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EXTENDING THE UNPLANNED PURCHASE TYPOLOGY AND SHOPPER SENTIMENT TOWARD UNPLANNED PURCHASE
Hiroshi Nakamura,Yukari Sugimoto,Kazumasa Suzuki 글로벌지식마케팅경영학회 2023 Global Marketing Conference Vol.2023 No.07
This study extends the previously classified typology of unplanned purchases to accommodate the increase in online purchases. We also measured the impact of unplanned purchases on shoppers from an emotional perspective. As a result, new types of unplanned purchases, such as novelty, recall, salience, reference price, risk aversion, and embodied cognition, were derived. Furthermore, among unplanned purchases, salience purchases were found to significantly increase shoppers' interest. This result indicate that the importance of marketing strategies that take salience into account for manufacturers and retailers.
Nakamura, Fumiaki,Maejima, Hiroshi,Kawamura, Midori,Arai, Daisuke,Okino, Tatsufumi,Zhao, Meng,Ye, Tao,Lee, Jungyeol,Chang, Young-Tae,Fusetani, Nobuhiro,Nakao, Yoichi Elsevier 2018 Bioorganic & medicinal chemistry letters Vol.28 No.12
<P><B>Abstract</B></P> <P>Kakeromamide A (<B>1</B>), a new cyclic pentapeptide encompassing a thiazole ring moiety and a <I>β</I>-amino acid, was isolated from the marine cyanobacterium <I>Moorea bouillonii</I>. Its structure was elucidated by the spectral analysis and the modified Marfey’s method. Compound <B>1</B> induced differentiation of neural stem cells into astrocytes at the concentration of 10 µM.</P> <P><B>Highlights</B></P> <P> <UL> <LI> A new cyclic pentapeptide isolated from the marine cyanobacterium. </LI> <LI> Moderately cytotoxic against HeLa cells. </LI> <LI> Induced differentiation of neural stem cells into astrocytes. </LI> </UL> </P> <P><B>Graphical abstract</B></P> <P>[DISPLAY OMISSION]</P>
Hiroshi Mochizuki,Sei Takahashi,Hideo Nakamura,Satoshi Nishida,Ryo Ishikawa 대한전자공학회 2008 ITC-CSCC :International Technical Conference on Ci Vol.2008 No.7
In this paper, we propose a new modulation method combining code-division multiple access (CDMA) and quadrature amplitude modulation (QAM), called CDMAQAM. It transmits QAM symbols allocated based on a CDMA signal, and it has the benefit that QAM errors can be recovered if they are in a range where they can be absorbed by CDMA demodulation. We applied the method to railway signaling and developed a CDMA-QAM rail transmission system having a transmission speed of 1500 bps using digital signal processors. We also conducted a field experiment using an actual rail and verified that the system can achieve favorable constellation characteristics.