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기업에 대한 소비자의 사전태도와 정보의 특성이 구전 의도에 미치는 영향
김재휘,김보영 한국방송광고공사 2004 광고연구 Vol.0 No.63
본 연구는 소비 환경에서 기업과 관련된 정보가 소비자의 구전을 통해 자발적으로 전달되는 현상에 주목하고, 해당 기업에 대한 소비자의 사전태도에 따라 기업의 긍정적 정보 혹은 부정적 정보가 구전에 미치는 영향이 어떻게 달라지는가를 알아보고자 하였다. 이를 위해, 본 연구에서는 기업 정보의 특성과 기업에 대한 소비자의 사전태도를 독립변인으로 하는 2(긍정적·부정적 정보)×3(부정적·중립적·긍정적인 사전태도)의 요인설계를 하였으며, 직접 제작한 가상의 기업 정보를 이용하여 C대학에 재학 중인 186명을 대상으로 실험을 실시하였다. 그 결과, 긍정적 정보보다 부정적 정보에서 구전의도가 더 높게 나타났으며, 긍정적·부정적 정보의 특성과 기업에 대한 소비자의 사전태도에 상호작용 효과가 나타나, 정보 특성이 구전 의도에 미치는 영향은 소비자의 사전태도에 따라서 다르게 나타난다는 것을 확인할 수 있었다. 긍정적 정보에 대한 구전 의도는 기업에 대한 소비자의 사전태도가 긍정적일수록 점진적으로 증가하는 것으로 나타났다. 그러나 부정적인 정보에 대한 구전 의도는 기업에 대한 소비자의 사전태도가 부정적일수록 증가하는 것으로 나타났는데, 특히 소비자의 태도가 중립 이하로 부정적일 때 구전 의도가 급격하게 상승하는 것으로 나타나, 기업에 대한 태도가 부정적일 때 정보 특성에 따른 구전의도가 크게 차이난다는 것을 확인할 수 있었다. This study focused on the social phenomenon of information diffusion about the corporation by Word-of-Mouth(WOM) and investigated the influence of information types on the intention of WOM, especially depending on the consumer’s prior types toward corporation as a object of WOM. An experiment was conducted in a 2(positive and negative information), (consumer’s positive, neutral and negative attitude) factorial design to test hypotheses. 186 undergraduates students participated in the experiment as subjects. The results of empirical testing are as follows: First, the intention of Word-of-Mouth was higher about negative information than about positive information. And interaction effect was found between information types and consume’s prior attitude toward the corporation. The influence of information types on the intention of WOM may be different depending on consumer’s prior attitude. That is, the more positive prior attitude a consumer has, his or her intention of WOM about positive information gradually increased. But the more negative prior attitude a consumer has, the more his or her intention of WOM about negative information increased. Particularly, there was little difference from positive condition to neutral condition, but from neutral to negative condition, intention of WOM about negative prior attitude increased radically. In conclusion, the results shows that in the process of WOM, the influence of information types on intention of WOM may be dependent on consumer’s prior attitude toward a object of WOM. The implication and limitations of this research are discussed.
서보휘(Bo Hwi Seo),김재훈(Jae Hoon Kim) 대한기계학회 2013 大韓機械學會論文集A Vol.37 No.11
균열이 발생된 고체추진제는 연소면적 증가에 따른 과연소 현상으로 인해 로켓의 손상 또는 파괴까지 일어날 수 있기 때문에 파괴인성을 평가하는 것은 매우 중요하다. 이 재료에 파괴인성에 미치는 온도 및 두께의 영향을 확인하기 위하여, 시험 온도는 -60℃ 에서 -60℃ 범위, 시편의 두께는 4, 12.5, 24.5 ㎜ 의 3 종류로 변화하여 Center cracked tension(CCT) 시편을 이용하여 파괴인성을 평가하였다. 본 시험 결과로부터 파괴인성은 온도 증가와 함께 감소하는 경향을 보이고 두께 변화에 대한 파괴인성은 -60℃를 제외한 다른 온도조건에서 두께 12.5 ㎜ 일 때 가장 크게 나타나고 있다. 고체추진제의 파괴인성은 -60℃ 부근에서 유리전이거동에 의한 변화하는 것을 알 수 있다. A cracked solid propellant would have failure or fracture of rocket because of excessive combustion according to increase of burning area, therefore it is important to evaluate the fracture toughness of solid propellant. A procedure is used to investigate the material under a range of test temperatures between -60 and -60℃, three kind of specimen thickness, 4, 12.5 and 24.5 ㎜ to determine the effect of two parameters on the fracture toughness. A center cracked tension (CCT) specimen is used in these tests, which were conducted using INSTRON 5567 testing machine and environmental chamber to evaluate the fracture toughness. The experimental results show that the fracture toughness tends to decreases with an increase in the temperature, and the effect of thickness indicates that the fracture toughness is highest at 12.5 ㎜ under various temperatures except -60℃. It is found that the fracture toughness of solid propellant is changed due to glass transition behavior around -60℃.
Lee, Bo-Hwi,Kim, Se-Bin,Kim, Uhn Soon 충남대학교 농업과학연구소 2016 Korean Journal of Agricultural Science Vol.41 No.2
This study analyzed settlement condition changes of Chungcheong region's mountain area during 10 years, from 2001 to 2012. We performed factor analysis and cluster analysis of data from the 'Census for Mountain Area' carried out by the Korea Forest Service in 2001 and 2012. Factors 1, 2, 3, and 4 represent 'the superiority of non-agricultural income', 'the industrialized mountainous area', 'residential conveniences and benefits', and 'the use of forest resources', respectively. Clusters 1, 2, 3, 4, and 5 are categorized as 'non-agricultural income', 'various mass social functions', 'production of forest products', 'industrialized mountainous region', and 'ordinary mountain region', respectively. We suggest that cluster 1 has potential for development and should be promoted as a possible tourist attraction by digging up geographically unique themes. Cluster 2 has great potential for development and needs planned management through the maintenance or expansion of existing infrastructure. Cluster 3 has potential for development with various high value added industries uncovered. Cluster 4 shows vitality as it holds plenty of more job opportunities than other regions. Cluster 5 is deteriorating as a mountainous region because of an aging population, and it urgently demands development. For a decade, 45 of the 60 regions belonged to a single category, which are now differentiated broadly into two types: Firstly, deterioration changes to potential development and Secondly, vitality is differentiated into potential development and deterioration.
이보휘(Bo-hwi Lee),김세빈(Se-bin Kim),이창준(Chang-jun Lee),이학준,성용주(Yong Joo Sung),이창배(Chang-Bae Lee),소순진(Soon Jin So),김태훈(Tae Hun Kim) 한국펄프·종이공학회 2018 펄프.종이기술 Vol.50 No.3
Until the year 2020, the domestic demands of wood pellets and wood chips for power generation is expected to reach 10 million tons. It is forecasted that the competition for raw materials supply would be inevitable inside and outside of Korea to secure reliable and stable energy sources. It is important to design an efficient structure which can supply raw materials from abroad, as much as domestic biomass plantation projects. This study was aim to deduce an efficient business structure for stable supply of raw materials from abroad in the future around a biomass plantation project in Semarang, Indonesia, performed by the Korea Forestry Promotion Institute since 2013. The result encompassed that the division of processes of production based on biomass plantation in Indonesia and of importation in Korea into manufacturing, processing, and usage; and establishment of consortia covering the related agents. The consortia engaged in the project was subdivided into a planting consortium and a manufacturing consortium. Since the domestic power producer who is the final consumer invested directly in the production of raw materials, it appeared that a more stable and efficient business structure would be possible by securing source of demand and supplementing narrow resources.
Bo-Ram Lee,Dong-Geun Yoo,Gwang-Soo Lee,Seok-Hwi Hong,Gee-Soo Kong,Byoung-Yeop Kim 대한지질학회 2021 대한지질학회 학술대회 Vol.2021 No.10
The latest Neogene-Quaternary stratigraphy and evolution history on the southeastern continental shelf of the Korea Peninsula was studied using seismic profiles and sediment data. The sedimentary succession above the lowermost erosion unconformity (H1, 10.2 Ma) comprises five depositional sequences (DS1-DS5) separated by erosional unconformities (H1-H5). During the late Miocene (10.2–7 Ma), the NE-SW trending Dolgorae Thrust Belt (DTB) and Ulsan structure (US) was uplifted under the NW-SE or N-S compression. The DTB and US underwent subaerial erosion, resulting in the late Miocene sequences (DS1 and DS2) were accumulated throughout the study area. These were generally characterized as hummocky, oblique prograding reflection configurations, and chaotic reflection infilled cut-and-fill structures (CFs). During the early Pliocene (5.33 Ma), the regional compression stress abruptly changed NW-SE into E-W trending. Therefore, the NNW-SSE trending Gorae structure (GS) was evolved, and US was uplifted continuously. The GS and US slowly uplifted during the late Pliocene to Pleistocene (3.6 – 2.6 Ma). Also, as the Amur plate moved eastward, the DTB was reactivated with a strike-slip fault. These days, the uplifting of US stopped, but the GS has been evolving slowly. Therefore, the Pliocene to present sequences (DS3 to DS5) mainly feature well-stratified, sigmoidal, oblique clinoforms, and parallel to sub-parallel reflections infilled stacked CFs. Consequently, the Neogene-Quaternary sequences developed on the continental shelf in the southeast of Korea Peninsula are divided into two groups: 1) late Miocene sequences (DS1 and DS2) were mainly affected by regional tectonic events, 2) the early Pliocene to present sequences (DS3, DS4, and DS5) were mainly influenced by sea-level fluctuations.