대학 수업에서의 블렌디드 러닝 만족에 영향을 미치는 학습자 변인 연구

전병호,Jun, Byoungho 디지털산업정보학회 2017 디지털산업정보학회논문지 Vol.13 No.3

Considered as the "new normal" mode of learning, BL has become popular in recent years especially in University education. BL is defined as a learning approach that combines e-learning and face-to-face classroom learning. BL allows for more interactive and reflective learning environment resulting in enhancing learner-directed learning. The adoption of BL in university has made it significant to probe the crucial determinants that would entice instructors and learners to use BL and enhance learning satisfaction. The primary purpose of this study is to investigate the affecting factors of the satisfaction of BL in universities in terms of leaner's aspects. Learner's role is very important in BL, because learner should self-directed study for effective performance and satisfaction in BL environment. Based on prior studies motivation, self-efficacy, and educational expectancy were identified as affecting factors of satisfaction in BL. According to the result of multiple regression, all factors(motivation, self-efficacy, and educational expectancy) were found to be significantly related to the learner's satisfaction in BL. It can provide practical guideline on effective operation strategy for BL in universities.

대학 수업에서의 SNS 활용에 대한 학습자의 태도와 지속적 이용의도 변인 연구

전병호,Jun, Byoungho 디지털산업정보학회 2016 디지털산업정보학회논문지 Vol.12 No.2

SNS has been emerging as an educational tool, because of its features such as discussion on course topics, feedback from peers and group collaboration. The purpose of this study is to investigate the affecting factors of learner's attitude and intention to use of SNS in college education. Based on prior studies self-efficacy, educational expectancy, subjective norm, habit and enjoyment were identified as affecting factors. According to the results of multiple regression analysis, all factors(self-efficacy, educational expectancy, subjective norm, habit and enjoyment) were found to be significantly related to the learner's attitude and intention to use. Result shows that educational expectancy and enjoyment are much more significantly related to the learner's attitude and intention to use of SNS in college education. It can provide a guideline of effective strategy for SNS utilization in college education.

A Study of Consumer Behavior on Online Shopping Discount Event - Cyber hot Days - in Korea

전병호,Jun, Byoungho Korea Society of Digital Industry and Information 2018 디지털산업정보학회논문지 Vol.14 No.2

US Retailers consider two major holiday shopping days as their most profitable-the Friday after Thanksgiving, Black Friday, and the Monday after Thanksgiving, CyberMonday. Online shopping discount events have boosted up the shopping markets resulting in pumping up National economy. For such reasons, Korea also has launched online shopping discount event, which is called 'Cyber hot days'. The primary purpose of this paper is to understand consumer behavior on Cyber hot days and suggest how retailers can harness those consumer behaviors and how government agency can support both retailers and consumers to boost up shopping markets. The results of empirical test shows that economic value, emotional value, and product variety were found to be significantly related to consumers' attitude on Cyber hot days, but convenience value, social value, and product uniqueness were not. Consumers' attitude was also found to be significantly related to the repurchase intention. It implicates that price, enjoyment, and product variety are important aspects to Korean consumers when they purchase during online shopping discount event.

사용자 편익과 맞춤화가 스마트뱅킹 이용에 미치는 영향 연구

전병호,Jun, Byoungho 디지털산업정보학회 2016 디지털산업정보학회논문지 Vol.12 No.4

The purpose of this study is to investigate the user's attitude and usage of smart banking application in terms of user's benefits and personalization. While the prior researches on mobile banking adoption focus on the characteristics of service itself, this paper intends to investigate the smart banking application in terms of user's benefits, which are personal value consumers attach to the product or service attributes. Based on prior studies functional benefits, social benefits, experiential benefits, and personalization are identified as affecting factors of the user's attitude and usage of smart banking application. According to the results of multiple regression analysis, all benefit factors(functional benefit, experimental benefit, social benefit) and personalization were found to be significantly related to the user's attitude. Users' attitude on smart banking was found to be significantly related to the real usage as well. This paper has value in that it investigates the attitude and usage of smart banking in terms of benefits.

대학 수업에서의 SNS 활용에 대한 연구: 경험자와 비경험자 학습자의 비교

전병호,전병철,Jun, Byoungho,Jun, Byoungchul 디지털산업정보학회 2016 디지털산업정보학회논문지 Vol.12 No.3

Dramatic transformation in education has taken place and Internet Technologies have played a key role. Especially SNS has been considered as an effective educational tool because of its exceptional features such as discussion on course topics, feedback from peers and group collaboration. The purpose of this paper is to investigate factors affecting the attitude, intention to continuous use of SNS and performance in college education comparing between experienced learner and non-experienced learner. Self-efficacy on media usage, educational expectancy, subjective norm, habit, and enjoyment were identified as affecting factors based on prior researches. The results shows that all factors are significantly related to the learner's attitude on the use of SNS in college education. Experienced learner's attitude on educational use of SNS in college was found to be significantly related to the intention to continuous use and performance. This study can provide a guideline of effective strategy for SNS utilization in college education.

상업적 매체로서의 UCC에 대한 소비자의 태도와 효과에 대한 국가간 비교 연구

전병호,Jun, Byoung Ho 디지털산업정보학회 2011 디지털산업정보학회논문지 Vol.7 No.4

UCC paradigm based on Web 2.0 has made new business models and came to the forefront as a commercial media. The purpose of this study is to analyze the customer attitudes toward UCC and it effects as a commercial media. Based on prior studies of Internet and Web advertising, informativeness, entertainment, irritation, trust, usefulness, ease of use, incentives, innovativeness, and flow were identified as affecting factors of the attitude of UCC advertising. Results show that all factors except ease of use and incentives significantly related to the attitude of UCC advertising in Korea. In China, all factors except informativeness, entertainment, and usefulness were found to be significantly related to the attitude of UCC advertising. Customer attitude toward UCC advertising was also found to be significantly related to the such effects as brand attitude, word of mouth and intention to buy in both countries. This study contributes to improve the understanding of UCC as a commercial media and provide the base of activation strategies for it according to the cultural differences.

개인 전산기를 이용한 도시합류관거의 흐름해석

전병호,이형기,구자공,신항식,Jun, Byung Ho,Lee, Hyung Gee,Koo, Ja Kong,Shin, Hang Sik 대한토목학회 1988 대한토목학회논문집 Vol.8 No.1

도시의 급속한 팽창에 따라 하수 및 우수관리에 대한 문제가 점점 대두되고 있다. 도시내의 가정과 공장 등에서 나오는 오수 및 폐수들은 지하의 하수관거를 통하여 처리장이나 일반하천으로 방출되는데, 합류식 관거의 경우에는 강우로 인한 유출수까지도 이동시키는 역할을 담당하게 된다. 그런데 강우로 인한 유출수는 폐수나 오수처럼 인위적인 비율로 취급될 성질의 것이 아니므로 강우강도의 차이나 강우량에 따라서 가용적을 초과하여 관거내 압력류(surcharge)나 맨홀상부 범람 현상(overflow)을 발생시키게 된다. 따라서 어느 정도의 하수나 우수량은 감당할 수 있지만 장마철과 같이 강도가 높은 강우가 발생할 때에는 관경이 작거나 경사가 완만한 곳으로부터 지표면상으로 하수 및 우수가 동시에 범람되어 지대가 낮은 지역의 침수현상을 흔히 볼 수가 있다. 이번 연구는 하수관거의 이러한 흐름특성(flow characteristic)을 수치해석방법을 이용하여 해석함으로써, 설계된 관거에 있어서 관경 및 관경사등의 보정에 참고자료로서의 가능성을 찾는데 있었다. 본 연구는 유한차분법(finite difference method) 중 4점 음해법(four point implicit method)을 이용하며 Preissmann Slot Concept를 컴퓨터 용량에 제약이 없는 중첩분할법(Overlapping Segment Method)에 도입함으로써 압력류(surcharge) 및 맨홀의 범람 현상을 용이하게 파악할 수 있도록 시도하였다. 가상관망에 대한 모델의 실행결과 각 관거내의 수위 및 유량곡선의 시간적 분포를 통해 Slot의 적용의 실효성을 확인할 수 있었으며, 관거의 입구 및 출구에서의 유량보존이 성립함으로써 모델의 합리성이 제시되었다. The management of sewage and rainfall runoff becomes an emerging problem with the growth of urban communities. From the uncontrollable excess intensity or amount of rainfall, the conditions of sewer surcharge or manhole overflow could be generated in the combined sewer network where municipal or industrial wastewaters and rainfall runoff flow. The predictive model far the prevention of property and human life losses from this inundation was studied in this research. In the development of a mathematical flow model for the combined sewer surcharge and overflow, the Preissmann Slot concept and the four-point implicit method of finite difference were utilized. For the usage in personal computer, the overlapping segment method that required less memory storage was adopted. Through the simulation of hypothetical sewer network, the conservation of discharge volume was checked, and the usefulness of the Preissmann Slot was assured from the temporal distribution of discharge and depth along the sewer network. Also the possible field application for the correction of sewer diameters and slopes in the design of sewer network which has no surcharge/overflow condition was suggested.

SNS의 이용 동기에 관한 연구: 개방형 SNS와 폐쇄형 SNS의 비교

전병호,Jun, Byoungho 디지털산업정보학회 2015 디지털산업정보학회논문지 Vol.11 No.2

A new communication revolution such as social networking service (SNS) has been transforming the way of interaction between people in both of individual level and organizational level. Recently many people have switched to closed type SNS such as Naver Band and Kakao group due to the several reasons. The purpose of this study is to investigate the usage motivation and satisfaction of SNS based on use and gratifications perspectives. Based on prior studies on use and gratifications of Internet-related media and SNS, information motivation, relationship motivation, pleasure/entertainment motivation, self-expression motivation, work motivation were identified as usage motivation of SNS. This empirical study explores how these motivations vary between open type SNS(facebook and twitter) and closed type SNS(band and kakao group). This study contributes to provide the base of activation strategies and practical implications for companies using SNS as a marketing tool.

A Study on the Awareness and Utilization of Certification Marks among College Student Consumers

Jun,Byoungho(전병호 ) 표준인증안전학회 2024 표준인증안전학회지 Vol.14 No.1

Certification is a system whereby a reputable third-party organization evaluates the ability of a product or system to meet certain standards, thereby demonstrating its conformity or excellence in quality. Certification marks are awarded to products or services that meet the criteria for conformity, providing consumers with information to actively assess the quality and functionality and guaranteeing it. Thus, certification marks play an important role by simultaneously providing quality assurance and information provision among the traditional functions of standards. These marks enable consumers to verify the certification for the products they intend to purchase, making product selection easier for them. However, awareness and utilization levels of certification marks seem to be somewhat low. In this study, the awareness and utilization levels of certification marks were analyzed among university students consumers, who are expected to lead the industry. According to the research findings, the awareness of certification marks among university student consumers was lower compared to the level of standard knowledge, and the extent to which they utilized certification marks when purchasing products and services was also not very high. However, there was a significant difference in the trust level of certification marks between consumers who checked for certification marks and those who did not. Thus, it indicated that consumers check for certification marks when purchasing products and services because they trust the certification marks. Therefore, it is imperative to prioritize increasing awareness of certification marks through education and promotion. Additionally, efforts should be made to enhance trust in certification marks by implementing efficient certification systems. 인증이란 공신력 있는 제3자 기관이 제품이나 시스템의 품질 보증 능력을 일정 기준으로 평가하여 적합성 또는 품질의 우수성을 증명하는 제도이며, 인증마크는 적합성에 부합하는 제품이나 서비스에 인증마크를 부여하고, 소비자가 능동적으로 품질 및 기능의 판단이 가능하도록 정보를 제공하고 보증할 수 있도록 하는 제도이다. 즉 인증마크는 표준의 전통적 기능 중 품질 보증 및 정보 제공의 기능을 동시에 제공하는 중요한 역할을 하는 것이다. 이러한 인증마크는 소비자로 하여금 자신이 구매하고자 하는 제품에 대한 인증을 확인할 수 있게 해주어 제품 선택을 더욱 수월하게 해준다. 인증마크의 특성에도 불구하고 인증마크에 대한 인지도 및 활용 수준은 다소 저조한 수준이다. 이에 본 연구에서는 향후 산업계를 주도할 대학생 소비자를 대상으로 인증마크에 대한 인지도와 활용 수준을 분석해 보았다. 연구 결과에 따르면 대학생 소비자의 인증마크에 대한 인지도는 표준 지식 수준에 비해 낮은 것으로 나타났으며, 제품 및 서비스 구입 시 인증마크를 활용하는 정도 역시 그리 높지 않은 것으로 나타났다. 그러나 인증마크를 확인하는 소비자와 그렇지 않은 소비자 간에 인증마크 신뢰도에 대한 유의미한 차이가 있는 것으로 나타났다. 이는 인증마크를 신뢰하기 때문에 제품 및 서비스 구입 시 인증마크를 확인하는 것으로 이해할 수 있다. 따라서 교육 및 홍보를 통해 인증마크에 대한 인지도를 높이는 방법이 우선되어야 하며, 효율적인 인증제도의 운영을 통해 인증마크에 대한 신뢰도를 높이는 방안도 강구되어야 할 것이다.

온라인 쇼핑 가치 특성이 구매만족과 재이용의도에 미치는 영향 연구

전병호,최재웅,김재영,Jun, Byoungho,Choi, Jaewoong,Kim, Jaeyoung 디지털산업정보학회 2017 디지털산업정보학회논문지 Vol.13 No.1

Internet is changing the way consumers shop and buy goods and services, and has rapidly evolved into a global phenomenon. The primary purpose of this study is to investigate the influence of consumer's on-line shopping values on satisfaction and intention to re-use. Economic value, emotional value, convenience value, social value, product variety were identified as affecting factors of satisfaction and intention to re-use of on-line shopping purchasing based on prior studies of on-line shopping behavior. This study tested the hypothesized model using the data from 132 consumers who have purchased products in on-line shopping mall. According to the result, economic value, emotional value, product variety are significantly related to the consumer satisfaction but convenience value, social value are not. Consumer satisfaction of online purchasing was also shown to be related to the intention to re-use. It can provide practical guidelines on effective operation strategies for consumer loyalty.