油濁關係 諸機構의 現況과 活動範圍

黃富英 한국해사문제연구소 1981 (月刊)海洋韓國 Vol.98 No.-

1등 브랜드와 싸워 이기는 마케팅 전략

황부영 한국마케팅연구원 2008 마케팅 Vol.42 No.9

마케팅의 새로운 화두 ‘체험과경험’

황부영,Hwang, Bu-Yeong 한국데이터베이스진흥원 2006 디지털콘텐츠 Vol.6 No.-

현대마케팅의 특징을 규정짓는 요소는 무엇일까. 최근마케팅의 가장 큰 화두는 무엇일까. 약간의 과장을 보탠다면 ‘브랜드’와 ‘정보화’의 두요소가 모든 마케팅을 규정 짓는다고 할 수있다. 정보의 교환과 소통이 인터넷이라는 혁명적인 도구를 이용해 활발해졌고, 그러한 환경변화는 마케팅의 중심에 있는 브랜드를 육성하는 방법까지도 변화시켰다. 브랜드를 제대로 육성하기 위해서는 상투적인 마케팅 수단을 벗어나 새롭게 발전된 개념에 대한 이해가 필수적이라고 주장하는 이들이 힘을 얻고 있다. 특히‘ 체험마케팅(Experiential Marketing)’과‘ 브랜드화 된 고객 경험(Branded Customer Experience)’이란 개념이 마케팅의 새로운 틀로 부각되고있다.

The change of sevoflurane to desflurane after anesthesia induction induces rapid emergence without increased cardiovascular responses and emergence delirium in pediatric strabismus surgery patients

황부영,권재영,김수영,이도원,홍정민,김은수 대한마취통증의학회 2015 Anesthesia and pain medicine Vol.10 No.2

Background: Desflurane has lower solubility and shows a more rapid induction and recovery than sevoflurane, although it often induces increased cardiovascular response, emergence delirium, and respiratory complications. The change of anesthetic agent from sevoflurane to desflurane after induction may provide a smooth induction and rapid emergence. The aim of this study was to evaluate the effect of changing sevoflurane to desflurane after induction on the cardiovascular response, emergence delirium, and recovery characteristics during pediatric strabismus surgery. Methods: For the study, 135 children scheduled for strabismus surgery were randomly divided into three groups: the S group (n = 45) and D group (n = 45) received sevoflurane or desflurane, respectively, for induction and maintenance, while the C group (n = 45) received sevoflurane for induction and desflurane for maintenance. Cardiovascular responses, pediatric anesthesia emergence delirium (PAED) scale scores, post-anesthesia care unit (PACU) length of stay, and the incidence of postoperative complications were compared between groups. Results: The blood pressure of the D group was significantly different from that of the S and C groups (P < 0.05). The time to extubation and first crying were significantly longer in the S group (P < 0.001). There were no significant differences in PAED score, PACU length of stay, and the incidence of postoperative complications, except for cough, among the three groups. Conclusions: The change of desflurane after sevoflurane induction in pediatric strabismus surgery provided rapid emergence compared with sevoflurane, and attenuated cardiovascular responses and lesser respiratory complications as compared to desflurane. The emergence delirium was not influenced by either inhalational anesthetic.

Gender differences in paclitaxel-induced neuropathic pain behavior and analgesic response in rats

황부영,김은수,김철홍,권재영,김해규 대한마취통증의학회 2012 Korean Journal of Anesthesiology Vol.62 No.1

Background: Females show greater sensitivity than males to several modalities of experimental pain. However, the gender differences in paclitaxel-induced neuropathic pain have not been studied. The current study examined the gender differences in neuropathic pain behavior and the effect of analgesics in a paclitaxel-induced neuropathic pain model in rats. Methods: Neuropathic pain was induced by intraperitoneal injection of paclitaxel (2 mg/kg) on 4 alternate days in Sprague-Dawley rats of both genders. Mechanical allodynia was measured using a von Frey filament. The gender differences in analgesic responses were determined after administration of morphine (2 or 5 mg/kg), ketamine (2 or 5 mg/kg), or combined morphine (2 mg/kg) and ketamine (2 mg/kg). Results: Paclitaxel induced mechanical allodynia, which began to manifest on day 4, peaked within 10 days, and plateaued for at least 2 months after the first paclitaxel injection. No gender difference in the manifestation of mechanical allodynia was observed. A 2 mg/kg dose of ketamine increased the mechanical threshold only in males. The 5 mg/kg dose of ketamine significantly increased the mechanical threshold in both genders. Morphine (2 and 5 mg/kg) dose-dependently increased the mechanical thresholds in both genders. The 2 mg/kg dose of ketamine enhanced the antinociceptive effect of 2 mg/kg morphine only in females. Conclusions: No gender difference in paclitaxel-induced neuropathic pain or analgesic response to ketamine or morphine was observed in Sprague-Dawley rats. Low dose ketamine enhanced the analgesic effect of morphine on paclitaxel-induced mechanical allodynia but only in female rats. Background: Females show greater sensitivity than males to several modalities of experimental pain. However, the gender differences in paclitaxel-induced neuropathic pain have not been studied. The current study examined the gender differences in neuropathic pain behavior and the effect of analgesics in a paclitaxel-induced neuropathic pain model in rats. Methods: Neuropathic pain was induced by intraperitoneal injection of paclitaxel (2 mg/kg) on 4 alternate days in Sprague-Dawley rats of both genders. Mechanical allodynia was measured using a von Frey filament. The gender differences in analgesic responses were determined after administration of morphine (2 or 5 mg/kg), ketamine (2 or 5 mg/kg), or combined morphine (2 mg/kg) and ketamine (2 mg/kg). Results: Paclitaxel induced mechanical allodynia, which began to manifest on day 4, peaked within 10 days, and plateaued for at least 2 months after the first paclitaxel injection. No gender difference in the manifestation of mechanical allodynia was observed. A 2 mg/kg dose of ketamine increased the mechanical threshold only in males. The 5 mg/kg dose of ketamine significantly increased the mechanical threshold in both genders. Morphine (2 and 5 mg/kg) dose-dependently increased the mechanical thresholds in both genders. The 2 mg/kg dose of ketamine enhanced the antinociceptive effect of 2 mg/kg morphine only in females. Conclusions: No gender difference in paclitaxel-induced neuropathic pain or analgesic response to ketamine or morphine was observed in Sprague-Dawley rats. Low dose ketamine enhanced the analgesic effect of morphine on paclitaxel-induced mechanical allodynia but only in female rats.

Cloudy urine developed during total intravenous anesthesia with 2% propofol in the patient taking hydroxyurea -A case report-

황부영,권재영,김해규,김은수,홍수연,홍정민 대한마취통증의학회 2017 Anesthesia and pain medicine Vol.12 No.3

We report a case that a 68-year-old man taking hydroxyurea for essential thrombocythemia produced milky urine during propofol infusion. Under microscopic analysis, the cloudy urine sample was revealed to comprise uric acid crystals. Postoperatively, kidney function such as urine output and blood urea nitrogen to creatinine ratio showed no abnormality. We suggest that the cloudy urine may be due to the increased excretion of uric acid after administration of propofol. Although this rare case of cloudy milky urine is resolved on its own, we need to consider the possibility of such urine color changes. It is particularly important to understand that medication, preoperative serum uric acid level, urine pH, and the hypothermal operating room can change the color of urine through the presence of uric acid crystals.

브랜드의 history와 story

황부영,Hwang, Bu-Yeong 한국데이터베이스진흥원 2006 디지털콘텐츠 Vol.10 No.-

'인생은 누가 더 대단한 이야기를 가지고 있는 기의 싸움'이라는 말이 있다. 곰곰이 생각해 보면정말 고개를 끄덕이게 하는 말인것 같다. 브랜드도 마찬가지이다. 사람의 인생과 마찬가지로 브랜디도 결국에는 어떤 브랜드가 더 대단한 이야기를 가지고 있는 가의 싸움이 되는 것이다. 이야기 싸움이니까 이야기를 가장 먼저 시작한 브랜드가 유리할 것이다. 역사성에서 앞서는 브랜드, 즉 업계에서 최초로 등장한 브랜드가 유리하다는 것이다. 아무래도 이야기를 가장 먼저 시작했으니 이야깃거리도 최초의 자리를 차지하고 있던 시간 만큼에 비례해 많아지게 될 테니 말이다. 후발 브랜드라면 선발업체들보다 훨씬 큰 이야깃거리를 꾸준히 제공해야 겨우 역사성에서의 열세를 만회할수 있을 것이다. 이것이 바로 이야기로서의 브랜드의 두 축인 'History'와 'Story'이다.

Dicon Report

황부영,Hwang, Bu-Yeong 한국데이터베이스진흥원 2006 디지털콘텐츠 Vol.7 No.-

내가 누구인지 말할수 있는 자는 누구인가. 문학에서는 내가 누구인지 스스로 말할수 없어도 큰 문제가 되지 않지만 브랜드에서는 아니다. 내가 누구인지 스스로 말할 수 없다면 아무도 말할 수 없게 된다. 그렇다. 우선 내가 말해야 한다. 내가 누구인지는 내가 무슨 일을 하는가(I am what I do)에 달려 있다. 내가 하는 일이 무엇인지, 어떤 고유한 존재의 의미를 가지는지 미션으로 말하라. 이는 모든 브랜드와 브랜드를 둘러싼 모든 활동의 출발점이다.

퍼스널브랜드와 CEO 브랜드

황부영,Hwang, Bu-Yeong 한국데이터베이스진흥원 2006 디지털콘텐츠 Vol.9 No.-

소비자는 게으르다. 이것저것 여러가지를 생각하는 듯 보여도 사실 소비자는 구매 행동을 할 때 의외로 단순하게 판단한다. 소비자에게‘ 많은 노력을 들이지 않아도 되는 것’은 매우 매력적인 요소가 된다. 그러다 보니 브랜드가 중요하게 된다. ‘ 이 브랜드라면…’이라는 인식은 소비자가 굳이 많은 정보처리의 노력을 들이지 않아도 자신의 선택을 정당화하는데 무척 도움이된다. 사람을 볼 때에도 이같은 소비자의 게으름은 그대로 적용된다.

마켓리포트-강자의전략, 약자의전략

황부영,Hwang, Bu-Yeong 한국데이터베이스진흥원 2006 디지털콘텐츠 Vol.3 No.-

란체스터(1868-1946)는 영국 왕립 과학대학을 졸업한 엘리트로 다방면에 걸쳐 해박한 지식을 지닌 엔지니어였다. 그는 이미 1880년대부터 항공기에 관해 깊은 관심을 가지고 있었는데 항공기가 전쟁에 처음 등장한 제1차세계대전은 란체스터가 관찰과 계수화를 통해 란체스터의 제1법칙, 제2법칙 등을 수립하는 계기가 됐다.