국 브랜드를 수입하여 영업을 하고 있는 패스트후드 레스토랑과 패밀리 레스토랑을 중심으로 라이프 스타일에 따라서 고객들의 레스토랑 선택행동이 어떻게 달라지는지를 실증조사를 통하여 연구함으로써 경영자나 마케터에게 유용한 경영의 실마리를 제공하는 것을 목적으로 하고 있다. 본 연구의 조사대상 모집단은 최근 외국 체인 패스트후드 레스토랑이나 패밀리 레스토랑을 이용한 경험이 있는 만 16세 이상의 남·여를 대상으로 하였으며, 편의표본추출방법에 의한 면접조사를 실시하였다. 실증분석을 위해서는 선행 조사된 라이프 스타일 변수들과 레스토랑 선택속성 변수들에 대한 내재적 차원을 요인분석을 통하여 먼저 규명하고, 이들 요인들간의 상관관계를 정준상관분석을 통하여 분석함로써 라이프 스타일 속성중, 어떤 요인들이 특정 레스토랑 선택속성과 유의적인 관계를 갖는지를 규명하였다. 이와 관련하여 본 연구에서는 도출된 라이프스타일 요인들을 토대로 군집분석을 통하여 고객들의 라이프 스타일군을 세분화하고, 이들 고객군별로 레스토랑 선택속성이 어떻게 차이가 나는지를 평균의 차이검증(ANOVA)과 사후검증(Duncan`s Multiple Range Test)을 통하여 분석하였다. 본 연구의 분석결과, 라이프 스타일에 따라 고객들의 레스토랑 선택행동에 유의적인 차이가 있다는 것을 발견할 수 있었으며, 이와 같은 주요 선택속성의 차이를 통하여 레스토랑 고객의 시장세분화 및 효과적인 마케팅전략을 수립하기 위한 시사점을 제시하였다.

국제환율변동이 호텔 경영성과에 미치는 영향에 관한 연구

김홍범(Hong Bumm Kim),안순례(Soon Ye Ahn) 한국호텔외식관광경영학회 1999 호텔경영학연구 Vol.8 No.1

The purpose of the present study is to investigate the impact of changes in exchange rates on the performance of hotel management. The total sales of 10 super deluxe hotels in Seoul and exchange rates from 1997. 1 to 1998. 8 were taken to accomplish the aim. The findings of this study is that changes in the exchange rates have had impact on the the performance of room division slightly, but other facilities in these hotels.

호텔기업의 윤리경영이 호텔이미지 및 고객 이용의도에 미치는 영향

김홍범(Hong Bumm Kim),오세인(Se In Oh),문혜영(Hye Young Moon) 한국관광연구학회 2011 관광연구저널 Vol.25 No.3

This study examines the effects of hotels` ethics management on the image of the hotel and the purchase intention by the customers, through structural equation model analysis for a causal models which was developed by the presumed constructs of ethics management, image and purchase intension. 373 effective samples were gathered by the convenient sampling but with a deliberate efforts of soliciting sincere responses for people over 20 years old living in capital regions of Seoul in Korea. The findings showed such hotel`s ethics management factors as the environment protection activities and staff benefits appeared to be positively related to the emotional image among various hotel image factors. The social image, on the other hand, appeared to have a positive influence from the donation and contribution activities, and public utilities activities in ethics management factors. In case of physical image, it appeared to have a positive influence from the consumer protections, public utilities activities, and employee benefits factors. Purchase intention by customers were found to be affected significantly by all three image factors of emotional image, social image and physical image, together with one direct effect by ethics management factor of public utilities activities. The results by SEM analysis confirmed the presumed causal model of this study with acceptable criteria of goodness of fit.