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글로벌 on-line 거래에서의 디지털 商品에 대한 關稅賦課의 모델과 평가
최흥섭(Heung-Seob, Choi),허은경Eun-Kyung, Her) 한국통상정보학회 2006 통상정보연구 Vol.8 No.2
This paper focuses on the phenomenon that international payment system is essential as reverse action of delivery or supply of digital goods in global transactions. In order to impose the customs duties on imported goods in global on-line transactions, the imposition of tariff by tracing the payment process when business transaction is occurring is recommended. The purpose of this study is to review the countermeasures for effective tariff imposition system by using the model of the main payment tools in global transactions. Some models reviewed in this paper are as follows : ⅰ) a model of withholding taxes at the source by the credit company ⅱ) a model of self declaration by the importer ⅲ) a model of registering by overseas company ⅳ) a model of negotiating after the taxation at the export country This study is different from existing preceding research at the point of view of presenting 4 models and doing appraisal by each model. It should be done more in depth and various study on the model of the tariff imposition system about the models reviewed at this paper. Systematic and reasonable alternatives which are actually adoptable at the system should also be studied and examined carefully. Because it is required that tariff imposition system on the digital goods should be harmonized with that of traditional business in order to obtain effectiveness and rightfulness, and especially, in order to get justness for the imposition a tariff on digital goods, the process of tax imposition should be predictable and be sure to get the fairness by enhancing the equilibrium, impartiality and transparency.
유비쿼터스 환경에서 기업가정신과 기업역량이 기업성과에 미치는 영향에 관한 연구 -중소기업을 중심으로-
허은경 ( Eun Kyung Her ),박규영 ( Kyu Young Park ) 한국통상정보학회 2009 통상정보연구 Vol.11 No.1
As the competitive market environment and industry circumstances become more and more competitive on a daily basis, it is not easy to find an opportunity to initiate small business, or increase performances of Small and Medium Business. The research findings are as follows. First, entrepreneurship(innovation, progressive, social responsibility) has significant effects on the market orientation. Second, company competence(individual resource, technology resource) has significant effects on the market orientation. Third, market orientation has significant effects on the non-financial performance(Internal process performance, learning & growth performance, customer performance). Finally, non-financial performance(Internal process performance, learning & growth performance, customer performance) has significant effects on the financial performance.
인터넷 쇼핑몰의 제휴혜택이 만족과 충성도에 미치는 영향에 관한 연구
공희숙(Hee-sook Kong),허은경(Eun-kyung Her) 한국인터넷전자상거래학회 2009 인터넷전자상거래연구 Vol.9 No.2
Many companies have provides alliance benefit in order to increase customer loyalty because it gets important more and more for companies to maintain existing customers than acquire new customers. Many companies have started running alliance to lead those loyal customers to their companies by providing higher profits than competitors. Selling alliances of Internet shopping malls have become increasingly popular in business practices. Selling alliances are viewed as critical to the success of business. Customers using internet shopping malls can get many benefits from Internet shopping malls that provide unlimited time and space, but, they usually tend to converse to other shopping malls. Therefore we need to focus on the importance of selling alliances of internet shopping malls. This study intends to examine the effects of selling alliance benefits of internet shopping malls and the customer loyalty. The research findings are as follows. First, alliance benefits(psychological benefit, economic benefit, customization benefit, social benefit) have the positive influence on the satisfaction of internet shopping malls. Second, alliance benefits(economic benefit) have the positive influence on the active loyalty of internet shopping malls. and alliance benefits(economic benefit, customization benefit, social benefit) have the positive influence on the passive loyalty of internet shopping malls. Third, alliance satisfaction have the positive influence on the active loyalty and passive loyalty of internet shopping malls. Fourth, the moderating effects of alliance type were identified. The useful results will provide marketing strategy for marketers of internet shopping malls. Based on these empirical results, this study suggests a few managerial implications for selling alliances of internet shopping malls.
최홍섭(Choi Heung-Seob),허은경(Her Eun-Kyung) 조선대학교 지식경영연구원 2003 지역개발연구 Vol.8 No.1
The contents should. thus, be labelled as another core term for competitiveness in the 21st century. which could imply that the international course of economy is being transformed from the capital- or labor-centered structure to the knowledge- or creativity-initiated economy and the contents industry has already been established as one of critical sectors. In this context, it is generally understood that the knowledge industry can directly be referred to as the cultural contents industry. It can, therefore. be properly argued that the cultural contents industry is the last resort on which to establish outstanding market strategies to survive even in the 21st century. In reality, however, the worldwide cultural contents markets are dominated by the US and they are almost on the verge of unification by the US version of cultural contents. In order to cope with this situation appropriately, it would be badly requested for such Asian key countries as Korea, China and Japan to share their advantages in common and get together to map out improving measures to strengthen their competitiveness. The objective of this study is to provide suggestions for cooperation of Korea, China and Japan in the cultural contents industry upon conducting an analysis into its present situation and the areas with leading edge.
최흥섭,허은경 조선대학교 지역사회발전연구원 2003 地域發展硏究 Vol.8 No.1
The contents should, thus, be labelled as another core term for competitiveness in the 21st century, which could imply that the international course of economy is being transformed from the capital- or labor-centered structure to the knowledge- or creativity-initiated economy and the contents industry has already been established as one of critical sectors. In this context, it is generally understood that the knowledge industry can directly be referred to as the cultural contents industry. It can, therefore, be properly argued that the cultural contents industry is the last resort on which to establish outstanding market strategies to survive even in the 21st century. In reality, however, the worldwide cultural contents markets are dominated by the US and they are almost on the verge of unification by the US version of cultural contents. In order to cope with this situation appropriately, it would be badly requested for such Asian key countries as Korea, China and Japan to share their advantages in common and get together to map out improving measures to strengthen their competitiveness. The objective of this study is to provide suggestions for cooperation of Korea, China and Japan in the cultural contents industry upon conducting an analysis into its present situation and the areas with leading edge.