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퍼스널컬러 콘텐츠 유형에 따른 시청자 인게이지먼트 - 유튜브 영상 사례분석을 중심으로 -
홍진주,이하경 한국복식학회 2023 服飾 Vol.73 No.4
This research endeavors to delve into the diverse categories of video content pertaining to personal color that find prominence on the YouTube platform, along with assessing the extent of viewer interaction and engagement these contents elicit. The procedure for procuring video content centered around personal color from YouTube encompassed a meticulous process of querying the platform using the keyword "personal color," subsequently handpicking the top 100 videos based on their accrued view counts. The outcome of the comprehensive analysis unveiled three distinct genres of video content associated with personal color: first, accounts of personal color diagnosis experiences; second, dissemination of information concerning personal color analysis; and finally, endorsements and recommendations for fashion and beauty products aligned with an individual's personal color palette. Concurrently, the quantification of viewer engagement was undertaken through the scrutiny of metrics such as view counts, likes, and comments on these videos. To empirically corroborate the influence of personal color-centric content on YouTube in driving viewer engagement, a one-way analysis of variance was executed. The ensuing findings conclusively highlighted that viewer engagement exhibited a pronounced upswing in instances where personal color diagnosis experiences took precedence, in comparison to other categories of personal color-related content. By affording a comprehensive categorization of consumer behaviors revolving around personal color consumption into three discernible archetypes, this study makes a valuable contribution to the theoretical underpinnings of this domain. This typology not only offers a conceptual framework but also paves the way for subsequent investigations aimed at probing the distinct impact and efficacy inherent within each delineated category of content. The discernment that experiential content engenders heightened viewer engagement underscores the strategic opportunity for beauty and fashion brands to strategically channel their efforts towards curating immersive, emotionally resonant encounters for their discerning consumer base.
홍진주,김세한,박제원,최재현,Hong, Jinju,Kim, Sehan,Park, Jeawon,Choi, Jaehyun 한국정보통신학회 2016 한국정보통신학회논문지 Vol.20 No.2
The Internet has brought lots of changes to us sharing information mutually. However, as all social symptom have double-sided character, it has serious social problem. Vicious users have been taking advantage of anonymity on the Internet, stating comments aggressively for defamation, personal attacks, privacy violation and more. Malicious comments on the Internet are creating the biggest problem regarding unlawful acts and insults which occur on the Internet. In order to solve the issues, several studies have been done to efficiently manage the comments. However, there are limitations to recognize modified malicious vocabulary in previous research. So, in this paper, we propose a malicious comments detection technique by improving limitation of previous studies. The experimental result has shown accuracy of 87.8% providing higher accuracy as compared to previous studies done. 인터넷을 통해 많은 정보를 얻고 많은 정보를 타인에게 제공하면서 개인의 삶의 양식에 큰 변화를 가져다주었다. 모든 사회 현상에는 양면성이 있듯이 인터넷 익명성을 이용하여 명예훼손, 인신공격, 사생활 침해등과 같이 악의적으로 이용하여 사회적으로 심각한 문제를 양산하고 있다. 인터넷 게시판의 악성댓글은 인터넷에서 발생하는 불법적인 언사나 행위와 관련하여 가장 대두되고 있는 문제이다. 이러한 문제를 해결하기 위해 많은 연구가 진행되고 있지만 악성댓글에 사용된 단어들은 변형이 많이 나타나기 때문에 기존 연구들은 이러한 변형된 악성어휘를 인식하는데 한계점이 존재한다. 이에 본 연구에서는 기존 연구의 한계점을 개선하여 악성댓글을 탐지하는 기법을 제안한다. 실험결과 87.8%의 정확도를 나타냈으며, 이는 기존 연구들에 비해 상당히 발전된 결과로 볼 수 있다.
초보 미술치료사들의 치료종결경험에 대한 합의적 질적연구
홍진주,박보람 한국질적탐구학회 2017 질적탐구 Vol.3 No.2
이 연구는 초보 미술치료사들의 치료종결경험을 탐색하는데 목적이 있다. 이를 위해 연구자는 치료종결경험을 가진 초보 미술치료사 9명을 대상으로 심층면담을 진행한 뒤 합의적 질적 연구 방법을 통해 자료를 분석하여 결과를 도출하였다. 그 결과 초보 미술치료사들의 치료종결경험은 ‘종결 준비 경험’, ‘종결 회기 경험’, ‘종결 후 어려움’, ‘극복 경험’, ‘성장 경험’의 총 5개 영역이 도출되었고 17개의 하위범주가 도출되었다. 이러한 결과는 초보 미술치료사들이 치료종결과정에서 경험하는 다양한 요소들과 종결이라는 과정자체가 치료사로서의 성장을 가능하게 함을 시사한다. 이 연구는 초보 미술치료사들의 치료종결경험을 살펴봄으로써 미술치료현장에 있는 초보 미술치료사들에게 치료종결경험에 대한 이해를 제공하여 전문성발달에 도움을 줄 수 있을 것으로 사료되며 이에 대한 학문적 기초자료를 제공하는데 의의가 있다. The purpose of this study is to examine novice art therapists’ experiences of treatment termination. To this end, in-depth interview was conducted with 9 novice art therapists with experiences of treatment termination to collect data and the data was analyzed through consensual qualitative research methods. Based on the result of the analysis, the novice art therapists’ treatment termination experiences were categorized into five domains in total including ‘termination preparation experience’, ‘termination session experience’, ‘internal difficulties after termination’, ‘difficulty overcoming experience’, and ‘growth experience.’ Then, these categories were divided into 17 subcategories. The results show that various factors experienced by novice art therapists in the treatment termination process, as well as the termination process itself, can help them grow further as therapists. This study is expected to provide meaningful insights, based on review over novice art therapists’ treatment termination experiences. Also it is expected to allow novice art therapists to have better understanding of treatment-termination experiences to improve their expertise and provide basic data for academic research on the subject.