심볼릭 시소러스를 이용한 신경망기반 시소러스 구축

최종필(Jong-Pill Choi),장유진(Yoo-Jin Chang),정정호(Chung-Ho Chung),김민구(Min-koo Kim) 한국정보과학회 1999 한국정보과학회 학술발표논문집 Vol.26 No.1B

용어들과 용어들 사이의 관계 집합으로 구성된 일종의 용어 사전인 시소러스는 문헌에 대한 색인과 검색을 위해 정확하고 통제된 용어를 제공해 주어 색인과 검색 작업 시 가장 적절한 용어를 선정할 수 있도록 해준다. 그러나 정보검색 시스템에서 시소러스를 이용하여 정보를 얻는데 상당한 소요 시간이 필요하고 대부분의 시소러스가 정적으로 고정되어있기 때문에 환경에 동적으로 적응하기 어렵다. 이러한 시소러스의 문제점을 해결하고자 신경망을 도입하여 신경망 시소러스를 구축함으로써 신경망의 내제적인 능력인 대규모 병렬처리를 이용하여 응답시간을 줄이고 신경망의 학습능력을 이용하여 환경에 적응하는 시소러스 시스템을 제안 한다.

대학생들의 스포츠ㆍ레저용품 구매 선택 시 고려요인 및 구매행동 분석

최종필(Choi Jong Pill),이종호(Lee Jong Ho) 한국스포츠산업경영학회 2004 한국스포츠산업경영학회지 Vol.9 No.1

본 연구는 대학생들의 스포츠ㆍ레저용품 구매 선택 시 고려요인을 규명하고 대학생들의 스포츠ㆍ레저용품에 대한 구매 만족도를 규명하여 궁극적으로는 스포츠ㆍ레저용품 구매 만족도가 재구매 의도에 미치는 영향을 규명하는 것이다, 연구대상은 국내에 소재하는 4개 지역(경기지역, 충청지역, 영남지역, 호남지역) 재학 대학생을 모집단으로 총 372명이었으며, 조사기간은 2003년 10월 1일부터 11월 28일까지였다. 측정도구는 최영진(2002), 이창균(2000)의 설문지를 수정ㆍ보완하여 예비조사를 거친 후 최종 설문지로 사용하였다. 설문지 각 요인별 신뢰계수는 스포츠ㆍ레저용품 선택 시 고려요인 α=.891, 스포츠ㆍ레저용품 구매 만족도 α=.878, 그리고 재구매 의도 α=.834이었으며, 자료분석 방법은 t-test, 일원변량분석(one-way ANOVA), 그리고 중다회귀분석(Multiple Regression)법을 이용하였으며, 사후검증은 Scheffe 검증으로 집단 간 평균치의 차이를 검증하였다(유의수준 α=.05). 그 결과, 첫째, 스포츠ㆍ레저용품 구매 선택 시 고려요인은 학년과 가계소득에서 유의한 차이를 보이고 있으며, 전체적으로 저학년이 고학년보다 상표와 유행을 고려하는 것으로 나타난 반면, 저소득 가계집단 보다 고소득 가계집단에서 가격, 상표, 유행을 보다 고려하는 것으로 나타났다. 둘째, 스포츠ㆍ레저용품 구입 후 구매 만족도는 학년과 가계소득에서 유의한 차이를 보였다. 특히 2학년은 실용/편리, 4학년은 상표에서 보다 높은 만족을 보이고 있었으며, 고소득 가계집단일수록 가격, 실용/ 편리, 상표, 유행요인에서 만족도가 높게 나타났다. 셋째, 스포츠ㆍ레저용품에 대한 재구매 의도는 학년요인에서 유의한 차이를 보이고 있으며, 특히 고학년일수록 재구매 의사가 높은 것으로 나타났다. 마지막으로 스포츠ㆍ레저용품 구입 후 구매 만족도는 상표에 대한 만족과 유행에 대한 만족도가 재구매 의도에 영향을 미치는 것으로 나타났다. The purpose of this study was to examine sport and leisure goods consideration factors and consumer behavior. To accomplish the purpose of this study, 372 university students from four stratified randomly selected universities were surveyed by means of the revised questionnaires. The questionnaire utilized a five pont Likert-type scale was the degree of purchase behavior and the characteristic of sport and leisure goods that each respondent attached to each items. The following statistical method was applied by employing the SPSS 10.0V. for analysis methods: t-test, one-way ANOVA, multiple regression. For the post comparison to meaningful difference, Scheffe test was used. The major findings of the present study was as follows. First, the purchase of sports-leisure goods were significantly different with respect to grade and income, low grade show higher brand and trend than high grade, high income show higher price, brand, trend than high income. Second, the satisfaction of the purchase on sports and leisure goods were significantly different with respect to grade and income, sophomore showed greater satisfaction on practicality/convenience, senior showed greater satisfaction brand, high income showed greater price, practicality/convenience, brand, trend than low income. Third, the repurchase behavior on sport and leisure goods were significantly different with respect to grade, senior showed greater repurchase than freshman, junior. Four, the brand, trend satisfaction of sport and leisure goods significantly influenced on repurchase behavior.

국제스포츠이벤트 개최 성과지표 개발 시사점

최종필(Choi, Jong-Pill) 동북아시아문화학회 2021 동북아시아문화학회 국제학술대회 발표자료집 Vol.2021 No.07

The purpose of this research is to enhance the effectiveness of sports events by developing key indicators to quantify the effectiveness of sports events. The research is to develop more than 150 kinds of quantitative key performance indicators (KPIs) for successful operation and results based on the stakeholders and life-cycle operational performance of sports events. The research method is to establish a basic system through two preliminary studies (quantitative studies) and to give about 150 quantifiable indices using expert group discussions and Delphi techniques. And the expected effect of this study is ① To increase the effectiveness of sports events as Gangwon Youth Olympic Games, 2032 Seoul-Pyongyang Olympic Games, etc. ② To revitalize residents and revitalize the region ③ To achieve the target of the market ④ To achieve the adverse function of mega-sports events.

메가스포츠이벤트 개최 준비 조직 내 갈등유형에 관한 연구 : 조직행동론의 갈등분석이론을 중심으로

최종필(Choi, Jong-Pill) 한국코칭능력개발원 2020 코칭능력개발지 Vol.22 No.3

광고모델에 따른 소비자 태도 및 구매의도 차이

최종필(Choi Jong-Pill) 한국체육과학회 2005 한국체육과학회지 Vol.14 No.1

The purpose of this study was to identify the Influence of Consumer Attitude on Purchase Intention by Advertisement Model Types. In order to achieve this purpose, 400 middle and high school students were selected as subjects from eight school in the Seoul area by using the stratified sampling method. Out of the 400 questionnaires responded to, only 386 were used for data analyses because 14 were responded to incompletely or incorrectly. The instrument for data collection was a questionnaire in which Consumer Attitude and Purchase Intention consisted of items identified by Jung(1999) and Kim(1998), respectively. The statistical methods utilized in the study for analyzing the collected data were reliability analysis, descriptive statistics, t-test, and standard multiple regression analysis and the following results were obtained: First, both Consumer Attitude(Advertisement attitude and Manufactured goods attitude) and Purchase Intention differ statistically and significantly according to Advertisement Model Types. Second, Consumer Attitude statistically and significantly influences Purchase Intention.

미디어소비자의 여가 가치관이 TV스포츠중계 시청태도 및 시청행동에 미치는 영향

최종필(Choi Jong-Pill),정병기(Jung Byung-Gi) 한국체육과학회 2006 한국체육과학회지 Vol.15 No.4

The purpose of this study is to find out the effects of media consumer characteristics on the attitude toward viewing of TV sports programs and TV sports program viewing behavior. The subjects of this study are college students. From the students attending 4 year universities in Seoul and Gyeonggi area, a population was selected For 5 days between Mar 13th and 17th 2006, 110 questionnaires were distributed to each of 5 universities through cluster sampling. 504 valid samples were collected. The collected data were analyzed using frequency analysis, cross tabulation analysis, factor analysis and multiple linear regression analysis. The results are as follows. First, college students' favorite TV sport program was soccer(67.3%), and their favorite sports channel was MBC(29.2%). The most frequently cited reason for watching sports on TV was to obtain sports information(75%). And the most frequently cited attraction of watching sports on TV was excitement(54.8%). Second, the effect of the consumers' view on leisure on the attitude toward viewing of TV sports programs was not statistically significant. Third, the effect of the consumers' view on leisure on the companion group factor of TV sports program viewing behavior was statistically significant.

지역스포츠이벤트 참여자의 특성, 참여결정 요인, 그리고 참여 만족도의 차이

최종필(Choi Jong-Pill) 한국체육과학회 2008 한국체육과학회지 Vol.17 No.2

This study was initiated to analyze local sport event participants' consumer behaviors. The survey was conducted during June and July in 2007, and questionnaires, on the basis of convenient sampling method, were distributed to a total of 600 local sport event participants from 3 different local sport events. The instruments utilized in this study were created on previous research. Moreover, reliability was conformed through internal consistency among items within a factor. After deleting incomplete ones, a total of 573 questionnaires were analyzed through descriptive statistics such as frequency, mean and standard deviation, one way analysis of variance on the statistical significance of .05. Accordingly, following findings were derived from this study. First, statistical significance existed in the differences of participation characteristics of sport event participants in terms of demographic characteristics. Second, statistical significance existed in the differences of selection attributes, such as benefit, cost, facility, image and transportation except service, in terms of demographic characteristics. Third, statistical significance existed only in terms of education levels in the differences of customer satisfaction of sport event participants. In conclusion, most of research hypotheses were accepted in this study as confirmed in previous research and the current study provides practical information that could contribute to developing successful sport event marketing strategies.

국민생활체육 대축전 참여결정요인이 참여만족 및 재참여행동에 미치는 영향

최종필(Choi Jong-Pill) 한국체육과학회 2010 한국체육과학회지 Vol.19 No.2

This study was initiated to analyze sport event participants' consumer behaviors that could be instrumental for developing successful sport event marketing strategies and thus maximizing benefits of hosting sport events by regional governments. In order to achieve such study purposes, this study employed survey methodology, and the participants of this study were limited to those who visited sport event host cities from other regions for the sport events. After deleting incomplete ones, a total of 493 questionnaires were analyzed through descriptive statistics such as one way analysis of variance and multiple regression analysis on the statistical significance of .05. Accordingly, following findings were derived from this study. First, among six factors of selection attributes, participation benefit, host city's image, service, transportation and facility factors had significant effects on customer satisfaction of sport event participants. Second, only three factors such as host city's image, service and cost factors had significant effects on repurchase behaviors of sport event participants.

교양체육수업 참여 학생들의 체형만족과 사회적 체형불안, 비만스트레스의 관계

최종필(Choi, Jong-Pill) 한국체육과학회 2015 한국체육과학회지 Vol.24 No.2

This study is to analyze the relationship among satisfaction of somatotype, social physique anxiety and obesity stress according to University student who participate in university physical education, Specially, the purpose of this study was to analyze the student who work physical activity to physique or health care and how perception they are. As a result, this study got the following conclusions. First, the relationship in satisfaction of somatotype and social physique anxiety, to vomiting experience of satisfaction of somatotype have an effect on physical representation satisfaction and physique dissatisfaction of satisfaction of somatotype have an positive effect on negative physique appraisal, physique dissatisfaction of satisfaction of somatotype have an negative effect on physical representation satisfaction. Second, the relationship in satisfaction of somatotype and obesity stress, fear of obesity in satisfaction of somatotype have an effect on physical stress and one’s own self stress, to vomiting experience and physique dissatisfaction of satisfaction of somatotype have an positive effect on mental stress. Third, the relationship in social physique anxiety and obesity stress, the physical representation satisfaction of social physique anxiety have an negative effect on physical stress, and the negative physique appraisal of social physique anxiety have an positive effect on physical, one’s own self and mental stress.

Understanding the Effectiveness of the Internet as a Marketing Tool

최종필(Jong Pill Choi),송석호(Seok Ho Song),조우정(Woo Jeong Cho) 한국여가레크리에이션학회 2000 한국여가레크리에이션학회지 Vol.19 No.-