스포츠 인플루언서의 이용동기가 신뢰 및 소비자행동에 미치는 영향

박혜원 ( Park Hye Won ), 홍석표 ( Hong Seok Pyo ) 한국체육학회 2020 한국체육학회지 Vol.59 No.6

본 연구는 최근 스포츠 소비자행동에 많은 영향을 미치고 있는 스포츠 인플루언서와 관련된 이론적 체계 및 스포츠 마케팅 방안 수립에 기초 자료를 제공하기 위하여 스포츠 인플루언서의 이용 동기가 인플루언서의 신뢰 및 공유의도와 구매의도에 미치는 영향을 알아보는데 그 목적이 있다. 이러한 목적을 달성하기 위하여 스포츠 인플루언서를 팔로우하고 있는 인스타그램 이용자를 모집단으로 하여, 편의표본추출법을 사용하여 온라인으로 설문조사를 실시하였다. 설문 조사 후 데이터 점검 과정을 통하여 307명을 대상으로 분석하였다. 분석을 위하여 빈도분석, 신뢰도 분석, 상관관계분석, 확인적 요인분석, 구조방정식모형 분석을 실시하였으며, SPSS ver 25.0과 AMOS ver 25.0을 사용하였다. 본 연구의 결과는 다음과 같다. 첫째, 스포츠 인플루언서의 이용 동기 중 정보공유와 팬쉽이 인플루언서의 신뢰에 영향을 미치는 것으로 나타났다. 둘째, 스포츠 인플루언서에 대한 신뢰는 공유의도와 구매의도에 정적인 영향을 미치는 것으로 나타났다. Recently, sports influencers have increasingly effected its impact on sport consumers. Therefore, the purpose of this study was to examine the effect of sports influencer's use motivations on trust and consumer behaviors for providing insights of theoretical and sport marketing perspectives. In order to accomplish the purpose of this study, the users who are following sports influencers were selected as the population. Convenience sampling method was used for online data collection and a total of 307 usable data were utilized in data analysis including frequency analysis, reliability analysis, correlation analysis, confirmatory factor analysis, and structural equation modeling. SPSS ver 25.0 and AMOS ver 25.0 were used for data analysis. The results of the study were as follow. First, among the use motivations of sports influencer, sharing information and fan-ship had a positive effect on sports influencer's trust. Second, sports influencer's trust significantly influenced on user's WOM and intention to buy.

중국 조선족과 한국 아동의 읽기교과서 내용분석 생태학적 체계에 따른 가치덕목의 비교

박혜원(Park Hye Won), 원영미(Won Yeong Mi), 이귀옥(Lee Gwi Og) 한국아동학회 2003 兒童學會誌 Vol.24 No.4

This study analyzed the contents of reading textbooks of Chinese-Korean 1^(st), 4^(th), and 7^(th) graders in Yanji, China with reference to ecological systems and values. Results showed that the literature genre of Korean textbooks in China was predominantly novels/stories(38.5%) rather than essays(13.7%), poems/verses/rhymes(16.2%) or others(31.6%). Characters were classified into 9 categories and analyzed by Bronfenbrenner`s ecological paradigm. It was found that Chinese-Korean textbooks included more characters belonging to exo- or macro-systems including school, community, and government while Korean textbooks emphasized the self or the family, both belonging to the micro-system. Values in Chinese-Korean textbooks emphasized community and government. Korean textbooks emphasized individual life. Differences were more pronounced in textbooks of the upper grades.

스트리트 패션디자인분석(分析)을 위한 웹 기반(基盤)시스템(Web-SFAS) 활용(活用) 연구(硏究) (2) - 2004 F/W 경남지역(慶南地域) 스트리트 패션 이미지데이터 적용(適用)을 중심(中心)으로 -

박혜원 ( Hye Won Park ), 이현영 ( Hyun Young Lee ) 한국패션비즈니스학회 2006 패션 비즈니스 Vol.10 No.2

The purpose of this study was to confirm and practical use the street fashion design analysis system(Web-SFAS) which was designed in preceding research. Web-SFAS was developed to analyze data fast, accurately, conveniently, and to provide them to related fields by using Information Technology (IT) in fashion design industry. By inputting, sorting and analyzing actual image data into this system, it purposes to check if it needs to be corrected and to verify its operation and application. For this study, 191 street fashion image and paper questionaries were collected on Oct. 16th from 4pm to 7pm in Gyeong-Nam area(4 markets), 2004. This study was processed basically cross research(real time research). The collected data and paper questionaries were analysed by 4 experts who had over Master Degrees, and the results were input to the Web-SFAS system. This system analyzed the results as follow ; First, Top is usually wear T-shirts, cardigan item of soft material, Bottom is usually wear Skirt, jean item of hard material. Second, As for shoes, pumps were the most popular, and as for accessories, diverse items such as shoulder bag, jewelry, and totebag were preferred. Third, fashion image, most people wear a sportive casual style with semi-casual in a close second. Therefore, We also expect that this data can be used a prediction for the next seasons design trends and needs, especially if we make an online database through this development system, then it will be easier to access faster and more accurate fashion information.

오산 대학 재학생들의 의복행동 연구(제1보)

박혜원 ( Hye Won Park ) 오산대학교 학생생활연구소 2001 학생생활연구 Vol.6 No.-

경영계약 수수료가 호텔 수익에 미치는 영향

박혜원(Hye Won Park), 민혜성(Hye Sung Min) 한국호텔관광학회 2004 호텔관광연구 Vol.6 No.2

주거건물에서 복합마감재의 VOCs 및 HCHO 방출에 관한 실험적 연구

박혜원(Hye-Won Park), 강동화(Dong-Hwa Kang), 최동희(Dong-Hee Choi), 김선숙(Sun-Sook Kim), 여명석(Myoung-Souk Yeo), 김광우(Kwang-Woo Kim) 대한설비공학회 2006 대한설비공학회 학술발표대회논문집 Vol.2006 No.6

Interior finishing materials are known as main VOCs and formaldehyde emission sources in residential buildings. The interior finishing materials are usually comprised of several layers with different emission properties, which complicates the emission patterns of the finishing materials. Thus, experiments on composite finishing materials and each of layers are needed to understand the emission characteristics of interior finishing materials. Results indicate that composite finishing materials have the various emission characteristics according to compositions of the materials and kinds of contaminants. Mostly, the emission rates of composite materials are higher than that of the single layer materials. The main reason is assumed to be rapid diffusion of contaminants from the bottom layer material into the top layer material.

근대 한국 사회에서의 모던 신체미의 형성과 특성

박혜원(Hye Won Park) 한국복식학회 2012 服飾 Vol.62 No.2

The purpose of this study is to figure out what the beauty of the modern body means and symbolizes from the aesthetic, sociocultural, and psychological perspectives and to investigate how it was formed in the modern Korean society. The data were obtained from the magazines and newspapers published from 1920 to 1939 and analyzed by qualitative content analysis. The results were as follows: First, the modern body from an aesthetic standpoint was characterized by the beauty of westernization, healthy body shape, sensuality, curvaceousness, activity, balance and harmony, and artificiality. The beauty of the modern body from a sociocultural perspective symbolized modern culture and implied the value evaluated by visual appearance. Therefore, the modern body became an object of consumption and the physical capital that gave women chances for their social success and happy marriages. The beauty of the modern body from a psychological viewpoint expressed individuality as a modern ego. Second, the formation of modern body esthetics was explained within the context of social comparison theory. The ideal body suggested by mass media was internalized as the aesthetic standard women used to create modern bodies and with which they compared their created bodies.

그림책에 대한 생산자와 소비자의 인식 차이 연구

박혜원 ( Hye Won Park ), 김정원 ( Jung Won Kim ) 대한가정학회 2007 Family and Environment Research Vol.45 No.3

증례 : 감염 ; 해외여행 후 살모넬라균과 람블편모충에 의한 중복감염

박혜원 ( Hye Won Park ), 홍경욱 ( Kyung Wook Hong ), 권혜리 ( Hye Lee Kwon ), 김민관 ( Min Kwan Kim ), 김원진 ( Won Jin Kim ), 김재석 ( Jae Seok Kim ), 엄중식 ( Joong Sik Eom ) 대한내과학회 2009 대한내과학회지 Vol.76 No.1S

대학간학회 학술연구기금 지원과제 결과 발표 : 만성 B형간염의 중증급성악화 발생 감수성 조직적합항원 분석

박혜원 ( Hye Won Park ), 임영석 ( Young Suk Lim ) 대한간학회 2010 Clinical and Molecular Hepatology(대한간학회지) Vol.16 No.4(S)

Background & Aims: Severe acute exacerbation (SAE) of chronic hepatitis B (CHB) can rapidly progress to fatal hepatic failure and pose a high risk of mortality. The clinicopathological features of SAE has not been well demonstrated. Factors determining the outcome may be classified into viral factors and host factors. Several studies have documented HLA associations with hepatitis B virus (HBV) infection; however, none has examined an association between HLA and SAE of CHB. The aim of this study was to characterize clinical features and outcomes of SAE in CHB and to identify significant prognostic factors. Also, HLA genes significantly associated with the development of SAE were investigated. Methods: A total of 76 consecutive CHB patients with SAE (accompanied by jaundice and coagulopathy) were prospectively enrolled for this study from May 2003 to October 2006. Alleles of HLA class I and II genes of patients were genotyped using sequence-based typing and their frequencies were compared with those of 39 CHB patients with no history of acute exacerbation as well as 154 healthy subjects, as controls. Results: A total of 15 patients (19.7%) died despite antiviral therapy. Eight patients (10.5%) rapidly developed fulminant hepatic failure, and three of them received liver transplantation as a result. Multivariate analysis identified pre-existing cirrhosis (odds ratio [OR]=3.80, 95% confidence interval [CI]=1.02-14.20, P=0.05) and baseline prothrombin time<40% (OR=10.78, CI=1.87-62.22, P<0.01) as independent predictors of mortality. HLA A*0207-B*4601-DRB1*0803 and A*3001-B*1302-DRB1*0701 haplotypes were significantly less frequent in patients with SAE of CHB than CHB controls (P=0.01 and P=0.03, respectively). Conclusion: Pre-existing cirrhosis and baseline prothrombin time<40% were significant predictors of mortality in patients with SAE of CHB. HLA A*0207-B*4601-DRB1*0803 and A*3001-B*1302-DRB1*0701 haplotypes were significantly less frequent in patients with SAE of CHB than CHB controls. These results suggest that HLA haplotypes may be associated with the development of SAE of CHB.