모바일 애플리케이션 인지 특성과 수용 태도에 영향을 미치는 디바이스 애착에 관한 연구

홍재원(Jae-Won Hong),옥경영(Kyungyoung Ohk) 한국정보기술학회 2016 한국정보기술학회논문지 Vol.14 No.3

This study investigates the impacts of device attachment to mobile application perception characteristics and acceptance attitude. In theoretical background, mobile device attachment, mobile application perception characteristics including perceived ease to use, perceived usefulness, and interactivity, and acceptance attitude are discussed, then 3 hypotheses are developed. Empirical test was conducted by using online survey data. The major findings of this study are as follows. First, the higher mobile device attachment, the higher perceived ease to use, perceived usefulness, and interactivity of mobile application. Second, the higher perceived ease to use, perceived usefulness, and interactivity, the higher satisfaction of mobile application. Third, the higher the higher satisfaction of mobile application, the higher continuous using intend.

SNS기반 온라인 이벤트 참여자의 활동성이 확산에 미치는 영향

홍재원(Jae-Won Hong),곽준식(Jun-Sik Kwak) 한국컴퓨터정보학회 2021 韓國컴퓨터情報學會論文誌 Vol.26 No.2

본 연구에서는 SNS를 통한 온라인 이벤트 확산에 영향을 미치는 요인을 소비자들의 발자취를 통해 탐색하고자 하였다. 이를 위해 시중 ‘C’ 맥주 브랜드가 시행한 온라인 이벤트의 로그 데이터를 수집하여 분석하였다. 로그 데이터의 분석단위는 시간대별로 설정하였으며 분석방법은 기술적 분석과 회귀분석을 이용하였다. 연구결과는 다음과 같다. 첫째, SNS 기반 온라인 이벤트의 뷰(view) 확산에 영향을 미치는 요인은 좋아요, 친구 사용 쿠폰, 친구 규모 등으로 나타났다. 특히 친구 규모가 확산에 가장 큰 영향을 미쳤는데 이는 온라인 이벤트에서 소셜 허브의 중요성을 다시금 시사하고 있다. 둘째, 유입자 수 확산에 영향을 미치는 요인도 좋아요, 친구 사용 쿠폰, 친구 규모 등으로 나타났다. 셋째, 댓글은 참여 빈도가 적어 뷰와 유입자의 확산에 영향을 미치지 않는 것으로 나타났다. 본 연구는 실제 데이터를 기반으로 온라인 소비자들의 행동을 탐색하고 나아가 기업의 온라인 이벤트 효과를 제고할 수 있는 방안을 제시하고자 하였다는 데 의의가 있다. In this paper, we tried to explore factors influencing the diffusion of online events through SNS by analyzing the online footprint of consumers. To this end, log data of online events conducted by “C” beer brands were collected and analyzed. The analysis unit of log data was set for each one hour, and the analyzing method used descriptive and regression analysis. Results are as follows. First, factors influencing the diffusion of the view of SNS-based online events were like, friend used coupon, and friend size. In particular, the size of friends had the greatest impact on the diffusion, which again suggests the importance of social hubs in online events. Second, factors influencing the diffusion of the number of inflows were also like, friend used coupon, and size of friends. Third, it was found that the number of reply did not affect the diffusion of views and inflows. This study is meaningful that it suggested an alternative plan to increase the effect of online events by using real data.

스마트 기기 활용 능력과 미디어 이해 능력 및 자아존중감에 관한 연구: 뷰티 서비스를 중심으로

홍재원 ( Jae-won Hong ),박승배 ( Seung-bae Park ) 한국미용예술경영학회 2021 미용예술경영연구 Vol.15 No.3

본 연구는 미용 서비스 종사자를 대상으로 스마트 기기 활용 능력과 미디어 이해 능력 및 자아존중감의 관계를 규명하기 위한 실증연구로, 2020 한국미디어패널조사 데이터에 포함된 173명의 자료를 추출하여 분석을 진행하였다. 특히 스마트 기기 활용 능력과 자아존중감의 관계에서 인터넷 정보 판단 능력과 미디어 메시지 이해 능력의 매개효과 검증에 초점을 두었다. 연구결과, 첫째, 스마트 기기 활용 능력은 자아존중감에 긍정적인 영향을 미치는 것으로 나타났다. 이는 인터넷으로 연결된 사회 속에서 소통하고 참여하기 위해서는 스마트 기기 활용 능력이 중요함을 시사한다. 둘째, 인터넷 정보 판단 능력은 스마트 기기 활용 능력과 자아존중감의 관계에서 완전매개 역할을 하였으며, 미디어 메시지 이해 능력은 부분매개 역할을 하는 것으로 나타났다. 이는 자아존중감의 선행요인으로서 스마트 기기 활용 능력을 바탕으로 미디어 정보와 메시지 측면에서의 이해 능력의 중요성을 시사한다. 본 연구를 통해 미용 서비스 종사자들의 스마트 기기 활용 능력이 인터넷 정보 판단 능력과 미디어 메시지 이해 능력을 통해 자아존중감으로 연결되는 관계를 확인할 수 있었다. 본 연구는 미용 서비스 종사자들의 자아존중감 향상을 위해 미디어 측면에서 대응할 수 있는 방안을 제시하였다는데 의의가 있다. This study is an empirical study investigating the relationship between smart device utilization ability, media understanding ability, and self-esteem for beauty service workers. Data from 173 people included in the 2020 Korea media panel survey data were extracted and analyzed. In particular, it focused on examining the mediating effect of internet information judgment ability and media message understanding ability in the relationship between smart device usage ability and self-esteem. As a result of the study, first, the ability to use smart devices affects self-esteem positively. It suggests that smart devices utilization ability is essential to communicate and participate in an internet-connected society. Second, internet information judgment ability played a fully mediating role in the relationship between smart device utilization ability and self-esteem. The ability to understand media messages played a partial mediating role. It suggests the importance of understanding knowledge regarding media information and messages based on smart device utilization ability as a prerequisite for self-esteem. Through this study, it was possible to confirm the relationship between the power of beauty service workers to use smart devices to self-esteem through the ability to judge Internet information and the ability to understand media messages. This study is meaningful in that it suggests a way to respond in the media aspect to improve the self-esteem of beauty service workers.

프라이버시 염려가 인터넷 활동에 미치는 영향에 있어 보안능력의 조절효과

홍재원(Jae-Won Hong) 한국컴퓨터정보학회 2020 韓國컴퓨터情報學會論文誌 Vol.25 No.1

본 연구에서는 한국미디어패널조사 데이터를 이용하여 프라이버시 염려가 인터넷 활동성에 미치는 영향에 있어 보안역량의 조절효과를 탐색하였다. 이를 위해 2(프라이버시 염려 고/저) X 2(보안역량 고/저) 집단 간 실험설계를 적용하여 총 4개의 집단을 대상으로 5가지 유형의 인터넷 활동성에 대한 분산분석을 실시하였다. 그 결과, 프라이버시 염려는 인터넷 활동성에 주 효과로 작용하는 것으로 나타났으며, 보안역량은 이 관계에서 조절적 역할을 하는 것으로 나타났다. 이는 프라이버시 염려가 있음에도 불구하고 인터넷을 통한 편익을 누리기 위해 개인정보 침해를 무릅쓰고 혹은 방어하며 인터넷 활동을 하기 때문인 것으로 판단된다. 본 연구는 최근 이슈가 되고 있는 프라이버시 역설에 대한 쟁점을 인터넷 활동의 유형 측면에서 조명하고 있다는데 학문적 의의가 있다. 또한 인터넷으로 연결된 사회 속에서 표현의 자유를 추구하는 개인들의 온라인 활동을 담보하기 위해서는 무엇보다 보안역량 제고를 위한 실무적 노력이 필요함을 시사한다. This study explored the moderating effects of security ability on the influence of privacy concerns on internet activity using Korea media panel survey data. To this end, we applied between-subjects factorial design between 2 (privacy concern high / low) × 2 (security ability high / low) groups and compared five types of internet activity among four groups by variance analysis. As a result, privacy concerns have a main effect on internet activity, and security ability have a moderating role in this relationship. Despite the privacy concerns, people do their internet activities in order to enjoy the benefit from the internet. This study have academic implication in that it focus on the issue of privacy paradox in terms of the type of internet activity. In addition, practical implications are that, in order to activate online activities of individuals in an internet-connected society, efforts for enhancing their security abilities are necessary.

구매의사결정 영향력 수준에 따른 품질과 만족의 관계 연구 -B2B 의료기기 시장을 중심으로-

홍재원 ( Jae Won Hong ),문재영 ( Jae Young Moon ) 경희대학교 경영연구원 2016 의료경영학연구 Vol.10 No.2

Objectives: The objective of this paper is to find out how corporate and agency quality effect on user satisfaction as buying influence level in B2B market of medical instrument. Methods: An empirical study is to analyze quality effect on user satisfaction by structural equation modeling. Data were collected from medical device user in hospital. Results: The results of this study indicate that corporate and agency quality different effect on user satisfaction as buying influence level. Both of corporate product and service quality positive effect on agency quality and user satisfaction. And agency quality have partial mediation effect on relation between corporate quality and user satisfaction. Conclusion: This study show to provide new perspective on quality manage system between corporate and agency to increase user satisfaction in medical device market.

브랜드와 자아이미지 일치성과 감정 연구

홍재원(Jae-Won Hong),옥경영(Kyungyoung Ohk) 한국정보기술학회 2013 한국정보기술학회논문지 Vol.11 No.2

This study investigates the impacts of implicity self-theory and brand-self image congruence to positive or negative emotion. In theoretical background, brand-self image congruence, consumers positive or negative emotion, and implicity self-theory are discussed, then 4 hypotheses are developed. Empirical test was conducted by using 151 survey data. The result indicate that the higher brand-self image congruence, the higher positive emotion and the higher brand-self image congruence, the lower negative emotion. So we know moderate effect of self-theory. Also, in higher brand-self image congruence condition, entity theorist show higher positive emotion than incremental theorist. In lower brand-self image congruence condition, incremental theorist show higher positive emotion than entity theorist.

반려동물에 대한 태도와 자아존중감, 힐링, 양육충성도의 관계 연구

홍재원 ( Jae Won Hong ),문재영 ( Jae Young Moon ),엄승섭 ( Seung Sub Eum ) 경희대학교 경영연구원 2015 의료경영학연구 Vol.9 No.1

Recently, interest in companion animals continues to rise among the people. It would give human a positive effect on the emotional side. In this study, we have explored the relation of consumer``s attitude for companion animals, and their self-esteem, healing and loyalty. Through this, we want to find the possibility to heal the mental and physical health in the daily life of modern people. As the result, all hypotheses proposed were statistically significant. The results can be summarized as following. First, the attitude of consumer for companion animals influence on self-esteem and healing positively. This means that positive attitude formed between the companion animal and human through continuous bond play an important role to enhance the self-esteem. Second, the self-esteem of the consumer was found to have a positive impact on consumer healing. In particular, self-esteem had a greater impact on healing than attitudes for the companion animal. This means that people have to put an emphasis on self-esteem through keeping the companion animals. Third, consumer healing have a positive impact on loyalty. This research contribute to understanding the relationship between companion animal and human.

항공사 기내 서비스 속성이 고객만족과 추천에 미치는 차별적 영향

홍재원(Hong, Jae Won),박승배(Park, Seung Bae) 한국서비스경영학회 2016 서비스경영학회지 Vol.17 No.2

This study investigates the impact of cabin service attributes on customer satisfaction and the recommendation using an online review data of air service users. The results of the analysis are summarized in some of the features, such as the following. First, as in the previous studies, the attributes of the cabin service affect customer satisfaction and recommendation. In customer satisfaction, seat comfort, face-to-face service of employees, food that has been provided, a relatively wide variety of attributes, air service price are taken into account. In the recommendation, such as face-to-face services of employees and air service prices, relatively limited attributes is found to have been considered. Secondly, the business class customers and the economy class customer is different consideration factor of customer satisfaction and recommendation in terms of seat grade. The value of the paid money is considered important to the recommendation and satisfaction for the business class customers. But the economy class customer consider various attribute, such as the value of the paid money, seat comfort, face-to-face service of employees, food that has been provided. Third, In terms of the magnitude of the impact, air service price is greater than the service of the employee on customer satisfaction. But the service of the employee is greater than air service price on recommendation.

항공사 기내 서비스 속성이 고객만족과 추천에 미치는 차별적 영향

홍재원(Hong, Jae Won),박승배(Park, Seung Bae) 한국서비스경영학회 2016 한국서비스경영학회 학술대회 Vol.2016 No.5

This study investigate the impact of cabin service attributes on customer satisfaction and the recommendation using an online review data of air service users. The results of the analysis are summarized in some of the features, such as the following. First, as in the previous studies, the attributes of the cabin service affect customer satisfaction and recommendation. In customer satisfaction, seat comfort, face-to-face service of employees, food that has been provided, a relatively wide variety of attributes, air service price are taken into account. In the recommendation, such as face-to-face services of employees and air service prices, relatively limited attributes is found to have been considered. Secondly, in terms of seat grade, the business customers and the economy customer differ in consideration factor of customer satisfaction and recommendation. In the business customers, Value of the paid money is considered important to the recommendation and satisfaction. But the economy customer consider various attribute, such as value of the paid money, seat comfort, face-to-face service of employees, food that has been provided. Third, In terms of the magnitude of the impact, air service price is greater than the service of the employee on customer satisfaction. But the service of the employee is greater than air service price on recommendation.

행정동간 금융거래 네트워크 분석을 통한 유통/물류 전략 연구

홍재원(Jae Won Hong),홍원의(Won Eui Hong),곽영식(Youngsik Kwak) 한국정보기술학회 2008 한국정보기술학회논문지 Vol.6 No.3

This research objective is to explore the factors which influence to location strategy of bank using financial transactions log of customers from viewpoint of network analysis. The results are as follows: First, both income and employee factors appear to have a positive influence on the location strategy of bank. This is the same results of prior research. Second, the centrality measurement of region network influence to location strategy of bank positively. Especially we find that both degree centrality and closeness measurements are very important factors executing location strategy.